Oeuvres de Pierre Curie / publ. par les soins de la société française de physique

Collection : Réimpression

Oeuvres en prose : pamphlets politiques, Réfutation du déisme, fragments de romans, critique littéraire et critique d'art, philosophie (2e éd) / Percy Bysshe Shelley ; traduites par Albert Savine

Collection : Bibliothèque cosmopolite ; 7

La publicité de la cigarette et de l'alcool dans la presse gratuite suisse d'information.

Tobacco and alcohol are ordinary consumer goods that are still two overriding preventable causes of death in Switzerland. Massive advertising supports their selling and contributes to maintain a major public health problem up to date. The widely read free press represents an interesting advertising mean. The study of tobacco and alcohol advertisements published in the free newspaper 20 minutes through the year 2012 gives us a good idea of these products' advertising strategies. Compared to those for alcohol, the cigarette advertisements are more numerous, more suggestive and dealing with emotions. The themes proposed respond to young people's expectations in order to incline them to smoke, whereas positive images encourage to keep on smoking.