Leitor contemporâneo: os livros mais vendidos no Brasil de 1966 a 2004

Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

Subtropical Cyclones over the Southwestern South Atlantic: Climatological Aspects and Case Study

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Respostas da frequência de braçada e do comprimento de braçada na e acima da intensidade correspondente à máxima fase estável de lactato sanguíneo em indivíduos com diferentes níveis de performance

The main objective of this study was to analyze the behavior of variables related to swim ability at and above maximal lactate steady state (MLSS), performed at continuous and intermittent conditions in individuals with different aerobic performance levels. Participated of this study male swimmers with ages between 20 to 25 years, specialists in events of 400 m, 800 m and 1500 m and open water swims, with at least 3 years of experience in the modality. The individuals performed a maximal 400-m swim test. After this test, they were divided into two groups, in accordance with the speed attained during 400-m swim test: G1 (higher performance) and G2 (lower performance). For the determination of continuous MLSS (MLSSc), 2 to 4 trials of 30-min were performed. For the determination of the intermittent MLSS (MLSSi) 2 to 4 trials of 30-min (12 repetitions of 2 min 30 s, with 30 s of rest) were performed, in constant speed, with the first trial performed at 102.5% MLSSc. Th technical indexes, stroke rate (FB) and stroke length (CB) were determined in all tests. The SR was calculated trough recordings using the time needed to perform five stroke cycles. The SL was calculated dividing the speed by the SR. There was no significant difference on the antropometric characteristics between groups. The speed at and above MLSSc were significantly higher at G1 (1,23±0,05 e 1,27±0,06, respectively) than G2 (1,10±0,06 e 1,13±0,06, respectively). There was significant change in SL and SR in G2. In the same way, there was significant change in SL and SR only in G2, above MLSSc. Similar to continuous condition, the speeds at and above MLSSi were significantly higher in G1 (1,27±0,05 e 1,30±0,05, respectively) do que no G2 (1,14±0,07 e 1,16±0,07, respectively). There was significant change in SL and SR only in G2. There was significant change in SR and SL in both groups above MLSSi. Thus,...(Complete abstract click electronic access below)

Controle de qualidade em equipamentos mamográficos

Nowadays the mammography is the most effective way of revealing early breast cancer. The image in this kind of exam is gotten trough a x-ray sheaf of low energy, however, the suitable visualization of the interesting structures by the radiologist is not always possible due several factors that appears since the mamma composition until the equipments limitation. The regulation 453/98 sets quality control tests and limits of acceptation that guarantee a good development of the mammographys. The purpose of this study is the 3D principle ( Diagnostic, Dose and Dollar), that means, an improved diagnosis, a dose reduction in the patient and a cost decrease for the Institution. In this study was made the quality control tests set by the Regulation in two mammography equipments from Hospital das Clínicas da Faculdade de Medicina de Botucatu (HCFMB - UNESP). The results reached in this research were used in the renovation process of quality stamp in mammography granted by Colégio Brasileiro de Radiologia (CBR) to the diagnosis by image from the HCFMB – UNESP

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Estudo do comportamento em fadiga de um tubo de aço API 5CT soldado por resistência elétrica

The oil extraction in deep waters sparked new areas of knowledge, the creation of engineering courses dedicated just to these processes and a wide field of analysisvoiding multiple impacts in case of faults, mainly the economic and environmental. This paper aims to show on the effects and causes of fatigue failure in steel tubes used for oil and gastransportation (linepipe), mainly caused by vortex induced vibrations, or VIV. To make this, through laboratory tests, it found trough the curve Stress versus Number of Cycles, and thus estimating that with a stress value of 350 MPa or less, the fatigue life cycle of the API 5CT T95 (1% Cr) pipe is estimated infinite. It could conclude that the analyzed material has good fatigue failure resistance for offshore use, taking into account only the influence of VIV's, since there are no stress concentrators

A ginástica no ensino fundamental e médio na cidade de Rio Claro/SP: a perspectiva dos alunos

The Gymnastic as a manifestation of the Body Culture Movement should be part of the contents worked in scholar Physical Education, throughout the process of Basic teaching. However, according to studies conducted by researchers from academic Gymnastics school knowledge involving the gymnastics have been tentatively taught in school by numerous factors. For this, the objective of this research was to understand and analyze the opinion of students in middle and high school about gymnastics classes developed with the involvement of graduation scholarship holder and the coordination of the project Gymnastics Goes to School from the UNESP/Campus Rio Claro “Núcleos de Ensino”, in 2012. This research used a questionnaire with topics about the Gymnastic with options: Never Practiced, Like a Lot, Like, Am Indifferent, Dislike, Hate with a space for writing and drawing, relevant to the research objectives. The research was performed with 79 students in middle and high school. With data analysis, it was observed that the students identified themselves more with the Artistic Gymnastic, followed by Rhythmic and Acrobatic Gymnastic and, at last, the General Gymnastic, both through the questionnaire and trough the drawings, which goes against the results from the article published in 2010 by Pereira et al, entitled The students detest the contents gymnastic in physical education classes: motives and alternatives, where the students understand the gymnastics activities only as support, abdominal and stretching. Therefore, to have a real understanding of gymnastics in school, there is a need for teachers to explain and develop the contents gimmicks, so the students could understand the difference among Gymnastics activities and, at the same time, discovering the pleasures of this body practice

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

A prática pedagógica e avaliativa de uma escola do interior paulista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise do processo de implementação do inovar-auto

In 2008 the United States had suffered from a financial crisis due to the real estate market, this movement affected other countries whose economy depends on the USA. Brazil suffered this crisis, but to avoid a greater turmoil in national territory the government launched some public policies to allow the market to keep working, that way allowing a cash flow more stable. One of these policies is called Inovar-Auto where automakers get benefits in form of taxes redution since some investiments are made in tecnology in Brazil made. This study does a qualitative reaserch to identify how companies are adapting to the Inovar-Auto, its dificulties and the real benefits trough colected data along these years

Efeitos da equação de estado em hidrodinâmica relativística através de alguns observáveis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento de parafuso de interferência bioabsorvível para cirurgia de joelho em PLDL (poli ácido lático) e compósito PLDL + βTCP (beta trifosfato de cálcio)

Pós-graduação em Engenharia Mecânica - FEB

Reciclagem de cavacos para a formação de carbonetos de titânio no metal de solda produzido por soldagem GTAW em aço-carbono

Pós-graduação em Engenharia Mecânica - FEIS

Ensino da leitura no método intuitivo: as palavras como unidade de compreensão e sentido

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees