Website Laboratório de Televisão Digital www.labtvd.com.br

Este projeto tem como proposta principal a produção de um website que consolide informações, pesquisas, artigos, teses, notícias e produções audiovisuais que abordem a temática da Televisão Digital. A concepção deve ser construir com as bases de um modelo transdisciplinar de informações, já que pretende condensar e reunir inúmeras áreas correlatas à temática citada. O website LabTVD! – www.labtvd.com.br, é voltado a um público de estratos sociais e faixa etária flexíveis, constituído por estudantes universitários, pesquisadores, profissionais da área, professores ou qualquer interessado na evolução do Sistema Brasileiro de Televisão Digital Terrestre - SBTVD-T

Motirõ: pautando o urbanismo e a coletividade

Não disponível

Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

Revista Vida Leve

Não disponível

O Rock rural

Não disponível

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

Tambor, pequi e as cores do cerrado: uma viagem sobre a cultura popular brasileira

Nao disponível

CurtaBauru: site jornalístico especializado em cultura e arte na cidade de Bauru

CurtaBauru (www.curtabauru.com.br) is a journalistc website which specializes on the covering of local art and culture. The idea came up from the three author's interest in Bauru's cultural scene and also from the scarcity of local media about the subject. The website was opened in the end of August 2012, and its archives include journalistic covering of some major events such as Revirada Cultural 2012, Festival Canja de Artes Integradas and Encontro de Academias de Letras e Entidades Afins. Besides that, the website is updated daily with articles about coming up events, and includes weekly sections about people and organizations related to the city's artistic scene, restaurant criticism and an agenda containing the main events of the following week

Mudou o quê?!: fatos e relatos do crescimento econômico brasileiro no século XXI

The objective of this research is a production of a reporting-book broaching different aspects of the brazilian economic growing, more specifically on the last ten years. These visages surround topics so much discussed by the brazilian and international media. As these medias searched answers for the success of the Brazil's Economy in the 21st century, specially with the good results of the GDP in 2010, the reporting-book also was produced in order to explain better the brazilian scene on the crest of the greatest economic crisis of recent years which has led developed countries to its political and economic degradation

Televisão digital: matrizes teóricas no espaço Ibero-Americano : o caso do México, da Colômbia e da Costa Rica

Não disponível

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

As crônicas de Caio Fernando Abreu: entre o fato e a ficção

O presente trabalho tem por objetivo analisar as crônicas de Caio Fernando Abreu. Num primeiro momento serão verificadas como se dão as discussões a respeito da crônica enquanto gênero. Para tanto serão utilizados conceitos de Castello (2007), Candido (1993), Arrigucci (1986), Coutinho (1984), Melo (2002), Coelho (2002) e Chaparro (1998), que ajudarão a situar a crônica como gênero de fronteira entre expedientes literários e jornalísticos. Num segundo momento, serão analisadas especificamente as crônicas de Caio, buscando assim diagnosticar a maior presença de aspectos provindos da literatura em detrimentos dos jornalísticos. Além disso, também serão buscadas as diferenças que se apresentaram no gênero crônica, quando comparadas com parte da produção ficcional do autor. Para tanto serão abordados aspectos da linguagem e a ausência de personagens homossexuais nas crônicas. Esse grupo de crônicas será classificado como intimista. Ainda nesse capítulo será verificado como foram tratados dois temas que estiveram presentes em contos e crônicas de Caio: o final feliz nos relacionamentos amorosos e o sentimento de ausência da pessoa amada. Um último momento de análise buscará tratar da relação existente entre a vida pessoal do autor e o conteúdo de suas crônicas. Esse grupo de textos, classificado como dramático, utilizará o conceito de autoficção de Doubrovsky (2007)

Revista Bauru animal

The theme of this project is the animal world, focusing on Bauru. The magazine Bauru Animal was born from the lack of publications addressing the issue of animals under the focus of their rights in this county. The treatment we give to animals is an important ethical and moral issue that should be discussed by the press. In Bauru there is an animal protection movement, whether organized or independent people. And there are many problems about the animals. The intent of the magazine is to report the status of animals in the city, checking legislation and getting into the philosophical field: we have the right to treat animals as mere environmental and economic resource? For the preparation of the materials were performed several interviews, documented in audio files and performed with the authors' theoretical Cremilda Medina and José Carlos Sebe Bom Meihy. The animal issue is cross-cutting issue that involves all traditional media editorials and allows public bodies to discuss assignments, ethical, moral and legal, the role of the citizen in society and many other issues relevant to the media