Respostas estratégicas dos sindicatos patronais do comércio de bens, serviços e turismo do Brasil às pressões institucionais

O foco deste trabalho é identificar as respostas estratégicas que os sindicatos patronais do comércio de bens, serviços e turismo apresentam quando submetidos às pressões institucionais a que estão sujeitos. Foi utilizada a tipologia proposta por Oliver (1991), que considera cinco tipos de respostas, de concordância passiva a manipulação ativa. Foram pesquisados 75 sindicatos por meio da aplicação de um questionário que avaliou quais as pressões a que estão sujeitos esses sindicatos, quais as principais instituições fontes das pressões e quais as respostas apresentadas. Por meio de mapas de associação foram relacionadas as respostas apresentadas com a tipologia proposta por Oliver (1991). Os resultados indicam que os sindicatos patronais pesquisados não têm grande poder de barganha, apresentando, como principal resposta, a conciliação associada à tática de balanceamento. Outro fator importante identificado, mesmo que em menor escala, é o uso de resposta de manipulação com a tática de influência, forma de atuação bem mais ativa que, se incentivada, pode gerar maior força e representatividade para os sindicatos patronais. As implicações deste trabalho voltam-se para os programas de fortalecimento das entidades sindicais empreendidos pela Confederação Nacional do Comércio de Bens, Serviços e Turismo (CNC), que devem se adaptar para possibilitar uma capacidade de resposta mais ativa dos sindicatos patronais que fazem parte de seu escopo.

Gestão de marketing nas associações e cooperativas de agronegócio : o caso da Associação dos Produtores de Soja e Milho do Estado de Mato Grosso

Esta dissertação analisar gestão de marketing no agronegócio, especificamente no contexto da Associação dos Produtores de Soja e Milho do Estado de Mato Grosso (Aprosoja/MT); trata-se de uma iniciativa que pode ser considerada um novo perfil de liderança no sistema cooperativista. O problema de pesquisa é identificar quais são os fundamentos da gestão de marketing da Aprosoja/MT. Para isso, foi realizado um estudo de caso único, com finalidade exploratória e enfoque qualitativo. Durante a coleta de dados, além da análise documental, foram realizadas vinte entrevistas pessoais, primeiramente utilizando o método da teoria fundamentada, para posterior elaboração de um roteiro semiestruturado. Os relatos das entrevistas e o estudo de caso foram interpretados tomando por base o referencial teórico proporcionado por autores como Kotler, Levy, Vargo, Lusch, Zylbersztajn, Bialoskorski e Tejon, dentre outros estudiosos das áreas da lógica dominante de serviços (LDS), do marketing de relacionamento e do marketing do agronegócio. Os resultados da pesquisa indicam que a Aprosoja/MT tem uma visão e entendimento bastante avançados sobre os conceitos mais modernos do campo do marketing, não se restringindo ao marketing tático. Dessa forma, pode-se concluir que a Aprosoja/MT opera no nível estratégico do marketing, com forte orientação para o marketing de relacionamento. É possível afirmar que a gestão de marketing da Aprosoja/MT está fundamentada no relacionamento com seus stakeholders, em função do modelo da LDS.

Relação entre stakeholders, recursos estratégicos e sustentabilidade em uma organização atuante na cadeia de valor da indústria brasileira de energia eólica

This paper approaches the strategy in business management and aimed at identifying and outlining the interests and commitment of stakeholders in strategic resources management concerning production and implementation of wind turbine equipment of a Brazilian wind power company and also verifying if internal and external results deriving from such activities were sustainable, taking as main reference seminal publications and periodicals relevant to the research point that discuss the Resource Theory, Stakeholders and Sustainability. An analysis was carried out to assess how stakeholders, beyond the temporal context, intermediated the composition, development and management of the organization´s resources, as well as the social, environmental and economic results obtained from resources management in the production and supply of wind turbines to a Wind Power Plant located in the State of Ceara, in order to portray that Brazil sustainability can be an important competitive advantage source that creates value for shareholders and the community (Hart & Milstein, 2003). The strategy herein applied was the qualitative investigation using a single study case, which allowed for the thorough examination of an active organization operating in the Brazilian industry of wind power and also the resources used in the production and implementation of wind turbines supplied to the a Wind Power Plant in Ceara. Considering the content analysis and the triangulation principle, three qualitative data collection methods were applied to identify and characterize stakeholders’ interest and commitment in resource management of the organization operating in the Brazilian wind power industry, as follows, semistructured deep interview with managers of tactic-strategic level and analysts of organization´s value chain nine activities, analysis of public internal and external documents; and analysis of audio-visual material. Nonetheless, to identify the internal and external economic, social and environmental results of implementation and supply of wind turbines to the Wind Power Plant in Ceara, semistructured interviews were also carried out with the residents of the region. Results showed the BNDES (Brazilian Development Bank) and the organization head office were the stakeholders who exerted the strongest influence on resources related to production and implementation of the aerogenerator product at Trairi Wind Plant in Ceara. Concerning the organization resources, at the current stage of the Brazilian Wind Industry ,although the brand, reliability and reputation of the organization under study were valuable esources, rare, hard to imitate and exploited by the organization, it was noticed that opposed to RBV, they did not actually represent a source of competitive advantage . For the local community the social, economic and environmental results related to the wind turbines implementation were more positive than negative, despite the fact that the productive process caused negative environmental impacts such as the high emission of CO2 to transport wind turbines components to Trairi Wind Power Plant.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

Análise de aspectos ergonômicos do colete tático - um estudo de caso na ROCAM-RN

This thesis aims to analyze the ergonomic and functional aspects of the motorcycle patrolmen tactical vest and make a contribution to improve their technical and tactical characteristics reconciling pleasantness function, improving working conditions of policeman. The start point of this case study was the following hypothesis : The start point of this case study was the following hypothesis: once the policemen prepare their own tactical vests with layouts created by them. So, if someone observes these layouts, s/he will have an understanding of use of those devices and artifacts questions both positive, and negative. This hypothesis was confirmed by the results, considering that it was possible to understand the use of the tactic vests by means of the Policemen s opinion on issues recognized by themselves. It was also possible to understand that users perform interventions, based on their own inventive or learned from the experience of other policemen

Ação de inseticidas sobre os ovos e lagartas da broca-pequena-do-fruto do tomate, em bioensaio de laboratório

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A videobiografia como dispositivo de pesquisa-ação-formação: uma prática educativa com adolescentes abrigados

The focus of this thesis is a production of video biographies with/by sheltered teenagers. The general objective is discuss the potential production of video biographies while a device of research-action-formation. From de point of view of research, the study interrogates cultural practices that demarcates the passage of teenagers in shelter institutional; From the point of view of action, seeks to identify the modes of appropriation of space for audiovisual creation by teenagers; and, from the point of view of formation, asks the potentiality of audiovisual language while the way from which teenagers can auto-configure themselves responsibly, in the reinvention of places and others worlds for them. The research falls in the intersection of qualitative approach of ethnographic and of research-action-formation. Is anchored theoretically in autobiographical approaches - Pineau (2005); Passeggi (2008); Delory-Momberger (2008); Josso (2010) e Bertaux (2010) - and in the filmic method - Ramos (2003); Wohlgemuth (2005) and Comoli (2009). Participated in the research eleven teenagers members of the production cycle of biographical traces, among these, the three teenagers who advanced to cycles of audiovisual recording life narratives and reflective exercises around produced reports, procedures of which we extract the set of empirical material analyzed The analysis revealed that teens use in under three types of practices: the practices of mess , as way of expression; the practices of evasion , as resistance to restraint the right to come and go, and the practices of claim a regime of "truth" to the institutional environment, which emerge as a survival tactic in the face of paths desvínculos, family abandonment and neglect. The study also showed the appropriation of spaces of audio-visual creation meaningful expression through music by teenagers and encourage dialogue between and with the teenagers and the achievement of reflective exercises focused for awareness of their stories in becoming. These findings show a broader sense the thesis that visual language is a potent mobilizer artifact reflections and empowerment of individuals in situations of social exclusion

e-Pontos: Uma solução embarcada de automação comercial aplicada a clubes de fidelidade baseado em tecnologia RFID e esmart card

In practically all vertical markets and in every region of the planet, loyalty marketers have adopted the tactic of recognition and reward to identify, maintain and increase the yield of their customers. Several strategies have been adopted by companies, and the most popular among them is the loyalty program, which displays a loyalty club to manage these rewards. But the problem with loyalty programs is that customer identification and transfer of loyalty points are made in a semiautomatic. Aiming at this, this paper presents a master's embedded business automation solution called e-Points. The goal of e-Points is munir clubs allegiances with fully automated tooling technology to identify customers directly at the point of sales, ensuring greater control over the loyalty of associate members. For this, we developed a hardware platform with embedded system and RFID technology to be used in PCs tenant, a smart card to accumulate points with every purchase and a web server, which will provide services of interest to retailers and customers membership to the club

Implicações do odor na percepção e escolha de parceiro

Why are we attracted to some people but not to other ones? How is this attraction established? Which signs are characteristic of a good partner? These and many other questions concerning how mate attraction and mate selection work out among humans have been intriguing behavioral scientists. It is well-known that beauty indicates something about a potential mate s health. The odor may indicate a similar assessment, if we can assess how pheromones are integrated into human sexual behavior. However, what is the relation between age preference and body scent evaluation? In order to investigate this question, this study´s objective was identifying evidences which show that olfactory cues might reveal the potential mate s age and that it coincides with the ideal mate s profile. To produce the stimuli, men and women had to wear cotton t-shirts for three nights in order to have their body odor impregnated. After that, opposite-sex individuals evaluated the intensity and attractivity of these odor impregnated tshirts according to two Likert scales (4 points scale for intensity; 7 points scale for attractivity). We found differences between men and women on body scent perception, that indicates a better scent discrimination for women when it concerns the perception of potential mate s age. Another finding was the negative correlation between intensity and attractiveness perception for both sexes. We also verified that mate selection strategies are plural, more than one tactic simultaneously fitting in the same strategy, but all of them are related to differential investment of each sex on their own reproductive success

Avaliação do programa de tutorização da EMATER-RN para servidores em estágio probatório

The present thesis evaluated the contributions and limitations of the tutorship program introduced in EMATER-RN, as a tactic of organizational socialization for civil servants in probationary stage. Tutorship was understood as an intensive and continuous relational process, in which a more experienced person in the organization the tutor offers psychosocial support, stimulates the development of the professional career and enables to the newcomer the tutee learning on job performance. The organizational socialization was considered in the perspective of the symbolic interactionism. The study was characterized as a program evaluation and as an action research. The practical interventions for the program implementation were conducted and, at the same time, the evaluations of process, results and reaction to the program were applied. Among the major contributions of the action research, it stood out: the diagnosis of reasons for the formation of the pair and of expectations of tutors and tutees, the improvement of the tutorship registration tools, the ascertainment of the success of the program in the socialization of the new civil servants, the confirmation of the importance of the compatibility among them and of the adequate performance of tutorship functions for achieving its benefits. Based in constraints of the program, one may quote as essential recommendations: the formation of a technical team supporting the program, the clear establishment of deadlines for each procedure and the reinforcement to its compliance, the investigation of the functions performed by the tutor, the sensitization of the managers to the resolution of problems that affect the program, the voluntary participation of the tutor and the continuous meetings of tutors and tutees. One settles for the relevance of the program and in favor of its continuation, provided that its improvement and systematic management are conducted.

Estendendo CRefine para o suporte de táticas de refinamento

The use of increasingly complex software applications is demanding greater investment in the development of such systems to ensure applications with better quality. Therefore, new techniques are being used in Software Engineering, thus making the development process more effective. Among these new approaches, we highlight Formal Methods, which use formal languages that are strongly based on mathematics and have a well-defined semantics and syntax. One of these languages is Circus, which can be used to model concurrent systems. It was developed from the union of concepts from two other specification languages: Z, which specifies systems with complex data, and CSP, which is normally used to model concurrent systems. Circus has an associated refinement calculus, which can be used to develop software in a precise and stepwise fashion. Each step is justified by the application of a refinement law (possibly with the discharge of proof obligations). Sometimes, the same laws can be applied in the same manner in different developments or even in different parts of a single development. A strategy to optimize this calculus is to formalise these application as a refinement tactic, which can then be used as a single transformation rule. CRefine was developed to support the Circus refinement calculus. However, before the work presented here, it did not provide support for refinement tactics. The aim of this work is to provide tool support for refinement tactics. For that, we develop a new module in CRefine, which automates the process of defining and applying refinement tactics that are formalised in the tactic language ArcAngelC. Finally, we validate the extension by applying the new module in a case study, which used the refinement tactics in a refinement strategy for verification of SPARK Ada implementations of control systems. In this work, we apply our module in the first two phases of this strategy

The more stirring the better: cichlid fishes associate with foraging potamotrygonid rays

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Stirring, charging, and picking: hunting tactics of potamotrygonid rays in the upper Paraná River

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Pedagogia do esporte: livro didático aplicado aos jogos esportivos coletivos

The study deals with the pedagogical possibilities of text books as a resource for Physical Education (PE) classes based on sports, specifically team sports. It started from a bibliographical review on the cited terms and after that we advanced our studies in order to propose a didactic text book on Team Sports for PE classes considering two benchmarks: one technical-tactic and the other social-educational. In order to do so, we used methods from linguistics, and the development of a Didactic Sequence allowed the selection and distribution of the contents to be presented in the book in an orderly and judicious way. The focus in Team Sports is justified by its social-cultural insertion and by the need to transform recent studies into new pedagogical procedures for practicing them. The didactic text book, as well as the adequate preparation of the professionals who will use it, is pointed out as facilitator in the process of teaching, experiencing and learning team sports.

Biology of a catfish, Trichomycterus sp (Pisces, Siluriformes), in a pristine stream in the Morro do Diabo State Park, southeastern Brazil

The distribution, activity, diet, and reproduction of an undescribed catfish species of the genus Trichomycterus (Trichomycteridae) were studied in the Morro do Diabo State Park, an important conservation area in the Rio Paranapanema basin, State of São Paulo, southeastern Brazil. Trichomycterus sp. is a rheophilic species occurring solely in the riffle areas of the streams and hunts mostly immature aquatic insects during the day by picking them from the substrate. The population has a balanced sex ratio, but females were uncommon in the smallest and largest size classes suggesting that females demonstrate a more accelerated growth pattern. Presence of mature individuals throughout the year represents an opportunistic reproductive tactic for fishes living in fast flowing waters, where the clutches could be shifted by the current, but the high incidence of mature individuals in the wet season may be related to optimal environmental conditions for juveniles during that period. Because of the restriction of Trichomycterus sp. to riffle environments, the conservation of this species depends on the maintenance of the original characteristics of these headwaters. That demands protecting the riparian vegetation and consequently the stream from excessive siltation resulting from runoff and erosion.