832 resultados para market research methodology


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The present study evaluated the mechanical properties of pieces of wood coming from the roof structure of a residence subject fire in the rural area of Itapeva/SP. The structure was built 25 years ago using wooden beams of the species Guarucaia (Peltophorum vogelianum), where the specimens were removed. The research methodology included qualitative evaluation of the samples, estimating the layer pyrolysis and carbonization of the wood, measuring of density and mechanical tests of compression parallel to grain, tension parallel to grain and shear. The mechanical properties of wood were analytically correlated with the layers carbonization and pyrolysis that are influenced by the temperature and time of fire; these values were estimated at 1000 °C and two hours for the case in question. The results indicate that the strength properties of degraded wood are different from a healthy wood. The level of thermodegradation, in general, can be measured by density, result in weight loss due to decomposition of the wooden components.

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The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

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The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

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Pós-graduação em Educação Matemática - IGCE

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This paper presents the results of a study that investigated the use of simulators to improve physics teaching. The study population consisted of eight classes totaling 205 second year high school students from Brazilian public school. The research methodology adopted compares the average performance of students on tests conducted in the classroom to performance on tests conducted in the laboratory using computer simulators. The results obtained showed that students’ performance on tests improved after the use of simulators. It was found that the students had more homogeneous test results when using the simulator.

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This research is a short article about urban dances in Brazil, about how did it came and became popular here, and also it will discuss about the different nomenclatures that exists nowadays: street dance, dances from street or urban dances. As a bibliographic reference, a research was made about the history of those dances in an international context, the creators and all the elements that consists the Hip hop culture: Break dance, grafitte, MC and DJ. The research methodology is characterized as a qualitative, it search for information that can be deeply studded, and the method used was history telling, which prize and brings up the man memory of the facts. The interview was also used as a tool in a previously elaborated script with open questions, so the interviewees could answer their own way and talk as much as they need about the issue. The analyze was made using the Bardin (2009) method. The interviewees are very important at the Hip Hop scenario because their lives were dedicated to the research about urban dances and the Hip Hop culture. During the interview they told how they started to dance and that their first contact with urban dances was made by watching movies that came to Brazil in the eighties. Michael Jackson has also contributed to spread this urban dances at that time with his videos. The main goal of this research is to tell the history of the urban dances, how did they got here, who brought it and how it has spread in Brazil. It justify itself during the fact that exists just a few researches in a scientific way that study this issue, thus the history importance that this contents is to the urban dances in Brazil. My conclusion of this article is that the history has many different ways, a lot of names, and that the urban dances in Brazil has began in many different places at the same time, by films influence that has promoted the styles that had came here in the eighties

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Provides elements for a reflection on methodological strategies in the face of objects of study that prove difficult to approach. Through a case study in education, seeks to show that difficulties in obtaining information and data have been overcome by using an analytical model developed. It is shown that its use allowed inferences broader and reveal hidden inconsistencies in discussions on public and private education. Intended to assist reflection on qualitative research methods for those who deal with such studies. Concludes that the current expectations of management efficiency and transfer of resources sufficient quantity and quality have not materialized with a private enterprise under public education, even if we have succeeded in building a positive image by the promoters of this action with the sectors of public opinion. Prevailing trade policy interests at the expense of the motivations declared the initiative of aid to education, and even can not be said that the initiative has resulted in a private redefined the public character of the systems affected, there is evidence that its implementation represents a unique chapter focused "education", compared to a scenario in which stand out historically mutual aid agreements of a politicaleconomic development between state and private enterprise.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The enrollments in technical courses outgrew beyond 70% between 2002 and 2010. It has made fundamental to look after this educational segment because of the changes in the job market, associated with the promulgation of the Law #11.741, witch disentails the High Scholl from the Professional Education, points out to some better understanding of this population. This study intended to trace the profile of this student. The socioeconomic criteria by Abipeme (Brazilian Association of Market Research Institutes) was used, and the most important item was age, with a result higher than expected to this educational phase, about 24 years old. The respondents characterized themselves as pertaining to B and C economical classes.

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The objective of this study was to present the use of selfconfrontation in applied linguistics (AL) research on teachers’ activities. Selfconfrontation was developed by Faïta (1997), and improved by Clot (2006) within the context of Activity Clinics. It is a device that attempts to capture the multiple discourses around an activity and enable its transformation by workers. Thus, a qualitative research approach was employed and documental analysis of theses, dissertations and papers abstracts produced in Brazil (1987 to 2011), available in the electronic site of CAPES, was performed. The results demonstrated that selfconfrontation is used in a fragmented manner in AL studies that examine teachers’ activities, being primarily used for the collection of data, with little emphasis being placed on the transformation of the labor process.

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The study presents the construction process of research methodology "Training in SUS Humanization: effects evaluation of training processes from institutional supporters on health productionin Rio Grande do Sul, Santa Catarina and São Paulo territories." There was a search for developing an appropriate evaluative practice to the training processes, a methodology that instead of evaluating on something, assessed along with the supporters who attended the training-intervention, a participatory methodology.Therefore, the constitution of the Research Interest Group was an eminent tool. Trained supporters comprised the research team to expand participatory possibilities of a large and dispersed group, producing interferences in the investigative process conduction, described and analyzed in the study.At the same time, their experiences interfered in the understandings they had until then about the intervention-training experiences and effects on their daily lives, after almost four years.Thus, the methodological approach was intrinsically linked to the construction of a subjectivity differentiated plan and necessarily collective, which shifted the position of supporters involved from mere data suppliers to a lateralityposition in relation to other actors.The trial afforded by participatory strategies allowed researchers and supporters to interfere and compose the evaluation scenario with remarkable performances throughout the investigative process.The survey configuration was like a bet on a given methodological architecture that, in seeking to overcome evaluator-evaluated logic produced information for (retro) feedingthe intervention triggered by it. In the formative dimension, it also went through working processes analyzed by supporters rescuing the indissoluble characteristic that health activities mobilize among intervening, training and reviewing.

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This article presents an academic and scientific study about the use of the device methodological and intervening of selfconfrontation in research in post-graduate studies in Education in Brazil. The self-confrontation is a device created by linguist Daniel Faïta and perfected by psychologist Yves Clot. She seeks to capture the multiple discourses and perspectives around a particular craft, integrating researcher and workers to facilitate the installation of a dialectical movement of analysis and production of knowledge about the work, ownership of these knowledge workers and the collective transformation of labor activity. We chose a qualitative approach and the realization of documental analysis of the abstracts of researches that resulted in the production of doctoral theses and dissertations held in Brazil between 1987 and 2011. Were examined studies that had their abstracts gathered and made available by the Coordenadoria de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) on its website. The results show that self-confrontation is used piecemeal studies produced in the area of Education, used primarily to collect data and to give less emphasis to the transformation of the labor process.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)