Tourism impacts of a portuguese world heritage historic center: residents’ perspectives

The aim of this study is twofold. First, the study analyzes local community perspectives of the importance of the WHS classification of the historic center of Évora. Second, the study analyzes local residents’ perceived tourism impacts on the municipality of Évora. The methodology comprises quantitative research based on a self-administered survey applied to convenience samples of local residents of Évora in the beginning of 2014. The main results reveal that local residents have a strongly positive perception of the WHS designation. With regard to the perceived tourism impacts, a principal component factor analysis delineated three positive and three negative tourism impacts. The comparison of the mean scores of these factors across residents that live near and far from the historic center reveals that the most valued and least valued factors are common to all groups of residents. Nevertheless, in terms of positive impacts, the residents that live near the historic center revealed higher means than the residents that live far from it, whereas in terms of negative impacts, the latter group revealed higher means than former group.

Perceptions of residents of hosting the “Guimarães 2012 European Capital of Culture”: an ex-ante approach

The European Capital of Culture is an annual mega-event, which can provide a good forum though which to challenge and engage local citizens, thus generating feelings of common citizenship. In addition, it presents an ideal opportunity to promote the restructuring of the hosting urban space. However, the success of both the organization and the city that hosts the cultural event depends on the residents’ commitment towards it, the consistency of the tourism attractions and activities supplied, and the capacity of anticipating and monitoring the evolution of tourists’ preferences. The present study aims to assess the intention to participate and the impacts perceived by residents of Guimarães from hosting one of the 2012 European Capitals of Culture (2012 ECOC) in the ex-ante period (2011). Through a convenience sample of 471 usable surveys applied to the local population, conducted between October and December 2011, we tried to identify some of these potential impacts. According to the results received, 40% of residents had a low or very low knowledge of the cultural program, although only 11% demonstrated no intention of attending any activity during the event. The comparison of the mean scores of the expected 2012 ECOC impacts by gender reveals that the most valued and least valued factors are common to female and male respondents. With regard to the differences between those that intended to attend the event and the ones that did not, expected participants rated positive and negative impact factors more than did the ones that did not intend to attend.

How does gender affect visiting a world heritage site?: the case study of Guimarães

To date few studies have been undertaken in Portugal dealing with the attitudes, motivations, and profile of tourists who visit World Heritage Sites. Also, few studies have dealt with destination image (e.g., Agapito, Mendes & Valle, 2010; Lopes, 2011). As far as it is known, none have approached the issue of gender differences in the choice of a Portuguese heritage destination. Since cultural tourism destinations need to differentiate themselves from each other, appropriate market segmentation must be based on a deep understanding of the customers’ motivations and preferences. Keeping in mind results from empirical literature (e.g., Silberberg, 1995; Beerli & Martin, 2004; Richards, 2004; Pérez, 2009; Sheng, Shen, & Chen, 2008), gender seems to be a possible approach to market segmentation, whether for Guimarães or for other cultural tourism destinations around the world. Located in the north-western region of Portugal, Guimarães is a city of strong symbolic and cultural significance, and the nomination of its historical centre as a World Heritage Site in 2001 enhanced its tourism potential. This study analyses the possible relation between gender and attitudes and motivations towards a World Heritage Site, such as Guimarães. Additionally, the empirical approach used in the study tries to capture differences in the perceived attributes of the city. Commonalities and distinctions within and between groups of tourists, by focusing on the specific characteristic of gender, were analysed. The study addressed two main questions: first, whether males and females have similar or different preferences in choosing the city as their destination; and, second, whether there are gender differences in the perception of the attributes of Guimarães. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences.

Does Gender Affect Visiting a World Heritage Site?

The city of Guimar˜aes in Portugal is a place of strong symbolic and cultural significance, and the nomination of its historical center as a World Heritage Site in 2001 enhanced its tourism potential. This study presents the results of a survey conducted in 2010 and 2011 to capture the profile and motivations of tourists visiting Guimar˜aes as a cultural tourism destination. The study addressed two main issues: whether males and females have similar or different preferences in choosing the city as their destination, and whether there are gender differences in the perception of the attributes of Guimar˜aes. A better understanding of the gendered nature of the destination is a valuable cue for shaping products and services according to visitors’ preferences. The results suggest that both men and women are aware of the main elements responsible for the city’s World Heritage status. That the destination is a Heritage Site that also offers the opportunity to tour the region has a significant positive effect on male tourists’ choice of Guimar˜aes. Regarding the perceived attributes of the city, results indicate minor gender differences with one exception: Women expressed more apprehension than men regarding the perceived security of the destination.

The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.

Residents’ perspectives on tourism impacts of portuguese world heritage historic centers: Angra do Heroísmo and Évora

The aim of this study is twofold. First, the study analyzes local community perspectives of the importance of the World Heritage Site (WHS) classification of the historic centers of Angra do Heroísmo and Évora. Second, the study analyzes local residents’ perceived tourism impacts on the municipalities of Angra do Heroísmo and Évora. The methodology comprises quantitative research based on a self-administered survey applied to convenience samples of local residents of the two Portuguese municipalities in 2014. The main results reveal that local residents have a strongly positive perception of the WHS designation in both municipalities. With regard to the perceived tourism impacts, residents from Angra do Heroísmo have a stronger agreement about the impacts of tourism on their city than the residents of Évora, except for the negative social and cultural impacts. The comparison of the mean scores of these impacts across residents that live near and far from the historic centers reveals that the most valued and least valued impacts in the three categories of impacts (economic, social and cultural, and environmental) are common to all groups of residents. Nevertheless, residents living in or near the historic center of Angra do Heroísmo have higher means in the majority of tourism impacts (in all categories), with only one negative impact to concern the majority of respondents. Among the residents from Évora, residents living in or near the historic center have higher means in the majority of economic impacts but lower means in almost social and cultural impacts. With regard to the environmental impacts, residents living in or near the historic center have higher means scores in the positive impacts and lower means scores in the negative environmental impacts.

A relevância do relatório de auditoria para os investidores institucionais, analistas financeiros e analistas de crédito

In the 70s, a new line of research focused on the study of the influence of the audit report on the decision process of investors, financial analysts and credit analysts. Notwithstanding the numerous studies that have been carried out, results have not been consistent. Given the above, and considering the lack, in Portugal, of a research of this nature, it seems urgent to carry out a study that allows the analysis of the use of the audit report, as well as its influence on the decision making process of Portuguese stakeholders. For that purpose, in the light of the positivist research paradigm, a questionnaire was designed, which was administered by mail and on the Survey Monkey platform to a sample of institutional investors, financial analysts and credit analysts. The statistical analysis of the data obtained was undertaken with resource to the Statistical Package for the Social Sciences and SmartPLS 2.0. Corroborating the literature review and the assumptions of the Agency Theory and the Stakeholder Theory, used in the theoretical framework of analysis, empirical evidence has shown that the audit report influences the decision of institutional investors, financial analysts and credit analysts, and that the opinion expressed in that document is the most determinant factor of this influence. In addition to this factor, it was found that the degree of utilization of the audit report, as well as the value ascribed to this document, determine its influence in the decision process of research groups studied. Only in the case of institutional investors, the results did not reveal a correlation between the utility ascribed to the audit report and the influence of this document in their decision making process. In turn, the statistical inference of the model explaining the degree of use of the audit report revealed that it is conditioned by the perceived quality of the information enclosed in the audit report, the utility assigned to the audit report on the decision process, as well as the relevance of the other sources of information used by stakeholders. Therefore, this study allowed proving the importance of the audit report to its users. As a result, we believe to have filled a gap in national literature and to have contributed to the enhancement of international literature. The importance that this document has for the development of any country is, therefore, shown, and it is urgent to maintain rigor in the selection of its staff, in the development of its standards, and especially in the development of audits. Moreover, we also consider that this research may contribute to the improvement of the audit report, insofar as it will help professional bodies to understand the information needs and perceptions of stakeholders.

Ambivalent implications of health care information systems: a study in the Brazilian public health care system

This article evaluates social implications of the "SIGA" Health Care Information System (HIS) in a public health care organization in the city of São Paulo. The evaluation was performed by means of an in-depth case study with patients and staff of a public health care organization, using qualitative and quantitative data. On the one hand, the system had consequences perceived as positive such as improved convenience and democratization of specialized treatment for patients and improvements in work organization. On the other hand, negative outcomes were reported, like difficulties faced by employees due to little familiarity with IT and an increase in the time needed to schedule appointments. Results show the ambiguity of the implications of HIS in developing countries, emphasizing the need for a more nuanced view of the evaluation of failures and successes and the importance of social contextual factors.

Sponsoring, brand value and social media

The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

ABSTRACTSocially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS

ABSTRACT Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions.

Personalidade e percepção de stress em bombeiros

RESUMO: O objectivo deste estudo consistiu na obtenção de dados que ajudem a melhor compreender as diversas correlações entre traços de personalidade e a percepção de stress em bombeiros, de modo a que seja possível identificar factores desencadeantes de stress, bem como traços de personalidade que reforcem positiva ou negativamente esses mesmos factores . A amostra é constituída por 302 bombeiros pertencentes a corporações das regiões do Ribatejo e da Extremadura, sendo que todos os participantes desempenham funções de bombeiro voluntário ou profissional/efectivo. De entre os bombeiros participantes 238 são do sexo masculino e 64 são do sexo feminino tendo idades compreendidas entre os 17 e os 73 anos (m= 32,75 ; dp=9,309). As medidas utilizadas neste estudo são as seguintes: Marlow-Crowne Social Desirability Scale – Short Form C (MCSDS-C) de Ballard (1992), para a avaliação da desejabilidade social; Perceived Stress Scale (PSS) de Cohen, Kamarck & Mermelstein (1983), para a avaliação do stress e o Revised NEO Personality Inventory (NEO PI-R) de Costa & McCrae (1992) , para a avaliação da personalidade. Os resultados obtidos demonstraram associações significativas entre as dimensões da personalidade, nomeadamente o neuroticismo, a extroversão, a abertura à experiência e a conscienciosidade, e o stress. Verificaram-se correlações positivas entre as dimensões de neuroticismo e abertura à experiência relativamente ao stress, ao invés das dimensões de extroversão e conscienciosidade que por sua vez se correlacionaram negativamente com o stress. Este estudo demonstra também que os bombeiros profissionais(efectivos apresentam um mais elevado nível de stress comparativamente aos bombeiros pertencentes à categoria de voluntários, tal como os bombeiros com nove ou menos anos na função comparativamente aos bombeiros com mais de nove anos na função. Verificou-se também que os bombeiros do sexo masculino apresentam menos índices de stress comparativamente aos do sexo feminino. ABSTRACT: The purpose of this study was to obtain data can help us to better understand the various correlations between personality traits and the perception of stress in firefighters in order to identify trigger stress factors and personality traits which increase positively or negatively these same factors. The sample consists of 302 firefighters belonging to corporations within the regions of Ribatejo and Extremadura, being that all participants are either professional/effective or volunteer firefighters. Among the participating firefighters 238 are males and 64 are females, having aged between 17 and 73 years (m=32.75; dp=9.309). The measures used in this study are the following: Marlow-Crowne Social Desirability Scale – Short Form C (MCSDS-C) by Ballard (1992), for the assessment of social desirability; Perceived Stress Scale (PSS) by Cohen, Kamarck & Mermelstein (1983), for the assessment of stress and the Revised NEO Personality Inventory (NEO PI-R) by Costa & McCrae (1992) , for the assessment of personality. The results obtained showed significant associations between the personality dimensions of neuroticism, extraversion, openness and conscientiousness, and stress. The dimensions of neuroticism and openness are positively correlated to stress, on the other hand, the dimensions of extraversion and conscientiousness are negatively correlated to stress. Results also show that professional/effective firefighters have a higher level of stress as compared to volunteer firefighters as do firefighters with nine or fewer years in function compared with firefighters with more than nine years in function. It was also noted that male fire fighters present minor stress levels comparatively to female firefighters.

Emoções positivas e motivação na reabilitação biopsicossocial

RESUMO: O presente estudo tem como principal objectivo verificar o fluxo emocional e a motivação para a mudança num programa de reabilitação biopsicossocial de alcoolismo e toxicodependências, com a duração de quatro semanas. Para esse efeito, procedeu-se à recolha da amostra de 30 participantes dentro do programa, utilizando para avaliar o fluxo emocional os relatos de episódios emocionais, o Teste de Positividade (TP), a Analogical Emotional Scale (AES), o Subjective Well-being (SWB), o Controlo Percebido Subjectivo (CPS) em três momentos distintos do programa, pelo que para avaliar a motivação foi utilizada a escala SOCRATES 8D no inicio e no final do programa de reabilitação. A teoria argumenta a existência de um aumento na satisfação pessoal e nas emoções positivas durante o processo de mudança, ou seja, quando o processo terapêutico decorre de forma favorável. Os resultados confirmam a existência de uma evolução linear positiva no TP, como também no SWB e CPS. Contudo não foi totalmente confirmado um aumento positivo da motivação, pelo que os resultados apenas demonstraram diferenças significativas na subescala Ambivalência da escala SOCRATES 8D, verificando-se um decréscimo acentuado entre os dois momentos, o que se revela favorável para o processo de mudança desejado no programa. ABSTRACT: The main objective of this study is to verify the emotional flow and the motivation for change process in a bio-psychosocial rehabilitation program for alcoholism and drug addictions, with a duration of four weeks. To this end, we proceeded to collect the sample of 30 participants in the program, to evaluate the emotional flow we use the emotional reports, the Positivity Test (PT), the Analogical Emotional Scale (AES), the Subjective Well-Being (SWB), the Subjective Perceived Control (PSC) in three separate moments of the program, to assess the motivation scale was used the SOCRATES 8D scale at the beginning and in the end of the rehabilitation program. The theory argues that there is an increase in personal satisfaction and positive emotions during the change process, when the therapeutic process runs optimally. The results confirm the existence of a positive linear trend in the PT, in SWB and CPS. However it was not totally confirmed an positive increase in motivation, so the results only showed significant differences in ambivalence subscale of the SOCRATES 8D, and there is a sharp decrease between the two moments, which proves favorable for the desired process of change in the program.

Imagem percebida de Lisboa como destino turístico por parte do mercado finlandês

RESUMO: O presente estudo pretende analisar a imagem percebida de Lisboa como destino turístico por parte do mercado finlandês, considerando as seguintes perguntas de partida: a) quais os elementos que caracterizam a imagem percebida de Lisboa como destino turístico por parte dos turistas finlandeses; b) quais os factores com maior predominância na imagem percebida e c) qual o perfil do turista finlandês que visita Lisboa. Para atingir os objectivos deste estudo, foi realizado um inquérito por questionário a turistas finlandeses em Lisboa, de forma autoministrada, nos meses de Maio, Junho, Setembro e Outubro de 2008, no último dia da sua estada. Para além de questões que visaram compreender a imagem percebida de Lisboa como destino turístico, por parte dos inquiridos, o questionário incluiu perguntas sobre as suas características sócio-demográficas. Os resultados confirmaram as três componentes da imagem propostas no modelo de Echtner e Ritchie: psicológica-funcional, atributos-holística e comum-única. Os mesmos permitem também concluir que os inquiridos valorizam principalmente as características históricas e estéticas da cidade, como também o bom clima e a simpatia da população local. Por sua vez, os aspectos relativos à programação, eventos, diversão nocturna, interacção com a população local e preços, são os factores menos associados à cidade pelos inquiridos. As qualidades e as características únicas de Lisboa foram destacadas, tendo-se também verificado um elevado grau de satisfação com a visita à cidade e um vasto leque de sugestões dos inquiridos para melhorar Lisboa como destino turístico. ABSTRACT: This study aims to analyze the perceived image of Lisbon as a tourist destination by the Finnish market, considering the following questions: a) what are the elements that characterize the perceived image of Lisbon as a tourist destination by Finnish tourists b ) what features/attributes are most predominant in the perceived image c) what is the sociodemographic profile of the Finnish tourist who visits Lisbon. Data was collected in May, June September and October 2008. The questions were used seeking to identify the image of Lisbon of the respondents as a tourist destination, as well as the socio-demographic characteristics of the tourists. The results identified the three components of the image model proposed by Ritchie and Echtner: psychological-functional, attributes-holistic and commonunique. The results also allowed to conclude that respondents identify and value particularly historical and aesthetic characteristics, as well as the good weather and the friendliness of the local people whereas factors of the city such as the events, the nightlife, the interaction with the local population and the price level, didn’t particularly convinced the respondents. The qualities and the unique characteristics of Lisbon were highlighted, having also noticed a high degree of satisfaction on the visit to the city and a wide range of suggestions obtained from respondents to improve Lisbon as a tourist destination. TIIVISTELMÄ: Perehdyin tutkielmassani suomalaisten kokemusperäiseen mielikuvaan Lissabonista matkakohteena. Tutkimuksen tavoitteena oli selvittää, millaisia kokemuksia ja mielikuvia suomalaisilla matkailijoilla on Lissabonista matkakohteena. Tutkimus pyrki vastaamaan kolmeen kysymykseen: a) mitkä tekijät luonnehtivat suomalaisten matkailijoiden kokemusperäistä mielikuvaa Lissabonista matkakohteena, b) mitkä ominaisuudet hallitsevat kyseistä mielikuvaa sekä c) mihin sukupuoli-, ikä-, koulutus- ja yhteiskuntaluokkaan Lissabonissa vierailevat suomalaiset matkailijat kuuluivat. Tiedot kerättiin touko-, kesä-, syys- ja lokakuussa 2008. Kyselyssä keskityttiin pääosin matkailijoiden kokemuksiin ja mielikuviin Lissabonista sekä matkan ominaisuuksiin ja matkailijoiden matkakohdetta koskeviin tietoihin. Lisäksi matkailijoita pyydettiin kirjoittamaan, miten Lissabonin asemaa matkakohteena voitaisiin parantaa. Alkuperäisen olettamuksen mukaan tulokset osoittivat Echtnerin ja Richien ehdottaman mallin mukaisesti mielikuvien muodostuvan kolmesta osatekijästä: toiminnallinen-psykologinen, attribuutti-kokonaisvaltainen ja yleinenainutlaatuinen. Tulokset osoittivat vastaajien yhtyvän mielikuvissaan ensisijaisesti kaupungin toiminnallisiin osatekijöihin. Sen sijaan kaupungin tapahtumiin ja yöelämään tai vuorovaikutukseen paikallisten kanssa taikka hintatasoon liittyviä ominaisuuksia ei koettu erityisen merkittäviksi. Vastauksista tulivat selvästi esille Lissabonin vetovoimatekijät ja ainutlaatuiset ominaisuudet matkakohteena. Lisäksi vastaukset osoittivat matkailijoiden olleen suurimmaksi osaksi erittäin tyytyväisiä vierailuunsa kaupungissa. Vastauksiin sisältyi myös useita ehdotuksia Lissabonin aseman parantamiseksi matkailukohteena.

Parental predictors of poor visual outcome with occlusion treatment for unilateral amblyopia

Aim: Visual acuity outcome of amblyopia treatment depends on the compliance. This study aimed to determine parental predictors of poor visual outcome with occlusion treatment in unilateral amblyopia and identify the relationship between occlusion recommendations and the patient's actual dose of occlusion reported by the parents. Methods: This study comprised three phases: refractive adaptation for a period of 18 weeks after spectacle correction; occlusion of 3 to 6 hours per day during a period of 6 months; questionnaire administration and completion by parents. Visual acuity as assessed using the Sheridan-Gardiner singles or Snellen acuity chart was used as a measure of visual outcome. Correlation analysis was used to describe the strength and direction of two variables: prescribed occlusion reported by the doctor and actual dose reported by parents. A logistic binary model was adjusted using the following variables: severity, vulnerability, self-efficacy, behaviour intentions, perceived efficacy and treatment barriers, parents' and childrens' age, and parents' level of education. Results: The study included 100 parents (mean age 38.9 years, SD approx 9.2) of 100 children (mean age 6.3 years, SD approx 2.4) with amblyopia. Twenty-eight percent of children had no improvement in visual acuity. The results showed a positive mild correlation (kappa = 0.54) between the prescribed occlusion and actual dose reported by parents. Three predictors for poor visual outcome with occlusion were identified: parents' level of education (OR = 9.28; 95%CI 1.32-65.41); treatment barriers (OR = 2.75; 95%CI 1.22-6.20); interaction between severity and vulnerability (OR = 3.64; 95%CI 1.21-10.93). Severity (OR = 0.07; 95%CI 0.00-0.72) and vulnerability (OR = 0.06; 95%CI 0.05-0.74) when considered in isolation were identified as protective factors. Conclusions: Parents frequently do not use the correct dosage of occlusion as recommended. Parents' educational level and awareness of treatment barriers were predictors of poor visual outcome. Lower levels of education represented a 9-times higher risk of having a poor visual outcome with occlusion treatment.