909 resultados para Go-to-market strategy


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This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

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In a globalized world, organizations face an increasingly dynamic, innovative and competitive environment, so that this condition requires continuous adaptation to market developments. Intense competition requires organizations to further improve their performance, making productive efficiency a key factor for survival. A methodology that has added value to the product through a reconfiguration of the production method is the implementation of a management philosophy called Lean Six Sigma. The main objective of this work is, in the light of the Lean Six Sigma philosophy, intervene in a critical-collaborative way to develop procedures for analyzing the profitability of products in a company specializing in steel processing. To achieve this goal, were applied the method of action-research to intervene in a group of professionals for the study of the profitability of products in a auto parts industry. The interaction of practical and theoretical knowledge provided by the action-research allowed the business program was enhanced. The procedures proposed in this study were able to identify the current profitability of the product, the main causes of inefficiency and productive for solutions to reduce production inefficiencies, when the productive systems planned and actual production system were compared. The results indicate that current profitability of -3%, while the parameter provided during budget was 10%. Thus, it is concluded that the low profitability of the products may compromise the company's financial results and affect their competitiveness in the market. To address this problem, the Lean Six Sigma presents itself as a versatile and high applicability philosophy, providing relevant results for characterization and troubleshooting. It was also observed that the evidence presented in this paper can be adapted to other companies in the metal auto parts segment to identify and recover the profitability of products

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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The documentary Com a Morte Convivo (With death I cohabit) shows people who work at or go to the Cemitério da Saudade (Nostalgia's Cemetery), located in Bauru, a city of the state of São Paulo. Investigating the relations between these characters and the cemetery brings out the discovery of both expressiveness and significance of image, silence and pause. The use of these elements intends to provide a sensory experience of the characters' world view

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This research was done by a theoretical investigation about the moment when a child starts to go to education places like a school before the obligatory age of usual education, here called Precocious Institutionalization, and the changings that it results at the productions of subjectivity, at the relationship between children and family, specially the maternity in the society. Using theory references of Foucault, Deleuze and Guattari, was done the analysis with the help of cartography. As a result, there is a kind of map of the way that the human subjectivity is produced by two different society strategies, the disciplinary society integrated with the control society using biopolitics inside the contemporary questions to increase capitalism system.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Direito - FCHS

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Engenharia Mecânica - FEG

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Pós-graduação em Letras - FCLAS

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In spite of education it was not main element of Freud's work, in elapsing of work he considered it in chapter denominated “Education Interest of the psychoanalysis” (1913). The objective is to intend to the teacher to consider the importance of psychoanalytic focus in pedagogic extent, demonstrating her contribution for understanding of the students' formative processes. Consequently, to contemplate, starting from the Freudian work, on transfer concept in that relationship introducing intervention forms in the teaching process and learning. We adopted the revision of literature related to the psychoanalytic aspect that it approaches the education, in interface with school physical education. In other words, we specifically looked for aspects on the theme of transfer in the interface of psychoanalysis with pedagogy. Also, part of the Freudian work was used regarding the theme approached in analytical indexes. Since then, we detected that the observed authors affirm that between teachers and students relationship transferencial exists. Therefore, the selection of contents sends the educators to organize and systematize as it will be worked in curriculum and transmitted to the students, since it should go to the encounter of students’ expectations, doing with that school physical education has sense and meaning. Therefore, it is important the physical education teacher, in school, to analyze that when working with the human being there are just no effects of work on content or about the use of correct teaching methodology, but, also the actions transferenciais that are present in learning process.