837 resultados para Whatu metaphor


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This study analyses the metaphor of spirituality in the non-profit art gallery, a metaphor overlooked in previous marketing research. Using content analysis and interviews in a single depth case study, this article illustrates how spirituality has been a staple in the non-profit art gallery over time. It was found that even though the non-profit art gallery acknowledges its use of spirituality, it has a paradoxical attitude to it. Therefore this article (a) traces the historical influences that led to the extension of metaphor in the art gallery and its relationship to marketing theory, and (b) draws on Hunt and Menon (1995) to identify deliberate and emergent strategies using metaphor in the non-profit cultural organisation.

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This book is a collaboration with a poet,a painter and two literary critics/philosophers. It is an investigation into aesthetics and examines and presents the possibilities for a poet and a painter in going beyond appropriating words and images from practitioners within their respective verbal and visual fields. In this book, the poet and the painter have been placed in a dialogic position to each other. This book attempts to create further meaning in the positioning of poems alongside paintings. It is a book about the processes of creativity, the making of art, the irresolvable dilemma of attempting to create from a world from which one cannot separate. The subject matter deals with art processes when attempting to re-discover lost identities with a focus on historical, psychological and political contexts

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 The study examined awareness of metaphor as a tool to enhance English language learners’ understanding of texts with embedded metaphors. Findings revealed that an enhanced awareness of metaphor, as indicated by greater use of the metalanguage of metaphor, longer turns conversation and reflective journals, helped them get deeper text meaning.

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Includes bibliography