Análise do crescimento das empresas de base tecnológica no Brasil

Technology-Based Firms (TBFs) are companies with intensive innovation dynamics based on technical competences, and for which high growth rates are expected. Nevertheless, even in developed countries, the evidence suggests that significantly high growth rates are more the exception than the rule. In Brazil, most studies on TBFs focus on factors that limit their success, such as managerial experience and capital availability. Based on extensive field research and on a reliable enterprise growth rate indicator, this article aims to evaluate the expansion of those firms, analyzing its relation to key elements such as degree of consolidation, market insertion, and public policy support. We found a growth rate which, although widely varied amongst firms, was significant and was not directly related to the amount of public policy support.

Análise não linear de chapas através de uma formulação do método dos elementos de contorno com convergência quadrática

Pós-graduação em Engenharia Civil - FEIS

Tempos de convergência: o perfil digital do jovem universitário da UFAC

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Os primeiros trabalhos de Merleau-Ponty: convergência filosófica e diplopia metodológica

The discussion of different themes revealed in the initial works of Merleau-Ponty, which are especially relevant in debates on the foundations of psychology, demands a closer look at the strategically complicity, from a psychological viewpoint, between The Structure of Behavior and the Phenomenology of perception. That context constitutes the background for this article. Based on the prerogative of this complicity, the goal is to present a reading that highlights primordial issues to outline the philosophical intention of that author. Despite the use of distinct methodological perspectives, both are part of one single work project. They fit into the discussion of Cartesian antinomies in philosophy and depart from the delimitation of the same problem, i.e. that of perception, as a point of integration between the two fundamental orders of Descartes’ thinking: the soul and the body.

Diversidade e evolução da microbiota lática autóctone em queijo Muçarela de búfala e aplicação tecnológica dos isolados

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Modelo de referência para o processo de desenvolvimento de produtos de empresas eletrônicas de base tecnológica de médio porte

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Inovação, competição internacional e transição hegemônica: a política científico-tecnológica dos Estados Unidos para evitar o declínio no século XXI

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Inovação tecnológica e países em desenvolvimento

O estudo a seguir tem como objetivo avaliar quais as características dos processos de geração, difusão e promoção da inovação tecnológica nos países em desenvolvimento, ao mesmo tempo em que se exploram quais as metodologias que determinam todas estas etapas

Multiplicação e convergência das mídias: desafios para a educação física escolar

This article presents pedagogical reflections on the relationship between media and physical education, a scenario in which digital technologies facilitate and expand access to media. Then there is the need to approach physical education to the media, given its importance in symbolic representation and behavior of students within the movement body culture. The primary intentions of the media are not necessarily compatible with the purposes of school. This apparent contradiction leads us to wonder, in dialogue with the area of media education, which would be the potential of media as a strategy for pedagogical action.

Televisão Digital: novos meios, novas narrativas

Grandes mudanças de ordem tecnológica e social colaboraram para a transformação na forma de comunicação do homem ao longo da história, que compartilha informações e transforma conceitos através de novos meios e novas narrativas, construindo e reconstruindo informações. O compartilhamento desses novos conteúdos vem colaborar na divulgação de diversidades culturais e regionais de todo o país fazendo jus a um dos objetivos da televisão digital que é a democratização da informação e do conhecimento.

Inovação tecnológica em projetos de novos produtos: um estudo exploratório sobre relações gerenciais de integração entre unidades de uma multinacional

Although thetopic of integrationin product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in amultinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration betweenlocals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products andtechnologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

Nativos digitais na sociedade tecnológica: desafios para o século XXI

Youth have always organized various movements for social transformation. Utopian or radical of these activities have enabled significant changes in political and social structures in various sectors and on different continents. The text is intended to check what causes the connections between youth and technological society, observing the connections between them. Using literature review, we try to recognize the culture, media and technologies around which these groups are related, they express and consider their representative in the development of communicative identity.

Gestão de portfólio de produtos: práticas adotadas por uma empresa de base tecnológica de médio porte localizada na cidade de São Carlos, SP

In the context of the product development process (PDP), portfolio management plays an important role by determing the set of products that a company uses to compete. Due to its characteristics, performing continuous technological forecasting activities for developing and transferring technologies to their products through the PDP, this tends to make portfolio management a complex activity for products at these companies. This paper’s objective was to identify practices for product portfolio management in a medium-sized technology-based firm located in São Carlos, SP. Qualitative research was used and it was operationalized through a case study. Among the main results, it was noted that decisions on product portfolio depend mainly on the perception of senior management and the financial analyzes constitute the main method used for supporting the decision.

Nanotecnologia e nanociência em livros didáticos de física do nível médio: discursos sobre a tecnologia e a educação científica e tecnológica

In this contribution, we analyze conceptual approaches to nanotechnology and nanoscience in recent issues of secondary education of Brazilian physics textbooks. We analyzed fifteen collections of Physics textbooks of recent editions, however, only two books, belonging to different collections incorporate considerations about nanotechnology and nanoscience in their approaches. We focus our analysis on three aspects, namely: the place dedicated to approaches to nanoscience and nanotechnology, notions about technology and its contributions to critical scientific education. This is a qualitative research; it was used as conceptual approaches the Philosophy of Technology, The Discourse Analysis (DA) and Science, Technology, Society (STS) concepts. We found that in two examined textbooks the approaches to nanoscience and nanotechnology is a complementary description of modern physics, associated with quantum theory. In this context, the concepts of nanoscience and nanotechnology focus superficially in the genesis of the field and some possible areas of applications. It was not identified in all textbooks warnings about the potential risks to human health and the environment from the use of nanotechnology and nanoscience. We understand that textbooks approaches about nanotechnology and nanoscience round a instrumental technological perspective, however keep away from the scientific and technological critical education.