Triadic Perspective to Sport Sponsorship Relationships

Often the empirical studies about sport sponsorship co-operation have concentrated on the relationships between the sponsor and the sponsored target excluding the phenomenon sports manager, i.e. the intermediating actor from further examination. In this study the purpose was to contribute to the research gap in the current literature by thoroughly describing the roles and relationships in the sport sponsorship co-operation that includes an intermediating actor, that is a triad. The main objective was pursued to fulfill with the help of two sub-level research questions that were identified as ”What is the nature of the sport sponsorship triad?” and ”What is the role of the intermediating actor within the sport sponsorship triad?” First, the theorethical framework was constructed based on the existing literature of business relationship triads and sponsorship co-operation that were integrated in the synthesis of the theories the purpose of which was to produce a framework for empirical research. Then a qualitative research was conducted by using a single-case study approach. The data was collected through a semi-structured theme interview in person with the sports manager. Similar questionnaires were sent out to the sponsor and the athlete and answered in writing. After collecting the data, the actor roles’ and their relationships were examined individually, after which the analysis of the results was carried out and divided according to the research questions. The nature of the sport sponsorship triad was found to be a serial triad that could be likened to a system of two dyads connected by the intermediating actor. Each actor seemed to occupy a specific justifiable position within the co-operation, even though the relationships were found to be unbalanced in terms of resources, power/strength, interaction patterns and interconnectedness. The core role of the intermediating actor was found to be the role of a mediator, which was seen to increase the other parties’ dependence of the manager’s performance. Therefore, the role of the intermediating actor should be considered crucial for the very existence of the sport sponsorship co-operation, especially in cases where the nature of the triad is a serial triad.

A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli

Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an athletic event, strictly from memory and without any help (Cuneen & Hannan, 1993). With recognition testing, spectators are required to identify sponsors from a prepared list which include "dummy" brand names (i.e., sponsors that are present in the list but which do not actually sponsor the event). In order to determine whether sponsors' brand awareness objectives are being met, it is important for sport and recreation marketers to understand what influences a spectator's ability to remember (Le., recall and/or recognize) the brand names of companies who advertise on perimeter signage. The purpose this study was to examine the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (i.e., company brand names on perimeter signage surrounding the play area) at a Canadian University's men's basketball game and football game. These factors included the number of games spectators attended over the course of the season (i.e., repeated exposure to sponsorship stimuli), spectators' level of involvement with the event, and spectators' level of involvement with the advertisements (i.e., perimeter signage). This study also examined the differences between recall and recognition as a means of measuring spectators' awareness of sponsors, and attempted to determine if there are sport differences in spectators' recall and recognition of perimeter signage. Upon leaving the football stadium or gymnasium, spectators were approached, at random, by trained research assistants located at each exit and asked to complete a brief survey questionnaire. Respondents completed the survey on-site. A total of 358 completed surveys were collected from spectators who attended the football (N = 277) and basketball (N = 81) games. The data suggest that football and basketball respondents recognized more sponsors' brand names than they recalled. In addition, football respondents who were highly involved with the event (i.e., those individuals who viewed attending the events as fun, interesting and exciting) attended more games over the course of the season and had significantly higher brand name recognition of sponsors who advertised on perimeter signage than those individuals with low involvement with the athletic event. Football respondents who were highly involved with the sponsors' advertisements (i.e., those individuals who viewed sponsors' perimeter signage as appealing, valuable and important) had significantly higher brand name recall of event sponsors than those individuals with low involvement with these sponsors' advertisements. Repeated exposure to perimeter signage did not have a significant influence on football or basketball respondents' recall or recognition of sponsors. Finally, the data revealed that football respondents had significantly higher recall of sponsors' brand names than basketball respondents. Conversely, basketball respondents had significantly higher recognition of sponsors' brand names than did football respondents.

Article - St. Catharines Standard post race, 7 July 1952

A photograph and brief comment about the race results for Dorothy Rungeling. She is photographed next to George Belfry of Thompson Products (sponsor), Alice Little (co-pilot) and radio broadcaster Rex Stimers.

Legal Protection for Consumer of Pharmaceutical Products

The overall focus of the thesis involves the legal protection for consumers of pharmaceutical products.The work on “Legal Protection for Consumers of Pharmaceutical Products” is undertaken to study the legal framework that is existing for this purpose and the functioning of regulating mechanism that is envisaged under it. The purpose of the study is to analyse how far these measures are effective in adequately protecting various aspects of consumer interest. Methodology adopted for the study is analytical.The present study revealed that the theory of freedom of contract is only an ideal relevant when the parties are assumed to be on equal footing.In a more complicated social and economic society, it ceased to have any relevance. Many countries in the world enacted legislations to protect the consumers of pharmaceutical products.The meaning of ‘consumers of drugs’ provided in the law is inclusive and not exhaustive one. The definition of ‘drug’ as interpreted by the courts is comprehensive enough to take in it not only medicines but also substances. The meaning of the word substances has been widened by the interpretation of the courts so as to include all the things used in treatment.The definition of the word ‘consumer’ has been liberally interpreted by the courts so as to provide protective net to a large section of the public.The studies subsequent to this report also revealed that there is a shortage of essential drugs necessary to cure local diseases like tuberculosis and malaria where as drugs containing vitamins and other combinations which are more profitable for the manufacturers are produced and marketed in abundance.The study of the provisions in this regard revealed that the duty of the drug controlling authorities is confined to scrutinize the data of the clinical test already conducted by the sponsor of the drug.Study of the clinical trial procedure under the U.S. law revealed that there is a continuous supervision over clinical trials and controls are provided on the treatment use of an investigational productStudy of the clinical trial procedure under the U.S. law revealed that there is a continuous supervision over clinical trials and controls are provided on the treatment use of an investigational product.the study of the provisions of the Drugs and Cosmetics Act and the rules framed under it revealed that the law in this regard is comprehensive to protect the consumer provided it is sufficiently supported by adequately equipped enforcement machinery.

Zerrissen - zernagt - zerfallen

Das schriftliche Kulturgut zu bewahren ist eine der wichtigsten Aufgaben der Bibliotheken. Aus den jährlich zugewiesenen Mitteln können sie diese Aufgabe aber nicht allein finanzieren. Deshalb versuchen die Bibliotheken über verschiedene Maßnahmen, die Öffentlichkeit über diese Situation zu informieren. Die Sparkassen-Kulturstiftung Hessen-Thüringen hatte sich dieses Themas 2004 angenommen und unter dem Thema "Zerrissen, zernagt, zerfallen" Bestandsschäden in hessischen Bibliotheken in einer zentralen Ausstellung vorgestellt. Nun will die Universitätsbibliothek Kassel in einer eigenen Ausstellung auf die lokalen Probleme von Restaurierung und Konservierung ihrer Altbestände aus der Landesbibliothek und Murhardsche Bibliothek der Stadt Kassel in den Räumen der Kasseler Sparkasse in der Wolfsschlucht hinweisen. Nach einer Erhebung von 2004 sind 42 % des Buchbestandes der hessischen Bibliotheken durch saures Papier oder Verschleiß geschädigt. Die Landesbibliothek Kassel hat als Archivbibliothek für Nordhessen eine Erhaltungspflicht für die in Nordhessen gedruckten Bücher. Bei einem Bestand von gut 450.000 Büchern ist die Anzahl der restaurierungsbedürftigen Bücher ein Massenproblem, das die Bibliothek finanziell völlig überfordert. Während sich für die attraktiven Stücke der Handschriftensammlung relativ leicht ein Sponsor für Restaurierungsarbeiten findet, ist das eigentliche Problem der Bibliothek aber die Erhaltung des normalen Bestandes, nämlich der Massen an Archivexemplaren, die oft äußerlich recht unattraktiv, aber für die Forschung zur hessischen Geschichte und Landeskunde unverzichtbar sind. Das besonders Schlimme an den Säureschäden in den Büchers ist, das sich im Laufe des Zersetzungsprozesses von selbst immer mehr Säure bildet, so daß sich der Zerfallsprozeß immer mehr beschleunigt.

Erwachsene in Partizipationsprozessen mit Kindern und Jugendlichen am Beispiel der projektorientierten Beteiligungsarbeit in der Stadt Kassel unter besonderer Berücksichtigung des Vereins Spielmobil Rote Rübe

Bei der vorliegenden Arbeit handelt es sich um ein Vorhaben aus dem Bereich der Praxisforschung. Den Untersuchungsgegenstand bildet das Beteiligungsmodell für Kinder und Jugendliche der Stadt Kassel. Im Zentrum der Betrachtung steht dabei die Rolle der Erwachsenen im Zuge der Durchführung von Beteiligungsprojekten mit Kindern und Jugendlichen in Kassel, einer Großstadt mit rund 185.000 Einwohnern. Die Basis der Untersuchung bilden 17 Kriterien für professionelles Verhalten Erwachsener in Beteiligungsprozessen, die zunächst aus vier pädagogischen Richtungen abgeleitet werden. Es handelt sich dabei um die Ansätze folgender Pädagogen: • Janusz Korczak (1878-1942), polnischer Arzt, Literat, Pädagoge, • Kurt Löwenstein (1885-1939), Gründer und Förderer der sozialistischen Kinderfreunde-Bewegung, • Loris Malaguzzi (1920-1994), italienischer Pädagoge und „Urvater“ der Reggio-Pädagogik und • Olaf Axel Burow (geb. 1951), Begründer der Gestaltpädagogik. Das Hauptziel der Arbeit besteht in der Erarbeitung eines Kriterienkataloges für professionelles Verhalten Erwachsener in Beteiligungsprozessen mit Kindern und Jugendlichen. Nach der Einleitung, einer Beschreibung des der Arbeit zugrunde liegenden Verständnisses von Partizipation und der Darstellung angewandter Untersuchungsinstrumente werden im zweiten Teil neben einem Überblick über historische Vorläufer des Ansatzes Kinder und Jugendliche an der Gestaltung ihrer Lebenswelt zu beteiligen, allgemeine Grundlagen der Beteiligung von Kindern und Jugendlichen geliefert (rechtliche, Formen und Methoden der Beteiligung, Prüfsteine für gute Beteiligung...). Dieser einführende Teil endet mit der Entwicklung grundlegender Kriterien, die bei der Durchführung von Partizipationsprozessen mit Kindern und Jugendlichen berücksichtigt werden sollten bzw. müssen. Im dritten Teil werden die vier oben erwähnten pädagogischen Richtungen vorgestellt und interpretiert. Aus den vier Ansätzen werden zum einen 13 Kriterien für partizipative Erziehung herausgearbeitet zum anderen 17 Kriterien für professionelles Verhalten Erwachsener in Partizipationsprozessen abgeleitet. Anhand dieser Kriterien entsteht auch eine Definition für partizipative Erziehung. Im Zentrum des folgenden vierten Teiles der Arbeit steht zunächst die Beschreibung des Beteiligungsmodells der Stadt Kassel. Dabei bilden die Rolle der Kinderbeauftragten und die Tätigkeiten des Vereins Spielmobil Rote Rübe, der die Entwicklung des Beteiligungsansatzes mitbestimmt, sowie intensiv in die Durchführung der Beteiligungsprojekte involviert ist, die Schwerpunkte der Betrachtung. Nach einer ausführlichen Auseinandersetzung mit der Theorie und der Praxis der Kassler Beteiligungslandschaft werden die in Teil drei entwickelten Kriterien für professionelles Verhalten Erwachsener in Beteiligungsprozessen anhand der aktuellen Situation in der Stadt Kassel auf ihre Praxistauglichkeit hin untersucht und überarbeitet. Auch die in Teil drei verfasste Definition für Beteiligung erfährt einige geringfügige Veränderungen. In diesem Zusammenhang erfolgt auch eine Auseinandersetzung mit Veränderungsmöglichkeiten bzw. eine Beschreibung von Verbesserungsvorschlägen des projektorientierten Beteiligungsmodells der Stadt Kassel.

Biodiversidad, cultura y territorio

After several decades of systematic nature destruction, the discourse on biodiversity is the answer of what might be called “the irruption of the biological”, i.e. the biotic issue surviving as the core issue of the modern order. In this regard, the biodiversity discourse declares itself the sponsor of saving nature from destructive practices and capable to institute a culture of conservation instead. Nevertheless, there remain gaps in the discourse, which have been intended to be fi lled with discussions addressing lately the relevance of the local knowledge, the ways of life –habits and customs– and the traditional production, within the frame that supports the meaning of biodiversity. On the one hand, for industrialized countries governments and international governmental institutions, traditional knowledge is an asset of the humankind, which improved becomes a technological innovation that may be subject to patent and fi nally traded, without any benefit to the owners of the basis knowledge. On the other hand, for peasants, intellectuals, and local knowledge activists, ways of life and tradicional production are the basis for rebuilding the peasants’ and natives’ territory, to strengthen the limited independence and self-suffi ciency they live with, but with their active involvement in the determination of everything that affects them. Based on these considerations, spaces are being built to provide an answer to privatization, an answer based on the concept of “the communal” (Grain, 2005).

Análisis económico de las vacunas 10-valente y 13-valente contra neumococo: revisión sistemática

Introducción: Las vacunas clásicamente han representado un método económico y eficaz para el control y prevención de múltiples enfermedades infecciosas. En los últimos años se han introducido nuevas vacunas contra neumococo a precios elevados, y los diferentes análisis económicos a nivel mundial de estas vacunas no muestran tendencias. El objetivo de este trabajo era resumir la evidencia existente a través de los diferentes estudios económicos evaluando las dos vacunas de segunda generación contra neumococo en la población a riesgo. Metodología: En este trabajo se realizo una revisión sistemática de la literatura en 8 bases de datos localizadas en diferentes partes del mundo y también que tuvieran literatura gris. Los artículos fueron inicialmente evaluados acorde a su titulo y resumen, posteriormente los elegidos se analizaron en su totalidad. Resultados: Se encontraron 404 artículos, de los cuales 20 fueron incluidos en el análisis final. Se encontró que la mayoría de los estudios se realizaron en áreas donde la enfermedad tiene una carga baja, como es Norte América y Europa, mientras que en los lugares del mundo donde la carga es mas alta, se realizaron pocos estudios. De igual manera se observo que la mayoría de los estudios mostraron por los menos ser costo efectivos respecto a la no vacunación, y en su totalidad las dos vacunas de segunda generación mostraron costo efectividad respecto a la vacunación con PCV-7. Los resultados de los estudios son muy heterogéneos, hasta dentro del mismo país, señalando la necesidad de guías para la conducción de este tipo de estudios. De igual manera, la mayoría de los estudios fueron financiados por farmacéuticas, mientras en un numero muy reducido por entes gubernamentales. Conclusiones: La mayoría de los estudios económicos sobre las vacunas de segunda generación contra neumococo han sido realizados en países con un alto índice de desarrollo económico y patrocinados por farmacéuticas. Dado que la mayoría de la carga de la enfermedad se encuentran en regiones con un menor nivel de desarrollo económico se deberían realizar mas en estas zonas. De igual manera, al ser la vacunación un asunto de salud publica y con un importante impacto económico los gobiernos deberían estar mas involucrados en los mismos.

Evaluación de la efectividad de la marca Bodytech® en el ámbito de la percepción de marca haciendo uso de una herramienta de simulación computacional

El presente trabajo de investigación fue realizado con el propósito de modelar el proceso de percepción de marca a partir del análisis de los componentes provenientes de la marca “Bodytech”, esto con el fin de simular el proceso de percepción de marca y evaluar la efectividad de la misma. El proceso que se modela es el de percepción – razonamiento – acción y se hace con el fin de evaluar los gastos en cada uno de los “componentes” que antes mencionaron Para realizar el análisis se hizo uso de un sistema de simulación basada en agentes, el cual recibe valores de diferentes variables analizadas por medio de tres herramientas: (1) un diagrama de grupos poblacionales, (2) un diagrama de desagregación de los núcleos temáticos de la marca y (3) las conclusiones obtenidas de una entrevista que se realizó a los responsables de gestionar la marca. Dicho proceso se lleva a cabo con el fin de poder determinar los valores relacionados al gasto en cada uno de los núcleos temáticos que llevan al sistema a evaluar la percepción de marca y la efectividad de estos gastos. Posteriormente, basados en los resultados del sistema de simulación, se obtiene un escenario que puede ser entendido y parcialmente predicho que le permitirán a Bodytech tener una herramienta de valoración de percepción de su marca.

Ensaios clínicos em Portugal e no contexto Europeu

A investigação clínica está na origem do desenvolvimento da ciência e do conhecimento na área da saúde, e pretende explorar se uma estratégia médica, terapêutica ou um dispositivo é seguro e eficaz em humanos. O desenvolvimento de um ensaio clínico envolve a coordenação e cooperação entre várias entidades, principalmente a Autoridade competente, o sponsor, o investigador e o Comité de Ética. É fundamental compreender o papel e a responsabilidade de cada uma destas entidades e o modo como estas interagem entre si. Todo o processo desde o planeamento estratégico até ao desenvolvimento do ensaio clínico encontra-se legislado por regulamentação bem definida, e orientada sobretudo para a proteção dos direitos e bem-estar dos participantes e para a obtenção de dados clínicos com elevada qualidade científica. Este enquadramento regulamentar foi sendo desenvolvido ao longo do século XX, paralelamente à evolução do enquadramento ético. Apesar da qualidade científica e ética proporcionada pelos países desenvolvidos, no século XXI começou a assistir-se a uma deslocalização dos ensaios clínicos para países em desenvolvimento, nomeadamente a Ásia, América do Sul e África. Tratam-se de regiões que envolvem populações vulneráveis e onde os princípios éticos não assumem a mesma importância. Como consequência verificou-se uma redução no número de ensaios realizados tanto a nível europeu inclusive em Portugal. Perante tal, tornou-se imperativo fazer esforços no sentido de aumentar a atratividade da Europa como região para a realização de ensaios clínicos. Estes esforços passam pela apuramento da legislação europeia, e simultaneamente nacional, de modo a agilizar e a simplificar todo o processo de um ensaio clínico e adequá-lo às necessidades atuais, sem reduzir a proteção dos participantes. O âmbito do presente trabalho é dar a conhecer e clarificar de modo abrangente a situação atual dos ensaios clínicos em Portugal e enquadrá-la no contexto europeu.

Patrocínios no Desporto Como Meio de Comunicação : caso Sporting Clube de Portugal

Este trabalho tem como objectivo perceber se o patrocínio começa cada vez mais a ser visto como um meio de comunicação viável para as empresas inseridas no mundo do desporto. Foi feita uma revisão de literatura em que abordaremos os tópicos de marketing, desporto em Portugal, marketing desportivo e patrocínio, e faremos a associação devida entre eles para que possamos perceber como estes temas se relacionam e quais os resultados finais. Iremos também abordar as visões sobre o patrocínio, tanto do patrocinado como do patrocinador, e quais os seus objectivos e diferenças, com um exemplo prático do Sporting Clube de Portugal e de três dos seus patrocinadores: Puma, Portugal Telecom e a Caixa Geral de Depósitos.

Un nuevo amanecer: el giro de la política exterior colombiana y su impacto en el conflicto interno (Tema Central)

La autora explora la posibilidad de un cambio en las relaciones de Colombia con Venezuela y Ecuador durante la presidencia de Juan Manuel Santos. Las relaciones de Colombia con esos dos países vecinos, por un largo período, se han caracterizado por su complejidad expresada en roces y desencuentros, configurando un escenario conflictivo. Esta dinámica se origina en dos factores: el conflicto armado colombiano de larga duración, y la alineación de Colombia con Estados Unidos. La autora sostiene que los cambios en el segundo factor podrían conducir a una modificación del conflicto doméstico colombiano, y por extensión a mejorar las relaciones con Ecuador y Venezuela.

Implementation of a Bayesian design in a dose-escalation study of an experimental agent in healthy volunteers

Bayesian decision procedures have recently been developed for dose escalation in phase I clinical trials concerning pharmacokinetic responses observed in healthy volunteers. This article describes how that general methodology was extended and evaluated for implementation in a specific phase I trial of a novel compound. At the time of writing, the study is ongoing, and it will be some time before the sponsor will wish to put the results into the public domain. This article is an account of how the study was designed in a way that should prove to be safe, accurate, and efficient whatever the true nature of the compound. The study involves the observation of two pharmacokinetic endpoints relating to the plasma concentration of the compound itself and of a metabolite as well as a safety endpoint relating to the occurrence of adverse events. Construction of the design and its evaluation via simulation are presented.

From the buzzing in Turing’s head to machine intelligence contests

This paper presents an analysis of three major contests for machine intelligence. We conclude that a new era for Turing’s test requires a fillip in the guise of a committed sponsor, not unlike DARPA, funders of the successful 2007 Urban Challenge.