The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

O IMPACTO FINANCEIRO DAS AUDITORIAS DA QUALIDADE NAS EMPRESAS PORTUGUESAS

This paper discusses the main theme the financial implications that Portuguese companies with the implementation and subsequent certification of the Quality System and respective Quality Audits. The literature review shows that companies do not publish financial results on the subject in question, making it necessary to acquire information through a questionnaire. About 126 questionnaires were sent. Our sample is however 32 validados.Pode to complete questionnaires that the top 5 overall benefits or indirect financial benefits for Portuguese companies were, respectively: improving internal organization; improving the company's image; increasing customer satisfaction; continuous improvement in customer service; improving competitive position. In terms of direct financial benefits the 3 main benefits obtained by the companies were: turnover increase; Performance (cost reduction); Increased business productivity. So it is expected to contribute to the knowledge of the impact, notably financial of Quality Management Systems and respective audits in Portuguese companies.

Cultural mega-events and the enhancement of a city's image: differences between engaged participants and attendees

A city’s image can serve as the basis upon which to develop a strong sense of community. This, in turn, fosters trust and cooperation which may attract tourists and investment, and drive regional economic growth. One strategy to enhance a city’s image is to host cultural mega-events. This study focuses on Guimarães, one of the European Capitals of Culture of 2012, and adopts a marketing communication perspective to explore issues of city image. The objective of the study reported was to understand whether images of Guimarães improved after it hosted the cultural mega-event. To attain this goal, we compare the perceptions of residents who participated in the event (engaged participants) and attendees. Several significant findings are reported and their implications for event managers and public policy administrators are presented, along with the limitations of the study.

Linking customer satisfaction, quality, and strategic planning

By acknowledging and dissecting the interconnected roles of customer satisfaction, quality, and strategic planning, this paper provides an analytical framework for creating a customer-driven organization and culture. It shows how quality starts and ends with the customer. Companies that are achieving long-term continuous improvement in quality tailored to customer satisfaction possess lasting characteristics such as customer orientation, customer consciousness, and customer responsiveness. In doing so, they liberate the quality concept from the narrow product or service focus to encompass total conformance to customer requirements in spite of the existing functionalization and departmentalization of modern complex structures. In addition to these key components, a customer-driven organization demands building and nurturing a customer satisfaction culture and value system that makes quality improvement and heightened concern for customer satisfaction a permanent aspect of organizational life.

Focusing illusion in satisfaction with life among college students living in Brazil

Literature shows that there are significant associations between health and happiness. Various countries are considering, contemplating or formally incorporating the happiness variable into their public health policies. Moreover, the private sector has shown interest in the topic. Based on that This article examines the biases in the perception of satisfaction with life among young adults in two Brazilian cities. The study explores the associations between aspects of life and perception of happiness because public policies associated with happiness require an improved understanding of the subjectivity of the sense of well-being. A survey conducted among 368 college students enabled analysis through Multivariate Analysis of Covariance (MANCOVA) and linear regression. The results suggest that, although there were no significant differences in general satisfaction with life between the two cities, there were indications of focusing illusion in the perception of happiness caused by expectations arising from the feeling of personal insecurity in a metropolis.

Praying Doves and Preying Vultures

The most saddening feature in this entire debate is that the Church in Goa, instead of transmitting the image of kingdom of God, of Jesus who emptied himself (kenosis) and was crucified with nothing that he could call his own (“rights”) is increasingly revealing a spiritual bankruptcy. Obviously, the mystical body does not feed on mystical rice and curry. A mere suggestion of State legislation to check the transparency and accountability of the temporal goods of the Church was sufficient to raise the hackles of the rich and the powerful who need the Church, but present themselves as its faithful servants, who can ensure that the more humble sons and daughters of the Church benefit from crumbs of their charity. *Spiritus ubi vult spirat* – the Spirit blows where it wills, and the history of the Church has umpteen illustrations of this. As the saying goes, “The road to Hell is paved with good intentions”. Only the kicks of history have brought about most significant reforms.

What factors of satisfaction and motivation are affecting the development of the academic career in Portuguese higher education institutions?

An important constituent group and a key resource of higher education institutions (HEIs) is the faculty or academic staff. The centrality of the faculty role makes it a primary sculptor of institutional culture and has implications for the quality of the institution and therefore has a major role in achieving the objectives of the institution. Demand for academic staff in higher education has been increasing and may be expected to continue to increase. Moreover the performance of academic staff as teachers and researchers determines much of the student satisfaction and has an impact on student learning. There are many factors that serve to undermine the commitment of academics to their institutions and careers. Job satisfaction is important in revitalizing staff motivation and in keeping their enthusiasm alive. Well motivated academic staff can, with appropriate support, build a national and international reputation for themselves and the institution in the professional areas, in research and in publishing. This paper aims to identify the issues and their impacts on academic staff job satisfaction and motivation within Portuguese higher education institutions reporting an ongoing study financed by the European Union through the Portuguese Foundation for Science and Technology.

The Experience of the Religious through Silent Moving Image and the Silence of Bill Viola's Passions

With the creationof the moving image at the end of the 19th century a new way of representing and expressing the Religious was born. The cinema industry rapidly understood that film has a powerful way to attract new audiences and transformed the explicit religious message into an implicit theological discourse of the fictional film. Today, the concept of "cinema" needs to be rethought and expanded, as well as the notion of "tTranscendental" since the strong reality effect of the film can allow a true religious experience for the spectator.

Lugares Sagrados: Corpo e Sensualidade no Cinema

In film, Eros manifests itself in the image temporality to wake the sensation up. But the image needs to remain ambiguous to suggest and not to show. In suggesting, it maintains a distance between the body representation and its sensuality. In showing, the image may turn into another genre: the obscene or the pornographic one. That is why Eros has a sacred place in film because it always maintains a veil upon its presentation: the body exteriority and interiority become mystery. It is the filmic "aura" of Eros.

A informação médica e a tomada de decisão em cirurgias refractivas : o uso de recursos audiovisuais a dar suporte à escolha dos utentes

RESUMO: Neste estudo investigou-se a influência dos meios audiovisuais na tomada de decisão pelos utentes em cirurgias oftalmológicas, especialmente nas cirurgias refractivas. A metodologia escolhida integrou métodos quantitativos e qualitativos, com o objectivo de abranger a máxima amplitude da descrição, explicação e compreensão do objecto a ser investigado. Procura-se evidenciar e analisar sentimentos, motivações e atitudes individuais, como escolhas e tomada de decisão, bem como, perceber a relação entre o processo de comunicação médico / paciente e a tomada de decisão. Foram usados: um questionário, material digital e vídeos com as principais cirurgias refractivas apresentadas aos utentes, com uma amostra de n= 150 participantes do Serviço de Oftalmologia da HOSPOR e SAMS Centro de 01 de Julho 2008 a 28 de Fevereiro de 2009, com a faixa etária de 20 a 80 anos, com diagnóstico escolhido. Os dados recolhidos foram analisados pelo SPSS 18. A fundamentação teórica está baseada no estudo da captação e disfunções no trajecto da imagem, observando-se os componentes da aquisição do conhecimento: sensação, percepção, pensamento, consciência, memória, imaginação, linguagem, informação, bem como bioética, comunicação médica e a tomada de decisão, na qual se valoriza a educação do Utente para decidir. O resultado desta investigação aponta para novos paradigmas nos processos de informação / decisão consciente, indicando a necessidade de se investir na educação e na informação médica humanizada aos utentes para haver maior conhecimento, participação, satisfação e eficácia na terapêutica a ser escolhida. ABSTRACT: This paper analyzes how information and communication technologies, in particular the media of some ophthalmologic surgery, can help better decisions meaning new ways of information and new relationship between doctor and patient. This study investigates how doctors take hold of technological resources and discuss the client`s decision. We used the quantitative and qualitative structured interview of client who are visually impaired, especially myopia / hyperopia / astigmatism, presbyopia and cataract. We used a questionnaire, material and digital videos with the leading refractive surgery presented to the clients, with a sample of n = 150 participants of the Department of Ophthalmology, and SAMS HOSPOR Center from 01 July 2008 to 28 February 2009, with range 20 to 80 years, diagnosed chosen. The data collected were analyzed by SPSS. The theoretical study is based on the capture and routing of image and perception, observing neuro-psycho-social components: sensation, perception, visual perception, consciousness, knowledge, memory, imagination, language, information, bioethics and decision-making, in which values education of user to decide. The result of this research points to new paradigms in information processing / conscious decision, indicating the necessity of investing in education and humane medical information to the Users in order to archive a greater awareness,participation, satisfaction and effectiveness in the treatment to choose.

Imagem percebida de Lisboa como destino turístico por parte do mercado finlandês

RESUMO: O presente estudo pretende analisar a imagem percebida de Lisboa como destino turístico por parte do mercado finlandês, considerando as seguintes perguntas de partida: a) quais os elementos que caracterizam a imagem percebida de Lisboa como destino turístico por parte dos turistas finlandeses; b) quais os factores com maior predominância na imagem percebida e c) qual o perfil do turista finlandês que visita Lisboa. Para atingir os objectivos deste estudo, foi realizado um inquérito por questionário a turistas finlandeses em Lisboa, de forma autoministrada, nos meses de Maio, Junho, Setembro e Outubro de 2008, no último dia da sua estada. Para além de questões que visaram compreender a imagem percebida de Lisboa como destino turístico, por parte dos inquiridos, o questionário incluiu perguntas sobre as suas características sócio-demográficas. Os resultados confirmaram as três componentes da imagem propostas no modelo de Echtner e Ritchie: psicológica-funcional, atributos-holística e comum-única. Os mesmos permitem também concluir que os inquiridos valorizam principalmente as características históricas e estéticas da cidade, como também o bom clima e a simpatia da população local. Por sua vez, os aspectos relativos à programação, eventos, diversão nocturna, interacção com a população local e preços, são os factores menos associados à cidade pelos inquiridos. As qualidades e as características únicas de Lisboa foram destacadas, tendo-se também verificado um elevado grau de satisfação com a visita à cidade e um vasto leque de sugestões dos inquiridos para melhorar Lisboa como destino turístico. ABSTRACT: This study aims to analyze the perceived image of Lisbon as a tourist destination by the Finnish market, considering the following questions: a) what are the elements that characterize the perceived image of Lisbon as a tourist destination by Finnish tourists b ) what features/attributes are most predominant in the perceived image c) what is the sociodemographic profile of the Finnish tourist who visits Lisbon. Data was collected in May, June September and October 2008. The questions were used seeking to identify the image of Lisbon of the respondents as a tourist destination, as well as the socio-demographic characteristics of the tourists. The results identified the three components of the image model proposed by Ritchie and Echtner: psychological-functional, attributes-holistic and commonunique. The results also allowed to conclude that respondents identify and value particularly historical and aesthetic characteristics, as well as the good weather and the friendliness of the local people whereas factors of the city such as the events, the nightlife, the interaction with the local population and the price level, didn’t particularly convinced the respondents. The qualities and the unique characteristics of Lisbon were highlighted, having also noticed a high degree of satisfaction on the visit to the city and a wide range of suggestions obtained from respondents to improve Lisbon as a tourist destination. TIIVISTELMÄ: Perehdyin tutkielmassani suomalaisten kokemusperäiseen mielikuvaan Lissabonista matkakohteena. Tutkimuksen tavoitteena oli selvittää, millaisia kokemuksia ja mielikuvia suomalaisilla matkailijoilla on Lissabonista matkakohteena. Tutkimus pyrki vastaamaan kolmeen kysymykseen: a) mitkä tekijät luonnehtivat suomalaisten matkailijoiden kokemusperäistä mielikuvaa Lissabonista matkakohteena, b) mitkä ominaisuudet hallitsevat kyseistä mielikuvaa sekä c) mihin sukupuoli-, ikä-, koulutus- ja yhteiskuntaluokkaan Lissabonissa vierailevat suomalaiset matkailijat kuuluivat. Tiedot kerättiin touko-, kesä-, syys- ja lokakuussa 2008. Kyselyssä keskityttiin pääosin matkailijoiden kokemuksiin ja mielikuviin Lissabonista sekä matkan ominaisuuksiin ja matkailijoiden matkakohdetta koskeviin tietoihin. Lisäksi matkailijoita pyydettiin kirjoittamaan, miten Lissabonin asemaa matkakohteena voitaisiin parantaa. Alkuperäisen olettamuksen mukaan tulokset osoittivat Echtnerin ja Richien ehdottaman mallin mukaisesti mielikuvien muodostuvan kolmesta osatekijästä: toiminnallinen-psykologinen, attribuutti-kokonaisvaltainen ja yleinenainutlaatuinen. Tulokset osoittivat vastaajien yhtyvän mielikuvissaan ensisijaisesti kaupungin toiminnallisiin osatekijöihin. Sen sijaan kaupungin tapahtumiin ja yöelämään tai vuorovaikutukseen paikallisten kanssa taikka hintatasoon liittyviä ominaisuuksia ei koettu erityisen merkittäviksi. Vastauksista tulivat selvästi esille Lissabonin vetovoimatekijät ja ainutlaatuiset ominaisuudet matkakohteena. Lisäksi vastaukset osoittivat matkailijoiden olleen suurimmaksi osaksi erittäin tyytyväisiä vierailuunsa kaupungissa. Vastauksiin sisältyi myös useita ehdotuksia Lissabonin aseman parantamiseksi matkailukohteena.

Body composition, muscle strength, functional capacity, and physical disability risk in liver transplanted familial amyloidotic polyneuropathy patients

Abstract: Background: Familial amyloidotic polyneuropathy (FAP) is a neurodegenerative disease leading to sensory and motor polyneuropathies, and functional limitations. Liver transplantation is the only treatment for FAP, requiring medication that negatively affects bone and muscle metabolism. The aim of this study was to compare body composition, levels of specific strength, level of physical disability risk, and functional capacity of transplanted FAP patients (FAPTx) with a group of healthy individuals (CON). Methods: A group of patients with 48 FAPTx (28 men, 20 women) was compared with 24 CON individuals (14 men, 10 women). Body composition was assessed by dual-energy X-ray absorptiometry, and total skeletal muscle mass (TBSMM) and skeletal muscle index (SMI) were calculated. Handgrip strength was measured for both hands as was isometric strength of quadriceps. Muscle quality (MQ) was ascertained by the ratio of strength to muscle mass. Functional capacity was assessed by the six-minute walk test. Results: Patients with FAPTx had significantly lower functional capacity, weight, body mass index, total fat mass, TBSMM, SMI, lean mass, muscle strength, MQ, and bone mineral density. Conclusion: Patients with FAPTx appear to be at particularly high risk of functional disability, suggesting an important role for an early and appropriately designed rehabilitation program.

Comparison of body fat content and distribution of familial amyloidotic polyneuropathy patients versus healthy subjects

The deposition of amyloid fibers at the peripheral nervous system can induce motor neuropathy in Familial Amiloidotic Polyneuropethy (FAP) patients. This produces progressive reductions in functional capacity. The only treatment for FAP is a liver transplant, followed by aggressive medication that can affect patients' metabolism. To our knowledge, there are no data on body fat distribution or comparison between healthy and FAP subjects, which may be important for clinical assessment and management of this disease. PURPOSE: To analyze body fat content and distribution between FAP patients and healthy subjects. METHODS: Body fat content and distribution were measured through Double Energy X-ray Densitometry (DXA) in two groups. Group 1 consisted of 43 Familial Amyloidotic Polyneuropathy patients (19 males, 32 + 8 Yrs, and 24 females, 37 + 5 yrs), who had liver transplant less than 2 months before. Group 2 consisted of 18 healthy subjects of similar age (8 males, 36 + 7 yrs, and 10 females, 39 + 5 yrs). RESULTS: Healthy subjects showed higher values than FAP patients for: BMI (24,2+2,3kg/m2 vs 22,3+3,8 kg/m2 respectively, p<0,05), % trunk BF (26,21+8,34kg vs 20,78+9,05kg respectively, p<0,05), % visceral BF (24,43+7,97% vs 19,21+9,30% respectively, p<0,05), % abdominal BF (26,63+8,51% vs 20,63+10,35% respectively, p<0,05) abdominal subcutaneous BF (0,533+0,421kg vs 0,353+0,257kg respectively, p=0,05), abdominal BF/BF ratio (0,09+0,02 vs 0,08+0,02 respectively, p<0,05) and abdominal BF/trunk BF ratio (0,19+0,03 vs 0,17+0,03 respectively, p<0,05). CONCLUSIONS: These results showed that FAP patients soon after liver transplantation exhibited a healthier body fat profile compared to controls. However, fat content and distribution varied widely in FAP subjects, suggesting an individualized approach for assessment and intervention rather than general guidelines. Future research is needed to investigate the long term consequences on body fat following liver transplant in this population.

Comparison of body fat content and distribution of familial amyloidotic polyneuropathy patients versus healthy subjects

The deposition of amyloid fibers at the peripheral nervous system can induce motor neuropathy in Familial Amiloidotic Polyneuropethy (FAP) patients. This produces progressive reductions in functional capacity. The only treatment for FAP is a liver transplant, followed by aggressive medication that can affect patients' metabolism. To our knowledge, there are no data on body fat distribution or comparison between healthy and FAP subjects, which may be important for clinical assessment and management of this disease.

Effects of a randomized trial of exercise on body composition of liver transplanted patients

Liver transplantation is used as a only therapy so far, that stop the progression of some aspects of familial amyloidotic polyneuropathy disease (FAP) an autossomic neurodegenerative disease. FAP often results in severe functional limitations. Transplantation requires aggressive medication which impairs bone and muscle metabolism. Malnutrition plus weight loss is already one feature of FAP patients. All this may produce negative consequences on body composition. The effect of exercise training in FAP patients after a liver transplant (FAPTX) is currently unknown. The purpose of this study is to evaluate the effects of a six months exercise training program on body composition in FAPTX patients.