1000 resultados para Zonificación turística
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A bacia hidrográfica do Rio Corumbataí, no setor centro oriental do Estado de São Paulo, está inteiramente contida no domínio morfológico da Depressão Periférica Paulista. Nos limites norte, noroeste e oeste, as escarpas arenito-basálticas, as cuestas de derrames basálticos e o Planalto Ocidental Paulista contribuem para a existência de diversas paisagens de beleza cênica. A diversidade geológica da região condiciona parcialmente o seu relevo e guarda registros litológicos e paleontológicos que constituem atrativos geoturísticos. O avanço do conhecimento geocientífico obtido principalmente nas universidades pouco alcança o público em geral devido à especialização dos termos utilizados. Aproveitando a aptidão turística e a diversidade geológica da região propõe-se utilizar o geoturismo como um meio de difusão de conhecimento científico e aumentar o interesse da população para suas riquezas naturais. Para tanto, foram selecionados 16 locais representativos da geologia da área que podem ser utilizados para a prática do geoturismo, sobre os quais foram elaborados textos explicativos em linguagem simplificada. Os textos foram associados a fotografias de afloramentos, figuras e mapas geológicos em um ambiente SIG. Para permitir o amplo e fácil acesso ao público, inclusive de estudantes, órgãos públicos e empresas ligadas ao ramo do turismo, todo este material foi disponibilizado na Internet através da ferramenta Mapserver e Maplab.
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Pós-graduação em Engenharia Civil - FEIS
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This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas
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O projeto de pesquisa aqui apresentado é referente ao Trabalho Final de Graduação do curso de Arquitetura e Urbanismo da Universidade Estadual Paulista Júlio de Mesquita Filho a ser desenvolvido no ano de 2011, com o tema “Hotel de lazer sustentável”. A proposta de projeto do hotel será realizada na cidade de Itatiba, interior do estado de São Paulo, com a finalidade de atender a demanda turística não só da região como também das cidades vizinhas. Desta forma espera-se levantar dados sobre o tema hotel e sustentabilidade para se ter um maior embasamento na criação do programa do hotel e diretrizes para a realização de um projeto sustentável
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This present work talk about the tourism and the historic evolution of this conception, also it brings some thoughts about the increase of the tourism activity in the all around the world. The territorial slash study is in Rancharia, the research the shows aspect of localization, description, natural and socials. During this work was introduced a study about the most important programs and projects that were initiate in the country by the public authorities with the focus in the tourism development, and also was noted the current tendency in the formation of intermunicipal consortium that has the aim to develop the activity of the regional tourism. It was presented the mains tourism attractions in the municipal district, such as, municipal watering- place. To develop this current work it was made some researches by the application of a formulary to the tourist, and the interview was made by representatives of the private and public sector, which was exposed their vision about the activity tourism development and the importance of the municipal district participation in the public politics that is turned to the tourism. The work concludes that the tourism activity could come to turn one alternative of job and lacework to the city, but is necessary that develop it in the base of the local tourism, that brings benefits to all the community involved in this process
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Tourism is getting more and more importance in economic world, conquering new territories. Where there is substance economy with little occupational density. This process presents several local changes. The paper aims to analyze Chapada Diamantina region with its central point in Mucugê – BA. At beginning, the study has focused bibliographical review of works about tourism and their relation with the place. After that, geological characteristic and historical settlement of the place were analyzed. Then, fieldworks have done to data base, to survey impacts caused by the touristic process as well as interpretation of the relation occurred between tourism and landscape. At the end, the outcomes obtained from data analyzed became report, which presents proposal to improve the relation between tourism and the place.
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The water resources scarceness in world become more evident and worried everyday, because the occurrence of water waste, without consider context of potable water deficit, period of long dryness, resource distribution and population density, urban concentration, industrial and rural areas, pollution process, contamination, beyond aspect related to sanitation and public health affect an entire population. At Itu city, this problem is already real, the population face the lack of water risk in dryness period, damaging their life quality and the city economic development, because Itu is a touristic city that has a mixed economy with activities in business dealing, agriculture and industrial department, all conect to water consumption.
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Este trabalho tem como cidade escolhida a Estância Turística de Barra Bonita, município do centro-oeste paulista, conhecida pelo seu turismo às margens do Rio Tietê. Através dele pretende-se incluir uma nova atração turística na Orla do rio para atrair a atenção de um maior número de visitantes, assim como prolongar sua estadia no município. Será ela: o Memorial do Rio Tietê. Para a resolução do projeto foi trabalhado o conceito de turismo sustentável
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It is known that the process of capitalist restructuring resulted in socio-spatial transformations in various geographical scales. Space is continually diversifying and redefining their roles, driven mostly by external agents. This search analyzes how and intensities are consolidating these new refunctionalisation the District of Gardenia city of Rancharia-SP.The study brings some concepts in the definition of small town, which are fundamental to the definition of the area that is the object of our study. Some features are explained in the District, such as location, history of economic activities preterit in a record that cover the 1950s to the present day. From this record ,it will be exposed and analyzed the services (private and collective goods) offered to the population in order to highlight their importance for better social equity. The information for your preparation of this work were supported mostly on reports and records historical and contextualized with specific bibliography. In developing the search is portrayed as the district Gardenia was modifying its economic activities, physical space and how it is currently being structured with tourist activity. There is also intended to show that even though the district with urban core urban functions simple in content space is consolidating complex processes in its various dimensions
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Pós-graduação em Serviço Social - FCHS
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Pós-graduação em Geografia - FCT
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This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.
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Pós-graduação em Geografia - FCT
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)