Three transducers for one photodetector: essays for optical communications

Dissertation presented to obtain the PhD degree in Electrical and Computer Engineering - Electronics

Understanding the internet banking adoption by Portuguese customers - a unified theory of acceptance and use of technology and perceived risk application.

Trabalho de Projeto apresentado como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

The impact of online brand community on electronic word-of-mouth communications

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

From a project to an organisation: a Strategic Communication’s approach

Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ciências da Comunicação, área de especialização em Comunicação Estratégica

Integrated communications strategy for mylabel

Integrated Communication Strategy for MyLabel Following paper presents Integrated Communication Strategy for Continente’s private label brand of cosmetics MyLabel. The main purpose of the project is to position MyLabel as venture brand which will gain strong market position in order to compete with the manufacturer brands. Therefore, based on the created brand equity model for the venture cosmetic brand, MyLabel will be approached from the branding perspective in order to improve perceived quality and consecutively, build brand recognition and credibility. In this respect, integrated communication strategy includes some of the branding tactics and marketing communication mix. Thereafter, MyLabel will be transformed into the sub-brand MyBeauty, which can exploit opportunities given by the new market image of retailers’ brands and gain special, unique position in the market.

Performance assessment of electrically small antennas for implantable microsystems with wireless power and communications

Dissertação de mestrado integrado em Engenharia Biomédica (área de especialização em Eletrónica Médica)

Communications with QoS in IoT&Cloud environment

Dissertação de mestrado integrado em Engenharia de Telecomunicações e Informática

Implementation of a unified userspace time handling library under the Linux OS

An appropriate assessment of end-to-end network performance presumes highly efficient time tracking and measurement with precise time control of the stopping and resuming of program operation. In this paper, a novel approach to solving the problems of highly efficient and precise time measurements on PC-platforms and on ARM-architectures is proposed. A new unified High Performance Timer and a corresponding software library offer a unified interface to the known time counters and automatically identify the fastest and most reliable time source, available in the user space of a computing system. The research is focused on developing an approach of unified time acquisition from the PC hardware and accordingly substituting the common way of getting the time value through Linux system calls. The presented approach provides a much faster means of obtaining the time values with a nanosecond precision than by using conventional means. Moreover, it is capable of handling the sequential time value, precise sleep functions and process resuming. This ability means the reduction of wasting computer resources during the execution of a sleeping process from 100% (busy-wait) to 1-1.5%, whereas the benefits of very accurate process resuming times on long waits are maintained.

Perfeccionamiento de las metodologías docentes en la enseñanza de la construcción mixta en grado y postgrado en la Universidad Politécnica de Cataluña (UPC) y la Universidad de Camaguey (UC)

Estudio elaborado a partir de una estancia en la Universitat Polictecnica de Cataluña entre marzo i junio del 2007.El proyecto tiene como objetivo general el perfeccionamiento de las metodologías docentes en la enseñanza de la construcción mixta en grado y postgrado en la Universidad Politécnica de Cataluña (UPC) y la Universidad de Camagüey (UC), en correspondencia con la situación actual y perspectiva de la normativa europea, española y cubana. En el trabajo se realiza una valoración sobre programas experimentales en estructuras mixtas y sus resultados, así como su interrelación con la modelación numérica. Se evalúa la correspondencia entre las normativas europeas, española y cubana y se definen los aspectos específicos que deben ser perfeccionados o complementados en la normatividad vigente en Cuba, así como la estrategia general para acometerlo. Para caracterizar la enseñanza de la construcción mixta en la UPC y la UC, se parte de la valoración de información sobre asignaturas similares en un grupo seleccionado de universidades y sobre el contexto que sirve de marco al perfeccionamiento. Se realiza el diagnostico del sistema de objetivos, conocimientos y organización metodológica en los programas de grado y postgrado y se ofrecen recomendaciones generales para el perfeccionamiento de la enseñanza de la construcción mixta en la UPC y la UC. Finalmente, se realizan propuestas detalladas para ambas instituciones, para el perfeccionamiento de las metodologías docentes, con enfoques generales similares, respetando los criterios específicos y formatos de cada entorno. Se concibe un sistema integrado de actividades para cada asignatura, lográndose que, a pesar de las particularidades de cada contexto, el enfoque de trabajo sea coincidente en gran medida, lo que favorece la continuidad en las relaciones de colaboración entre ambas instituciones.

The keys to success: the social, sporting, economic and communications impact of Barcelona'92

This book is a collection of articles which analyze the sporting, social, political, communicative, urban, technological and economic impacts of the 1992 Barcelona Olympic Games.

Balanceo distribuido del encaminamiento para topologías fat-tree sobre redes Infiniband

Las redes de interconexión juegan un papel importante en el rendimiento de los sistemas de altas prestaciones. Actualmente la gestión del encaminamiento de los mensajes es un factor determinante para mantener las prestaciones de la red. Nuestra propuesta es trabajar sobre un algoritmo de encaminamiento adaptativo, que distribuye el encaminamiento de los mensajes para evitar los problemas de congestión en las redes de interconexión, que aparecen por el gran volumen de comunicaciones de aplicaciones científicas ó comerciales. El objetivo es ajustar el algoritmo a una topología muy utilizada en los sistemas actuales como lo es el fat‐tree, e implementarlo en una tecnología Infiniband. En la experimentación realizada comparamos el método de control de congestión de la arquitectura Infiniband, con nuestro algoritmo. Los resultados obtenidos muestran que mejoramos los niveles de latencia por encima de un 50% y de throughput entre un 38% y un 81%.

IPH response to Broadcasting Authority of Ireland (BAI): General and Children's Commercial Communications Codes (June 2012)

IPH submitted their views on the Draft BAI General and Commercial Communications Code. IPH previously submitted views to the BAI in the first phase of consultation (Oct 2011). The final code will regulate the advertising of food and non-alcoholic beverages that are high in fat, salt or sugar on Irish television channels. The submission sets out approaches to appropriate scheduling and content restrictions as well as to possible exemptions.

IPH response to Broadcasting Authority of Ireland Children's Commercial Communications Code

The Broadcasting Authority of Ireland (BAI) is an independent statutory organisation responsible for certain aspects of television and radio services in Ireland, guided by the Broadcasting Act 2009. The BAI are undertaking a review of the Children’s Commercial Communications Code section 11 rules on Diet and Nutrition. This section sets down standards with which commercial communications for food and drink shown during children’s programmes and/or where these communications are for food and drink products or services that are of special interest to children.

IPH response to Department of Communications, Energy and Natural Resources Consultation - National Energy Retrofit Programme

In 2011, the National Energy Retrofit Programme will build upon existing energy saving programmes in both the domestic and non-domestic sectors.  This consultation focused on key design considerations.  IPH agree with the commitment to deliver a National Energy Retrofit Programme as a sustainable means of securing energy savings and reducing energy poverty and the nations carbon footprint.  The IPH response highlighted the significant benefit to health and would support the use of Health Impact Assessment