769 resultados para Soccer and marketing


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Pós-graduação em Agronomia (Horticultura) - FCA

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Programa de Doctorado: Historiografía, fuentes y métodos de la investigación históricas

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Máster en Gestión Sostenible de Recursos Pesqueros

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[ES] El objetivo del presente estudio fue realizar un estudio bibliométrico de la producción científica sobre el portero de fútbol. Para ello se realizó una búsqueda bibliográfica n la base de datos Social Science Citation Index y Science Citation Index de la Web of Science, a través de los topic “soccer” y “goalkeapeer”, obteniendo un total de 231 artículos.

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Phenol and cresols represent a good example of primary chemical building blocks of which 2.8 million tons are currently produced in Europe each year. Currently, these primary phenolic building blocks are produced by refining processes from fossil hydrocarbons: 5% of the world-wide production comes from coal (which contains 0.2% of phenols) through the distillation of the tar residue after the production of coke, while 95% of current world production of phenol is produced by the distillation and cracking of crude oil. In nature phenolic compounds are present in terrestrial higher plants and ferns in several different chemical structures while they are essentially absent in lower organisms and in animals. Biomass (which contain 3-8% of phenols) represents a substantial source of secondary chemical building blocks presently underexploited. These phenolic derivatives are currently used in tens thousand of tons to produce high cost products such as food additives and flavours (i.e. vanillin), fine chemicals (i.e. non-steroidal anti-inflammatory drugs such as ibuprofen or flurbiprofen) and polymers (i.e. poly p-vinylphenol, a photosensitive polymer for electronic and optoelectronic applications). European agrifood waste represents a low cost abundant raw material (250 millions tons per year) which does not subtract land use and processing resources from necessary sustainable food production. The class of phenolic compounds is essentially constituted by simple phenols, phenolic acids, hydroxycinnamic acid derivatives, flavonoids and lignans. As in the case of coke production, the removal of the phenolic contents from biomass upgrades also the residual biomass. Focusing on the phenolic component of agrifood wastes, huge processing and marketing opportunities open since phenols are used as chemical intermediates for a large number of applications, ranging from pharmaceuticals, agricultural chemicals, food ingredients etc. Following this approach we developed a biorefining process to recover the phenolic fraction of wheat bran based on enzymatic commercial biocatalysts in completely water based process, and polymeric resins with the aim of substituting secondary chemical building blocks with the same compounds naturally present in biomass. We characterized several industrial enzymatic product for their ability to hydrolize the different molecular features that are present in wheat bran cell walls structures, focusing on the hydrolysis of polysaccharidic chains and phenolics cross links. This industrial biocatalysts were tested on wheat bran and the optimized process allowed to liquefy up to the 60 % of the treated matter. The enzymatic treatment was also able to solubilise up to the 30 % of the alkali extractable ferulic acid. An extraction process of the phenolic fraction of the hydrolyzed wheat bran based on an adsorbtion/desorption process on styrene-polyvinyl benzene weak cation-exchange resin Amberlite IRA 95 was developed. The efficiency of the resin was tested on different model system containing ferulic acid and the adsorption and desorption working parameters optimized for the crude enzymatic hydrolyzed wheat bran. The extraction process developed had an overall yield of the 82% and allowed to obtain concentrated extracts containing up to 3000 ppm of ferulic acid. The crude enzymatic hydrolyzed wheat bran and the concentrated extract were finally used as substrate in a bioconversion process of ferulic acid into vanillin through resting cells fermentation. The bioconversion process had a yields in vanillin of 60-70% within 5-6 hours of fermentation. Our findings are the first step on the way to demonstrating the economical feasibility for the recovery of biophenols from agrifood wastes through a whole crop approach in a sustainable biorefining process.

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This research has been triggered by an emergent trend in customer behavior: customers have rapidly expanded their channel experiences and preferences beyond traditional channels (such as stores) and they expect the company with which they do business to have a presence on all these channels. This evidence has produced an increasing interest in multichannel customer behavior and it has motivated several researchers to study the customers’ channel choices dynamics in multichannel environment. We study how the consumer decision process for channel choice and response to marketing communications evolves for a cohort of new customers. We assume a newly acquired customer’s decisions are described by a “trial” model, but the customer’s choice process evolves to a “post-trial” model as the customer learns his or her preferences and becomes familiar with the firm’s marketing efforts. The trial and post-trial decision processes are each described by different multinomial logit choice models, and the evolution from the trial to post-trial model is determined by a customer-level geometric distribution that captures the time it takes for the customer to make the transition. We utilize data for a major retailer who sells in three channels – retail store, the Internet, and via catalog. The model is estimated using Bayesian methods that allow for cross-customer heterogeneity. This allows us to have distinct parameters estimates for a trial and an after trial stages and to estimate the quickness of this transit at the individual level. The results show for example that the customer decision process indeed does evolve over time. Customers differ in the duration of the trial period and marketing has a different impact on channel choice in the trial and post-trial stages. Furthermore, we show that some people switch channel decision processes while others don’t and we found that several factors have an impact on the probability to switch decision process. Insights from this study can help managers tailor their marketing communication strategy as customers gain channel choice experience. Managers may also have insights on the timing of the direct marketing communications. They can predict the duration of the trial phase at individual level detecting the customers with a quick, long or even absent trial phase. They can even predict if the customer will change or not his decision process over time, and they can influence the switching process using specific marketing tools

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The doctoral research project "Audiovisuals and Social Networks: Text and Experiences 2007-2010" is mainly based on the analysis of the international audiovisuals landscape and of the promotional strategies of these products in Social Networks environment. The aim is to understand what kind of changes we can find about the concept of "text", users and marketing. The thesis is focused not just on Social Network marketing but also on new media development, such as Social TV and mobile.

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The aim of my project is to find operational strategies for increasing the commercial exploitation of fish in Apulia region and to acquire a thorough knowledge of several important aspects of this system order to propose concrete, suitable and appropriate development tools. The plan is to analyze the impact that the socio-economic context has on blue fish systems of fishing and marketing in the various maritime regions. The sector of fishery is typified by a settled downward trend due to both communitarian policies driving towards a reduction of the fishery effort and to reduction of fishing resources. In the same time in Italy a increasing of costs (expecially fuel) and a reduction of market prices, because of the increasing of imports, are observed. Although a big part of Italian fishing fleet is to be referred to Apulia region, this dynamics are worsen, here, also because of market inefficiency and lack of integration and cooperation among fishermen. In this first part of my work I have investigated two areas that are relevant for regional fishery. On a first step I have evaluated fish amount for each kind of dealer working in each one of the two areas than, according to Porter's value chain analysis theory. Than i have applied the approach of value system to evaluate the value chains of the firm's supplier, the firm of fishery itself, and the firms distribution channels. Distribution of value has been resulted different but very unfavorable to fisherman in both investigated areas. The second step of my study has been the evaluation of the social capital value in both areas, defining the networks of fishery consistence and number of their mutual relationship. Results lay stress on a relation to an higher social capital value and a distribution of value system more profitable for fishermen.

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La tesi riguarda il processo evolutivo dell’industria cinematografica italiana dal momento della sua prima espansione (biennio1906-1908) fino allo scoppio della I guerra mondiale. In particolare il lavoro si è concentrato sulle vicende societarie e produttive di una delle maggiori case di produzioni attive in Italia nel periodo preso in esame: la Milano Films. Le ricerche relative alla società milanese hanno portato al rinvenimento di una cospicua quantità di documenti finora inediti, attraverso i quali è stato possibile ricostruire nel dettaglio la vicenda societaria e produttiva della casa di produzione. Lo studio ha inoltre analizzato le peculiarità specifiche che, tra il 1908 e il 1914, contraddistinguono la cinematografia italiana dal punto di vista degli assetti societari e finanziari, dell’organizzazione produttiva, delle strategie distributive e commerciali, attraverso un costante confronto con il complessivo quadro industriale italiano coevo e, in particolare, con quei settori produttivi considerati più all’avanguardia nei primi anni del Novecento.

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Rural tourism is relatively new product in the process of diversification of the rural economy in Republic of Macedonia. This study used desk research and life story interviews of rural tourism entrepreneurs as qualitative research method to identify prevalent success influential factors. Further quantitative analysis was applied in order to measure the strength of influence of identified success factors. The primary data for the quantitative research was gathered using telephone questionnaire composed of 37 questions with 5-points Likert scale. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) by SmartPLS 3.1.6. Results indicated that human capital, social capital, entrepreneurial personality and external business environment are predominant influential success factors. However, human capital has non-significant direct effect on success (p 0.493) nonetheless the effect was indirect with high level of partial mediation through entrepreneurial personality as mediator (VAF 73%). Personality of the entrepreneur, social capital and business environment have direct positive affect on entrepreneurial success (p 0.001, 0.003 and 0.045 respectably). Personality also mediates the positive effect of social capital on entrepreneurial success (VAF 28%). Opposite to the theory the data showed no interaction between social and human capital on the entrepreneurial success. This research suggests that rural tourism accommodation entrepreneurs could be more successful if there is increased support in development of social capital in form of conservation of cultural heritage and natural attractions. Priority should be finding the form to encourage and support the establishment of formal and informal associations of entrepreneurs in order to improve the conditions for management and marketing of the sector. Special support of family businesses in the early stages of the operation would have a particularly positive impact on the success of rural tourism. Local infrastructure, access to financial instruments, destination marketing and entrepreneurial personality have positive effect on success.

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La tesi dottorale si incentra sull'analisi del principio di precauzione e sulla sua portata applicativa in quella che possiamo definire “la vita del medicinale”. La disamina prende le sue mosse dalla teoria generale relativa al principio di precauzione e ne indaga, in primis, le sue origini e la sua evoluzione e successivamente ne considera la trasposizione giuridica nel settore ambientale e della salute umana. Si può sintetizzare, in via generale, come il ricorso al principio di precauzione avvenga quando il rischio connesso ad un evento non è un rischio determinato, ma è un rischio potenziale, cioè non supportato da dati scientifici che dimostrino in modo chiaro la connessione esistente tra avvenimento e danni (causa – effetto). In particolare, i dati scientifici che tentano di analizzare detto rischio non sono sufficienti o non sono giunti ad un risultato concludente e quindi la valutazione che viene fatta non consente di determinare il rischio con sufficiente certezza. La tesi dottorale focalizza la sua attenzione sull’applicazione del principio di precauzione ad un particolare bene, il medicinale; la necessità di minimizzare i rischi derivanti dall’assunzione del farmaco richiede un presidio dei pubblici poteri e di conseguenza questo comporta la necessità di “amministrare” il medicinale anche attraverso una serie di autorizzazioni amministrative quali l’autorizzazione alla produzione, l’autorizzazione all’immissione in commercio, l’autorizzazione alla distribuzione ed alla commercializzazione.

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Die Ökologische Landeskunde der Rhön – mit einem Schwerpunkt auf dem hessischen Teil – behandelt als moderne Landeskunde neben der Geostruktur und der humangeographischen Struktur im Besonderen die ökologische Struktur, denn nur durch diese Pointierung können Räume in ihrer Gesamtheit und Komplexität beschrieben werden. Das gilt im Besonderen für ökologisch bedeutsame Schutzräume wie die Rhön. Der Mittelgebirgsraum Rhön ist eine über Jahrhunderte gewachsene Kulturlandschaft mit einem weitgehend intakten, aber fragilen Ökosystem, das eine einzigartige und schützenswerte floristische und faunistische Ausstattung aufweist. Durch die weitreichenden mittelalterlichen Rodungen und die anschließende extensive Weidenutzung haben sich unter dem Eingriff des Menschen besonders auf den Höhenlagen im Laufe der Zeit artenreiche und ökologisch bedeutsame Ökosystemtypen, wie Borst- und Kalkmagerrasen, entwickelt. Um das naturräumliche und touristische Potential des Untersuchungsraums langfristig erhalten zu können, haben ökologische und nachhaltige Entwicklungen in den einzelnen Wirtschaftssektoren eine überragende Funktion. Im primären, sekundären und tertiären Sektor zeigen sich deutliche Entwicklungen hin zu ökologischen Erzeugnissen und Dienstleistungen. Der Ökolandbau gewinnt in der Rhön zunehmend an Bedeutung, Betriebe spezialisieren sich immer mehr auf Bio-zertifizierte und regionale Produkte und werben verstärkt mit ökologischen und rhöntypischen Begrifflichkeiten. Vor allem der für die Rhön wirtschaftlich bedeutende Tourismussektor, der im Spannungsfeld zwischen Ökonomie und Ökologie steht, entwickelt sich ebenfalls in Richtung nachhaltiger und umweltfreundlicher Formen. Am Beispiel des Milseburgradwegs konnte anhand einer Besucherbefragung auf Basis standardisierter Fragestellungen mit vornehmlich geschlossenen Fragen gezeigt werden, wie wichtig den Nutzern eine intakte Natur ist und wie Ökotourismus, Wirtschaftlichkeit und Naturschutz koexistieren können. Die Prämierung der Rhön zum Biosphärenreservat Rhön durch die UNESCO im Jahre 1991 erwies sich als Glücksfall und konnte dem strukturschwachen ländlichen Raum wichtige ökologische und wirtschaftliche Impulse geben, vor allem in Richtung ökologischer und nachhaltiger Erzeugnisse und Dienstleistungen. Die Auszeichnung kann dabei als Synthese zwischen Geostruktur und humangeographischer Struktur angesehen werden und ist Würdigung, Mahnung und Pflicht zugleich. Zusätzlich verdeutlicht sie auf eindringliche Weise die Fragilität und Schutzwürdigkeit des Ökosystems. Gegenwärtig zeichnen sich im Untersuchungsraum einige Entwicklungen ab, die die ökologische Raumstruktur gefährden und zusätzlich zur Aberkennung des Titels Biosphärenreservat führen könnten, weshalb sie kritisch gesehen werden müssen. Hier stechen der Bau der geplanten Bundesstraße B 87n von Fulda nach Meiningen oder das Kernzonendefizit hervor. Die Arbeit ist deshalb ein Plädoyer für den unbedingten Erhalt des identitätsstiftenden Titels Biosphärenreservat sowie für eine aktive Umweltbildung, denn eine erfolgreiche Zukunft und Identifikation der Bewohner mit ihrem Heimatraum ist unmittelbar an das Prädikat gekoppelt. Ökologische Landeskunden verstehen sich als aktive Elemente in der Umweltbildung und richten sich an die Menschen, die immer mehr zum prägenden Faktor von Räumen und ihren Ökosystemen werden. In der Rhön können sie sogar als Ausgangspunkt für die Herausbildung aufgefasst werden. Trotz der begrenzten Aussagekraft der Arbeit und der Komplexität des Untersuchungsraums zeigen sich vielfältige, ökologisch relevante Entwicklungen, die jedoch durch weitere sozialwissenschaftliche und wirtschaftswissenschaftliche Arbeiten erweitert, vertieft und stetig abgeglichen werden müssen.

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ContentsSo Long, RoycePolitics of parenting in 'Carnage'Blood drive helps those in needBattle: Is the new iPad worth the upgrade? Bride-to-be juggles soccer and ceremony

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The fuzzy online reputation analysis framework, or “foRa” (plural of forum, the Latin word for marketplace) framework, is a method for searching the Social Web to find meaningful information about reputation. Based on an automatic, fuzzy-built ontology, this framework queries the social marketplaces of the Web for reputation, combines the retrieved results, and generates navigable Topic Maps. Using these interactive maps, communications operatives can zero in on precisely what they are looking for and discover unforeseen relationships between topics and tags. Thus, using this framework, it is possible to scan the Social Web for a name, product, brand, or combination thereof and determine query-related topic classes with related terms and thus identify hidden sources. This chapter also briefly describes the youReputation prototype (www.youreputation.org), a free web-based application for reputation analysis. In the course of this, a small example will explain the benefits of the prototype.

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AIM OF PAPER AND RESEARCH QUESTIONS The primary aim of this investigation was to examine, if tourism in Switzerland can be stimulated by focusing on e-bike offers. Switzerland is an attractive and manifold country for bike tourism. However, there are plenty of hilly and steep areas, where the topography is quite demanding and cycling is predestined to ambitious sportsperson. Less performance-oriented bike tourists are possibly discouraged by the challenges of the landscape. E-bikes seem to be a reasonable alterna-tive to enable less trained person to attend bike tours in steeper regions as well as to keep heterogeneous groups together. E-bikes are already popular in Switzerland for daily routes as the journey to work, but they are not very common in the tour-istic context. The presented investigation evaluates the current standing of supply and demand for e-bike tourism and asks for opportunities and threats in the future development. LITERTURE REVIEW The existing frameworks to analyse capability in the field of sport tourism are limited, because of the broad variation of sports and tourism types. Still several conceptions are valuable to evaluate the opportunities of e-bike tourism in Switzer-land. According to Higham and Hinch (2009) the potential of touristic products and destinations always depends on the interaction among the factors place, people and activity. Standeven and de Knop (1999) support this position by identify-ing the experience of place as a key component of the sport tourism experience. Bull (2005) assumes that place not only affects experience. In his opinion, the specific spatially located resources are even crucial for the existence of nature sports. He identifies four factors determining the attraction of touristic products or destination, as physical characteristics, accessibility and infrastructural arrangements, political and economic resources as well as cultural and perceptual aspects. Concerning the demand side (people) the contemporary research is guided by an individual psychological focus delivering mainly results about motives and the decision making process (e.g. Görtz & Hürten, 2011). RESEARCH DESIGN AND DATA ANALYSIS The presented study is based on a between method triangulation, consisting of qualitative interviews with important stake-holders on the supply side and a cross sectional survey on the demand side. Qualitative interviews were conducted with the first provider of touristic e-bike routes and with the manager of the leading e-bike rental company in Switzerland. The interviews were evaluated by qualitative content analysis according to Mayring (2008). The survey covered a randomized sample of 748 adult persons and focused on interests and needs of potential consumers. The concluding potentials analy-sis combined the results of the interviews and the survey with the findings of literature research. As central outcome the strengths, weaknesses, opportunities and threats were evaluated and presented by SWOT-analysis. RESULTS Results showed that the development of e-bike tourism in Switzerland was not initiated by tourism promoter, but by an innovative e-bike producer. However, also for the manufacturer the fit between landscape (place), product (activity) and visitors (people) was the crucial criterion. The first e-bike tours were offered in a demanding and rural region, in order that the experience of place was able to promote a positive overall experience. Due to the success of the first touristic e-bike products, several tourism regions started to extend their portfolio with e-bike offers. To date a nationwide network for signalised e-bike tours, rental stations and changing stations for rechargeable batteries is established. Despite the attractive offer, the demand is only moderate. The obtained results of the consumer survey pointed at a certain barrier to use e-bikes for tourism activities. The most substantial barrier is the missing affinity for bike tourism in general. Another notable group considering themselves as “fit enough for normal bike tourism”. Nevertheless 55% of the respondent are interested in tour-istic e-bike products. Looking only at people with e-bike tourism experience, even 92% are interested in further activities. DISCUSSION AN CONCLUSION The current study findings are encouraging because they suggest a superior suitability and an attractive level of e-bike tourism products in Switzerland. The results of the consumer survey indicate an increasing demand for e-bike tourism. The investigation also points at some risks, as the rivalry for bike tourism or the raised safety hazard because of the increased driving speed. Summing up, the results support the conclusion, that e-bike tourism will become more important in the com-ing years. However, to reach the goal relevant trends as the requirement for customised offers must be considered and marketing activities are supposed to be extended. REFERENCES Bull, C. (2005). Sport tourism resource analysis. In J. Higham (Ed.), Sport tourism destination: Issues, opportunities and analysis (pp. 25-38). Amsterdam: Elsevier Butterworth-Heinemann. Görtz, M., & D. Hürten (2011). Motive der Radurlauber, psychografische Merkmale und Reiseverhalten. In A. Dreyer, E. Miglbauer & R. Mühlnickel (Hrsg.), Radtourismus. Entwicklungen, Potenziale, Perspektiven (S. 36-43). München: Olden-bourg. Higham, J., & Hinch, T. (2009). Sport and Tourism. Globalization, Mobility and Identity. Amsterdam: Butterworth-Heinemann. Mayring, P. (2008). Qualitative Inhaltsanalyse. Grundlagen und Techniken (10. Aufl.). Weinheim: Beltz Verlag. Standeven, J., & De Knop, P. (1999). Sport Tourism. Campaign: Human Kinetics.