A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

A dimensão político-pedagógica da “comunicação sem equívocos” frente aos desafios da escola para todos: novos lugares interpretativos para a prática docente

The aim of this paper is to present some considerations on discursive positions that challenge the textual production of a student from Cycle II Elementary School. We intend to show how a biased reading of the student’s text might not observe significant textual features and disregard the student’s level of literacy, thus ignoring the insertion of this writing in a socio-historical context. Such an approach, while defined by ideology, is determined by the pedagogical discourse that focuses on formal patterns of language, which prevents the teacher from identifying rich and interesting linguistic and textual procedures in the text in question, indicative of the student's literacy and his/her potential for authorship. This reading mostly denies the efforts that have been made to reverse the exclusion of public schools students, weakening the idealist discourse that claims for a “school for everybody”.

Consciência literária e posicionamento político no processo de composição de The Voyage Out, de Virginia Woolf

In this article, a discussion about the implications and developments in the relation between Literature and Politics is proposed in order to demystify generalized critical opinions in literary studies. To do this, articulations between theory and practice are made, based on Virginia Woolf’s composition process of her first novel, pointing out the author’s artistic ability and political consciousness.

O SUAS e o Projeto Ético Político dos Assistentes Sociais: uma análise a partir dos assistentes sociais do município de Formiga-MG

Pós-graduação em Serviço Social - FCHS

Afirmação do projeto ético-político do serviço social: a utilização das técnicas das manifestações artístico-culturais no debate sobre os movimentos sociais

Pós-graduação em Serviço Social - FCHS

Relação entre o ideal e o real: a efetivação do Projeto Ético Político do Serviço Social

Pós-graduação em Serviço Social - FCHS

A descentralização político-administrativa no Brasil: um estudo sobre a disputa entre os municípios de Caiuá e Marabá Paulista pela Decasa Açúcar e Álcool a partir das escalas geográficas de análise

This work has as main objetive to analyze fiscal/tax collection of municipalities after the political-administrative decentralization in Brazil and its new role in this scenario, bringing up the competition for Decasa Sugar and Alcohol between the municipalities of Caiuá and Maraba Paulista in the context of expansion sugarcane cultivation in the Presidente Prudente Geographic Micro Region. The analysis has considered the geographic scales, in order to highlight the power relations on local/regional territory, determined by the Agroenergy Policy Guidelines in Brazil (2006-2011). The two municipalities have from the point of view economic dynamics, irrelevence, proven through the São Paulo Index of Social Responsibility (IPRS), maximizing the importance of the constitutional transfers, such as Participation Fund of Municipalities (FPM). Given this situation, we analyze the four taxes raised by the experts as the most impactful for municipal tax collection before the presence of sugarcane activity: the Territorial Urban Property Tax (IPTU), the Tax on Services of any Nature (ISSQN), the Tax Vehicles owned Motor (IPVA) and the Operations tax on the Circulation of Goods and on Transport Services Rendered Interstate and Intermunicipal (ICMS). It was verified, that only the ISSQN can be seen as an indicator increase in fiscal/tax collection before the presence sugarcane activity...

(Des)Compromisso social e sofrimento: o processo de exclusão de travestis e transexuais do interior de São Paulo

Transvestites and transsexualsface everyday intense process of exclusion. The un(un)involvement to those people ethically and politically is a fact and comes from the State and Civil Society. The aims of this article are to analyzehow transgenderexperience their construction of identity in aheteronormative social context; the public health assistance, work and incomepursuit. The methodology used was qualitative action research. The conclusion is that suffering is the result of a process of right’s fight and pursuit for health, assistance and work. The situations of being treated as inferior persons, with no social value are experienced repeatedly.

A construção do projeto político-pedagógico das escolas do campo do município de Araraquara

This study aimed to analyze the process of developing and implementing a politicalpedagogical project for rural schools in the city of Araraquara, focusing on one of the schools served. This is an ethnographic qualitative study. The instruments of data collection were participant observation, semi-structured interviews and documentary analysis. It was observed are a change in the community organization throughout the process, with regard to a more active attitude on the part of its members, who have pursued other means to claim the fulfillment of their demands by the Government and relevant institutions, which points to the pedagogical character of participation in the movement to fight for the education they desire. It was also noticed a process of re-signification by the subjects, of their own community identity while seated in an agrarian reform project, as well as a more effective participation of those in everyday life and school organization. It was also observed changes in indicators of school, with an increase in the achievement of students as well as reducing the dropout rate to zero, and the reduction of absenteeism of teachers.

Os projetos político-pedagógicos dos cursos de pedagogia e os temas ambientais: o caso das Universidades Federais brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Pesquisa em Educação Ambiental: compromisso com a vida

Different environmental disasters registered around the world and their consequences to nature and to the biodiversity, including the human beings, lead us to deal with nature’s mysteries and with our limits In controlling technological apparatus that make us proud enough to think that we can control nature’s processes. These kinds of experiences, considered as a real “being-event”, make us experiment processes of disillusion related to the possibilities of science and technology. Considering this frame and the historical human experiences, one fundamental question is related to our position, our professional and ethical commitments and our responsibilities facing this reality. How can we deal with these facts that are continuously announcing the limits of nature, of science, technologies and our self-limits? As researchers involved with environmental education, it seems plausible for us to ask about the ethical commitments related to our “acts” of investigation. So, considering different and stimulating possibilities opened by intellectual and philosophers who are adding significant contributions to these debates, my proposal for this essay is to invite environmental education researchers to carry on a dialog involving these questions with some perspectives proposed specially by Bakhtin (1895 – 1975) and some other authors affiliated or not to his approach. This seems to be an opportunity which allows us to realize that our commitments as environmental education researchers would be identified with our commitments with life

Entre vanguarda e a participação: a democracia no programa político da esquerda brasileira (1930-1935)

This paper examines the conceptions of democracy in the Brazilian left among 1930-1935, in particular those expressed in the manifestos of the National Liberative Alliance (ANL) and the texts written by Luis Carlos Prestes, Virgínio Santa Rosa and Caio Prado Jr. I argue that the Brazilian left started from a common troubled field, according to which land concentration represented the biggest obstacle to genuine political expression of the Brazilian people. Despite the convergence towards land reform, designed as a sine qua non condition to democracy in Brazil, the left has developed two different answers to the practical implementation of the principle of the people's government: the first, which I call altruist vanguard, which is more emphasized on texts of Virgínio Santa Rosa and Luís Carlos Prestes, and the second, the Republican participacionismo, which is explored on the writings of Caio Prado Jr. and ambiguously in the manifests of the National Liberative Alliance.