Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Mapeamento de dados para sistema de informação de Pós-graduação

Pós-graduação em Ciência da Informação - FFC

O programa de aquisição de alimentos (PAA) e o programa nacional de alimentação escolar (PNAE) no município de Dracena-SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo da padronização visando à interoperabilidade: o caso das organizações de saúde na cidade de Marília- São Paulo

Pós-graduação em Ciência da Informação - FFC

Sistema de gestão da qualidade numa organização pública de P&D: fatores que influenciam a certificação

Pós-graduação em Engenharia Mecânica - FEG

A estratégia como prática social: um estudo bibliométrico sobre a evolução do tema no período de 2009 a 2014

This is a bibliometric study on the evolution of research on the topic Strategy as Social Practice, from 2009 to 2014. The general objective is to produce bibliometric indicators that show how scientific studies on the strategy as social practice They have evolved in the Brazilian scene. It was considered as a database articles published on the topic in scientific events EnANPAD and 3Es, both of ANPAD - National Association of Graduate Studies and Research in Administration. Studies in strategy have a traditional and historical approach, rooted in the determination of strategies based on scientific knowledge acquired by the managers of the senior management of organizations. Opposing this trend, there are emerging studies in strategy, seeking to evaluate the strategic practice within organizations in various areas, and on some occasions without a decision expected by the traditional approach strategy. To this end, it conducted a theoretical study, descriptive and quantitative approach being used bibliometrics as a research method. They were selected and analyzed 53 articles using descriptive statistical techniques. The results show that studies on the subject are recent and still needs more specific and aligned studies determining the strategy as a social practice

Avaliação dos conceitos sobre posse responsável exercida pela terceira idade em instituições não governamentais de Araçatuba-SP

Pets bring expressive benefits into the life of the elderly, so it becomes necessary to emphasize some of the concepts regarding responsible ownership consisting of a set of important attitudes that accounts for the well-being of all. In this context, non-governmental institutions represent an excellent mean of communication and information. Besides, the increase of the third aged people population indicates that a survey of parameters to this respect is necessary. Being thus, the objective of this work was to analyze the aged ones´ level of knowledge regarding their responsibility for their pet. A questionnaire was applied to 134 aged people, members of non-governmental organizations in the city of Araçatuba, SP, in order to find out how they took care of their pet animals. The pets aged from 2 to 336 months, being 43,3% mixed-breed animals. Out of that, 60,9% were male dogs and among cats, 65.2% were female cats. There was a 69.4% preference for dogs and a 17.9% preference for cats, only 10.5% of the elderly had preference for birds. From the descriptive statistics analysis it could be observed that 69.40% did not have any access to the street and that 50% did not have a veterinarian follow-up. Regarding vaccination it could be observed that 71.64% had received the rabies vaccine and 70.9% had received the combination vaccine. Also, 74.63% did not know the right moment to give medicines against animal worms. Another important fact was that 85.07% of the animals were not castrated and 84.91% were not under any preventive contraception method. In regard to food 50.75% of the animals were fed strictly with animal food, 12.69% with domestic food and 36.57% with both. Finally, 78.36% of the pets had never been ill. In this way, we can assure the importance of making responsible pet ownership measures well-known among third-aged people.

Os eventos como estratégia de comunicação nas lutas da cidadania

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

Vantagem competitiva nas empresas contemporâneas: a informação e a inteligência competitiva na tomada de decisões estratégicas

We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

O conhecimento, as redes e a competência em informação (CoInfo) na sociedade contemporânea: uma proposta de articulação conceitual

Article exploratory nature that presents reflection on the information, knowledge and learning society and the social role of information and knowledge about new social structures that culminate in the emergence of the "network society". The concepts of knowledge, networks and the importance of information literacy are highlighted to learn to access and use the information wisely and foster the construction and sharing of knowledge through relationships without restrictions of space and time. It aims to establish a conceptual link between, trying to show the need for better understanding between these areas for innovation and the development of people and organizations in contemporary society.

Martha Frances Morgan Papers - Accession 33

The Martha Francis Morgan Papers includes teaching aids, reading lists and tests relating to her teaching; together with constitutions, correspondence, photographs, program notes, and newspaper clippings concerning her involvement with the many clubs and organizations in which she participated.

Surasky Family Papers - Accession 250 - M115 (147)

The Surasky Family Papers consists of correspondence, newspaper clippings, reminiscences, poetry, and other papers mostly photocopies. Of particular interest are a reminiscence by Esther Pinck entitled “Remembrance of Things Past”, concerned with the Jewish experience in Aiken, SC; papers related to Mina Tropp, a painter who developed a unique medium of painting with flora and who is also published poet; and letters of Judge Justine Wise Polier, well known Juvenile Court judge in New York. Collection is almost all photocopies.