Brand ideas: narrar historias mediante la vida de la marca. ¿Cómo se generan los conceptos creativos que otorgan significado y forma a las marcas?

El present projecte analitza la creació i el desenvolupament dels conceptes que donen forma a les marques des d'un punt de vista creatiu. El treball proposa l'estudi del concepte de les brand idees com a resposta a l'evolució que han seguit les marques per aconseguir comunicar la seva essència. La finalitat de l'escrit és disseccionar les dues parts principals del procés creatiu d'una marca, les big ideas i les brand ideas, per trobar la forma més adequada de transmetre l'essència de les marques durant un recorregut de diversos anys. Un escenari que ens ensenyarà si aquest procés és tan nou com es creu, si realment les marques apliquen aquestes teories i els diferents elements a tenir en compte per fer créixer una marca des del punt de vista de la comunicació creativa.

Fama y verdad en la épica quinientista española. El virgilianismo político y la tradición castellana del siglo xv

Fame and truth in Spanish XVth century epic. !e political vergilianism and the castilian tradition of the XVth century. The starting premise of this essay is that the Spanish Golden Age epic must be read from a historical perspective that takes into account the Hispanic literary tradition ofthe XVth century. In particular, it argues that epic should be approached from a theoretical perspective that explores its relationship with history in order to illuminate the diferences between Italian and Spanish epic theory and practice in the XVth century. The relationship between the discourses of epic and history can be explained through the imitation of the Vergilian model, specifically the Aeneid´s ideological representation of empire. However, it is also necessary to consider theoretical aspects in the light of the diferent uses of classical literature by Italian humanists and Castilian writers of the XV th century. Thus, its primary thesis is that although XVI th century Spanish epic shares the general principles of the Western Epic tradition, it should be approached from a specifically perspective Hispanic, in the light of the «political vergilianism» already enshrined in authors like Enrique de Villena and Juan de Mena, which is essential to appreciate how epic genre serves as memory for the present

Camillo Berneri: la pluma y la pistola: contribuciones al debate sobre la función social de los intelectuales

Este trabajo pretende rescatar la figura, no exenta de polèmica, de Camillo Berneri. Para algunos Berneri fue una de las mentes más claras del periodo de entreguerres. También se tratará el periodo histórico concreto de la revolución social que sucedió en la España de 1936

Pathétique Sonata : a study of musical aspects in subjection of aesthetic aims

This study makes an attempt to capture some of the aesthetic ideas prospering in the latter half of the eighteenth century and investigates in what way these are possibly being manifested in different musical aspects in Beethoven's early work, and most specifically in his eight sonata, often referred to as the Pathétique sonata. Beginning the first chapter with an introduction to aesthetic notions in Beethoven's age, the second chapter is mostly concerned with anecdotes regarding the Pathétique sonata. Further the third chapter exhibits possible influences between Cherubini, Beethoven and Wagner, and the last three chapters treat different musical and aesthetic aspects like Beethoven's relation to the C minor tonality, the German Sturm und Drang movement, and finally some parallels that can be found between literature and music.

Esbós de les traduccions de l'Editorial Mentora i Llegiu-me: la literatura de consum

Edicions Mentora fou una breu aventura editorial en català a la Barcelona dels anys 1920. Tot i la seva curta existència, Mentora és un agraït objecte d’estudi per als historiadors de la traducció, atès que introduí, sovint amb la col·laboració d’escriptors notables de l’època com Josep Carner o Carles Soldevila, un tipus de novel·la estrangera adreçada a un ampli ventall de públic. Aquesta nova literatura popular, generalment de procedència francesa o anglosaxona, que es podria ja anomenar «de consum», es nodria de llibres d’aventures per a joves i de novel·les sentimentals per a un públic femení.

Aspectos químicos e potencial terapêutico de imidas cíclicas: uma revisão da literatura

Cyclic imides consists of an important family of organic compounds with therapeutic potential. In this review, emphasis will be given to the chemical and biological aspects of several sub-classes of this family, incluing maleimides, succinimides, glutarimides, naphtalimides, etc. Additionally, will be focused the contribution of our research group in this field.

Simulações computacionais e ferramentas de modelização em educação química: uma revisão de literatura publicada

This article presents a review of published literature concerning the use of computer simulations and modeling tools in Chemical Education. The findings about the possibilities of their application in the Chemistry curriculum, their effective implementation, the teaching methods involved, the research methodology and also the instruments of evaluation that were used and their results were described and analyzed. The need to develop adequate theory support to educators who want to start using this new technology in their Chemistry classes became evident along the research, as well as the lack of development of model perception among Chemistry educators and learners.

Alvaro Cunqueiro, Néstor Luján y familia

El objetivo de este artículo es documentar y fechar con detalle las relaciones de Cunqueiro con intelectuales catalanes destacados en las décadas de 1950 y 1960 a partir de textos memorialísticos, noticias conservadas en las hemerotecas y testimonios del propio autor. De esta manera se puede establecer la cronología de estos contactos así como seguir la recepción de la obra y de la personalidad de Cunqueiro en la prensa catalana.

Selecting Scientific Papers for Publication via Citation Auctions

The scientific community has been suffering from peer review for decades. This process (also called refereeing) subjects an author's scientific work or ideas to the scrutiny of one or more experts in the field. Publishers use it to select and screen manuscript submissions, and funding agencies use it to award research funds. The goal is to get authors to meet their discipline's standards and thus achieve scientific objectivity. Publications and awards that haven't undergone peer review are often regarded with suspicion by scholars and professionals in many fields. However, peer review, although universally used, has many drawbacks. We propose replacing peer review with an auction-based approach: the better the submitted paper, the more scientific currency the author likely bid to have it published. If the bid correctly reflects the paper's quality, the author is rewarded in this new scientific currency; otherwise, the author loses this currency. We argue that citations are an appropriate currency for all scientists. We believe that citation auctions encourage scientists to better control their submissions' quality. It also inspire them to prepare more exciting talks for accepted papers and to invite discussion of their results at congresses and conferences and among their colleagues. In the long run, citation auctions could have the power to greatly improve scientific research

Citation auctions as a method to improve selection of scientific papers

This paper describes the basis of citation auctions as a new approach to selecting scientific papers for publication. Our main idea is to use an auction for selecting papers for publication through - differently from the state of the art - bids that consist of the number of citations that a scientist expects to receive if the paper is published. Hence, a citation auction is the selection process itself, and no reviewers are involved. The benefits of the proposed approach are two-fold. First, the cost of refereeing will be either totally eliminated or significantly reduced, because the process of citation auction does not need prior understanding of the paper's content to judge the quality of its contribution. Additionally, the method will not prejudge the content of the paper, so it will increase the openness of publications to new ideas. Second, scientists will be much more committed to the quality of their papers, paying close attention to distributing and explaining their papers in detail to maximize the number of citations that the paper receives. Sample analyses of the number of citations collected in papers published in years 1999-2004 for one journal, and in years 2003-2005 for a series of conferences (in a totally different discipline), via Google scholar, are provided. Finally, a simple simulation of an auction is given to outline the behaviour of the citation auction approach

Guia temàtica Biblioteca ETSAB: Arquitectura i ciutat en la literatura

Postprint (author’s final draft)

Los efectos de la sociedad en los museos: del boom a la crisis de ideas = The effects of the society in museums: from boom to the ideas crisis

This paper compares different times of museums considering the situation of the past two decades. It reflects on the upswing and down, knowing that partake of the latter and we are in a deep crisis and unsustainable policies dictating contradictory. This situation raises the museums with their own project and creative professionals can better overcome difficulties because they do not suffer crisis of ideas. Some paradoxes are evident as the case of Greece, the place where the museums are repositories of highly relevant cultural values and the same institutions that have enhanced their improvement in the years of the upswing, they currently require, cuts that put them in a position risk. Similarly we can see that policies are applied to thin the identity of museums since they rely on adjustments that do not study each particular case. Alternatively there is the creativity and efforts of managers and professionals in general and cooperative work. It gives details of some of our participatory projects that go in this direction and to be successfully applied