Plan de Marketing de una franquicia: Nostrum

El presente plan de marketing está desarrollado para la apertura de una franquicia Nostrum, cuya misión es satisfacer las necesidades de los individuos que no dispongan de suficiente tiempo para cocinar y para comer, o aquellos que se vean obligados a comer fuera de casa y busquen una alternativa económica, a través de una amplia oferta de platos precocinados y servicios adicionales como el servicio a domicilio. La apertura de esta franquicia supone nuestra introducción en un mercado nuevo, inexplorado por la compañía, por lo tanto nos encontraremos con un público que desconoce mi marca. Con este plan de marketing queremos conseguir los objetivos marcados para este año, centrando nuestras acciones en dos segmentos (jóvenes y estudiantes, y trabajadores), con el posicionamiento: comida mediterránea natural, casera a precios bajos.

Plan de marketing para Universitario Bilbao Rugby

En la actualidad el marketing se ha convertido en un área de vital importancia para cualquier entidad, con o sin ánimo de lucro. Ante la escasa repercusión mediática e informativa con la que cuenta el Universitario Bilbao Rugby (U.B.R), consideramos de imprescindible realizar un análisis tanto externo como interno con el objetivo de encontrar nuestros puntos débiles y fuertes en el ámbito del marketing. Con este análisis conseguiremos saber qué aspectos deberemos cambiar para mejorar nuestra notoriedad en la ciudadanía bilbaína y así, mediante una mejora de nuestro plan, poder convertirnos en una institución deportiva mucho más conocida y apoyada por el público.(El idioma usado en el TFG es el castellano)

Marine Fisheries Stock Assessment Improvement Plan: report of the National Marine Fisheries Service National Task Force for Improving Fish Stock Assessments

This report argues for greatly increased resources in terms of data collection facilities and staff to collect, process, and analyze the data, and to communicate the results, in order for NMFS to fulfill its mandate to conserve and manage marine resources. In fact, the authors of this report had great difficulty defining the "ideal" situation to which fisheries stock assessments and management should aspire. One of the primary objectives of fisheries management is to develop sustainable harvest policies that minimize the risks of overfishing both target species and associated species. This can be achieved in a wide spectrum of ways, ranging between the following two extremes. The first is to implement only simple management measures with correspondingly simple assessment demands, which will usually mean setting fishing mortality targets at relatively low levels in order to reduce the risk of unknowingly overfishing or driving ecosystems towards undesirable system states. The second is to expand existing data collection and analysis programs to provide an adequate knowledge base that can support higher fishing mortality targets while still ensuring low risk to target and associated species and ecosystems. However, defining "adequate" is difficult, especially when scientists have not even identified all marine species, and information on catches, abundances, and life histories of many target species, and most associated species, is sparse. Increasing calls from the public, stakeholders, and the scientific community to implement ecosystem-based stock assessment and management make it even more difficult to define "adequate," especially when "ecosystem-based management" is itself not well-defined. In attempting to describe the data collection and assessment needs for the latter, the authors took a pragmatic approach, rather than trying to estimate the resources required to develop a knowledge base about the fine-scale detailed distributions, abundances, and associations of all marine species. Thus, the specified resource requirements will not meet the expectations of some stakeholders. In addition, the Stock Assessment Improvement Plan is designed to be complementary to other related plans, and therefore does not duplicate the resource requirements detailed in those plans, except as otherwise noted.

Harmful algal bloom management and response: assessment and plan

This report, "Harmful Algal Bloom Management and Response: Assessment and Plan" reviews and evaluates Harmful Algal Bloom (HAB) management and response efforts, identifies current prevention, control, and mitigation programs for HABs, and presents an innovative research, event response, and infrastructure development plan for advancing the response to HABs. In December 2004, Congress enacted and the President signed into law the Harmful Algal Bloom and Hypoxia Amendments Act of 2004, (HABHRCA 2004). The reauthorization of HABHRCA acknowledged that HABs are one of the most scientifically complex and economically damaging coastal issues challenging our ability to safeguard the health of our Nation’s coastal ecosystems. The Administration further recognized the importance of HABs as a high priority national issue by specifically calling for the implementation of HABHRCA in the President’s U.S. Ocean Action Plan. HABHRCA 2004 requires four reports to assess and recommend research programs on HABs in U.S. waters. This document comprises two linked reports specifically aimed at improving HAB management and response: the Prediction and Response Report and the follow-up plan, the National Scientific Research, Development, Demonstration, and Technology Transfer (RDDTT) Plan on Reducing Impacts from Harmful Algal Blooms. This document was prepared by the Interagency Working Group on Harmful Algal Blooms, Hypoxia, and Human Health, which was chartered through the Joint Subcommittee on Ocean Science and Technology of the National Science and Technology Council and the Interagency Committee on Ocean Science and Resource Management Integration. This report complements and expands upon HAB-related priorities identified in Charting the Course for Ocean Science in the United States for the Next Decade: An Ocean Research Priorities Plan and Implementation Strategy, recently released by the Joint Subcommittee on Ocean Science and Technology. It draws from the contributions of numerous experts and stakeholders from federal, state, and local governments, academia, industry, and non-governmental organizations through direct contributions, previous reports and planning efforts, a public comment period, and a workshop convened to develop strategies for a HAB management and response plan. Given the importance of the Nation’s coastal ocean, estuaries, and inland waters to our quality of life, our culture, and the economy, it is imperative that we move forward to better understand and mitigate the impacts of HABs which threaten all of our coasts and inland waters. This report is an effort to assess the extent of federal, state and local efforts to predict and respond to HAB events and to identify opportunities for charting a way forward.

Plan de marketing para la inserción de una bebida natural a base de yacón con piña, en el mercado de Lima, Perú

El consumo de productos naturales en el mundo es cada vez más creciente, y dentro de ello las bebidas funcionales que desde sus orígenes han tenido una performance relativamente satisfactoria. El yacón (Smallanthus sochifolius)es una planta perene, herbácea, que crece en toda la serranía peruana. Su demanda en el mercado exterior ha hecho que cada vez tenga mayor importancia. En el 2014 se exportó USD 2 899.398,00 en forma de polvo, jarabe, deshidratado; sin embargo su consumo en el mercado nacional es bajo, a pesar del gran potencial nutritivo que posee. El mercado de Lima moderna se presenta como un importante atractivo de mercado que podría consumir la bebida. Por ello el objetivo del presente trabajo es Realizar un Plan de Marketing para el mercado de Lima moderna a fin de evaluar la factibilidad de insertar una bebida nueva: yacón con piña, para fomentar el consumo interno de este producto. La metodología utilizada fue de carácter exploratorio, descriptivo cuantitativa y cualitativa mediante información primaria y secundaria que ayudó a su desarrollo. Dentro de la información primaria se utilizó como herramienta la encuesta y la información secundaria a través de informes y estudios que se hicieron para el sector de bebidas no alcohólicas. El sector de bebidas no alcohólicas en el Perú, muestra un importante crecimiento en lo referente a bebidas saludables. En el último año (2014) el crecimiento de este sector fue de 6 por ciento, motivados por la percepción del consumidor en los beneficios saludables de estas bebidas. La zona de Lima moderna acoge al 72,2 por ciento del nivel socio económico A y B, este segmento concentra el más alto promedio de ingresos. En el análisis de Porter, se describe a la empresa como una industria, el cual para este rubro las barreras de ingreso son altas por la inversión en activos físicos y la inversión en publicidad y promoción por ser un producto nuevo. A través del estudio realizado se encontró que existe demanda para este producto, el 31,1 por ciento de los encuestados compraría definitivamente, 25,5 por ciento una vez por semana y el 18,3 por ciento todos los días. La estrategia utilizada en el presente trabajo fue la diferenciación, por las características saludables de la bebida y única en el mercado. La bebida es un producto de introducción en el mercado, el precio fijado es alto porque se orienta a un segmento de mercado selectivo y además fijado en la imagen y calidad del producto. La distribución se realizará a través de los supermercados, minimarkets, hoteles categorizados. Y por último se concluye que la introducción de un producto novedoso, podría marcar estándares en el mercado de bebidas no alcohólicas y permitir la creación de una nueva categoría de productos Premium naturales y funcionales.

D10.2 - Research Data Management Plan, version 1.0

This document is the first out of three iterations of the DMP that will be formally delivered during the project. Version 2 is due in month 24 and version 3 towards the end of the project. The DMP thus is not a fixed document; it evolves and gains more precision and substance during the lifespan of the project. In this first version we describe the planned research data sets related to the RAGE evaluation and validation activities, and the fifteen principles that will guide data management in RAGE. The former are described in the format of the EU data management template, and the latter in terms of their guiding principle, how we propose to implement them, and when they will be implemented. This document is thus first of all relevant to WP5 and WP8 members.

An experimental and numerical investigation into the seismic performance of a multi-storey concentrically braced plan irregular structure

In this investigation, the seismic torsional response of a multi-storey concentrically braced frame (CBF) plan irregular structure is evaluated numerically and experimentally through a series of hybrid tests. CBF structures have become popular in seismic design because they are one of the most efficient types of steel structures to resist earthquake loading. However, their response under plan irregular conditions has received little focus mostly in part<br/>due to their complex behaviour under seismic loading conditions. The majority of research on the seismic response of plan irregular structures is based purely on numerical investigations. This paper provides much needed experimental investigation of the seismic response of a CBF plan irregular structure with the aim of characterising the response of this class of structure. The effectiveness of the Eurocode 8 torsional effects provision as a method of designing for<br/>low levels of mass eccentricity is evaluated. Results indicate that some of the observations made by purely numerical models are valid in that; torsionally stiff structures perform well and the stiff side of the structure is subjected to a greater ductility demand compared to the flexible side of the structure. The Eurocode 8 torsional effects provision is shown to be adequate in terms of ductility and interstorey drift however the structure performs poorly<br/>in terms of floor rotation. Importantly, stiffness eccentricity occurs when the provision is applied to the structure when no mass eccentricity exists and results in a significant increase in floor rotations.

Seismic Assessment of a Steel Braced Plan Mass Symmetric/Asymmetric Building Structure

This paper presents a seismic response investigation into a code designed concentrically braced frame structure that is subjected to but not designed for in-plan mass eccentricity. The structure has an accidental uneven distribution of mass in plan resulting in an increased torsional component of vibration. The level of inelasticity that key structural elements in plan mass asymmetric structures are subjected to is important when analysing their ability to sustain uneven seismic demands. In-plan mass asymmetry of moment resisting frame and shear wall type structures have received significant investigation, however, the plan asymmetric response of braced frame type structures is less well understood. A three-dimensional non-linear time history analysis (NLTHA) model is created to capture the torsional response of the plan mass asymmetric structure to quantify the additional ductility demand, interstorey drifts and floor rotations. Results show that the plan mass asymmetric structure performs well in terms of ductility demand, but poorly in terms of interstorey drifts and floor rotations when compared to the plan mass symmetric structure. New linear relationships are developed between the normalised ductility demand and normalised slenderness of the bracing on the sides of the plan mass symmetric/asymmetric structures that the mass is distributed towards and away from.

Regional integration of biogas – developing an intersectoral research action plan for Northern Ireland

Bioenergy is a key component of the European Union long term energy strategy across all sectors, with a target contribution of up to 14% of the energy mix by 2020. It is estimated that there is the potential for 1TWh of primary energy from biogas per million persons in Europe, derived from agricultural by-products and waste. With an agricultural sector that accounts for 75% of land area and a large number of advanced engineering firms, Northern Ireland is a region with considerable potential for an integrated biogas industry. Northern Ireland is also heavily reliant on imported fossil fuels. Despite this, the industry is underdeveloped and there is a need for a collaborative approach from research, business and policy-makers across all sectors to optimise Northern Ireland’s abundant natural resources. ‘Developing Opportunities in Bio-Energy’ (i.e. Do Bioenergy) is a recently completed project that involved both academic and specialist industrial partners. The aim was to develop a biogas research action plan for 2020 to define priorities for intersectoral regional development, co-operation and knowledge transfer in the field of production and use of biogas. Consultations were held with regional stakeholders and working groups were established to compile supporting data, decide key objectives and implementation activities. Within the context of this study it was found that biogas from feedstocks including grass, agricultural slurry, household and industrial waste have the potential to contribute from 2.5% to 11% of Northern Ireland’s total energy consumption. The economics of on-farm production were assessed, along with potential markets and alternative uses for biogas in sectors such as transport, heat and electricity. Arising from this baseline data, a Do Bioenergy was developed. The plan sets out a strategic research agenda, and details priorities and targets for 2020. The challenge for Northern Ireland is how best to utilise the biogas – as electricity, heat or vehicle fuel and in what proportions. The research areas identified were: development of small scale solutions for biogas production and use; solutions for improved nutrient management; knowledge supporting and developing the integration of biogas into the rural economy; and future crops and bio-based products. The human resources and costs for the implementation were estimated as 80 person-years and £25 million respectively. It is also clear that the development of a robust bio-gas sector requires some reform of the regulatory regime, including a planning policy framework and a need to address social acceptance issues. The Action Plan was developed from a regional perspective but the results may be applicable to other regions in Europe and elsewhere. This paper presents the methodology, results and analysis, and discussion and key findings of the Do Bioenergy report for Northern Ireland.