Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

Transposição de metros clássicos em língua portuguesa: histórico e estudo do caso das Odes e elegias, de Magalhães de Azeredo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma contribuição à historiografia da educação sexual no Brasil: análise de três obras de Antonio Austregésilo (1923, 1928 e 1939)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Conhecimento odontológico de adultos atendidos em uma unidade de saúde da família do município de São Carlos, Brasil

The Family Health Strategy is a primary care public policy that is becoming a decisive step towards the transformation of the Brazilian healthcare model. This study evaluated the dental knowledge among individuals who attended a Family-Health Unit (FHU) in the city of São Carlos, SP, Brazil. Methods: The evaluation was based on a questionnaire with 20 questions about oral health, prevention and development of dental caries and periodontal disease. The questionnaire was given to 168 individuals, over 18 years of age and both sexes, to fill out under the supervision of a trained dentist. After data collection, the answers contained in the original questionnaires were entered into a database built using the program Excel® (Microsoft Corporation, USA) and a descriptive statistical analysis was done. Results: 66.67% of the subjects reported having received information about dental caries and periodontal disease before attending the FHU, and dentists were cited as the main source of such information (60.71%). With regard to dental caries, 70.24% of the individuals stated that they knew about the subject, but the majority of answers revealed incorrect explanation of it. The multifactorial etiology (bacteria/sugar/poor hygiene) was not mentioned. A low percentage of subjects (24.40%) claimed to know what periodontal disease is, and of these, the highest percentage of responses was related to gingivitis (26.83%) and gingival bleeding (12.20%). Out of all subjects, 80.36% affirmed that oral hygiene is important, and among them, the main reasons cited were the maintenance of oral health (29.63%), to avoid diseases (16.30%) and to preserve and prevent disease (14.81%). Conclusion: Responses from the questionnaires revealed deficient dental knowledge among the individuals. To improve the understanding about this issue, the information obtained through the questionnaire can be used to develop educational programs that will focus specifically on the major deficiencies found.

Análise estrutural em relictos de cerrado no parque estadual do Guartelá, município de Tibagi, estado do Paraná, Brasil

This study was accomplished in existing Cerrado's relicts at State Park Guartelá, Tibagi, PR (24°39'10S and 50°15'25W), which represent one of the last extreme-meridional remanescents of this type of formation. Fifty plots with dimensions of 5x5m were allocated for phyto-sociological analysis, including in the sample individuals with height ≥ 1 m, divided into two samples to evaluate the following strata: a) upper-plants with DAS ≥ 3 cm, and b) intermediate - plants with DAS <3cm. Moreover, in each plot, there were established sub-plots with dimensions of 1x1m for sampling the lower stratum, comprised by individuals with height <1m and >10cm. The complete survey found 1340 individuals distributed in 28 families, 66 genera and 115 species. The diversity index was higher for the mean component (H'=3.30), followed by the superior component (H'=3.09) and the inferior (H'=2.91). The frequent occurrence of bushes is a remarkable characteristic of the physiognomy of the areas inside the park and 82 % of the populations studied are distributed in aggregated standard. Because it is a marginal region of occurrence of cerrado vegetation, now under the influence of a subtropical climate, more humid and cold, compared to the core area of this biome, it is noted that these areas are characterized by a decrease in stature, richness and diversity of its flora. Nevertheless, they preserve typical species of the Brazilian Savannah; but, due to their distribution in relicts and been, in part, devastated, some are included in the red list of endangered plants in Parana state, which evidences the importance of conservation and management of these areas.

Imagens, sensações e afetos: as personagens gays nos curtas-metragens brasileiros exibidos no Festival Mix Brasil de Cultura da Diversidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A vergonha na escola: uma análise fenomenológica dos discursos dos alunos

It is common to feel shame in any age. This research reveals the meaning of the shame to children from a municipal school of Valinhos city (São Paulo – Brasil). The point of view of some authors who treat the subject was considered and the shame was analyzed in the student‟s experience of life The method employed was the Qualitative Reserach of the Situated Phenomenon, throug the analyses taken from each pupil and, subsequently, from the general characteristics of the speechs. The shame is every associated to the failure, to the act of err by incompetence or desobedience. Just like the authors studied show, the shame has the feeling and the thinking toghether in the children: the racional and the emotional. The shame could be considered like a circuit: the failure lead to insecurity, fear and shame. Shame is a component of the learning and sometimes can be a limit to it. Children reveals how and when they fell shame. Some authors advise that the selfconfidence and the belief in being able to do the proposed task reduces the chances of the error and, consequently, to the shame.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Análise de projetos arquitetônicos modernistas com interferências visuais no Brasil

Modernism was a movement that began in the 1920s through the critical activities of Oswald de Andrade, Menotti del Picchia, Mário de Andrade and others who warned of the valuation of national roots. Thus exposed their ideas renewing groups of artists who begin to unite around a new aesthetic proposal. Modern architecture in Brazil had its origins in European avant-garde in the early twentieth century as well, represented by architect Antonio Moya. In 1923 arrives in São Paulo Warchavchik the architect, who always insisted on the same character "modern" time and "Brazil" in its architecture. Years following: architects claim in full, influencing young architects. This research aims to analyze the projects executed by some architects that have reshaped or rewrote the architecture in Brazil with modernism and artistic / visual interference with paneled walls and details entered in these buildings.

Análise isotópica do gás carbônico de espumantes comercializados no Brasil

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Luís António Verney: o verdadeiro método de estudar: uma contribuição para o ensino em Portugal e no Brasil

Pós-graduação em Educação Matemática - IGCE

Luís António Verney: o verdadeiro método de estudar: uma contribuição para o ensino em Portugal e no Brasil

Pós-graduação em Educação Matemática - IGCE

Prevalence and risk factors of Hepatitis C virus infection in Brazil, 2005 through 2009: a cross-sectional study

Abstract Background Hepatitis C chronic liver disease is a major cause of liver transplant in developed countries. This article reports the first nationwide population-based survey conducted to estimate the seroprevalence of HCV antibodies and associated risk factors in the urban population of Brazil. Methods The cross sectional study was conducted in all Brazilian macro-regions from 2005 to 2009, as a stratified multistage cluster sample of 19,503 inhabitants aged between 10 and 69 years, representing individuals living in all 26 State capitals and the Federal District. Hepatitis C antibodies were detected by a third-generation enzyme immunoassay. Seropositive individuals were retested by Polymerase Chain Reaction and genotyped. Adjusted prevalence was estimated by macro-regions. Potential risk factors associated with HCV infection were assessed by calculating the crude and adjusted odds ratios, 95% confidence intervals (95% CI) and p values. Population attributable risk was estimated for multiple factors using a case–control approach. Results The overall weighted prevalence of hepatitis C antibodies was 1.38% (95% CI: 1.12%–1.64%). Prevalence of infection increased in older groups but was similar for both sexes. The multivariate model showed the following to be predictors of HCV infection: age, injected drug use (OR = 6.65), sniffed drug use (OR = 2.59), hospitalization (OR = 1.90), groups socially deprived by the lack of sewage disposal (OR = 2.53), and injection with glass syringe (OR = 1.52, with a borderline p value). The genotypes 1 (subtypes 1a, 1b), 2b and 3a were identified. The estimated population attributable risk for the ensemble of risk factors was 40%. Approximately 1.3 million individuals would be expected to be anti-HCV-positive in the country. Conclusions The large estimated absolute numbers of infected individuals reveals the burden of the disease in the near future, giving rise to costs for the health care system and society at large. The known risk factors explain less than 50% of the infected cases, limiting the prevention strategies. Our findings regarding risk behaviors associated with HCV infection showed that there is still room for improving strategies for reducing transmission among drug users and nosocomial infection, as well as a need for specific prevention and control strategies targeting individuals living in poverty.