Comunicação corporativa na comunicação pública: estudo de notícias de assessorias de imprensa de universidades públicas paulistas

The purpose of this experimental project was to characterize the reports by the press offices of three public universities in São Paulo higher education, two state and one federal, evaluating what prerogatives of corporate communication are present in the public communication made by them. From the perspective of the content analysis proposed by Laurence Bardin and; based on the concepts involved in the definition of public communication by Pierre Zémor and Corporate Communications by Jorge Duarte, it was made an analysis of the method of construction of news from the three universities. It was used a methodology in which interspersed of quantitative analysis procedures with qualitative analysis procedures

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders

A educação corporativa na Empresa Brasileira de Correios e Telégrafos

O objetivo deste trabalho é abordar a história dos correios, sua educação corporativa, e analisar os artigos científicos que se relacionam à educação e servirão como fundamentação teórica. A metodologia é um estudo bibliográfico; o principal resultado é a análise e abordagem da educação corporativa da empresa em relação à formação das competências dos funcionários da empresa; a conclusão é a de que a empresa, apesar de ser um órgão público e burocrático, teve que se adaptar aos novos paradigmas do mundo do trabalho, investindo em programas de aperfeiçoamento, visando o lucro, mas acima de tudo valorizando o funcionário, por compreender a complexidade humana, com base nos quatro pilares da educação, segundo a UNESCO. Pois é a partir dessa postura de investimento no ensino e nas pessoas que será desencadeado o processo de mudança e propiciará a competitividade com qualidade no mercado global

Uma análise empírica do setor bancário, níveis 1 e novo mercado das práticas de governança corporativa, baseada nas expectativas dos agentes

O presente trabalho apresenta em sua essência conceitos relacionados as práticas de Governança Corporativa no mundo e, principalmente, no Brasil. Tais práticas são leis que ajudam na Bolsa de Valores, trazendo mais transparência e confiança para os agentes e está desenvolvido no segundo capítulo. Tais práticas, então, afetarão diretamente as expectativas dos agentes a investirem seus capitais de forma mais segura. Para tanto, é necessário ter uma ideia geral de como são afetadas tais expectativas e é onde está desenvolvido o primeiro capítulo. Para concluir, é feita uma análise empírica, baseada em séries temporais, de econometria para auxiliar se o que a teoria nos diz é comprovada na prática e são usadas como base os Bancos Nossa Caixa e Banco Bradesco

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

Filosofia da educação : grandes problemas da pedagogia moderna, de Theobaldo Miranda Santos: um estudo sobre manuais de ensino

Pós-graduação em Educação Escolar - FCLAR

A Faculdade de Filosofia, Ciências e Letras de São José do Rio Preto no período de 1957 a 1964: estudo de uma instituição escolar

According to the existing literature, the FFCL of São José do Rio Preto had a pioneering role as regards the organization and management of higher education. This article aims to discuss the originality/innovativeness of the educational project of this institution in the period from 1957 to 1964, based on an analysis of departmental organization and student participation. In order to do so, we use documents about the creation process of the FFCL, reports of courses, and minutes of departmental meetings and of the Academic Philosophical Center. The results show that, indeed, this institution was organized in three departments, though these operated in consonance with the chair system. Student participation varied from equal representation to the representation of a single student per class. Thus, the results show that the innovative/revolutionary character of this institution was exaggerated in the existing literature and may have contributed to the existing “mysticism” in the city as regards the history and the importance of this institution.

A profanação como possibilidade para a educação em filosofia no ensino médio: análise dos programas de filosofia entre 1940 e 1961

Pós-graduação em Educação - FFC

O impacto da adesão aos diferentes níveis de Governança Corporativa para o desempenho econômico e financeiro de um segmento de empresas

The importance of the capital market to Brazilian economic development, linked to the the fragility of a theoretical framework on the issue, case for developing this research. The agents operating in the capital market seek security and confidence for decision making on their investment in that sense we seek to address the concept and values of Corporate Governance to pay in the Brazilian capital market. The Corporate Governance, in its essence, is the system by which companies are directed and monitored, involving the relationship between shareholders and the board of companies, as well as a set of mechanisms and factors intended to minimize market failures. Seeking to confirm adherence to a more advanced system of corporate governance can result in a favorable financial performance, companies were investigated operating in the financial sector (intermediation, various services and insurance), listed by BM&FBOVESPA. The stock market ranks the corporate governance systems in three levels: Level 1 (rudimentary), Level 2 (intermediate) and New Market Level (advanced). To earn the impact of different levels of Corporate Governance for the outcome of the selected companies were calculated and analyzed accounting ratios of profitability, capital structure and liquidity from the Standardized Financial Statements (DFP), base year 2011, 2012 and 2013

O processo de construção da Unesp Corporativa

The article presents São Paulo State University Corporate Education Program – UNESPCorp – whose target is to evolve the staff of institution in order of their professional improvement, using distance education technologies (D-learning). The UNESPCorp pilot project started with the Improvement in Bidding and Public Employment curse. The curse was taught on the second semester of 2012 and received 130 employees representing all UNESP campuses. The text was divided in two parts, the first part recovers historical context which introduces the Corporate University. The second part presents challenges and advances represented for the first version of course, even as its pedagogical structure of operation.

À procura de (nossas próprias) palavras: filosofia e subjetividade

Writing about philosophical practice with children requires a memory of the body, a body that holds on to what is important to itself. My memory begins with my contact with the ideas of Matthew Lipman and the new ideas brought by his words, and continues with the need to change some of them and assign different meanings to others. Since my reading of the thinkers of the so called “Frankfurt School,” some words have taken new meanings to me, and have informed the way I now understand the practice of philosophy with children and its relationship to issues like educational “formation,” as well as others. Philosophical practice is unique, and needs to be thought, felt, and experienced; it has its own time and involves the construction and transformation of subjectivity itself. As such, to search for words in philosophy means to chose those words that can help us make sense and give meaning of what we do and think, allowing us to work with our thinking and with its forms of expression, beyond its technical dimension. In this sense, the usual emphasis of philosophy in its more technical dimension leads to an impoverishment of formation as experience, for the latter, which is a fundamental dimension of our lives, is rendered secondary. This has implications for the relationship between adults and children. When they reduce philosophy to a study of the formal capacity of thinking, teachers put students in the condition of a minority, and therefore in some way also put themselves in such a condition. In this paper, the activity of writing - as a way of expressing thought - allows me to conduct a tour my own subjectivity, and to encounter the words that express the meanings that inform what I think and do about my practice with philosophical novels, and about the value of generating texts related to philosophical practice, formation and assessment.

Os textos no ensino de filosofia

When someone teaches Philosophy, he or she must be conscious that in the texts there is a compound of three kinds of experience: reading, thinking and writing. These three types of experience blend form and content of the text when one thinks, writes and reads. Then these experiences have an face as shape and another face including thinking, writing and reading in a continuous tension because it is related to a practice that is in this same context, that of philosophy.

Tempo(s) e alteridade: a escuta nas aulas de filosofia com crianças

Children perceive philosophy classes as space and time in which they can speak whatever they think and they like. ! at is a fact: philosophy classes for and with children open space to speak and to think. But there is a distance between speak and be heard out. Which kind of hearing is interesting in this type of class? Hearing assumes a real meeting between persons and this takes for granted that someone is also and essentially interested in the other’s thought . Such questions take us to have a problem with our concept of childhood. Recovering debates made by Walter Omar Kohan about childhood and temporality we try to connect the questions we indicate here and their meaning in the classes of philosophy for children keeping as our aim to the liberating possibility to children and teachers.