Brands Analysis Using Informational Ergonomics Concepts: A Proposal

Currently, a lot of visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the life of human beings, since the vision of these individuals is the most used sense. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this small development projects in the area. It is noted the need for analyzes to enable implementation principles of project, making them accessible to the comprehension of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specialized in visual identity projects, places where interviews were conducted to collect the brands allowed for analysis. The results point to a frequent demand for the employment of visual usability principles, design methodologies and Gestalt design in visual identities.

Equivalence between the application of entransy and entropy generation

Recently, a group of researchers proposed the concept of entransy by analogy with the electrical energy stored in a capacitor, the entransy being a measure of the ability of a body or a system to transfer heat. In comparative terms, the entransy dissipation rate is related with the loss of heat transfer ability just like the exergy destruction rate is proportional to the loss of work ability, being these losses caused by the irreversibilities related to the thermodynamic processes. Some authors have questioned the need for the concept of entransy, claiming that this concept is only an extension of a well established theory of heat transfer. The objective of this work is show the equivalence between the application of the concepts of entransy and entropy generation rate, which can be verified using various application examples. The application examples used here are the thermodynamic modeling of three physical models of solar energy collectors and a physical model of a sensible heat storage system. Analytical results are shown and compared. The results showed that the application of the concept of entransy provided identical expressions obtained by the concept of entropy generation, indicating a duplication of concepts. (C) 2014 Elsevier Ltd. All rights reserved.

Unsuitable use of spin and pseudospin symmetries with a pseudoscalar Cornell potential

The concepts of spin and pseudospin symmetries has been used as mere rhetorics to decorate the pseudoscalar potential [Chin. Phys. B 22 090301 (2013)]. It is also pointed out that a more complete analysis of the bound states of fermions in a pseudoscalar Cornell potential has already been published elsewhere.

THE MAPPING IN THE CONTINUING EDUCATION OF TEACHERS: AN EXPERIENCE THROUGH DISTANCE LEARNING

In this work, we show the experience of continuing teacher education in Cartography in the period from 03/11/2009 to 03/11/2010, it was held by the Center for Continuing Education in Mathematics Education, Science and Environment (CECEMCA) - UNESP - Rio Claro, in DL (Distance Learning). This experience was through the extension course set in TelEduc platform. The course was titled Introduction to Cartography and aimed primarily: Present concepts of systematic and thematic mapping and its potential application in teaching practices, increase knowledge in the areas of Geography, Cartography and Environment; Offer alternatives for implementing content mapping in the classroom.

TACTILE CARTOGRAPHY EXPERIENCES IN BRAZIL: METHODOLOGIES AND DIDACTICAL MATERIAL WITH TECHNOLOGICAL RESOURCES FOR INCLUSION OF BLIND AND LOW VISION STUDENTS

The tactile cartography is an area of Cartography that aims the development of methodologies and didactical material to work cartographic concepts with blind and low vision people. The main aim of this article is to present the experience of Tactile Cartography Research Group from Sao Paulo State University (UNESP), including some didactical material and courses for teachers using the System MAPAVOX. The System MAPAVOX is software developed by our research group in a partnership with Federal University of Rio de Janeiro (UFRJ) that integrates maps and models with a voice synthesizer, sound emission, texts, images and video visualizing for computers. Our research methodology is based in authors that have in the students the centre of didactical activity such as Ochaita and Espinosa in [1], which developed studies related to blind children's literacy. According to Almeida the child's drawing is, thus, a system of representation. It isn't a copy of objects, but interpretation of that which is real, done by the child in graphic language[2]. In the proposed activities with blind and low vision students they are prepared to interpret reality and represent it by adopting concepts of graphic language learned. To start the cartographic initialization it is necessary to use personal and quotidian references, for example the classroom tactile model or map, to include concepts in generalization and scale concerning to their space of life. During these years many case studies were developed with blind and low vision students from Special School for Hearing Impaired and Visually Impaired in Araras and Rio Claro, Sao Paulo - Brazil. The most part of these experiences and others from Brazil and Chile are presented in [3]. Tactile material and MAPAVOX facilities are analysed by students and teachers who contribute with suggestions to reformulate and adapt them to their sensibility and necessity. Since 2005 we offer courses in Tactile Cartography to prepare teachers from elementary school in the manipulation of didactical material and attending students with special educational needs in regular classroom. There were 6 classroom and blended courses offered for 184 teachers from public schools in this region of the Sao Paulo state. As conclusion we can observe that methodological procedures centred in the blind and low vision students are successful in their spatial orientation if use didactical material from places or objects with which they have significant experience. During the applying of courses for teachers we could see that interdisciplinary groups can find creative cartographic alternatives more easily. We observed too that the best results in methodological procedures were those who provided concreteness to abstract concepts using daily experiences.

A amizade em crianças da educação infantil es relações interpessais estabelecidas no ambiente escolar

The research aims to propose a study of the central concepts of friendship among children of kindergarten and how such conceptions influence the interpersonal relationships within the school. We intend to observe the friendly relations between the kindergarten children, to examine how teachers of early childhood education business with the friendly relations between children and their conflicts and to propose alternatives to work with the theme friendship in the garden childhood, aiming at the socio-moral development of children. To do so, as the main theoretical basis the studies of Jean Piaget (1932/1994) on the development of moral reasoning in children. The methodology is based on Piaget's clinical method, which aims to understand how the subject thinks, analyze and resolve certain situations, presented as short stories. We hope that by doing so, we contribute to the debate on the educational work aimed at building the moral autonomy of the children, especially in kindergarten

Working with undergraduate students of Translation with a genre-based approach

Research articles in national and international journals provide abstracts usually written in English. This paper discusses the importance of working with this sub-genre with future researchers and translators during their university years. Two concepts of genre are presented (SWALES, 1990; BATHIA, 1993), as well as an approach on how to introduce academic genre to undergraduate students. After applying this approach to a mini-course about academic writing, we have noted that translation students have been more attentive to the way they deal with texts based on communicative purposes, tasks, target readers and language.

Prostituição e morte em Maggie: a girl of the streets: uma leitura feminista sobre a Slum fiction norte-americana de Stephen Crane

Pós-graduação em Letras - FCLAS

Concepções sobre escola e gênero na perspectiva de crianças abrigadas

School and family are critical contexts to the development of concepts in childhood and few studies are conducted from the report of children when they live in rest-home. The aim of this study was to investigate concepts that children in rest-homes have about school and gender. There were 22 participants, including boys and girls, between 4 and 6 years, who were interviewed with open questions for content analysis. For these children the school was associated with an area of study opportunities, favorable to themselves, although by necessity or obligation, and possibly with the presence of conflicts. The gender was described from biological and psychosocial aspects and children attributed their gender identity at destination, learning and social advantages. Children feel they belong to a gender in a positive way, although by attributing disadvantages to the opposite gender, for example, relating male aggression to violence. Children reproduce some patterns and social characteristics of gender that probably were learned in different contexts. We conclude that studies in this area are important to identify children´s conceptions about school and sexuality, their roles and representations, especially when they live in an environment with such specific features as a rest-home.

O lúdico no processo de desenvolvimento humano no ensino fundamental dos anos iniciais

This work was to study how the playful approach occurs in schools in the cycle of Fundamental Education. Know childhood representations from the rise till the present, the importance of playfulness in the formation and development of the child, also investigated the role of schools in the contribution to the process of human development, in view of the process through which pass the grown up most children of the age group studied. The methodology consisted of bibliographical and documentary research on related topics and field research with participant observation with children six years old in the first year of elementary school and conducting semi-structured interviews with teachers of a public school in the city of Bauru. Also analyzes the concepts of teachers on the playful using semi-open interview as the initial resource. We found that 40% of participants are unaware of such term and work with the playful from time to time in the classroom. The introduction of recreational activities in school had a satisfactory repercussion with the entry of other classes in the course of project development. Students were involved, participated in the whole process. However for the playful become effective in school, there must be enough basic training and also continuous education to teachers to break with paradigms crystallized in their teaching practices. Also and above all that, public policies have to consider the children and the children before they become adults as beings with their own identity

Concepções e corporeidades docentes na educação infantil

Pós-graduação em Educação Escolar - FCLAR

Contact properties of surfaces in r-3 with corank 1 singularities

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

In search of the autonomous and critical individual: a philosophical and pedagogical analysis of the physical education curriculum of São Paulo (Brazil)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Evaluation of the relationship between education and sustainability in peasant movements: The experience of the National Education Program in Agrarian Reform

Brazil is one of the largest agricultural producers in the world. However, its agrarian composition is based on two markedly different production models, particularly in relation to sustainability: a peasant family agriculture, which plays an important role in food production for domestic consumption and advocates agro-ecological practises; and agribusiness, the politically and economically hegemonic model that produces commodities for export based on monoculture and intensive use of pesticides. Therefore, in order to create the means to develop peasant lands, social movements and peasants have engaged themselves politically and defended an education model grounded in sustainable practises of production and social organisation. Taking this into account, the main purpose of this paper is to analyse and assess the Brazilian experience of integration between education and sustainability, in the National Education Program in Agrarian Reform (PRONERA). To accomplish this aim, a survey with a semi-structured questionnaire was carried out among teachers, students, monitors, and coordinators of the course offered by PRONERA. The surveys showed that the courses are promoting the concepts of sustainability among peasants. However, many adjustments need to be taken into consideration during the planning process for the next courses offered by PRONERA.

Epidemiological aspects of dog bites considering biter dogs and victims

The aim of this study was to characterize dog bites using data on biter dogs and victims. An exploratory cross-sectional study was performed using 203 records of individuals who had attended in public health services in 2009 in the municipality of Araçatuba, São Paulo, Brazil, after they had been bitten by a dog. Over 70% (92/129) of the biter dogs were male and most of them (71%) received as a gift. Dog owners reported companionship as the main reason for acquiring the dog. The victims who were children were predominantly male, while the victims who were elderly were predominantly female. Most children were bitten on the head/neck, while adults were bitten on the hands/feet and lower limbs (p<0.0001). The owner of the dog was known in 83.2% of cases. However, rabies observation of the biter dog following the attack was only reported in 59.4% of cases. Situations involving aggression were related to dogs having escaped from their home (18.7%) or roaming free on the streets (17.0%). The analysis of biting dog characteristics using information obtained from dog bite victims and biting dog owners can help direct the medical treatment for dog bite victims. Moreover, concepts of responsible dog ownership can reduce the occurrence of bites.