A GÊNESE, O DESENVOLVIMENTO E A DIFUSÃO DA FOLKCOMUNICAÇÃO

Investigação sobre a gênese da teoria da Folkcomunicação, tendo por objetivo identificar suas matrizes epistemológicas e suas raízes metodológicas, bem como caracterizar sua natureza interdisciplinar, gravitando em torno das ciências da comunicação e da cultura. O estudo parte da análise do desenvolvimento dos conceitos de Luiz Beltrão, contextualizando sua ancoragem inicial na teoria do jornalismo (1967) e sua posterior ampliação para incluir as dimensões do processo social da comunicação (1980). Com base na exegese da obra seminal do fundador da Folkcomunicação, buscamos extrair as contribuições do autor para o avanço das teorias da comunicação ao adaptar dimensões de bilateralidade e de formas de expressão da cultura popular nos processos da comunicação. Realizamos, também, a análise crítica dos avanços teóricos e das estratégias metodológicas construídas pelos estudiosos que deram continuidade aos estudos de Luiz Beltrão. Em seguida, investigamos a disseminação dos conhecimentos sobre folkcomunicação no Brasil e no âmbito acadêmico internacional. O corpus analisado foi a obra de Beltrão sobre o tema, bem como, dissertações, teses, livros, artigos e comunicações cientificas, que tratam da folkcomunicação. A metodologia utilizada terá por base a pesquisa bibliográfica e documental e a análise taxonômica. O período analisado compreenderá os estudos publicados sobre a Folkcomunicação desde a obra original de Beltrão, em 1967 até 2007.

POR UM ENSINO APRENDENTE: A FORMAÇÃO DE PROFESSORES DAS CIÊNCIAS NO SÉCULO XXI

A presente pesquisa investiga a formação de professores das ciências e sua perspectiva para o século XXI, a partir da análise das manifestações acadêmico-científicas de docentes doutores pesquisadores em educação científica nas áreas de Biologia, Química, Física, Matemática e Ciências da Natureza. Trata-se de uma pesquisa de natureza qualitativa, cuja narrativa procura contemplar aspectos de formação dessas áreas em meio aos conflitos, embates, especificidades e necessidades do atual contexto educacional. Busco tratar de visões e assumir posições sobre o que os professores das Ciências precisam aprender, pela configuração das tendências de formação e das práticas de ensino e de aprendizagem consideradas no século XX, bem como das projeções do que se põe como desejável para o século XXI. Nesse âmbito, identifico cinco categorias analíticas que são postas a partir de entrevistas junto aos meus sujeitos de pesquisa. Em relação à primeira categoria de pesquisa as tendências apontam que os conteúdos científicos são imprescindíveis, porém não suficientes durante o processo educativo, havendo necessidade de juntar o seu valor formativo. A segunda categoria traz a consideração do aluno no processo de aprender e ensinar ciências. Dentre o que não pode mais ser admissível neste século, a terceira categoria discute a dissociação entre ciência, tecnologia e sociedade atrelada a uma visão fragmentada de ciência. A quarta categoria aponta o que é posto de novidade na formação de professores das ciências, e a quinta categoria põe em discussão as necessidades formativas de professores das ciências para o século XXI. As análises dessas tendências em função dos relatos e entrevistas desses sujeitos de pesquisa são responsáveis pela integração entre o ensinar e o aprender, compartilhando os saberes pedagógicos, filosóficos, sociológicos, científicos. A partir da literatura atual sobre a formação de professores de ciências, procuro dar conta de algumas inquietações que permeiam a investigação e corroboram com uma mudança epistemológica do ensino: Quais aspectos devem ser prioritariamente considerados no âmbito da formação de professores das ciências? Quais as necessidades formativas desses professores? As contribuições acadêmicas a respeito dos saberes profissionais dos professores têm contribuído sobremaneira para o estabelecimento de uma cultura reflexiva em torno da prática docente de forma bastante crítica. Palavras-chave: 1. Formação de professores; 2. Ensino das ciências; 3. Necessidades formativas no século XXI.

O PROFESSOR DA EDUCAÇÃO PROFISSIONAL: FORMAÇÃO E PRÁTICA PEDAGÓGICA

Este estudo, inserido no contexto do professor da educação profissional no Brasil, traz à tona uma realidade pouco discutida no meio acadêmico. Discussão esta que para muitos educadores não faz sentido por acreditarem que os cursos técnicos não fazem parte da educação, mas sim de uma formação do indivíduo para o trabalho. Contudo, se é formação, deve existir alguém a formar este profissional, então, quem é este professor? Será mesmo um docente ou apenas um mero reprodutor de técnicas e conhecimentos científicos capaz de levar seu aluno a aprender apertar um parafuso ? Ou será alguém de uma criatividade e conhecimentos inquestionáveis, mas cuja práxis em sala de aula deixa a desejar por lhe faltar a metodologia para o processo ensino-aprendizagem? Para tentar entender um pouco mais deste universo esta análise será feita por meio de entrevistas com professores Engenheiros, Tecnólogos e Administradores de Empresa licenciados e não licenciados atuando na formação profissional, além de uma análise sobre os cursos de licenciatura no Brasil, conhecidos por Programas Especiais de Formação Pedagógica de Docentes, voltados a estes profissionais e o que trazem da contribuição em suas práticas diárias.(AU)

Organizations driving positive social change:a review and an integrative framework of change processes

Academic and practitioner interest in how market-based organizations can drive positive social change (PSC) is steadily growing. This paper helps to recast how organizations relate to society. It integrates research on projects stimulating PSC – the transformational processes to advance societal well-being – which is fragmented across different streams of research in management and related disciplines. Focusing on the mechanisms at play in how organizations and their projects affect change in targets outside of organizational boundaries, we 1) clarify the nature of PSC as a process, 2) develop an integrative framework that specifies two distinct PSC strategies, 3) take stock of and offer a categorization scheme for change mechanisms and enabling organizational practices, and 4) outline opportunities for future research. Our conceptual framework differentiates between surface- and deep-level PSC strategies understood as distinct combinations of change mechanisms and enabling organizational practices. These strategies differ in the nature and speed of transformation experienced by the targets of change projects and the resulting quality (pervasiveness and durability), timing, and reach of social impact. Our findings provide a solid base for integrating and advancing knowledge across the largely disparate streams of management research on Corporate Social Responsibility, Social Entrepreneurship, and Base of the Pyramid, and open up important new avenues for future research on organizing for PSC and on unpacking PSC processes.

Justice source and justice content:evaluating the fairness of organizational career management practices

This article presents part of the findings of a multi-method study into employee perceptions of fairness in relation to the organisational career management (OCM) practices of a large financial retailer. It focuses on exploring how employees construct fairness judgements of their career experiences and the role played by the organisational context and, in particular, OCM practices in forming these judgements. It concludes that individuals can, and do, separate the source and content of (in)justice when it comes to evaluating these experiences. The relative roles of the employer, line manager and career development opportunities in influencing employee fairness evaluations are discussed. Conceptual links with organisational justice theory are proposed, and it is argued that the academic and practitioner populations are provided with empirical evidence for a new theoretical framework for evaluating employee perceptions of, and reactions to, OCM practices.

South African football tours at the turn of the twentieth century:Amateurs, pioneers and profits

Academic and popular studies of South African sport generally reveal a bias towards cricket and rugby and this perpetuates the myth that these games are the most popular in South Africa. This in turn is often viewed through the lens of 'race' in which the simplifications of sport along racial lines occur. This paper argues that football was more important in South Africa among all South Africans in the late 19th and early 20th century than has been previously acknowledged. It reveals that not only was the game important and popular in South Africa but its teams and administrators played a significant role in globalising the game during this period. Tours to and from South Africa were important politically, financially and for sporting reasons. Five ground breaking football tours took place during a ten year period and these serve as the basis of discussion in this paper.

The precursors and impacts of BSR on AMT acquisition and implementation

This paper reports on the results of research into the connections between transaction attributes and buyer-supplier relationships (BSRs) in advanced manufacturing technology (AMT) acquisition and implementation. The investigation began by examining the impact of the different patterns of BSR on the performance of the AMT acquisition. In understanding the phenomena, the study drew upon and integrated the literature of transaction cost economics theory, BSRs, and AMT, and used this as the basis for a theoretical framework and hypotheses development. This framework was then empirically tested using data that were gathered through a questionnaire survey with 147 companies and analyzed using a structural equation modeling technique. The results of the analysis indicated that the higher the level of technological specificity and uncertainty, the more firms are likely to engage in a stronger relationship with technology suppliers. However, the complexity of the technology being implemented was associated with BSR only indirectly through its association with the level of uncertainty (which has a direct impact upon BSR). The analysis also provided strong support for the premise that developing strong BSR could lead to an improved performance in acquiring and implementing AMT. The implications of the study are offered for both the academic and practitioner audience.

Business processes and knowledge management

Knowledge has been a subject of interest and inquiry for thousands of years since at least the time of the ancient Greeks, and no doubt even before that. “What is knowledge” continues to be an important topic of discussion in philosophy. More recently, interest in managing knowledge has grown in step with the perception that increasingly we live in a knowledge-based economy. Drucker (1969) is usually credited as being the first to popularize the knowledge-based economy concept by linking the importance of knowledge with rapid technological change in Drucker (1969). Karl Wiig coined the term knowledge management (hereafter KM) for a NATO seminar in 1986, and its popularity took off following the publication of Nonaka and Takeuchi’s book “The Knowledge Creating Company” (Nonaka & Takeuchi, 1995). Knowledge creation is in fact just one of many activities involved in KM. Others include sharing, retaining, refining, and using knowledge. There are many such lists of activities (Holsapple & Joshi, 2000; Probst, Raub, & Romhardt, 1999; Skyrme, 1999; Wiig, De Hoog, & Van der Spek, 1997). Both academic and practical interest in KM has continued to increase throughout the last decade. In this article, first the different types of knowledge are outlined, then comes a discussion of various routes by which knowledge management can be implemented, advocating a process-based route. An explanation follows of how people, processes, and technology need to fit together for effective KM, and some examples of this route in use are given. Finally, there is a look towards the future.

The rise and fall of the conglomerate

Conglomerates (broadly defined as companies with significant unrelated activities) experienced turbulent times over the last quarter of the 20th century in the US and the UK. In the US, conglomerate strategies were adopted by an increasing number of companies in the post-war period through to the 1980s. By 1970, 20% of the Fortune 500 were conglomerates, a percentage that remained broadly constant through to the late 1980s when both academic and business writers increasingly began to criticise the rationale behind conglomeration, and many companies began to seek greater focus.

Synapses, quantum theory and panpsychism

The introduction situates the ‘hard problem’ in its historical context and argues that the problem has two sides: the output side (the Kant-Eccles problem of the freedom of the Will) and the input side (the problem of qualia). The output side ultimately reduces to whether quantum mechanics can affect the operation of synapses. A discussion of the detailed molecular biology of synaptic transmission as presently understood suggests that such affects are unlikely. Instead an evolutionary argument is presented which suggests that our conviction of free agency is an evolutionarily induced illusion and hence that the Kant-Eccles problem is itself illusory. This conclusion is supported by well-known neurophysiology. The input side, the problem of qualia, of subjectivity, is not so easily outflanked. After a brief review of the neurophysiological correlates of consciousness (NCC) and of the Penrose-Hameroff microtubular neuroquantology it is again concluded that the molecular neurobiology makes quantum wave-mechanics an unlikely explanation. Instead recourse is made to an evolutionarily- and neurobiologically-informed panpsychism. The notion of an ‘emergent’ property is carefully distinguished from that of the more usual ‘system’ property used by most dual-aspect theorists (and the majority of neuroscientists) and used to support Llinas’ concept of an ‘oneiric’ consciousness continuously modified by sensory input. I conclude that a panpsychist theory, such as this, coupled with the non-classical understanding of matter flowing from quantum physics (both epistemological and scientific) may be the default and only solution to the problem posed by the presence of mind in a world of things.

Buyer-supplier relationships in advanced manufacturing technology acquisition and implementation : a study in Malaysia

This thesis reports the results of research into the connections between transaction attributes and buyer-supplier relationships (BSR) in advanced manufacturing technology (AMT) acquisitions and implementation. It also examines the impact of the different patterns of BSR on performance. Specifically, it addresses the issues of how the three transaction attributes; namely level of complexity, level of asset specificity, and level of uncertainty, can affect the relationships between the technology buyer and suppler in AMT acquisition and implementation, and then to see the impact of different patterns of BSR on the two aspect of performance; namely technology and implementation performance. In understanding the pohenomena, the study mainly draws on and integrates the literature of transaction cost economics theory,buyer-supplier relationships and advanced manufacturing technology as a basis of theoretical framework and hypotheses development.data were gathered through a questionnaire survey with 147 responses and seven semi-structured interviews of manufacturing firms in Malaysia. Quantitative data were analysed mainly using the AMOS (Analysis of Moment Structure) package for structural equation modeling and SPSS (Statistical Package for Social Science) for analysis of variance (ANOVA). Data from interview sessions were used to develop a case study with the intention of providing a richer and deeper understanding on the subject under investigation and to offer triangulation in the research process. he results of the questionnaire survey indicate that the higher the level of technological specificity and uncertainty, the more firms are likely to engage in a closer relationship with technology suppliers.However, the complexity of the technology being implemented is associated with BSR only because it is associated with the level of uncertainty that has direct impact upon BSR.The analysis also provides strong support for the premise that developing strong BSR could lead to an improved performance. However, with high levels of transaction attribute, implementation performance suffers more when firms have weak relationships with technology suppliers than with moderate and low levels of transaction attributes. The implications of the study are offered for both the academic and practitioner audience. The thesis closes with reports on its limitations and suggestions for further research that would address some of these limitations.

Regionalism, globalisation and international order:Europe and Southeast Asia

New regionalism and globalization have been prominent themes in academic and political debates since the beginning of the 1990s. Despite the considerable amount of scholarly attention that the new regionalism has received in recent years, its full empirical and theoretical potential has yet to be fully investigated. This illuminating study provides an overview of new avenues in theorizing regionalism and proposes a consolidated framework for analysis and comparison. Offering a comparative historical perspective of European and Southeast Asian regionalism, it presents new and imaginative insights into the theory and practice of regionalism and the links between regional developments, globalization and international order. Contents: Introduction; Regionalism and integration theory the first wave: traditional approaches; New regionalism the second wave: towards a framework for comparative regionalism; Regionalism in the EU and ASEAN during the Cold War: the first wave; Second-wave regionalism: the post-Cold War period; Identifying regions: emerging regional identities in Europe and East Asia; Conclusion; Appendix; Bibliography; Index.

The development and operation of the effective interpersonal relationship skills relevant to career development problems from staff assessment at an industrial research laboratory

This study concerns the application of a model of effective interpersonal relationships to problems arising from staff assessment at I.C.I. Ltd. Corporate Laboratory between 1972 and 1974. In collaboration with academic and industrial supervision, the study commenced with a survey of management and supervisor opinions about the effectiveness of current staff (work) relationships, with particular reference to the problem of recognising and developing creative potential. This survey emphasised a need to improve the relationships between staff in the staff assessment context. A survey of research into creativity emphasised the importance of the interpersonal environment for obtaining creative behaviour in an organisation context. A further survey of theories of how inter­personal behaviour related to personal creativity (therapeutic psychology) provided a model of effective interpersonal behaviour (Carkhuff, 1969) that could be applied to the organisation context of staff assessment. The objective of the project was redefined as a need to improve the conditions of interpersonal behaviour in relation to certain (career development) problems arising from staff assessment practices. In order to demonstrate the application of the model of effective interpersonal behaviour, the research student recorded interviews between himself and members of staff designed to develop and operate the dimensions of the model. Different samples of staff were used to develop the 'facilitative' and the 'action oriented' dimensions of bahaviour, and then for the operation of a helping programme (based on vocational guidance tests). These interactions have been analysed, according to the scales of measurement in the model ana the results are presented in case study form in this thesis. At each stage of the project, results and conclusions were presented to the sponsoring organisation (e.g. industrial supervisor) in order to assess their (subjective) opinion of relevance to the organ­ isation. Finally, recommendations on further actions towards general improvement of the work relationships in the laboratory were presented in a brief report to the sponsor.

Changes in information processing in children and their implications for marketing strategy

This thesis examines children's consumer choice behaviour using an information processing perspective, with the fundamental goal of applying academic research to practical marketing and commercial problems. Proceeding a preface, which describes the academic and commercial terms of reference within which this interdisciplinary study is couched, the thesis comprises four discernible parts. Initially, the rationale inherent in adopting an information processing perspective is justified and the diverse array of topics which have bearing on children's consumer processing and behaviour are aggregated. The second part uses this perspective as a springboard to appraise the little explored role of memory, and especially memory structure, as a central cognitive component in children's consumer choice processing. The main research theme explores the ease with which 10 and 11 year olds retrieve contemporary consumer information from subjectively defined memory organisations. Adopting a sort-recall paradigm, hierarchical retrieval processing is stimulated and it is contended that when two items, known to be stored proximally in the memory organisation are not recalled adjacently, this discrepancy is indicative of retrieval processing ease. Results illustrate the marked influence of task conditions and orientation of memory structure on retrieval; these conclusions are accounted for in terms of input and integration failure. The third section develops the foregoing interpellations in the marketing context. A straightforward methodology for structuring marketing situations is postulated, a basis for segmenting children's markets using processing characteristics is adopted, and criteria for communicating brand support information to children are discussed. A taxonomy of market-induced processing conditions is developed. Finally, a case study with topical commercial significance is described. The development, launch and marketing of a new product in the confectionery market is outlined, the aetiology of its subsequent demise identified and expounded, and prescriptive guidelines are put forward to help avert future repetition of marketing misjudgements.

RFID adoption issues in the warehouse

In recent years the increased interest in introducing radio frequency technology (RFID) in warehousing was observed. First adopters of RFID reported numerous benefits, which included: reduced shrinkage, real-time tracking and better accuracy of data collection. Along with the academic and industrial discussion on benefits which can be achieved in RFID enabled warehouses there are reports on issues related to adoption of RFID technology in warehousing. This paper reviews results of scientific reports of RFID implementation in warehouses and discusses the adoption barriers and causes of not achieving full potential of the technology. Following adoption barriers are identified and set in warehousing context: lack of forseeable return on investment (ROI), unreliable performance of RFID systems, standarisation, integration with legacy systems and privacy/security concerns. As more studies will address these challenges, the realisation of RFID benefits for warehouses will become reality.