Carbon footprint as part of a company’s external environmental communication

The aim of this thesis was to find out how the carbon footprint calculations can be utilized in the company’s external environmental communication, what is the demand for carbon footprint from the market, and how the other actors in the forest industry have approached the issue. The aim was to recognize the best practises to communicate carbon footprints and to find possibilities to extend the UPM-Kymmene Wood Oy’s mill specific carbon footprints. This research included a literature review, an inquiry to the UPM-Kymmene Wood Oy’s sales offices, and Internet survey concerning the external environmental communication in the forest industry and three small case studies based on mill specific parameters. The inquiry to the sales offices showed that the carbon footprint is not yet a common demand from the customers in the wood product sector. In addition, the Internet survey showed that generally in the forest industry, not much has been done concerning carbon footprint communication so far. The biggest challenge in carbon footprint communication is the variation in the knowledge level of the receivers. In addition btob and btoc communication situations demand a different approach to the issue. Carbon profile brochures developed in the company can be seen as suitable for btob communication situations. Case studies have shown that the contribution of final product transport to the overall carbon footprint was significant. It was recommended to include post mill transport in the carbon footprint information supplied to the btob customers. When discussing environmental communication on a general level it can be stated that a good external environmental communication is based on facts, is open and proactive and takes into account the needs of the receiver. However, the openness and the quality of external environmental communication are essentially strategic decisions. The significance of internal communication as well as the knowhow in the communication and marketing networks play a major role in achieving success in external environmental communication. Carbon footprints are only one part of good balanced external environmental communication. One specific environmental feature like carbon footprint should not be over emphasized to the detriment of other important environmental aspects.

National energy policies of the Federal Republic of Germany and Canada in the 1970s and 1980s: are economic and/or environmental concerns responsible for change?

The thesis presents a comparison of the national energy policies of the Federal Republic of Germany and Canada from 1973 until the late 1980s. The purpose of this paper is to analyze whether economic and/or environmental concerns were responsible for changes in the· West-German and Canadian national energy policies. Furthermore, the feasibility of implementing a soft energy path in West-Germany and Canada is examined. For better comprehension of the policy-making process and implemented changes in the national energy policies of the two states, the West-German and Canadian parliamentary systems and the political cultures were compared. For the analysis, several events with international impact were taken as guidelines. Furthermore, based on statistical data, the West-German and Canadian energy production and consumption were analyzed. With reference to these results the degree of the de facto changes in the national energy policies were analyzed. In addition, the thesis discusses the possibilities which a soft energy path offers to both national governments to renounce themselves from the dependencies on a few energy resources. The thesis reveals that changes in the West-German and Canadian national energy policies, in their energy production and consumption are correlated to various world events. In particular, governmental reponses security of energy supply by the two international oil crises of 1973 and 1979/1980 demonstrate that changes in the West-German and Canadian national energy policies were implemented in reaction to economic concerns than environmental ones. With the policies "away from oil" and "off oil", the West-German and Canadian government implemented the i i substitution of oil through various diverse energy supply resources. However, energy savings concepts and policies were initiated through the first oil crisis in 1973. The world recessions in 1975 and 1982 had no 'profound impacts on the agenda of West-German and Canadian energy policies. As a consequence of the stagnation or the negative growth of the world economic market, changes in their energy production and consumption can be perceived. However, the West-German and Canadian energy production and consumption intensified with the augmentation of the world economy. During the period of study, environmental concerns were taken into account in the energy policy agendas of the Federal Republic of Germany and Canada but they were not of primary concern. wi thin the decade of. the 1980s notably more environmental considerations were taken into account in the energy policies of the two states. The two nuclear reactor accidents in 1979 and 1986 sharpened to various degrees West-German and Canadian public discourse of present energy supply mix and attitude towards energy production and consumption. The statistical data reflects yet no changes in the energy policies in regard to the position of nuclear power. However, in the next several years possible changes can be observed through statistical data, because the planning, the construction and possible phase out of nuclear power requires several years. Finally, the thesis reveals that the implementation of a soft energy path requires profound changes in the consumer behaviour. As several studies indicate, a soft energy path is technological and economically feasible for the Federal Republic of Germany and Canada, its implementation remains to be a political decision.

The interpretation of environmental sustainability (ES) by the IOC/Olympic Games 1994-2008

The purpose of this qualitative multi-case study was to examine the interpretation of environmental sustainability (ES) within the Olympic 11 Movement. Two research questions guided the inquiry - first, how has the concept of ES been defined by the International Olympic Committee (lOC), and second, how has the concept of ES been defined and enacted by the Organizing Committees ofthe Olympic Games (OCOGs)? During the past two decades, the International Olympic Committee (lOC) established several policies and programs related to ES. Its actions reflect a broader trend of environmentalism within economic and social spheres around the world (Milton-Smith, 2002). Despite the numerous initiatives, the Olympic Games continue to cause significant environmental damage. Frey, et al. (2007) argued that the Olympic Movement contradicts the fundamental premises of ES because the Games are hosted in a two week time period, are situated in a confined area, and accumulate operating and infrastructure costs in the billions of dollars. Further, Etzion (2007) stated "there is positive and significant correlation between firm siz~ and environmental performance" (p. 642) and in the context of the Olympics the sizeimpact relation is striking. Since 1972, the year the UN launched its international environmental awareness efforts, the Summer Olympics grew to 201 nations (39% increase), 10,500 athletes (32% increase), 28 sports (30% increase), and 302 events (43% increase) (Johnson, 2004; Girginov & Parry, 2005; Upegui, 2008). The proliferation of Games activities counters the ES principles that exist within many of the IOC declarations, policies and programs.

Ethics, tourists and the environmental practices of the North American cruise ship industry: a comparison study of the ethical standards of Alaskan and Caribbean cruise ship tourists

Please consult the paper edition of this thesis to read. It is available on the 5th Floor of the Library at Call Number: Z 9999 R43 S54 2005

Greener Golf Operations: A Comparative Case Study of Ontario Golf Courses Engaged in Environmental Sustainability Initiatives

This research explored environmental sustainability (ES) initiatives at five top-ranked Ontario golf courses that were members of the Audubon Cooperative Sanctuary Program for Golf (ACSP). Research Questions: (1) How are golf courses adapting to safeguard the natural environment? (2) Why or why not are golf courses moving to ES? and (3) What are the arising barriers to ES in golf and how can they be overcome; what role does communication play? Overall, the research was framed with an adaptation of the dimensions of convergence by Houlihan (2012), including the motives, inputs, implementation, momentum, and impact. Additionally, impression management and message framing constructs were utilized to address the issue of communicating ES initiatives. Data collection involved in-depth interviews, observations, and unobtrusive document collection. Environmental aspects of the examination were guided by the Canadian Standards Association (CSA) Requirements and Guidance for Organizers of Sustainable Events and Sustainable Sport and Event Toolkit (SSET).

Diagnosi ambiental d'oportunitats de minimització a l'Ajuntament de Banyoles

Aplicació d'una DAOM (Diagnosi Ambiental d’Oportunitats de Minimització)a l'Ajuntament de Banyoles. Una DAOM és una eina desenvolupada pel Centre per a l’Empresa i el Medi Ambient, que consisteix en l’avaluació d’una activitat o procés, per determinar les possibles oportunitats de prevenció i reducció en origen de la contaminació, i aportar-hi alternatives d’actuació tècnica i econòmicament viables

Disseny de les pautes per la redacció del protocol de gestió per les aus del PNAE

Aquest projecte té com a objectius: determinar les Directrius a seguir per la futura redacció d’un protocol de gestió de les zones inundables del PNAE, amb la finalitat de potenciar la presència d’aus; determinar les millors condicions d’hàbitat per les poblacions d’aus del PNAE i redactar unes línies de seguiment que permetin d'una banda avaluar si les pautes proposades tindran l’efecte desitjat i d'altra banda que permetin la redacció del protocol de gestió

Estudi i propostes de gestió de les zones humides dels Estanys de Basturs

Estudi del medi abiòtic i biòtic dels estanys de Basturs (Conca del riu Tremp) a partir del qual s'han elaborat diverses propostes de gestió dirigides a una millora de la conservació les zones humides

Problemàtica ambiental associada a la implantació de polígons industrials en municipis petits, el cas de Vilamalla i el Far d’Empordà

Aquest treball pretén identificar, predir i valorar les problemàtiques associades a la implantació i desenvolupament dels polígons industrials LOGIS Empordà (El Far d’Empordà), Empordà Internacional i CM3 (Vilamalla) utilitzant diversos indicadors (aigües, residus industrials, mobilitat, contaminació atmosfèrica). Posteriorment es fa una proposta per tal de millorar aquests aspectes ambientals

Diagnosi i propostes de millora dels trams urbans dels rius de la ciutat de Girona

Estudi dels quatre rius de la ciutat de Girona, Ter, Onyar, Güell i Galligants, realitzant una diagnosi ambiental i posteriors propostes de millora

P + N en una planta de tractament d'àrids

Estudi sobre l'optimització de l’eficiència d’una planta de tractament d’àrids de l'Alt Empordà basant-se en l'eina estratègica de política empresarial de P+N (Producció més Neta) per tal d'integrar el medi ambient en la gestió global de l'empresa

Avaluació de l’ estat ambiental de la Riera d’Aubi i propostes de millora

Aquest projecte pretén desenvolupar una proposta d’índexs ambientals per a l’avaluació de l’estat ecològic de la riera de l’Aubi; avaluar l’estat ambiental, classificar els diferents trams, identificar els punts crítics i definir les propostes de millora ambiental per a la riera d’Aubi. La riera de l’ Aubi es troba entre els termes municipals de Mont-ras, Palafrugell i Palamós, a les comarques del Baix Empordà i Gironès

Avaluació de les emissions de gasos d’ efecte hivernacle a la ciutat de Girona i propostes de reeducació

En els últims 30 anys, la comunitat internacional ha anat agafant consciència dels efectes que pot tenir l’ increment de les emissions de gasos d’ efecte hivernacle (GEH). És per aquest motiu, entre d’ altres que es fan inventaris d’ emissions de GEH a nivell estatal i a gran escala. Aquest projecte té com a principal objectiu determinar i quantificar les emissions de GEH a escala local del municipi de Girona. Per tal de poder dur a terme aquest treball ha calgut buscar metodologies i softwares, que s’ han hagut d’ adaptar a la singularitat que té Girona, sobretot pel que fa al transport. Finalment es fan propostes que s’ adapten a la problemàtica del municipi

Redacció del programa "Commited to green" al Golf Girona

Es realitza un informe que possibiliti una futura implantació del “Committed to Green” al Golf Girona. Concretament, es redacta la declaració de principis de la política de l’empresa, s'estudia l’estat actual de l’entorn del golf mitjançant una Revisió Ambiental i es redacta el Pla de Gestió Ambiental

El Creixement urbá a la zona volcànica de la Garrotxa

Descripció del creixement urbà dels municipis que s’inclouen dins la zona del Parc Natural de la Zona Volcànica de la Garrotxa i de com aquest influeix en el parc. Esment del Campus europeu de medi ambient que es celebrà a Olot al 1991