Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variables effect can also be observed in the different retail formats. The retail formats in emerging markets can be segregated in chain self-service and traditional full-service. Thus, understanding the effectiveness of marketing mix not only in country aggregated level data can be an important contribution. Inasmuch as companies aim to generate profits from emerging markets, price is an important marketing variable in the process of creating competitive advantage. Along with price, promotional variables such as in-store displays and price cut are often viewed as temporary incentives to increase short-term sales. Managers defend the usage of promotions as being the most reliable and fastest manner to increase sales and then short-term profits. However, some authors alert about sales promotions disadvantages; mainly in the long-term. This study investigates the effect of price and in-store promotions on sales volume in different regions within an emerging market. The database used is at SKU level for juice, being segregated in the Brazilian northeast and southeast regions and corresponding to the period from January 2011 to January 2013. The methodological approach is descriptive quantitative involving validation tests, application of multivariate and temporal series analysis method. The Vector-Autoregressive (VAR) model was used to perform the analysis. Results suggest similar price sensitivity in the northeast and southeast region and greater in-store promotion sensitivity in the northeast. Price reductions show negative results in the long-term (persistent sales in six months) and in-store promotion, positive results. In-store promotion shows no significant influence on sales in chain self-service stores while price demonstrates no relevant impact on sales in traditional full-service stores. Hence, this study contributes to the business environment for companies wishing to manage price and sales promotions for consumer brands in regions with different features within an emerging market. As a theoretical contribution, this study fills an academic gap providing a dedicated price and sales promotion study to contrast regions in an emerging market.

Foucault e a arte do cuidado de si: uma nova possibilidade de Discussão para a formação continuada de professores de língua inglesa

This thesis proposes a new thinking on the English teacher and their continuing education, leaving the picture emerging of a new professional, who is producing and being produced. From this perspective, I present an analysis of self writing of thirteen student-teachers, teachers on how they position themselves to be discursively constituted as subjects in the context of continuing education. As part of Applied Linguistics, the theory and method that supports the analysis of data are articulate key elements of Foucault notions, namely:The care of the self, seeking their connection with one another and care of and the self writing. In the theoretical notions of these elements are implied notions of others, such as speech, ethics, technology of the self, subject and truth. (Foucault, 1984, 1995, 2004c, 2006), and questioning the ethics of the subject. I propose to examine selected excerpts from the self writings of student teachers with a specialization in Teaching and Learning the English Language, seeking linguistic processes in the material production of subjectivities.In order to analyze the process of subjectivation, I examine the discursive statements of selected cuts, aiming to learn more specifically, the points of identification and fragments of the uniqueness of the teachers, showing how they care for themselves and reflect upon them in building their subjectivity from the technologies of the self, to occupy the position of English Language teachers. The results show that, in the exercise of self writing, the subject falls, and a practice of asceticism, discursively construct her/his subjectivity

Information and mechanical models of intelligence: What can we learn from cognitive science?

The impact of new advanced technology on issues that concern meaningful information and its relation to studies of intelligence constitutes the main topic of the present paper. The advantages, disadvantages and implications of the synthetic methodology developed by cognitive scientists, according to which mechanical models of the mind, such as computer simulations or self-organizing robots, may provide good explanatory tools to investigate cognition, are discussed. A difficulty with this methodology is pointed out, namely the use of meaningless information to explain intelligent behavior that incorporates meaningful information. In this context, it is inquired what are the contributions of cognitive science to contemporary studies of intelligent behavior and how technology may play a role in the analysis of the relationships established by organisms in their natural and social environments. © John Benjamins Publishing Company.

Investigação epidemio-parasitológica em hortaliças comercializadas em feiras livres, mercados e restaurantes do Distrito Federal

Pós-graduação em Medicina Veterinária - FMVZ

A component- and connector-based approach for end-user composite web applications development

Enabling real end-user development is the next logical stage in the evolution of Internet-wide service-based applications. Successful composite applications rely on heavyweight service orchestration technologies that raise the bar far above end-user skills. This weakness can be attributed to the fact that the composition model does not satisfy end-user needs rather than to the actual infrastructure technologies. In our opinion, the best way to overcome this weakness is to offer end-to-end composition from the user interface to service invocation, plus an understandable abstraction of building blocks and a visual composition technique empowering end users to develop their own applications. In this paper, we present a visual framework for end users, called FAST, which fulfils this objective. FAST implements a novel composition model designed to empower non-programmer end users to create and share their own self-service composite applications in a fully visual fashion. We projected the development environment implementing this model as part of the European FP7 FAST Project, which was used to validate the rationale behind our approach.

The evolution of rural outreach from Package Library to Grateful Med: introduction to the symposium

Outreach is now a prevailing activity in health sciences libraries. As an introduction to a series of papers on current library outreach to rural communities, this paper traces the evolution of such activities by proponents in health sciences libraries from 1924 to 1992. Definitions of rural and outreach are followed by a consideration of the expanding audience groups. The evolution in approaches covers the package library and enhancements in extension service, library development, circuit librarianship, and self-service arrangements made possible by such programs as the Georgia Interactive Network (GaIN) and Grateful Med.

Wetland trail design and construction /

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Feature LDA:a supervised topic model for automatic detection of web API documentations from the web

Web APIs have gained increasing popularity in recent Web service technology development owing to its simplicity of technology stack and the proliferation of mashups. However, efficiently discovering Web APIs and the relevant documentations on the Web is still a challenging task even with the best resources available on the Web. In this paper we cast the problem of detecting the Web API documentations as a text classification problem of classifying a given Web page as Web API associated or not. We propose a supervised generative topic model called feature latent Dirichlet allocation (feaLDA) which offers a generic probabilistic framework for automatic detection of Web APIs. feaLDA not only captures the correspondence between data and the associated class labels, but also provides a mechanism for incorporating side information such as labelled features automatically learned from data that can effectively help improving classification performance. Extensive experiments on our Web APIs documentation dataset shows that the feaLDA model outperforms three strong supervised baselines including naive Bayes, support vector machines, and the maximum entropy model, by over 3% in classification accuracy. In addition, feaLDA also gives superior performance when compared against other existing supervised topic models.

Önkiszolgáló technológiák elfogadásának vizsgálata a szerepelmélet segítségével

Az önkiszolgáló technológiák (self-service technologies) használata a szolgáltatóiparban az információtechnológia és a telekommunikáció fejlődésével mindennapi életünk részévé vált. Kevés olyan szolgáltatóágazatot lehet találni, amely valamilyen módon ne alkalmazná a vevői önkiszolgálás lehetőségeit. A szerzők cikkükben bemutatják e technológiák alkalmazásának lehetőségeit, kitérnek előnyeikre és hátrányaikra, valamint egy kutatás segítségével választ kívánnak adni arra a kérdésre, hogy az önkiszolgáló technológiák használata során a fogyasztónak milyen félelmekkel, szorongásokkal kell szembenéznie, s hogy a fogyasztói szerepek pontos meghatározása ezt mennyiben oldhatja. Kutatásuk mintaválasztása lehetőséget ad arra is, hogy megvizsgálják a generációs különbségeket a fiatalabb és az idősebb használók között. Eredményeik alapján elmondhatják, hogy a feltételezett különbség a korcsoportok között nem jelentős, sokkal inkább a fogyasztóhoz köthető egyéni tényezők játszanak szerepet az önkiszolgáló technológiák elfogadásában. A fogyasztó számára a szerepek (szkriptek) pontos meghatározása nagyban segítheti az önkiszolgáló technológiák fogyasztói elfogadását és használati hatékonyságát.

Qualidade percebida do autosserviço online: validação da escala e-SELFQUAL no contexto brasileiro

Diante de um mercado virtual mais competitivo, impulsionado pelo crescimento das compras online e pelo aumento do número de varejistas nessa modalidade, mensurações para avaliar a qualidade do serviço online tornam-se importantes, sobretudo pela identificação de relação positiva entre a qualidade do serviço e a performance do serviço. Nesse sentido, Ding, Hu e Sheng (2011) propuseram uma medida consistente sobre a qualidade percebida do serviço no comércio eletrônico, sob a perspectiva do autosserviço: e-SELFQUAL. Este artigo apresenta resultados da replicação da e-SELFQUAL no contexto brasileiro. Duas coletas de dados foram realizadas, na primeira, para uma amostra final de 106 estudantes, observou-se uma inadequação em um constructo da escala, e uma nova tradução foi proposta. Uma segunda coleta foi aplicada a uma amostra de 175 pessoas. A confiabilidade e a validade (convergente e discriminante) da escala foram atestadas, mantendo os itens originais do instrumento. Desse modo, os resultados indicam possível uso da e-SELFQUAL para mensurar a qualidade do autosserviço online no Brasil.

Customer Support, Motivation to participate and participation in services : a first step.

International audience

El museo de la arepa

El Museo de la Arepa es un restaurante que estará ubicado en la localidad de La Candelaria en la ciudad de Bogotá, con un enfoque de autoservicio que ofrece arepas típicas colombianas en cinco variedades distintas, cada una de las cuales representa una región del país. Sera constituida a través de la Sociedad por Acciones Simplificada S.A.S. El proyecto nace de la iniciativa de dos familias y de sus gustos gastronómicos y tradiciones familiares. Queremos crear un espacio de ocio dedicado a la cultura y a la cocina y que resalte uno de los productos insignias, símbolo de nuestra identidad colombiana e icono de nuestra gastronomía: la arepa. Queremos convertirnos en la mejor opción para comer arepas en Bogotá y ofrecerle a nuestros comensales, además de un producto delicioso y de la mejor calidad, un lugar de esparcimiento diferente en el que se encuentren con el arte local de esta zona por medio de exposiciones de artistas urbanos, presentaciones musicales y de danza y una conceptualización tipo museo del lugar. Nos encontramos en una etapa de consolidación y se espera realizar la apertura del restaurante en enero de 2017. Actualmente, se está realizando la búsqueda del establecimiento donde nos ubicaremos en La Candelaria entre los barrios La Catedral y la Concordia.

A study of self-directed learning at an Ontario college of applied arts and technology

Ontario Colleges of Applied Arts and Technology (CAATs) are currently in the process of restructuring to ensure quality, accountability, and accessibility of college education. References to learner involvement and self-directed learning are prevalent. "Alternative delivery" and "paradigm shift" are current buzzwords within the Ontario CAAT system as an environment is created supportive of change. Instability of funding has also dictated a need for change. Therefore, a focus has become quality of learning with less demand on public resources. This qualitative case study was conducted at an Ontario CAAT to gather descriptive, perceptual data from post-secondary community college educators who were identified as supportive of self-directed learning and from post-secondary, traditional-aged college students who were perceived by their educators to be selfdirected learners. This college was selected because of initiatives to modify its academic paradigm to encourage what was reputed in the Ontario CAAT system to be self-directed learning. The purpose of this study was to investigate how postsecondary, traditional-aged college students and their educators perceive self-directed learning as part of the teaching-learning experience within a community college setting. Educator participants of the study were selected based on the results of a teaching and learning survey intended to identify educators supportive of self-directed learning. A total of 317 surveys were distributed to every full-time educator at the sample college; 192 completed surveys were returned for a return rate of 61 %. Of these, 8% indicated instructional beliefs and values supportive of self-directed learning. A purposive sample of six educators was selected using a maximulp variation sampling strategy. A network selection sampling strategy was used to select a purposive sample of seven post-secondary students who were identified by the sample educators as selfdirected learners. The results of the study show that students and educators have similar perspectives and operating definitions of self-directed learning and all participants believe they either practice or facilitate self-directed learning. However, their perspectives and practices are not consistent with the literature which emphasizes learner autonomy or control in course structure and content. A central characteristic of the participants represented in this study is the service-oriented professions with which each is associated. Experientiallearning opportunities were highly valued for the options provided in increasing learner independence and competencies in reflective practice. Although there were discrepancies between espoused theory and theory in practice in terms of course structure, the process of self-directed learning was being practiced and supported outside the classroom structure in clinical settings, labs and related experiences.

Impact of Self-generation of Priorities and Non-preemptive Service in Single/Multiserver Queues

In this thesis we have studied a few models involving self-generation of priorities. Priority queues have been extensively discussed in literature. However, these are situations involving priority assigned to (or possessed by) customers at the time of their arrival. Nevertheless, customers generating into priority is a common phenomena. Such situations especially arise at a physicians clinic, aircrafts hovering over airport running out of fuel but waiting for clearance to land and in several communication systems. Quantification of these are very little seen in literature except for those cited in some of the work indicated in the introduction. Our attempt is to quantify a few of such problems. In doing so, we have also generalized the classical priority queues by introducing priority generation ( going to higher priorities and during waiting). Systematically we have proceeded from single server queue to multi server queue. We also introduced customers with repeated attempts (retrial) generating priorities. All models that were analyzed in this thesis involve nonpreemptive service. Since the models are not analytically tractable, a large number of numerical illustrations were produced in each chapter to get a feel about the working of the systems.