O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

Um estudo sobre a implementaçã odo programa etnomatemática no contexto escolar

This research aims to present the Ethnomathematics Program, created by D'Ambrosio (1984), as a proposal for the teaching of mathematics, making it contextualized, meaningful and a program able to form critical and creative citizens, capable of transform reality. By presenting from Ethnomathematics perspective the conception of the activities, scholar curriculum and current evaluation system, a possibility of innovation on nowadays education system is opened, a system that is characterized by D'Ambrosio as obsolete. For the implementation of this proposal, a change on the teacher's attitude appears as necessary, a new attitude that makes active interferences during the learning process, and uses previous knowledge acquired by the student throughout their experiences as a starting point on teaching process. The approach between Ethnomathematics perspective and Mathematics Program provides a better opportunity for the students to construct mathematical knowledge. It is important to emphasize that the Ethnomathematics is as an interdisciplinary as a transdisciplinary program, which means that the Program is not restricted just for education and development of mathematics

Prevalência das enteroparasitoses em escolares após Programa de Saneamento Ambiental (Bahia Azul) realizado em Salvador, BA

Introduction: The intestinal parasites continue to represent a significant public health problem, due to the large number of infected people and the various organic changes that can cause. The intestinal parasites become more prevalent in villages with high population density absence or inadequacy of sanitation and adequate, and personal hygiene practices and inadequate housing. Objective: To determine the prevalence of intestinal parasites Ascaris lumbricoides, Trichuris trichiura and Giardia duodenalis in children of school age (7-14 years) living in the city of Salvador, Bahia, which were part of the Environmental Sanitation Program (Bahia Azul) covering eight different sewage basins in the years 1997/1998 and 2003/2004. Methods: Data were collected pre-coded questionnaire administered to the parents of students, collecting information socioeconomic, environmental and housing conditions. Stool samples were analyzed for each school in the Laboratory of Parasitology of the ISC, UFBA. The database was built and analyzed by Epi Info program (version 3.5.1/2008) were built where overall prevalence rate and Basin depletion of parasites. We compared the overall prevalence rates (at least one parasite) before and after the intervention health, as well as species of parasite. Results: The overall prevalence before the intervention was 56,2% (N = 729) and 42,5% after the intervention (N = 890), down -24,5%. The prevalence observed for each species A. lumbricoides, T. trichiura and G. duodenalis before intervention was respectively 31,4%, 35,8% and 9,9% respectively after the intervention and 24,4%, 28,8% and 6,0%. In relation to variations in prevalence were found to decrease A. lumbricoides, T. Trichiura and G. duodenalis respectively -22,4%, -19,7% and -39,7%. When the results were compared by Basin exhaustion, it was observed that the greatest variation with reduction occurred among students Basin M. Camurujipe to at least one parasite (-51,4%), ...

Contribuições da TIC e da inclusão digital para alunos e professores das escolas participantes do Programa Acessa Escola

This study has its objective to analyze how the Technology of Information and Communication-TIC will be applied in the construction on new knowledge in the schools bounded to the program Acessa Escola.( School turned on) This program from São Paulo’s Government, developed by the Secretary of Education of the State , under the coordination of the Foundation to the Development of the Education-FDE, which has the work proposal to promote the digital inclusion to all the educational community. Making it possible the access of the Technology of Information and Communication to the users; Students, teachers, and school employees to have the exchange of information and knowledge. Therefore, there is the collaboration between teachers and student.For the development of this research, there will be semi-structured interviews with high school teacher from 3 different High Schools of Piracicaba-SP. These interviews will be done in a qualitative approach and will be submitted to the Ethic Committee from the University

Análise da recepção de um programa de transformação de cultura organizacional em uma empresa de tecnologia

The Organizational Culture has been in the spotlight in the last 25 years, studies show the influence of the culture in the production processes and in the strategy decisions of the companies. Changes in the organizational culture is necessary in key-moments of the corporation and this transformation moment influences directly the personal life and the professional life of the employees. The objective of this monograph is to verify the application of the “Transformation Program”, which is the changing program of a technology enterprise, and to attest the acceptation degree and the knowledge of the employees about the program, as well the main difficulties found by the company while implementing the project. Using a quantitative pool, the acceptation degree, the knowledge of the employees and their engagement with the Transformation Program were analyzed by checking the favorability of the answers and comparing the percentage of the whole company and its locations, besides with the results an understanding change curve was created, it identifies the stage that he employees are during the changing process. An interview with the actual and the previous program officers and two project managers was done, in order to identify their alignment with the theory and their perception about the difficulties found while applying the program. It was noted that the employees have heard about the Transformation Program and the majority is in the exploration phase of the understanding change curve, although it is necessary an special attention with the leaders, because the researches showed that the leaders are acting like a bottleneck in the communications by keeping the information that should be shared

Cálculo estrutural de barreiras: Desenvolvimento de um programa computacional de interface online

This study aimed to develop a computer program which systematizes the structural shielding design calculation in diagnostic radiology facilities. For this purpose methodology of the National Council of Radiation Protection and Measurements (NCRP 147[5]) was used. By comparative statistics studies, it was verified if reference parameters values suggested by the US publication correspond to the average national values. The World Wide Web was chosen because of its characteristics as a powerful mean of communication, especially in terms of the wide variety of useful resources and easy access. To compare the reference values of some parameters proposed by NCRP 147 to Brazilian average, studies about the normalized workload per patient, performance of X-ray tube and primary air kerma, unshielded, at one meter from the focal point of the X-ray tube were made. Through this research, relative differences were found. In workload values this differences reached up to 50% in mammography compared to those presented by the NCRP 147; in X-ray tube performance the percentage differences reached 69% in dental radiology, and air kerma results amounted 31% in fluoroscopy. This demonstrates the importance of validation of international protocols to local realities

A financeirização da moradia e o Programa Minha Casa Minha Vida

This paper has it is hypotesis on the government program “My Home, My Life” and the assumption that it is a public politic attached to the market logic of financialization of the housing. It is understood that this program encourage capital for the main constructors and incorporated of brazilian heritage elite. It also served as well to promote more rentability to international capital and intensified the sociospacial segregration process as real state speculation has been potencialized. This work aims to present and discuss the program contradictions that have been sustained on the speech of wide subsidy offer and habitance construcution for low income workers - month income until three minimum salaries. Documents have shown that in the first phase of the program, habitance construction for this sector of population corresponded only to 5,5% of total habitation deficit. Businessmen on residance civil construction and public politic representatives have confirmed that the program interests are linked to financial market logic.The real benefits are not for low income workers, but for real state agents through extraordinaty profits of land and the so called new medium workers class(worker class C).We will search for embasement on the country history through the different governments and housing policies, in value theory and the concept of land income to understand the financialization process of the housing. We will also analyse oficial documents and the agents speech involved in real state market to show program contradictions and whose the real benefts are for

Pagamento por serviços ambientais: estudo de caso: simulação da aplicação do programa do “Produtor de Água” na bacia do Rio Pirajibu

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As implicações do programa 'São Paulo faz escola' no trabalho docente de professores iniciantes: um estudo de caso

Pós-graduação em Educação - IBRC

Programa pós-creche e atendimento público municipal: um olhar para as condições da oferta de educação para a primeira infância

Pós-graduação em Educação - IBRC

Os efeitos do Programa Minha Casa Minha Vida para a população de baixa renda em Marília-SP: a construção de uma ilusão

Pós-graduação em Ciências Sociais - FFC

O Programa Bolsa Família: contexto, propostas e seus resultados sobre a educação nos municípios brasileiros entre 2010 e 2012

Pós-graduação em Economia - FCLAR

Dotação e talento: comparação das modalidades presencial e a distância de um programa de formação continuada para professores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O ensino de didática no programa especial de formação pedagógica da UTFPR - Medianeira, PR, de 2005 a 2012

Pós-graduação em Educação - FFC

Desenvolvimento da microbiota oral de bebês: análise longitudinal por pirosequenciamento da microbiota de bebês e suas mães dentro de um Programa de Saúde Bucal para Primeira Infância

Pós-graduação em Biopatologia Bucal - ICT