Biblioteca Digital

752 resultados para MARKETING ESTRATEGICO

Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

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Marketing practice and market orientation: an exploratory international study

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Relationship marketing: schools of thought and future research directions

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How managers perceive the impacts of information technologies on contemporary marketing practices

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What are they doing? A study of contemporary marketing practice in Ireland

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Contemporary marketing practice: theoretical propositions and practical implications

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The new global marketing reality

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Assessing the role of e-marketing in contemporary marketing practice

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Benchmarking charity performance: returns from direct marketing in fundraising

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From marketing products to fundraising for causes

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The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice

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Operationalizing the marketing concept in the nonprofit sector

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Managerial understanding of contemporary industrial marketing issues

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Business-to-business marketing

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Applicability of email marketing on academic staff in the UK in comparison with Turkey

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