A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli

Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an athletic event, strictly from memory and without any help (Cuneen & Hannan, 1993). With recognition testing, spectators are required to identify sponsors from a prepared list which include "dummy" brand names (i.e., sponsors that are present in the list but which do not actually sponsor the event). In order to determine whether sponsors' brand awareness objectives are being met, it is important for sport and recreation marketers to understand what influences a spectator's ability to remember (Le., recall and/or recognize) the brand names of companies who advertise on perimeter signage. The purpose this study was to examine the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (i.e., company brand names on perimeter signage surrounding the play area) at a Canadian University's men's basketball game and football game. These factors included the number of games spectators attended over the course of the season (i.e., repeated exposure to sponsorship stimuli), spectators' level of involvement with the event, and spectators' level of involvement with the advertisements (i.e., perimeter signage). This study also examined the differences between recall and recognition as a means of measuring spectators' awareness of sponsors, and attempted to determine if there are sport differences in spectators' recall and recognition of perimeter signage. Upon leaving the football stadium or gymnasium, spectators were approached, at random, by trained research assistants located at each exit and asked to complete a brief survey questionnaire. Respondents completed the survey on-site. A total of 358 completed surveys were collected from spectators who attended the football (N = 277) and basketball (N = 81) games. The data suggest that football and basketball respondents recognized more sponsors' brand names than they recalled. In addition, football respondents who were highly involved with the event (i.e., those individuals who viewed attending the events as fun, interesting and exciting) attended more games over the course of the season and had significantly higher brand name recognition of sponsors who advertised on perimeter signage than those individuals with low involvement with the athletic event. Football respondents who were highly involved with the sponsors' advertisements (i.e., those individuals who viewed sponsors' perimeter signage as appealing, valuable and important) had significantly higher brand name recall of event sponsors than those individuals with low involvement with these sponsors' advertisements. Repeated exposure to perimeter signage did not have a significant influence on football or basketball respondents' recall or recognition of sponsors. Finally, the data revealed that football respondents had significantly higher recall of sponsors' brand names than basketball respondents. Conversely, basketball respondents had significantly higher recognition of sponsors' brand names than did football respondents.

Aerial view of the Chapman College campus, Orange, California, 1966

Aerial view of the Chapman College campus, Orange, California, 1966. Looking diagonally to the northeast. Corner of North Glassell Street and Palm Avenue in lower middle, with the five original buildings just beyond. The old gymnasium is by the oval playing field and stadium. Photographed by Rene Laursen, 702 N. Grand, Santa Ana, California [No. 1499#1].

The journey towards comprehensive school health within an aboriginal community

The purpose of this research is to describe the journey towards Comprehensive School Health at two Aboriginal elementary schools. An advocate and a healthy schools committee were identified at both schools and were responsible for developing initiatives to create a healthy school community. A case study was used to gather an in-depth understanding of Comprehensive School Health for the two schools involved. As a researcher, I functioned within the role of a participantobserver, as I was actively involved in the programs and initiatives completed in both schools. The research process included: the pilot study, ethics clearance and distribution of letters of invitation and consent forms. Data collection included 16 semi-structured, guided interviews with principals, teachers, and stupents. Participant observations included sites of the gymnasium, classroom, playgrounds, school environments, bulletin boards as well as artifact analysis of decuments such as school newsletters, physical education schedules and school handbooks. The interviews were transcribed and coded using an inductive approach which involves finding patterns, themes and categories from the data (patton, 2002). Research questions guided the findings as physical activity, physical education, nutrition and transportation were discussed. Themes developed t~rough coding were teacherstudent interactions, cultural traditions, time constraints and professional development and were discussed using a Comprehensive School Health framework.

Photo album, St. Catharines area, ca. 1913-1919.

One hardcover photo album containing black and white photos. Many of the photos were taken in the St. Catharines area. Included are photos of Port Dalhousie, Port Weller, Niagara Falls, Niagara-on-the-Lake and St. Catharines. There are also photos of Braeside, Ont. and the Ottawa valley. Various local landmarks are included, such as the armoury in St. Catharines, Montebello Park, and Martindale pond. Some of the events captured include a train wreck that occurred in St. Catharines in 1914, the visit of the Governor General to St. Catharines in 1914 (featuring the Carnegie library and Post Office and federal building decorated with flags), and an airplane that crashed into a body of water, possibly a plane from an air training camp in Beamsville during World War I. There are also two photos of champion Niagara district basketball teams, possibly taken in the gymnasium building located behind the former St. Catharines Collegiate building (later Robertson School) on Church Street. One photo includes Norman Byrne, Gladys Ansell, Miriam Marshall, Irene Stoter (?), Mildrerd Houston, A. Gardner, and Madeline Jenner. The other photo includes George Moase, W. Bennett, Norman Byrne, Jack Bain, Mr. Brackenbury, Cyril Merriman, Jim Galway, Harry Erskine, and Roy Carpenter.

Letter - E.C. Schmon to Arthur A. Schmon, 2 January 1918

The letter describes a conversation Eleanore Celeste had with her mother as she studied the Prussian-Danish War of 1864. Her mother was in Denmark at the time and elaborated on her studies. Eleanore Celeste's grandfather "held a high position in the Danish court". The family had kept an album of photographs that included pictures of Frederick VII, Christian IX etc. The pictures had been given to him by the Royal family. The next part of the letter talks about Arthur possibly returning to the United States at the end of the year. She also mentions that Arthur had sent a letter to his mother about either returning to the United States or possibly getting assigned to troops and she became upset. Eleanore Celeste writes that she tried to console Arthur's mother, but she "began picturing you at the front, in the midst of the danger". This letter is labelled 38th.

Central Europe Labels

A selection of European alcohol labels, including: Grandezza Dansk Frugivinsfabrikat, Max and Moritz Perlwein, Gumpoldskirchner Konigswein Neuburger, Jisenski Biser.

« Devenir boxeur » : étude sur l’acquisition de l’habitus pugilistique

Ayant la boxe comme objet d’étude, le présent mémoire de maîtrise cherche à mettre en lumière le processus par lequel le boxeur fait l’acquisition de l’habitus pugilistique sous l’angle abordé par Loïc Wacquant, où la boxe est envisagée comme un sport individuel, mais qui s’acquiert sous un mode collectif. Dans une étude combinant observation participante, notes de terrain et entrevues, le mémoire a pour objectif de se pencher sur l’apprentissage de ce sport à travers les relations nouées dans les murs du gymnase de boxe, élaboré sous les notions d’habitus, d’esprit de corps, de sens pratique et de capital agonistique. En effet, c’est sur la base de l’entraînement collectif que se développera un « esprit de corps », sous la forme d’habitus susceptibles de gouverner le corps comme les représentations des boxeurs et, par-delà, de fonder une communauté solidaire en vertu duquel le corps « sauvage » se mue en un corps « habitué ».

Metabolic requirements of boxing exercises

Face aux données conflictuelles de la littérature sur le VO2 requis d’exercices de boxe (sparring, palettes de frappe et sac de frappe), surtout pour le “vrai” sparring avec coups de poings au visage, une nouvelle méthode basée sur une mesure de VO2 “post-exercice” fut développée, validée (Annexe 1) et utilisée pour ré-évaluer le coût énergétique de ces exercices de boxe. Neufs boxeurs mâles expérimentés, de 22.0±3.5 ans et 71.4±10.9 kg avec un VO2pic de 62.2±4.1 ml·kg-1·min-1 (moyenne ± écart type) furent mesurés lors 1) d’un test progressif maximal sur tapis roulant en laboratoire 2) d’un entrainement standardisé de boxe en gymnase et 3) d’exercices de boxe standardisés en laboratoire. Des VO2 requis de 43.4±5.9, 41.1±5.1, 24.7±6.1, 30.4±5.8 et 38.3±6.5 ml·kg-1·min-1, respectivement obtenues pour le sparring, les palettes de frappe et le sac de frappe à 60, 120 et 180 coup·min-1, situe l’intensité de ces exercices autour de ~70 %VO2pic.

Monohalogénocyclopropanations stéréosélectives à l'aide de carbénoïdes de zinc, couplages croisés de cyclopropylsilanols, cyclisations d'iodures d'alkyle catalysées par le nickel

Les cyclopropanes sont des unités qui sont très importantes en raison de leur présence dans de nombreux produits naturels, dans certaines molécules synthétiques ayant une activité biologique, ainsi que dans plusieurs intermédiaires synthétiques. Les travaux décrits dans cet ouvrage portent sur l’halogénocyclopropanation stéréosélective d’alcools allyliques en présence d’un ligand chiral stœchiométrique de type dioxaborolane et de carbénoïdes de zinc substitués dérivés de composés organozinciques et d’haloformes. Nous avons ainsi développé des conditions pour l’iodo-, la chloro- et la fluorocyclopropanation stéréosélective. Une étude mécanistique portant sur la nature des carbénoïdes alpha-chlorés et alpha-bromés a révélé qu’il y a un échange des halogènes portés par ces carbénoïdes. Lors de la chlorocyclopropanation, le carbénoïde le plus réactif (alpha-chloré) réagit de façon prédominante en vertu du principe de Curtin-Hammet. Les iodocyclopropanes énantioenrichis ont pu être fonctionnalisés via une réaction d’échange lithium-iode suivie du traitement avec des électrophiles, ou via une réaction de transmétallation au zinc suivie d’un couplage de Negishi. Ainsi, toute une gamme de cyclopropanes 1,2,3-substitués énantioenrichis a pu être synthétisée. Dans l’optique de développer de nouvelles méthodologies de fonctionnalisation des cyclopropanes, nous nous sommes par la suite tournés vers le couplage croisé de type Hiyama-Denmark des cyclopropylsilanols. Dans cette voie synthétique, le groupement silanol a deux fonctions : il sert de groupement proximal basique lors de la cyclopropanation de Simmons-Smith et il subit la transmétallation au cours du couplage croisé. Dans l’étape du couplage croisé, la nature des ligands liés à l’atome de silicium s’est avérée cruciale au bon déroulement de la réaction. Ainsi, l’échange de ligands avec le diéthyl éthérate de trifluoroborane générant le cyclopropyltrifluorosilane in situ est requis pour obtenir de bons rendements. Le dernier volet de cet ouvrage porte sur la cyclisation d’iodures d’alkyle par substitution aromatique par voie homolytique catalysée par le nickel. Une série de composés de type tétrahydronaphtalène et thiochromane ont été préparés selon cette méthode. Une étude mécanistique a confirmé la nature radicalaire de cette réaction et suggère fortement l’action catalytique du nickel. De plus, des études de spectrométrie RMN DOSY ont montré une association entre le complexe de nickel et le substrat ainsi que la base employés dans cette réaction.

Lutter contre la pauvreté et l'exclusion sociale dans l'Europe des 15 : une méthode ouverte de coordination, des trajectoires nationales multiples

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal

Réponses syndicales stratégiques à l'intégration européenne : les syndicats nordiques entre complémentarités institutionnelles et gouvernance multiniveau

L'intégration européenne occasionne de multiples dilemmes pour les organisations syndicales, habitués à exercer leurs répertoires d'action dans un espace d'État-nation. Parmi les dilemmes spécifiquement liés à la gouvernance multiniveaux européenne, nous comptons la mobilité de la main-d'œuvre et la création d'un marché unique pour les services. Cette thèse examine les stratégies des organisations syndicales danoises et suédoises de trois secteurs pour s'attaquer à ces deux dilemmes. Des approches néo-institutionnalistes, notamment celle concernant les « variétés du capitalisme », s'attendraient à des réponses relativement uniformes, axées sur les fortes complémentarités institutionnelles nationales, tenant compte de la nature coordonnée des relations industrielles scandinaves. Notre thèse confirme que les institutions nationales jouent un rôle important pour atténuer les impacts de l'intégration économique, au fur et à mesure que l'intégration progresse. L'analyse de nos cas, basée sur plus de soixante entretiens semi-dirigés effectués en Europe, nous permet cependant d'affirmer un rôle également important pour des facteurs endogènes, notamment l'entrepreneuriat institutionnel et les capacités stratégiques.

Förderung Bayesianischen Denkens - Kognitionspsychologische Grundlagen und didaktische Analysen

Der in dieser Arbeit wesentliche Fokus ist die Realisierung eines anwendungsbezogenen Konzeptes zur Förderung stochastischer Kompetenzen im Mathematikunterricht, die sich auf Entscheiden und Urteilen unter Unsicherheit beziehen. Von zentraler Bedeutung ist hierbei die alltagsrelevante Kompetenz, mit Problemen um bedingte Wahrscheinlichkeiten und Anwendungen des Satzes von Bayes umgehen zu können, die i.w.S. mit „Bayesianischem Denken“ bezeichnet wird. Die historische und theoretische Grundlage der Arbeit sind kognitionspsychologische Erkenntnisse zum menschlichen Urteilen unter Unsicherheit: Intuitive Formen probabilistischen Denkens basieren auf Häufigkeitsanschauungen (z.B. Piaget & Inhelder, 1975; Gigerenzer, 1991). Meine didaktischen Analysen ergaben aber, dass der Umgang mit Unsicherheit im üblichen Stochastikunterricht nach einer häufigkeitsbasierten Einführung des Wahrscheinlichkeitsbegriffes (der ja bekanntlich vielfältige Interpretationsmöglichkeiten aufweist) nur noch auf Basis der numerischen Formate für Wahrscheinlichkeiten (z.B. Prozentwerte, Dezimalbrüche) und entsprechenden Regeln gelehrt wird. Damit werden m.E. grundlegende Intuitionen von Schülern leider nur unzureichend beachtet. Das in dieser Arbeit detailliert entwickelte „Didaktische Konzept der natürlichen Häufigkeiten“ schlägt somit die konsequente Modellierung probabilistischer Probleme mit Häufigkeitsrepräsentationen vor. Auf Grundlage empirischer Laborbefunde und didaktischer Analysen wurde im Rahmen der Arbeit eine Unterrichtsreihe „Authentisches Bewerten und Urteilen unter Unsicherheit“ für die Sekundarstufe I entwickelt (Wassner, Biehler, Schweynoch & Martignon, 2004 auch als Band 5 der KaDiSto-Reihe veröffentlicht). Zum einen erfolgte eine Umsetzung des „Didaktischen Konzeptes der natürlichen Häufigkeiten“, zum anderen wurde ein Zugang mit hohem Realitätsbezug verwirklicht, in dem so genannte „allgemeinere Bildungsaspekte“ wie Lebensvorbereitung, eigenständige Problemlösefähigkeit, kritischer Vernunftgebrauch, Sinnstiftung, motivationale Faktoren etc. wesentliche Beachtung fanden. Die Reihe wurde auch im Rahmen dieser Arbeit in der Sekundarstufe I (fünf 9. Klassen, Gymnasium) implementiert und daraufhin der Unterrichtsgang detailliert bewertet und analysiert. Diese Arbeit stellt die Dissertation des Verfassers dar, die an der Universität Kassel von Rolf Biehler betreut wurde. Sie ist identisch mit der Erstveröffentlichung 2004 im Franzbecker Verlag, Hildesheim, der der elektronischen Veröffentlichung im Rahmen von KaDiSto zugestimmt hat.

Statistical evaluation of texture analysis from the biocrystallization method

The consumers are becoming more concerned about food quality, especially regarding how, when and where the foods are produced (Haglund et al., 1999; Kahl et al., 2004; Alföldi, et al., 2006). Therefore, during recent years there has been a growing interest in the methods for food quality assessment, especially in the picture-development methods as a complement to traditional chemical analysis of single compounds (Kahl et al., 2006). The biocrystallization as one of the picture-developing method is based on the crystallographic phenomenon that when crystallizing aqueous solutions of dihydrate CuCl2 with adding of organic solutions, originating, e.g., from crop samples, biocrystallograms are generated with reproducible crystal patterns (Kleber & Steinike-Hartung, 1959). Its output is a crystal pattern on glass plates from which different variables (numbers) can be calculated by using image analysis. However, there is a lack of a standardized evaluation method to quantify the morphological features of the biocrystallogram image. Therefore, the main sakes of this research are (1) to optimize an existing statistical model in order to describe all the effects that contribute to the experiment, (2) to investigate the effect of image parameters on the texture analysis of the biocrystallogram images, i.e., region of interest (ROI), color transformation and histogram matching on samples from the project 020E170/F financed by the Federal Ministry of Food, Agriculture and Consumer Protection(BMELV).The samples are wheat and carrots from controlled field and farm trials, (3) to consider the strongest effect of texture parameter with the visual evaluation criteria that have been developed by a group of researcher (University of Kassel, Germany; Louis Bolk Institute (LBI), Netherlands and Biodynamic Research Association Denmark (BRAD), Denmark) in order to clarify how the relation of the texture parameter and visual characteristics on an image is. The refined statistical model was accomplished by using a lme model with repeated measurements via crossed effects, programmed in R (version 2.1.0). The validity of the F and P values is checked against the SAS program. While getting from the ANOVA the same F values, the P values are bigger in R because of the more conservative approach. The refined model is calculating more significant P values. The optimization of the image analysis is dealing with the following parameters: ROI(Region of Interest which is the area around the geometrical center), color transformation (calculation of the 1 dimensional gray level value out of the three dimensional color information of the scanned picture, which is necessary for the texture analysis), histogram matching (normalization of the histogram of the picture to enhance the contrast and to minimize the errors from lighting conditions). The samples were wheat from DOC trial with 4 field replicates for the years 2003 and 2005, “market samples”(organic and conventional neighbors with the same variety) for 2004 and 2005, carrot where the samples were obtained from the University of Kassel (2 varieties, 2 nitrogen treatments) for the years 2004, 2005, 2006 and “market samples” of carrot for the years 2004 and 2005. The criterion for the optimization was repeatability of the differentiation of the samples over the different harvest(years). For different samples different ROIs were found, which reflect the different pictures. The best color transformation that shows efficiently differentiation is relied on gray scale, i.e., equal color transformation. The second dimension of the color transformation only appeared in some years for the effect of color wavelength(hue) for carrot treated with different nitrate fertilizer levels. The best histogram matching is the Gaussian distribution. The approach was to find a connection between the variables from textural image analysis with the different visual criteria. The relation between the texture parameters and visual evaluation criteria was limited to the carrot samples, especially, as it could be well differentiated by the texture analysis. It was possible to connect groups of variables of the texture analysis with groups of criteria from the visual evaluation. These selected variables were able to differentiate the samples but not able to classify the samples according to the treatment. Contrarily, in case of visual criteria which describe the picture as a whole there is a classification in 80% of the sample cases possible. Herewith, it clearly can find the limits of the single variable approach of the image analysis (texture analysis).