Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Segredo, transparência e as perspectivas para a política externa democrática no Brasil

Pós-graduação em Ciências Sociais - FFC

Efeitos da administração subaracnoidea em punção única, de cetamina S(+) a 5%, sem conservantes, sobre a medula espinal e as meninges de coelhos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Efeito da administração de alendronato, a longo prazo, sobre as propriedades mecânicas do tecido ósseo, sua reparação e mineralização ao redor de implantes osseointegráveis. Estudo em ratas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento e caracterização de nanopartículas poliméricas com propriedades mucoadesivas para administração oral de zidovudina

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A linguagem da administração pública: um estudo sobre a abordagem pós-moderna

Over the last decades, a growing number of scholars from humanities have explored ideas from the postmodern perspective. At the international level, few studies have been undertaken in the public administration field. In Brazil, few articles have been influenced by postmodern ideas. This article presents and discusses theoretical analysis influenced by postmodern ideas in the public administration field, concluding that this appropriation is difficult but worthwhile, especially regarding methodological and analytical issues which may strengthen public administration research.

A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Da letargia ao realento: notas sobre o ensino de graduação em administração pública no Brasil no entremeio da crise do Estado e da redemocratização no país (1983-94)

Considering the meantime of Brazilian crisis of State and redemocratization, this article looks for a description and analysis of the facts and circumstances that marked the undergraduate education of Brazilian public administration during this period, considered by the authors as one of the cycles (or stages of construction) of academic education. Methodologically, this article makes a review of academic and non-academic works which deal directly and indirectly the PA themes, including revisiting the sources and analyzing the existing laws and opinions about the undergraduate education in public administration in a continuum of time between 1983-94, through a semi-structured interview with academics who have experienced such period. Regarding the results, this article observes that the period between 1983-94, unlike the first cycle (1952-65) and second cycle (1966-82), when the academic background in public administration had an identity - adherent to the conception (and project) of State and the contours (and production) in the public administration field of knowledge - having the Ebap/FGV a model case, was a problematic stage of construction, reflecting the crisis of State in the 80's years and also the paradigmatic crisis (or discontinuity) in public administration field of knowledge in Brazil during this time.

Entre a individualização e a multiplicidade: possibilidades de rupturas com os modos de gestão e administração dos corpos infantis

Placing the management of childhood forms considered at risk, we discuss the operation of a welfare institution and its effects on the subjective process. Created to manage the virtues of the poor behavior of children, makes visible to the way technology features disciplinary policies: surveillance is evident of cameras, high walls, electric fences and in the eyes of educators, the penalty stands normalizing practices corrective aimed at standardization bodies, educational meetings are compared to the examination, as they produce dossiers of individual behavior, emphasizing characteristics that are considered dangerous anticipates the administration and production of docile individuals, useful, productive, applying identity models. Following the lines of knowledge and power relations that constitute this space, we used the genealogy in the analysis of discursive practices that cross society in its historical construction, the genealogy allows us to achieve these movements in the consolidation process of the government of life, and also, the deconstruction of hegemonic practices. In an attempt to escape the set, we propose the realization of artistic and cultural activities within a process of collective construction as a strategy of resistance and confrontation with the dominant logic, consolidating practices that favor the enhancement of life in its manifold possibilities.

Desenvolvimento e caracterização de nanopartículas lipídicas sólidas para administração cutânea de trans-resveratrol

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação da administração de bupivacaína à altura da primeira vértebra lombar, sobre parâmetros cardiorrespiratórios, bloqueios sensitivo e anestésico, em cadelas submetidas à ovariohisterectomia

Pós-graduação em Cirurgia Veterinária - FCAV

Administração de maltodextrina em cavalos submetidos a teste de exercício progressivo e a exercícios sequenciais de alta intensidade e curta duração em esteira

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comportamento do cálcio e fósforo plasmáticos, em pacientes com hipoparatireoidismo, após administração de carbonato de cálcio em diferentes formas de ingestão

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)