Consumer-based brand equity conceptualisation and measurement: a literature review

Although there is a large body of research on brand equity, little in terms of a literature review has been published on this since Feldwick's (1996) paper. To address this gap, this paper brings together the scattered literature on consumer-based brand equity's conceptualisation and measurement. Measures of consumer-based brand equity are classified as either direct or indirect. Indirect measures assess consumer-based brand equity through its demonstrable dimensions and are superior from a diagnostic level. The paper concludes with directions for future research and managerial pointers for setting up a brand equity measurement system.

Internal equity financing and the performance of multinational subsidiaries in emerging economies

We examine the internal equity financing of the multinational subsidiary which retains and reinvests its own earnings. Internal equity financing is a type of firm-specific advantage (FSA) along with other traditional FSAs in innovation, research and development, brands and management skills. It also reflects subsidiary-level financial management decision-making. Here we test the contributions of internal equity financing and subsidiary-level financial management decision-making to subsidiary performance, using original survey data from British multinational subsidiaries in six emerging countries in the South East Asia region. Our first finding is that internal equity financing acts as an FSA to improve subsidiary performance. Our second finding is that over 90% of financing sources (including capital investment by the parent firms) in the British subsidiaries come from internal funding. Our third finding is that subsidiary-level financial management decision-making has a statistically significant positive impact on subsidiary performance. Our findings advance the theoretical, empirical and managerial analysis of subsidiary performance in emerging economies.

Equity, development and citizenship: abridged edition

Includes bibliography

Equity, development and citizenship

Includes bibliography

National trade operations and procedure guide: Antigua and Barbuda: preliminary draft

Includes bibliography

National trade operations and procedure guide: Bahamas: preliminary draft

Includes bibliography

National trade operations and procedure guide: Barbados: preliminary draft

Includes bibliography

Guía nacional de procedimientos y operaciones de comercio: Cuba = Trade operation and procedure national guide: Cuba

Guia de procedimientos y operaciones comerciales de Cuba sobre el regimen de importaciones y exportaciones, tratados multilaterales y acuerdos de integracion, ferias nacionales e internacionales. Incluye lista de organismos que intervienen directamente en el comercio exterior.

National trade operations and procedure guide: Dominica

Includes bibliography

National trade operations and procedure guide: Guyana: preliminary draft

Includes bibliography

National trade operations and procedure guide: Jamaica: preliminary draft

Includes bibliography

National trade operations and procedure guide: Montserrat

Includes bibliography

National trade operations and procedure guide: Netherlands Antilles

Includes bibliography