Marketing esportivo e liderança: aspectos relevantes do esporte brasileiro

A influência do futebol no Brasil acaba promovendo a pouca divulgação de outras modalidades esportivas, dentre elas o baseball e o softball, modalidades esportivas ainda pouco conhecidas neste país, porém muito populares na América do Norte e na Ásia e que vêm buscando seu espaço, com o escasso apoio e incentivo à prática. Dessa forma, esta pesquisa tem como objetivo investigar as influências que o marketing esportivo e sua liderança sobre o baseball e o softball no Brasil e observar os métodos utilizados para realizar a divulgação dos esportes mencionados. A metodologia utilizada para o estudo será através de revisões bibliográficas relacionadas às modalidades em questão, sobre marketing, mídia e liderança relacionada ao baseball e softball. A partir disto espera-se encontrar novos métodos para a divulgação dos esportes e o entendimento do por que destas modalidades não conseguirem se difundir no país de maneira sólida

O número de técnicos e técnicas que comandam equipes masculinas e femininas

It is known that gymnastics and sports, for the most part, were made by men for men, and its practice was almost exclusively for males, especially until the First World War. Vestiges of this strong male influence in sports still remain to this day, especially in leadership positions. It is clear that most sports, both male and female, are mostly coached by men. Thus, this study aimed to examine, through quantiqualitative research, the number of women and men who lead male and female volleyball, basketball and soccer elite teams, participating in the most important national championships, and the number of men and women graduated in physical education courses in Brazil in order to check a possible relationship between the low number of women working as a coach and the percentage of women graduated in physical education. For the acquisition of data, Internet searches were made on the sites of confederations, leagues and sports leagues selected for the study, and on the site of the National Institute of Educational Studies Anísio Teixeira (INEP). It was identified that the total number of graduates from 1995 to 2008 was 192,707, with 99,869 men and 92,838 women, showing a balance between these numbers, which did not happen with the numbers of male and female coaches. The data indicated that no women worked as a coach in male and female volleyball teams in the seasons 2006 to 2010, no woman worked as a coach in the male basketball teams in the seasons from 2000 to 2010, and only an average of 1.67 women led female basketball teams in the seasons 1998 to 2010, and no woman has ever worked as a coach for male soccer teams, while only an average of 2.67 women acted as a coach of female soccer teams. The difference between the number of men and women graduated in physical education is small and does not justify the low ...(Complete abstract click electronic access below)

A presença das mulheres nas ciências exatas

Most well-known and studied names in schoolbooks are men's. It gives one the idea that the world of numbers does not belong to female individuals. In order to verify that this thought is a misconception, a research is carried out about women who, despite all prejudice, have faced many adversities, leaving us many contributions on exact sciences and being relevant until the present date. Nowadays, there is not as much sexual discrimination. Women’s under-representation in exact sciences is due to other motives, such as issues of choice and the option of part-time jobs for professional/familiar balance. Maybe because of this, women have little acknowledgment, as it can be seen in Nobel Prize, where of its 851 awards, only 44 were for women. They are present at different degrees of education, such as licentiate graduation, bachelor’s or master’s, but still outnumbered. The number of female graduates was higher than male’s, according to collected data from Mathematics licentiate graduation Department from 2000 until 2012 in UNESP, Guaratinguetá campus

Casa da Mulher Centro de Referência às Mulheres que sofrem violência em Presidente Prudente

The Casa da Mulher is a proposal for a final work for graduation to a public facility that brings together key services for the treatment of women victims of violence, integrated to the therapeutic activities in the municipality of Presidente Prudente. The project considered the current attendance, also the dynamics and the professionals who make up the Rede da Mulher, to create a welcoming environment that complements the treatment of the patients. Therefore the Casa da Mulher responds to the needs of users for an appropriate space of care, respecting the municipal laws, in order to host the victim, accompany the patient´s treat till leave the facility

Interação entre a Angiotensina II, Angiotensina-(1-7) e ECA2 em mulheres

A hipertensão arterial sistêmica é uma doença crônica degenerativa de etiologia multifatorial e poligênica, caracterizada pela presença de níveis tensionais elevados, sendo considerada um dos mais importantes fatores de risco para o desenvolvimento das doenças cardiovasculares. Estudos demonstram que cerca de um bilhão de indivíduos apresentam HAS em todo mundo, sendo esta patologia responsável por 7,1 milhões de morte a cada ano. Diversos fatores estão associados ao aumento da incidência da hipertensão arterial, como obesidade, dislipidemias, dieta rica em sal, alterações nos níveis hormonais e sedentarismo. Após o período da menopausa, observa-se significativa elevação nos valores de pressão arterial dessa população, sendo estes similares ou até maiores aos dos homens para esse mesmo período. O sistema renina-angiotensina (SRAA) desempenha importante papel no controle dos sistemas cardiovascular e renal e a angiotensina II é um potente vasoconstritor desse sistema, formado a partir da ação da Enzima Conversora de Angiotensina (ECA). Por outro lado, a recente descoberta da Enzima Conversora de Angiotensina 2 (ECA2), um homólogo da ECA, mudou todo o conceito do SRAA. A ECA 2 é responsável pela formação do peptídeo angiotensina- (1-7) a partir da clivagem do último aminoácido (fenilalanina) da angiotensina II. Recentes evidências têm demonstrado efeitos benéficos da angiotensina-(1-7) para as doenças cardiovasculares através da vasodilatação, efeito anti-arritmogênico, melhora na função contrátil pós-isquemia e inibição da proliferação celular do músculo liso vascular, sendo esses efeitos antagônicos àqueles observados pela angiotensina II. Dessa forma, o objetivo desse estudo foi analisar a atividade da ECA2, concentrações plasmáticas...(Resumo completo, clicar acesso eletrônico abaixo)

Efeito da idade e de diferentes intensidades sobre o desempenho muscular de membros superiores e inferiores em mulheres

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise do perfil lipídico e da glicemia de mulheres participantes de um programa de atividade física moderada

Há muito tempo pesquisadores estudam os malefícios à saúde causados pelo sedentarismo. Atualmente a inatividade física representa um grave problema de saúde pública. Segundo a Organização Mundial de Saúde – OMS (2009a), um estilo de vida sedentário é a principal causa de morte, doenças crônicos degenerativas e deficiências. Além disso, níveis insatisfatórios de atividade física associados a dietas hipercalóricas e com alto teor de gordura estão associados ao aumento de peso corporal, o que leva à desbalanços nos níveis lípedes circulantes, ou dislipidemia (DURSTINE, 2001). A disilipidemia está relacionada a alterações no metabolismo lipídico, incluindo níveis elevados de colesterol total, LDL colesterol, triglicerídeos e redução do HDL colesterol (DÂMASO, 2003). Em contrapartida, já é comprovado que a prática regular de atividade física aparece como uma ferramenta não medicamentosa na prevenção e tratamento de portadores de doenças crônicas. Estudos com indivíduos e grupos populacionais demonstram existir uma associação inversa entre os níveis de atividade física e a incidência de diversas doenças, como a hipertensão, a obesidade, os diabetes, a doença arterial coronariana e a depressão (NAHAS,2001). Sabe-se que a dislipidemia está associada a doenças de preocupação pública como obesidade, DM e doenças cardiovasculares. Por outro lado os benefícios da prática de atividade física já são consolidados. Assim, o objetivo deste estudo é verificar o efeito de um programa de atividade física moderado no perfil lipídico e na glicemia em mulheres acima de 50 anos através da análise do efeito de 7 meses de atividade física moderada nos seguintes parâmetros bioquímicos: colesterol, lipoproteína de baixa densidade (LDL), lipoproteína de alta densidade (HDL), triglicerídeos (TG) e glicemia. Conclui-se que o programa de atividade... (Resumo completo, clicar acesso eletrônico abaixo)

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Percepção de mulheres sobre consulta de enfermagem, exame de papanicolaou e vulvovaginite

The nursing consult (a job exclusive to a nurse), is a great instrument to gynecology, seeing as nurses are of fundamental importance in the prevention of uterine cancer, mostly by the use of the Papanicolau test, the most efficient method in the early detection and prevention of this kind of cancer. In addition to that, this consult includes a breast exam and possibly a vulvovaginitis exam, so that necessary forwardings and exam applications can be done. That being said, the work, in a qualitative analysis has been done in the “Healthcare center and school” in the city of Botucatu – SP, intending to measure the perception of the women in the population, of the Papanicoulau Test, the nursing consults, and their knowledge about vulvovaginitis. Twenty women were interviewed (using semi-structured interviews), and given forms after the nursing consult. The interviews were analysed using Bardin’s content analysis technique. The results show that the women’ reactions to the procedures were positive. Even Though there’s a culture of submission to medicine, and the Papanicolau test is seen by them as a necessary and important (even if unconfortable) procedure in the early prevention and detection of uterine cancer and other diseases, there was little to no knowledge about the signs, symptoms, and transmission methods for those different diseases. It is up to the nurse to facilitate these women’ access to that information, regarding not only the prevention of diseases, but also, and especially, the nursing consult’s relevance on theuterine cancer prevention program

Relatos de experiências de leitura de contos machadianos com mulheres aprisionadas

Pós-graduação em Educação - IBRC

Retratos de mulheres na literatura brasileira do século XIX

The aim of this article is to broaden our understanding of education and the concept of womanhood in the Brazilian society of the 19th century. On the basis of the analysis of a number of novels typical of the period it is concluded that novels had or intended to have a pedagogical function among the educated elite in the education of women. In this way, literature constituted an expression of a dominant and socially determined conception of womanhood and a pedagogical instrument that imposed social values.

Condutas de risco em jovens mulheres: álcool e sexo não seguro, temas necessários na formação de professores

The youth has been calling attention due to the large number of social problems resulting from the risky behaviors. One of the behaviors that stand out is the use of alcohol because, besides being the first drug to be used by children and adolescents, this population begins to use increasingly early. Another behavior that is becoming concern in that particular group, also with early start, is the unprotected sex, causing problems as the unplanned pregnancy, abortions and sexually transmitted diseases. However, one factor is becoming relevant and requiring further study, the number of young women developing sexually transmitted diseases and becoming risk drinkers. In this direction, this study has as objective to discuss the high number of alcohol use among young women, the vulnerability that this use causes for the unprotected sex and the importance of these subjects teachers training. It should be noted, finally, the lack of training of teachers to work with the thematic ones, and mainly, the need to deconstruct gender stereotypes, an obstacle in preventing the use of alcohol, other drugs and sexually transmitted diseases.

Tendências de normalização na tradução para o inglês da obra As Mulheres de Tijucopapa

The present essay aims at observing possible tendencies of normalization by the translator Irene Matthews in the translation to English from As mulheres de Tijucopapo, by Marilene Felinto. The methodology employed is that of corpus-based translation studies (proposed by BAKER, 1993, 1995, 1996, 2000; SCOTT’s study concerning normalization, 1998; and CAMARGO’s research studies, 2005, 2007), and that of corpus linguistics (BERBER SARDINHA’s studies, 2003, 2004). The investigation was carried out by means of a combination of semi-manual and computerized analyses using the computer software WordSmith Tools. Based on Scott (1998), we analyzed the translation of five words considered to be preferred by the author, as well as their co-text, in relation to three normalization features. The final results obtained in this study show that the translator Irene Matthews tends to use strategies that may be identified as features of normalization.