Co-production and co-creation using self-service technology: the application of service-dominant logic

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptual paper examines a particular aspect of co-creation: co-production as a result of the application of self-service technology (SST). We propose a conceptual framework for co-production, which emphasizes the need to understand productivity from the point of view of the customer, and demonstrate how this can be applied in both consumer (b2c) and interorganizational(b2b) contexts. We conclude that service organizations might benefit from clearly identifying co-production with task-performance, and co-creation with the valueattributing aspects of the customer service experience. Both aspects generate a range of design and management challenges for suppliers particularly the need to understand the cocreation process 'outputs' desired by customers and the full costs of moving away from person to person interaction.

Modern band, Studio Jazz Ensemble, March 5, 2012

Concert program for Modern band, Studio Jazz Ensemble, March 5, 2012

Music of Today Series, UW Modern Ensemble, Inverted Space, "Music by Luigi Nono," February 25, 2014

Concert Program for Music of Today Series, UW Modern Ensemble, Inverted Space, Andre Richard, February 25, 2014

Music of Today Series, UW Modern Ensemble, May 19, 2014

Concert Program for Music of Today Series, UW Modern Ensemble, May 19, 2014

Energy-aware Workflow Scheduling and Fuzzy Logic Based Capacity Provisioning in Cloud Environment

Thesis (Master's)--University of Washington, 2015

Programmable Logic-Based Delivery of Small-Molecule Therapeutics from Gels

Thesis (Master's)--University of Washington, 2015

Modern Music Ensemble December 4, 2015

Concert Program

Jewish Identity in the Modern World: Its Nature and Dynamics, pt. 3

Jewish identity and its development through the Enlightenment, Antisemitism and Zionism.

Jewish Identity in the Modern World: Its Nature and Dynamics, pt. 2

Discussion of Jewish Identity and its development through the Enlightenment, Antisemitism and Zionism.

Jewish Identity in the Modern World: Its Nature and Dynamics, pt. 1

Discussion of the development of Jewish identity, considering the Enlightenment, Antisemitism, and Zionism.

Creative survival : I.L. Peretz and the makings of modern Jewish culture, pt. 2

Wisse discusses the life and literature of Issac Leib Peretz and his influence on Jewish culture.

Gender and Assimilation: The Roles and Representation of Women in Modern Jewish History, pt. 1

Explores the relation between gender and the encounter of Jews with various conditions of Modernity. She makes clear that the study of the process of Jewish assimilation in contemporary times must include women and gender in its framework.

Gender and Assimilation: The Roles and Representation of Women in Modern Jewish History, pt. 3

Explores the relation between gender and the encounter of Jews with various conditions of Modernity. She makes clear that the study of the process of Jewish assimilation in contemporary times must include women and gender in its framework.

Creative survival : I.L. Peretz and the makings of modern Jewish culture, pt. 1

Wisse discusses the life and literature of Issac Leib Peretz and his influence on Jewish culture.