Corporate brand identity in higher education: a relational perspective

Identity is traditionally defined as an emission concept (Kapferer, 2008). Yet, some research points out that there are external factors that that can influence it (Kennedy, 1975; Markwick e Fill, 1997; Balmer e Gray, 2000). This subject is even more interesting if one considers corporate brands. According to Aaker (2004) the number, the power and the credibility of corporate associations are bigger in the case corporate brands. Literature recognizes the influence of relationships between companies in identity management (Hakansson and Snehota, 1989, 1995; Hakansson and Ford, 2002). Yet, given the increasingly important role of corporate brands, it is surprising that to date no attempt to evaluate that influence has been made in corporate brand´s identity management and reputation. Also Keller and Lehman (2006) highlight relationships and costumer experience as two areas requiring more investigation. The authors argue that corporate brand´s identity can be developed under a relational perspective using relationships with other recognised brands in order to generate positive reputations in stakeholders. Based in relationship and corporate brand identity management, a framework is developed to identify how corporate brands select, develop and invest in relationships with other brands. The context of the proposed relationship concept is the services area (Dwyer et al, 1987; Moorman et al, 1992; Rauyruen et al, 2005 and Hennig-Thurau and Klee, 1997). An empirical qualitative research is designed using two reputational technological higher education institutions (two corporate brands) acting in Portuguese public higher education market.

Portugal - Teacher education with an atlantic flavor

Este trabalho, em co-autoria, visa divulgar os processos de internacionalização da Universidade dos Açores e da Universidade do Minho, dando conta de um conjunto diversificado de projetos na área do ensino da língua portuguesa e cultura em diferentes partes do mundo.

An adaptive educational system for higher education

The main objective of an Adaptive System is to adequate its relation with the user (content presentation, navigation, interface, etc.) according to a predefined but updatable model of the user that reflects his objectives, preferences, knowledge and competences [Brusilovsky, 2001], [De Bra, 2004]. For Educational Adaptive Systems, the emphasis is placed on the student knowledge in the domain application and learning style, to allow him to reach the learning objectives proposed for his training [Chepegin, 2004]. In Educational AHS, the User Model (UM), or Student Model, has increased relevance: when the student reaches the objectives of the course, the system must be able to readapt, for example, to his knowledge [Brusilovsky, 2001]. Learning Styles are understood as something that intent to define models of how given person learns. Generally it is understood that each person has a Learning Style different and preferred with the objective of achieving better results. Some case studies have proposed that teachers should assess the learning styles of their students and adapt their classroom and methods to best fit each student's learning style [Kolb, 2005], [Martins, 2008]. The learning process must take into consideration the individual cognitive and emotional parts of the student. In summary each Student is unique so the Student personal progress must be monitored and teaching shoul not be not generalized and repetitive [Jonassen, 1991], [Martins, 2008]. The aim of this paper is to present an Educational Adaptive Hypermedia Tool based on Progressive Assessment.

A transição de aluno a professor: dificuldades e desafios

Dissertação apresentada à Escola Superior de Educação de Lisboa para a obtenção do Grau de Mestre em Ciências da Educação - especialidade Supervisão em Educação

Bullying in hazing pratices : a study on higher education

7 th International Conference of Education, Research and Innovation (ICERI2014 Proceedings), Seville, Spain, 17-19 November 2014.

Mathematical education and interdisciplinarity : promoting public awareness of mathematics in the Azores

Mathematical literacy in Portugal is very unsatisfactory in what concerns international standards. Even more disturbingly, the Azores archipelago ranks as one of the worst regions of Portugal in this respect. We reason that the popularisation of Mathematics through interactive exhibitions and activities can contribute actively to disseminate mathematical knowledge, increase awareness of the importance of Mathematics in today’s world and change its negative perception by the majority of the citizens. Although a significant investment has been undertaken by the local regional government in creating several science centres for the popularisation of Science, there is no centre for the popularisation of Mathematics. We present our first steps towards bringing Mathematics to unconventional settings by means of hands-on activities. We describe in some detail three activities. One activity has to do with applying trigonometry to measure distances in Astronomy, which can also be applied to Earth objects. Another activity concerns the presence of numerical patterns in the Azorean flora. The third activity explores geometrical patterns in the Azorean cultural heritage. It is our understanding that the implementation of these and other easy-to-follow and challenging activities will contribute to the awareness of the importance and beauty of Mathematics.

Hazing practices in higher education : a study with portuguese students

Hazing practices in higher education institutions are perceived controversially. This study looked at the perception towards hazing practices of students from the University of the Azores in first cycle (n=247). It analyses if their perception was positive, emphasizing the integrative aspects of hazing practices, or if it was negative, inclining to define those practises like being violent and humiliating. The applied questionnaire measures 3 factors to define individual’s perception with hazing practices (positive relation with hazing practices, negative relation and the social dimension of the practices). This study used descriptive analyses to observe the level of agreement with hazing practices and non-parametrical statistical test to analyse the relationship between their levels of agreement with hazing practices and socio-demographic variables. Results emphasised balanced proportion of students perceiving positively and negatively those practices and incline to define hazing practices with the same components in both perceptions. It didnot highlight a strong mandatory integrative component in students’ perception. Also, results stressed a large part of students disinterested in hazing practices. Additionally factors of hazing practices’ perception showed significant relationships with respondent’s sex, age and academic degree. Hazing practices in this study did not seem to meet their main objectives of welcoming and integrating freshmen in higher education institutions.

About hazing In higher education

Not a year goes by that we don't hear of another hazing scandal in a higher education institution. Many researchers took interest in this issue in order to understand its causes and consequences. They provided definitions and lead to prevent it. We found hazing in many social groups around the world, with different names, and under specific forms. This paper aims to better understand hazing and its actors, with a specific focus on hazing in higher education. We presented three definitions to offer several perspectives on hazing, and facilitate its apprehension. Our method was to analyze the relevant scientific literature with the intention of reflecting on its roots and representation among individuals. Results are an exposition of motivations from hazing's actors, recommendations about how to define it and how to prevent derivations. Our main conclusions assume hazing is usually depicted as a deviant behavior, but it would appear to be a norm. Also, its core purpose would be the progression from newcomer to a group member. A lack of structure or meaning could lead to its misuse and facilitate outrageous events. In higher education, hazing seems to be used as a tool to integrate freshmen in their new institutional world. Scandals including violence, sexual and alcohol abuse could be a symptom of something deeper from hazing's environment.

Entrepreneurship Education : The role of the Higher Education Institutions in the Entrepreneurial Attitudes of the Students

8th International Conference of Education, Research and Innovation. 18-20 November, 2015, Seville, Spain.

Difficulties in the Learning of Statistics by the Students of the Primary Education

The present study, covering students from public schools and a private school on the island of São Miguel (Azores, Portugal), aims to meet the difficulties of the students of the 3rd and 4th years of the primary education in solving tasks involving construction, reading and interpreting tables and statistical graphs, in the context of Organization and Data Handling (ODH). We present the main results obtained from statistical methods, among which we highlight some non-parametric hypothesis tests and the Categorical Principal Component Analysis (CatPCA), given the nature of the variables included in the questionnaire (mostly nominal and ordinal variables).

Relatório de estágio: que desafios(s) para a avaliação das aprendizagens? uma análise a partir de um mestrado em educação pré-escolar numa Escola Superior de Educação

A formação profissional, nomeadamente a formação profissionalizante (2ºCiclo de Estudos no âmbito de Bolonha) tem vindo a ser alvo de discussão entre as diferentes áreas do conhecimento, nomeadamente no que respeita às possíveis metodologias de avaliação a adotar (práticas profissionais supervisionadas, elaboração de portefólios individuais, realização de trabalhos de grupo com acompanhamento tutorial, redação de Relatórios de Estágio, entre outras). A presente comunicação tem como principal objetivo discutir e analisar as conceções dos educadores de infância recém-formados acerca da educação de infância e das aprendizagens realizadas no âmbito da Prática Profissional Supervisionada (PPS), através da análise dos Relatórios de Estágio elaborados no âmbito do Mestrado em Educação Pré-Escolar de uma escola superior de educação, especificamente os que dizem respeito a um grupo de mestrandos dos anos letivos 2010-2011, 2011-2012 e 2012-2013. Nesta análise, serão privilegiados os seguintes eixos: i) a caracterização reflexiva do contexto socioeducativo; ii) a análise reflexiva da intervenção; iii) as considerações finais realizadas. Pretende-se, a partir desta análise, identificar e compreender os potenciais desafios (que elementos e critérios de avaliação? Como caracterizar, de forma reflexiva, um determinado contexto socioeducativo?) trazidos ao processo de avaliação das aprendizagens dos mestrandos do curso em questão. O quadro teórico de referência centra-se numa revisão de literatura sobre a formação profissional dos educadores de infância e sobre a avaliação das aprendizagens dos adultos. A metodologia utilizada, de natureza qualitativa, inclui análise documental (objetivos do curso, perfil profissional de saída, guião para a elaboração dos Relatórios de Estágio), e a subsequente análise de conteúdo. Os resultados obtidos apontam para asseguintes conclusões: se por um lado, todos (12) os mestrandos do estudo seguiram, escrupulosamente, o guião fornecido pela equipa de docentes da Prática Profissional Supervisionada para a elaboração dos Relatórios de Estágio, por outro lado e no que se relaciona com a caracterização reflexiva do contexto socioeducativo, a análise reflexiva da intervenção e as considerações finais realizadas, constata-se que existem diferenças significativas na estrutura organizativa do discurso escrito, na escolha do quadro teórico de referência bem como nas reflexões pessoais realizadas. Enquanto que os mestrandos (5) do ano letivo 2010-2011 demonstram ter optado por construir um quadro teórico de referência ancorado, preferencialmente, por referências bibliográficas relacionadas com a Educação de Infância e facultadas pela equipa de docentes do mestrado em estudo, os mestrandos do ano letivo 2011-2012 (3) optaram por recorrer a um quadro teórico de referência mais alargado e abrangente, no qual se pode verificar, também, a existência de uma consulta e análise documental frequente sobre a legislação em vigor para o âmbito da Educação de Infância. Por sua vez, os mestrandos que terminaram a sua formação no ano letivo 2012-2013 (4) demonstraram, na elaboração dos seus relatórios de estágio, uma preocupação e intenção claras em dar resposta a todas as questões colocadas, fazendo emergir algumas questões de fundo: 1) por que razão os relatórios de estágio analisados apresentam diferenças significativas nas aprendizagens realizadas pelos mestrandos em estudo? 2) Quais as possíveis razões para estas diferenças? 3) Que aprendizagens realizaram estes mestrandos e quais foram as mais significativas? Estes são alguns dos possíveis desafios colocados à avaliação das aprendizagens.

Private cloud computing platforms. Analysis and implementation in a Higher Education Institution

The constant evolution of the Internet and its increasing use and subsequent entailing to private and public activities, resulting in a strong impact on their survival, originates an emerging technology. Through cloud computing, it is possible to abstract users from the lower layers to the business, focusing only on what is most important to manage and with the advantage of being able to grow (or degrades) resources as needed. The paradigm of cloud arises from the necessity of optimization of IT resources evolving in an emergent and rapidly expanding and technology. In this regard, after a study of the most common cloud platforms and the tactic of the current implementation of the technologies applied at the Institute of Biomedical Sciences of Abel Salazar and Faculty of Pharmacy of Oporto University a proposed evolution is suggested in order adorn certain requirements in the context of cloud computing.

Formação alternativa no ISCAP

O Ensino Superior Politécnico deve aproveitar o Processo de Bolonha para assumir um papel de relevo na resposta às necessidades do mercado de trabalho, seja através da adequação dos planos curriculares das suas licenciaturas e mestrados às reais necessidades dos empregadores, seja através da realização de formações que permitam aos trabalhadores no activo ou no desemprego aumentar, actualizar, diversificar e aprofundar os seus conhecimentos, para melhorarem a sua empregabilidade e melhor competirem a nível nacional e internacional, de modo a constituirem uma mais valia para as organizações onde trabalham. O ISCAP tentou já essa via com sucesso, com a oferta de dois cursos, um na área da contabilidade e fiscalidade e outro na área da tradução.