884 resultados para Ready-to- wear clothing
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Advertising matter: p. 159-192.
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Supplement to Quantity and cost budgets, Oct., 1936.
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Mode of access: Internet.
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Mode of access: Internet.
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Cover title.
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Shaw & Shoemaker
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On spine: A New Testament : interlinear Greek-English, with lexicon and synonyms.
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Mode of access: Internet.
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Contribution from Bureau of home economics.
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Mode of access: Internet.
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Item 925
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There is a substantial body of literature that suggests that clothing and more particularly fashion is a form of communication. It communicates how we want to be seen by others as well as how we see ourselves. But does it communicate how we feel? This paper draws a link between symbolic and emotional communication by suggesting that fashion changes our internal feelings and that many of these emotions are expressed to others through symbols such as the clothes we wear. A conceptual framework is presented explaining the effects of clothing on an individual consumer. This framework classifies the fashion effect into internally and externally communicated meanings. Knowledge of how fashion is used as a form of emotional expression is particularly important for those fashion retailers who display the clothing they sell to engender positive feelings that may then lead to purchase behaviour.