Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Gestão Estratégica: a toxicomania organizacional e a naturalização do sofrimento no trabalho

The general purpose of this study was a reflexive-theoretical analysis, based on the authors of Psycho-Sociology, seeking to understand how to establish working relationships in organizations considered strategic in the contemporary world. To do so, we identify the strategies that these organizations use to hold the individual in theirs meshes of power, emphasizing the effects of the psychological dynamics and the illusion of “drug organization”. Finally, we elucidated some of the major diseases related to working in organizations with strategic management model, which reflect the violence imposed by managerial policy that promotes a moral harassment and naturalization of suffering at work.

Sociodrama como instrumento de preparo de jovens para o trabalho

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O Mal-estar no Trabalho: a culpa como mal-estar e a culpa do mal-estar

The present work is a reflexive-theoretically research that intends, by the light of Psychoanalytic and Freudo-Marxim theories, to think about the work malaise - effect of a repressive civilization -, and the sublimation possibilities, in the context of the discussions about the conflict individual-civilization. The work favors the essential thing for the human race's representations. Current researches indicate the importance of thinking the work in the process physical and mental health/illness, as well as the subjectivity of the human race in the present time. However, the organizations of work, using reductionist views, with the psychiatric-medical Knowledge/power as accomplice, have a tendency to disregard their responsibilities in the "production" of the illnesses in the workers. Freud, by the neurosis's understanding, showed that in the individual-civilization conflict the first one pays a high price: the constant malaise (the guilt as malaise). While who detains the guilt, in the social sense of the word (the guilt of malaise), is the human culture, intermediated by the organizations, defenders of the minority's interests that hold the manners of production/exploration. According to Freud, the growth of the feeling of guilt is inevitable, considering the necessity of the drives repression to cultural progress through displeasure work. However, Reich and Marcuse theorize an exit for the Freudian pessimism about the conflict between the individual and the civilization. Freud didn't consider properly the nature socio-historical of the Reality Principle, understanding it like universal. Therefore, the level of repression would have a specific socio-economic class: surplus value for a minority and more repression for the great mass. A less repressive Reality Principle might provide a fair progress of the humanity. It's in the list of discussion the possibility of the work in social and psychological conditions that allow the reduction of worker's malaise in the civilization's breast.

O ensino de geometria através da pavimentação do plano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Trabalho docente e sofrimento mental: um estudo em uma escola pública do Estado de São Paulo

Pós-graduação em Serviço Social - FCHS

Benefício de prestação continuada: reflexos da precarização do trabalho e (des)proteção previdenciária

Pós-graduação em Serviço Social - FCHS

Relações de trabalho dos jogadores profissionais do poker: um estudo à luz da psicossociologia

Pós-graduação em Psicologia - FCLAS

Significados do corpo no trabalho em indivíduos com diagnóstico de ler

Pós-graduação em Saúde Coletiva - FMB

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

Avaliação de pontas de jato plano na deposição da calda de pulverização com diferentes combinações de plantas de feijão, Brachiaria plantaginea e Bidens pilosa

Objetivou-se com este trabalho avaliar a ponta XR na deposição da calda de pulverização com diferentes combinações de plantas de feijão, Brachiaria plantaginea e Bidens pilosa, em dois volumes de aplicação, com e sem a adição de surfatante Silwet. Foi utilizado como traçador o corante Azul Brilhante FDC -1 na concentração de 500 ppm para quantificar a deposição. Os tratamentos constituíram-se de sete combinações de plantas: (feijão), (B. plantaginea), (B. pilosa), (feijão + B. plantaginea), (feijão + B. pilosa), (B. plantaginea + B. pilosa) e (feijão + B. plantaginea + B. pilosa). O delineamento experimental foi o inteiramente casualizado. Foram avaliadas as pontas de jato plano XR 110015 VS e XR 11002 VS com volumes de aplicação de 150 e 200 L ha-1, respectivamente, com e sem a presença do Silwet a 0,05% v v-1. Após a aplicação, as plantas foram imediatamente coletadas e, em seguida, lavadas em 100 mL de água destilada, para posterior quantificação do traçador em espectrofotômetro. As pontas XR apresentaram comportamento distinto na deposição das gotas de pulverização nas espécies estudadas; a adição de um surfatante à calda de pulverização aumentou a uniformidade da deposição nos alvos e contribuiu para a redução do volume de aplicação.

Diagnóstico do plano de gestão de resíduos sólidos do município de Osasco (SP)

The management of solid waste has been a great challenge to public managers both because of its high operational costs and increasing waste generation. Besides environmental and public health harm, it involves high costs to be mitigated. It is necessary to seek solutions that focus on, amongst other matters, economic efficiency for a healthy environment. This could be reached with sustainable development, which has proven itself as an alternative model of development to the actual one in place. In order to ensure that sustentability is the goal of an activity, it is necessary to establish goals and to evaluate a system in order to track opportunities and correct possible mistakes, that is, it is necessary to elaborate a Waste Management Plan. However, in order to establish goals, it is also necessary a good description of the management of solid waste, thus diagnosis is a core aspect in the building of an specific law, as it will allow for the knowledge of the actual status of solid waste collection in Osasco town, showing what progress has been made in recent years, identifying current problems and generating the foundations to build future perspectives in the area. The present work has seeked to elaborate a diagnosis on waste management in Osasco municipality, presenting places for consultation and analysing how it meets the current legislation in place, enabling it to serve as a model for the elaboration of other diagnosis in other Brazilian municipalities

Reforma agrária e estrutura fundiária no Brasil: uma análise a partir do I Plano Nacional de Reforma Agrária

Pós-graduação em Economia - FCLAR

O papel de enfermeiros na equipe multidisciplinar frente ao sobrepeso/obesidade em ambiente de trabalho

Overweight and obesity are pandemics and have been widely discussed in Public Health and Health at Work. Comorbidities such as metabolic syndrome, hypertension, diabetes mellitus type 2, orthopedic disorders and coronary diseases can induce to absenteeism, reduced work performance, disability and death. The aim of this review is to discuss the role of the nurse in control and prevention of these illnesses in the workplace. We concluded that occupational health nurses work should act proactively with a multidisciplinary team aimed at individual and collective monitoring of actions designed to control and prevent overweight and obesity. Furthermore, this professional should follow up the health of individual workers with a high body mass index in order to warn and prevent comorbidities related to these conditions.

Interdisciplinaridade do plano de tratamento após reimplante dentário: relato de caso

O tratamento de escolha para a avulsão dentária é o reimplante dentário, no entanto diversos fatores interferem no prognóstico e a reabsorção radicular é a principal seqüela podendo levar a perda dentária. O objetivo do trabalho foi relatar um caso clínico de reimplante dentário com perda dentária por extensa reabsorção radicular e os planos de tratamento instituídos para reposição do dente perdido. Paciente após acidente motociclístico apresentou avulsão dentária e fratura coronária do elemento 21 e subluxação e fratura coronária do 11. Após quatro anos do reimplante o dente foi perdido por reabsorção radicular externa. Um novo plano de tratamento foi instituído e como a paciente apresentava uma maloclusão foi realizado um tratamento ortodôntico e uma cirurgia ortognática seguido da colocação de um implante para reposição do 21. Como não ocorreu a osseointegração do implante após três tentativas foi realizada uma prótese fixa adesiva associada à laminado de porcelana para o restabelecimento da função e a estética. Desta forma a interdisciplinaridade permitiu a elaboração de planos de tratamento, capaz de eliminar os imprevistos e conduzir o caso a um sucesso.