El concepto de comunidad y estrategias comunitarias en la relación de las organizaciones del sector de gas natural con las comunidades a las que presta servicio

Colombia está dando pasos importantes para ubicarse en cada uno de los frentes energéticos, el sector de gas natural en Colombia ha experimentado un alto crecimiento de la demanda, acompañado de la introducción y profundización de un marco de mercado. Las compañías que hacen parte de este sector utilizan el marketing relacional, como consecuencia de los cambios producidos en la estructura y competencia de la industria; no obstante, esto exige a las empresas una orientación al mercado con énfasis en la implementación de acciones de marketing proactivas, ya que en el mediano y largo plazo sólo serán rentables las compañías que mejor satisfagan las necesidades y exigencias de los consumidores. Estas empresas tienen un concepto de clientes o consumidores como objetivó final, pero no de un concepto de comunidad. Las estrategias comunitarias es un conocimiento nuevo, que es importante divulgar para aquellas empresas de servicios, que además de incluir estrategias de marketing relacional, y proclamar una responsabilidad social, deben incluir el concepto comunidad en la misión estratégica de la empresa. Así bien, se pretendió identificar mediante un estudio de tipo empírico-analítico si existía un concepto de comunidad, así como si se utilizaban estrategias comunitarias en la relación de la organización Gas Natural Fenosa con las comunidades a las que prestan el servicio. Gas Natural Fenosa en Colombia opera como distribuidor y comercializador de gas y electricidad, la Compañía provee gas natural a hogares, industria, comercio y vehículos. Se evidenció que el concepto comunidad sí se incluye en la estrategia de la empresa, ya que más que una estrategia de marketing transaccional, relacional, o una responsabilidad social se realizan actividades en pro del desarrollo y el empoderamiento de la sociedad, actividades culturales, de educación y donaciones, que son trascendentales a la hora de hablar del crecimiento de las comunidades, se hace uso de una estrategia comunitaria o marketing social ya que Gas Natural Fenosa con estas actividades genera recordación, publicidad y capacitación a los clientes y proveedores lo que disminuye las quejas y reclamaciones, etc.. y que a la vez vincula la empresa y la marca con una causa social de interés, en una relación de beneficio mutuo.

Análisis del Tratado de Libre Comercio entre Colombia y Estados Unidos, enfocado al sector agropecuario

El proyecto estudia el impacto del Tratado de Libre Comercio firmado entre Colombia y Estados Unidos, está enfocado en el sector agropecuario y el efecto que éste pueda tener cuando los productos terminen su proceso de desgravación. La investigación fue descriptiva, documental y correlacional. El TLC fue firmado por Colombia con el fin de beneficiar a los productores y consumidores, reduciendo precios e incrementando la oferta de productos para el consumo interno. Otro argumento usado por Colombia es que un acuerdo de comercio bilateral incrementa los niveles de empleo e ingreso. Sin embargo, las diferencias de administración y estructura del sector agropecuario de los dos países son inmensas, y esto representa una desventaja y riesgo potencial para Colombia en términos de competitividad y desarrollo.

Inserción de Colombia en el mercado de China, hacia un tratado de libre comercio Colombia – China.

El presente trabajo busca evaluar las oportunidades y amenazas que se pueden generar a causa de la creación de un Tratado de Libre Comercio con China, identificando así el impacto que tendrían dichas alianzas sobre el desarrollo económico del país y sobre la competitividad en la región. A partir del análisis de las relaciones comerciales y particularidades de las dos economías, se tendrá en cuenta variables como la reducción del crecimiento económico de China que ha venido experimentando en los últimos años respecto al crecimiento que ha venido ganando poco a poco Colombia. Para ello, se realizó una investigación con base en información relevante de los últimos 5 años, obtenida de diferentes fuentes. Entre estas se destaca el Plan Nacional de Desarrollo (2014- 2018), estadísticas del DANE, portales de análisis económico, entrevistas, revistas indexadas, entre otras. Este compendio de fuentes permitirá evaluar el comportamiento actual de la economía en Colombia y China, así como de las perspectivas económicas de cada país para los próximos años en relación al comercio exterior. Con esto se logrará evaluar la factibilidad, así como las ventajas y desventajas que debería asumir Colombia al firmar un Tratado de Libre Comercio con su segundo socio comercial más importante.

The symbolic value of grafting in ancient Rome

Some scholars have read Virgil’s grafted tree (G. 2.78–82) as a sinister image, symptomatic of man’s perversion of nature. However, when it is placed within the long tradition of Roman accounts of grafting (in both prose and verse), it seems to reinforce a consistently positive view of the technique, its results, and its possibilities. Virgil’s treatment does represent a significant change from Republican to Imperial literature, whereby grafting went from mundane reality to utopian fantasy. This is reflected in responses to Virgil from Ovid, Columella, Calpurnius, Pliny the Elder, and Palladius (with Republican context from Cato, Varro, and Lucretius), and even in the postclassical transformation of Virgil’s biography into a magical folktale.

Examination of the "all hazards" approach to disaster management as applied to field disaster management and pre-hospital care in Australia

Disasters, emergencies, incidents, and major incidents - they all come back to the same thing regardless of what they are called. The common denominator is that there is loss of life, injury to people and animals and damage and destruction of property. The management of such events relies on four phases: 1. Prevention 2. Preparation 3. Response 4. Recovery Each of these phases is managed in a different way and often by different teams. Here, concentration has been given to phases 2 and 3, with particular emphasis on phase 3, Response. The words used to describe such events are often related to legislation. The terminology is detailed later. However, whatever the description, whenever prevention is not possible, or fails, then the need is to respond. Response is always better when the responders are prepared. Training is a major part of response preparation and this book is designed to assist those in the health industry who need to be ready when something happens. One of the training packages for responders is the Major Incident Medical Management and Support (MIMMS) Course and this work was designed to supplement the manual prepared by Hodgetts and Macway-Jones(87) in the UK. Included is what the health services responder, who may be sent to an event in which the main concern is trauma, should know. Concentration is on the initial response and does not deal in any detail with hospital reaction, the public health aspects, or the mental health support that provides psychological help to victims and responders, and which are also essential parts of disaster management. People, in times of disaster, have always been quick to offer assistance. It is now well recognised however, that the 'enthusiastic amateur', whilst being a well meaning volunteer, isn't always what is needed. All too often such people have made things worse and have sometimes ended up as victims themselves. There is a place now for volunteers and there probably always will be. The big difference is that these people must be well informed, well trained and well practiced if they are to be effective. Fortunately such people and organisations do exist. Without the work of the St John Ambulance, the State Emergency Service, the Rural Fire Service the Red Cross and the Volunteer Rescue Association, to mention only a few, our response to disasters would be far less effective. There is a strong history of individuals being available to help the community in times of crisis. Mostly these people were volunteers but there has also always been the need for a core of professional support. In the recent past, professional support mechanisms have been developed from lessons learned, particularly to situations that need a rapid and well organised response. As lessons are learned from an analysis of events, philosophy and methods have changed. Our present system is not perfect and perhaps never will be. The need for an 'all-hazards approach' makes detailed planning very difficult and so there will probably always be criticisms about the way an event was handled. Hindsight is a wonderful thing, provided we learn from it. That means that this text is certainly not the 'last word' and revisions as we learn from experience will be inevitable. Because the author works primarily in New South Wales, many of the explanations and examples are specific to that state. In Australia disaster response is a State, rather than a Commonwealth, responsibility and consequently, and inevitably, there are differences in management between the states and territories within Australia. With the influence of Emergency Management Australia, these differences are being reduced. This means that across state and territory boundaries, assistance is common and interstate teams can be deployed and assimilated into the response rapidly, safely, effectively and with minimum explanation. This text sets out to increase the understanding of what is required, what is in place and how the processes of response are managed. By way of introduction and background, examples are given of those situations that have occurred, or could happen. Man Made Disasters has been divided into two distinct sections. Those which are related to structures or transport and those related directly to people. The first section, Chapter 3, includes: • Transport accidents involving land, rail, sea or air vehicles. • Collapse of buildings for reasons other than earthquakes or storms. • Industrial accidents, including the release of hazardous substances and nuclear events. A second section dealing with the consequences of the direct actions of people is separated as Chapter 4, entitled 'People Disasters'. Included are: • Crowd incidents involving sports and entertainment venues. • Terrorism From Chapter 4 on, the emphasis is on the Response phase and deals with organisation and response techniques in detail. Finally there is a section on terminology and abbreviations. An appendix details a typical disaster pack content. War, the greatest of all man made disasters is not considered in this text.

Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding

Appropriate, ethical, respectful depiction and referencing of Indigenous visual iconography has become an important issue around the world - especially when designers and their clients choose to visually represent national identity. This chapter for the book titled, agIdeas Research, Design for Business, highlights the need for governments, the private sector and the design community to show leadership in regard to appropriate representation and engagement with Indigenous knowledge. It is a sensitive area where guidance is needed to assist designers and their clients to engage appropriately with Indigenous culture when required.

The literary dawn: re-reading Louisa Lawson's poetry and politics

Scholarship on Louisa Lawson and the Dawn has necessarily often focussed on the important and wide-ranging achievements of her feminist work for women's legal, social and political rights. Indeed, as Audrey Oldfield notes, "Louisa Lawson was one of the most important figures in the New South Wales woman suffrage movement" (261). However, I want to focus here on the periodical publishing context of the Dawn as a means of pointing to further discussions of Lawson's significance as a poet. Megan Roughley has noted that the Dawn "was a forum for political causes, especially the movement for the emancipation and enfranchisement of women, and, as importantly to Louisa, the temperance movement" (ix), with influential articles appearing on a wide range of important issues including divorce reform. Yet, Lawson's construction of the Dawn was also highly literary from its first issue, with editorial choices and literary references reflecting her awareness of political and feminist literary culture. In addition to references such as the above quotation from Tennyson, Lawson included an epigraph from Joseph Addison's play Cato in the list of contents: "A day, an hour, in virtuous liberty, is worth a whole eternity in bondage." Citing Addison, a significant figure in the American Revolution, demonstrates Lawson's linking of radical class politics with feminism, as well as highlighting the importance of literary dialogues to Lawson's publishing work. Likewise, the concerns of Lawson's poetry are clearly situated within a continuing female tradition, and Lawson's poetry, when examined in the feminist literary context of the Dawn, reveals a radical and sophisticated poetics.

The LaGuardia Review, 1978 Winter

- Contributors to this issue: John Buckley, Adjunct Lecturer, English Department, LaGuardia Community College. John David Cato, Professor of Social Science, LaGuardia Community College, Editor of The La Guardia Review. Susan C. Fawcett, Lecturer, Englis

Ex-votos, promessas e milagres: um estudo sobre a Igreja Nossa Senhora da Penna

O presente trabalho discute a questão dos ex-votos, promessas e milagres, e as características desta prática religiosa tendo como foco a Igreja de Nossa Senhora da Penna, uma das mais antigas do Brasil. Esta igreja reúne exemplares das diferentes categorias de ex-votos que são analisadas na presente dissertação. A história da igreja e seus arredores; a criação das irmandades; e a sua importância junto aos devotos são também objeto de reflexão.

Common factors in Latin America's business cycles

This paper constructs new business cycle indices for Argentina, Brazil, Chile, and Mexico based on common dynamic factors extracted from a comprehensive set of sectoral output, external trade, fiscal and financial variables. The analysis spans the 135 years since the insertion of these economies into the global economy in the 1870s. The constructed indices are used to derive a business cyc1e chronology for these countries and characterize a set of new stylized facts. In particular, we show that ali four countries have historically displayed a striking combination of high business cyc1e volatility and persistence relative to advanced country benchmarks. Volatility changed considerably over time, however, being very high during early formative decades through the Great Depression, and again during the 1970s and ear1y 1980s, before declining sharply in three of the four countries. We also identify a sizeable common factor across the four economies which variance decompositions ascribe mostly to foreign interest rates and shocks to commodity terms of trade.

Detection of anti-Toxoplasma gondii antibodies in experimentally and naturally infected non-human primates by Indirect Fluorescence Assay (IFA) and indirect ELISA

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Efeitos do thidiazuron e do ácido giberélico nas características dos cachos de uva de mesa cultivar Rubi, na região da Nova Alta Paulista

Com o objetivo de avaliar os efeitos de thidiazuron e de ácido giberélico nas características dos cachos de uvas 'Rubi', foi conduzido um experimento, utilizando-se de thidiazuron a 5 e 10 mg.L-1 e ácido giberélico a 20mg.L-1, combinados ou não. As aplicações dos produtos foram realizadas aos 14; 21 ou 28 dias após o pleno florescimento, por meio de imersão dos cachos. Todos os tratamentos com reguladores de crescimento aumentaram a massa dos cachos. A massa dos bagos e dos engaços foi identicamente influenciada pela aplicação dos produtos, porém menos evidente, quando as aplicações foram realizadas aos 28 dias após o pleno florescimento. As aplicações de thidiazuron a 5mg.L-1, aos 14 ou 21 dias após o florescimento, não diferiram das aplicações de ácido giberélico para as variáveis estudadas. Não houve diferenças significativas para as variáveis teor de sólidos solúveis totais, acidez titulável, porém os tratamentos com thidiazuron retardaram a maturação em até 7 dias.

Aspectos clínicos, radiográficos e histológicos da superfície oclusal de molares decíduos com e sem lesão de cárie: estudo in vitro

Fundação de Amparo a Pesquisa do Estado de São Paulo