Aproximación teórica de la lealtad de marca: enfoques y valoraciones

[ES] El concepto de lealtad no es nuevo en el mercadeo, por el contrario ha sido uno de los temas más investigados, sin embargo no se ha llegado a unificar criterios sobre su definición por ser un fenómeno complejo. Inicialmente, el estudio de la lealtad se abordó desde dos corrientes diferentes: como una actitud, donde se dan cabida sentimientos y afectos positivos a favor de una marca; como un comportamiento efectivo, materializado en compras repetidas de la misma marca. Luego, se consideró una corriente que plantea que la medición de la lealtad no concierne exclusivamente a la valoración del comportamiento de recompra o al compromiso, sino a ambos. El objetivo de este artículo es el describir los aspectos más relevantes del concepto de lealtad de marca, a partir de la revisión y análisis teórico, específicamente su definición, enfoques, métodos de medición y tipos, para presentar algunas consideraciones finales.

Estudio de la relación entre el compromiso organizativo y la intención de abandonar la organización: Modelo de dos componentes de compromiso de continuidad

[ES] El objetivo de este artículo es presentar evidencias empíricas sobre dos cuestiones aún abiertas en la investigación sobre el compromiso organizativo: la existencia de varios tipos de compromiso de continuidad, y la existencia de relaciones no lineales entre el compromiso, ciertos comportamientos organizativos y algunos indicadores clásicos de éstos como la intención de abandonar la organización. Para ello, se ha llevado a cabo un estudio empírico en el que participaron 241 informantes, que permitió testear las hipótesis mediante el uso de regresión lineal jerárquica.

El compromiso como variable mediadora para la predicción de las futuras intenciones de consumo en los servicios. Una aproximación empírica a los consumidores de artes escénicas en España

[ES] El presente trabajo de investigación trata de arrojar luz sobre las relaciones entre las variables Satisfacción, Compromiso, Confianza y Futuras Intenciones de compra. Con este fin, se propone un Modelo de Gestión de las Relaciones con Clientes de Servicios en el que se observa que la variable más importante en la consecución de resultados positivos en lo que respecta a intenciones de asistencia futura de los consumidores es el Compromiso.

A predictive model of the export behaviour of small and medium sized firms: an application to the case of Castilla-La Mancha

[EN] Based on an extensive theoretical review, the aim of this paper is to carry out a closer examination of the differences between exporters according to their commitment to the international market. Once the main disparities are identified by means of a non-parametric test, a logistic analysis based upon data collected from small and medium sized manufacturing firms is conducted in order to construct a classificatory model.

Liderazgo de servicio de los mandos intermedios

[ES] El gran reto de la empresa de servicios en la actualidad es orientarse con mayor precisión a sus clientes y conseguir su satisfacción y lealtad. Si bien el impulso de la innovación, el uso de tecnologías de información, y concretamente la creación de valor son factores decisivos, el gran factor a dirigir con una mejor proyección es el factor humano. Sin un enfoque consistente orientado a la persona, no será posible desarrollar la capacidad de servir al cliente en la organización.

Florida's West Coast inlets: shoreline effects and recommended action

This report responds to the 1986 Beaches Bill which, in recognition of the potential deleterious impact on Florida's beaches of inlets modified for navigation, mandated a study of those inlets with identification of recommended action to reduce the impacts. This report addresses west Coast inlets; East Coast inlets are the subject of a companion report. There are 37 inlets along that portion of Florida's West Coast commencing from Pensacola Bay Entrance to Caxambas Pass at the south end of Marco Island. Compared to those on the East Coast, most West Coast inlets have not had the deleterious effects on the adjacent beaches, yet all modified inlets without proper management have the potential of impacting unfavorably on the adjacent shorelines. Moreover, at present there is interest in opening three West Coast entrances which either have been open in the past (Midnight Pass) or which have opened occasionally (Navarre Pass and Entrance to Phillips Lake). A review of inlets in their natural condition demonstrates the presence of a shallow broad outer bar across which the longshore transport Occurs. These shallow and shifting bar features were unsuitable for navigation which in many cases has led to the deepening of the channels and fixing with one or two jetty structures. Inlets in this modified state along with inappropriate maintenance practices have the potential of placing great ero$ional stress along the adjacent beaches. Moreover. channel dredging can reduce wave sheltering of the shoreline by ebb tidal shoals and alter the equilibrium of the affected shoreline segments. The ultimate in poor sand management practice is the placement of good quality beach sand in water depths too great for the sand to reenter the longshore system under natural forces; depths of 12 ft. or less are considered appropriate for Florida in order to maintain the sand in the system. With the interference of the nearshore sediment transport processes by inlets modified for navigation, if the adjacent beaches are to be stabilized there must be an active monitoring program with commitment to placement of dredged material of beach quality on shoreline segments of documented need. Several East Coast inlets have such transfer facilities; however. the quantities of sand transferred should be increased. Although an evolution and improvement in the technical capability to manage sand resources in the vicinity of inlets is expected, an adequate capability exists today and a concerted program should be made to commence a scheduled implementation of this capability at those entrances causing greatest erosional stress on the adjacent shorelines. A brief summary review for each of the 37 West Coast inlets is presented including: a scaled aerial photograph, brief historical information, several items related to sediment losses at each inlet and special characteristics relevant to State responsibilities. For each inlet, where appropriate, the above infor~tion is utilized to develop a recommenced action. (PDF has 101 pages.)

Competitive Pressure and Job Interview Lying: A Game Theoretical Analysis

We consider a job contest in which candidates go through interviews (cheap talk) and are subject to reference checks. We show how competitive pressure - increasing the ratio of "good" to "bad" type candi- dates - can lead to a vast increase in lying and in some cases make bad hires more likely. As the number of candidates increases, it becomes harder to in- duce truth-telling. The interview stage becomes redundant if the candidates, a priori, know each others' type or the result of their own reference check. Finally, we show that the employer can bene t from committing not to reject all the applicants.

Para una relectura del compromiso en los años sesenta: paradoja, escritura transparente, retracción de Antonio Gamoneda

[ES] En este artículo se trata de analizar el planteamiento del compromiso poético a la altura del comienzo de la década de los años sesenta, a partir del análisis de esa modalidad de escritura en Blues castellano de Antonio Gamoneda, libro cuyos poemas datan de 1961–1966, aunque permaneció inédito hasta 1982. Leído en el contexto de su producción, Blues castellano muestra una solidaridad absoluta con algunos de los modelos poéticos comprometidos de la época (Nazim Hikmet, Bertolt Brecht, los espirituales negros, etc.), así como una vinculación hacia un tipo de compromiso poético que va a hacer recaer su dimensión crítica en el lenguaje poético, no sólo en el referente externo. En Blues castellano se consolidan ya algunos de los conceptos centrales de la poesía gamonediana posterior: retracción, búsqueda de una escritura transparente, desaparición del sujeto en la escritura, etc.

Ação dos grupos de pressão no processo decisório das comissões permanentes do Congresso Nacional

O artigo relaciona as características dos modelos teóricos distributivista, informacional e partidário com a forma de ação dos grupos de pressão exercida no Congresso Nacional. Com isso, busca responder em que momento essas ações de interferência são realizadas no processo decisório das comissões permanentes. Justifica-se a realização do trabalho em virtude da necessidade de identificação de qual dos três modelos teóricos melhor explicaria ações de pressão. Os resultados do estudo levam à conclusão de que o modelo informacional é o que melhor ilustra o exercício das atividades de influência dos grupos de pressão nas comissões permanentes da

El compromiso poético en España hacia mediados del siglo XX

Revista DOAJ, bajo la Licencia Creative Commons 3.0.Reconocimiento-No comercial-Sin Obra Derivada

La política familiar como instrumento de igualdad: distintas concepciones europeas

[ES] Este artículo se centra en el estudio de las políticas familiares que se han implantado en los países de nuestro entorno europeo y sus consecuencias sobre las mujeres en términos de bienestar y de igualdad. La paulatina e irreversible incorporación de las mujeres al mercado de trabajo no solo ha modificado la estructura familiar sino que también ha puesto de manifiesto la estrecha relación entre el trabajo remunerado y el trabajo no remunerado, es decir, el trabajo doméstico y el trabajo de cuidados tanto de la infancia como de las personas dependientes. El objetivo que se persigue es examinar y comparar el grado de compromiso que tienen estos países tanto con el bienestar de la infancia como con la igualdad entre mujeres y hombres, a través de los instrumentos que permiten articular la vida familiar con la vida laboral fomentando la participación masculina en el trabajo de cuidados así como la participación femenina en el empleo remunerado.

Alliance Learning: Revolutionising the way they work with an online learner management system

Since May 2012 Paul Cocker, Operation Executive and the Senior Management Team of Alliance Learning have introduced an online learner management system for every learner, requiring significant investment in systems, hardware, acceptance by staff and above all, time and commitment from the management team. This organisation has taken the radical step to overcome one of the major barriers to achieve its goal by dedicating three periods of two weeks where the business has closed for staff CPD training. A total of 500 man hours were invested to implement the online system. This is an excellent model of how to make these major changes effective in the shortest time.

Harmful algal research and response: A human dimensions strategy

Harmful Algal Research and Response: A Human Dimensions Strategy (HARR-HD) justifies and guides a coordinated national commitment to human dimensions research critical to prevent and respond to impacts of harmful algal blooms (HABs). Beyond HABs, it serves as a framework for developing hu-man dimensions research as a cross-cutting priority of ecosystem science supporting coastal and ocean management, including hazard research and mitigation planning. Measuring and promoting commu-nity resilience to hazards require human dimensions research outcomes such as effective risk commu-nication strategies; assessment of community vulnerability; identification of susceptible populations; comprehensive assessment of environmental, sociocultural, and economic impacts; development of effective decision support tools; and improved coordination among agencies and stakeholders. HARR-HD charts a course for human dimensions research to achieve these and other priorities through co-ordinated implementation by the Joint Subcommittee on Ocean Science and Technology (JSOST) In-teragency Working Group on HABs, Hypoxia and Human Health (IWG-4H); national HAB funding programs; national research and response programs; and state research and monitoring programs. (PDF contains 72 pages)

The Value of Research Data

Scientific research revolves around the production, analysis, storage, management, and re-use of data. Data sharing offers important benefits for scientific progress and advancement of knowledge. However, several limitations and barriers in the general adoption of data sharing are still in place. Probably the most important challenge is that data sharing is not yet very common among scholars and is not yet seen as a regular activity among scientists, although important efforts are being invested in promoting data sharing. In addition, there is a relatively low commitment of scholars to cite data. The most important problems and challenges regarding data metrics are closely tied to the more general problems related to data sharing. The development of data metrics is dependent on the growth of data sharing practices, after all it is nothing more than the registration of researchers’ behaviour. At the same time, the availability of proper metrics can help researchers to make their data work more visible. This may subsequently act as an incentive for more data sharing and in this way a virtuous circle may be set in motion. This report seeks to further explore the possibilities of metrics for datasets (i.e. the creation of reliable data metrics) and an effective reward system that aligns the main interests of the main stakeholders involved in the process. The report reviews the current literature on data sharing and data metrics. It presents interviews with the main stakeholders on data sharing and data metrics. It also analyses the existing repositories and tools in the field of data sharing that have special relevance for the promotion and development of data metrics. On the basis of these three pillars, the report presents a number of solutions and necessary developments, as well as a set of recommendations regarding data metrics. The most important recommendations include the general adoption of data sharing and data publication among scholars; the development of a reward system for scientists that includes data metrics; reducing the costs of data publication; reducing existing negative cultural perceptions of researchers regarding data publication; developing standards for preservation, publication, identification and citation of datasets; more coordination of data repository initiatives; and further development of interoperability protocols across different actors.

Good Morning, America! The explosive U.S. awakening to the need for adaptation

Since the early years of the 21st century, and in particular since 2007, the U.S. has been awakening rapidly to the fact that climate change is underway and that even if stringent efforts are undertaken to mitigate greenhouse gas emissions, adaptation to the unavoidable impacts from the existing commitment to climate change is still needed and needs to be begun now. This report provides an historical overview of the public, political, and scientific concern with adaptation in the United States. It begins by briefly distinguishing ongoing, historical adaptation to environmental circumstances from deliberate adaptation to human‐induced climate change. It then describes the shift from the early concerns with climate change and adaptation to the more recent awakening to the need for a comprehensive approach to managing the risks from climate change. Ranging from the treatment of the topic in the news media to the drafting of bills in Congress, to state and local government activities with considerable engagement of NGOs, scientists and consultants, it is apparent that adaptation has finally, and explosively, emerged on the political agenda as a legitimate and needed subject for debate. At the same time, the current policy rush is not underlain by widespread public engagement and mobilization nor does it rest on a solid research foundation. Funding for vulnerability and adaptation research, establishing adequate decision support institutions, as well as the building of the necessary capacity in science, the consulting world, and in government agencies, lags far behind the need. (PDF contains 42 pages)