877 resultados para Correa, Paula da Cunha


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Tesis de la Universidad Central (Madrid), Facultad de Derecho, Sección de Derecho Civil y Canónico, leída el 15-10-1862.

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Mode of access: Internet.

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Mode of access: Internet.

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As várias teorias acerca da estrutura de capital despertam interesse motivando diversos estudos sobre o assunto sem, no entanto, ter um consenso. Outro tema aparentemente pouco explorado refere-se ao ciclo de vida das empresas e como ele pode influenciar a estrutura de capital. Este estudo teve como objetivo verificar quais determinantes possuem maior relevância no endividamento das empresas e se estes determinantes alteram-se dependendo do ciclo de vida da empresa apoiada pelas teorias Trade Off, Pecking Order e Teoria da Agência. Para alcançar o objetivo deste trabalho foi utilizado análise em painel de efeito fixo sendo a amostra composta por empresas brasileiras de capital aberto, com dados secundários disponíveis na Economática® no período de 2005 a 2013, utilizando-se os setores da BM&FBOVESPA. Como resultado principal destaca-se o mesmo comportamento entre a amostra geral, alto e baixo crescimento pelo endividamento contábil para o determinante Lucratividade apresentando uma relação negativa, e para os determinantes Oportunidade de Crescimento e Tamanho, estes com uma relação positiva. Para os grupos de alto e baixo crescimento alguns determinantes apresentaram resultados diferentes, como a singularidade que resultou significância nestes dois grupos, sendo positiva no baixo crescimento e negativa no alto crescimento, para o valor colateral dos ativos e benefício fiscal não dívida apresentaram significância apenas no grupo de baixo crescimento. Para o endividamento a valor de mercado foi observado significância para o Benefício fiscal não dívida e Singularidade. Este resultado reforça o argumento de que o ciclo de vida influência a estrutura de capital

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This research studies the application of syntagmatic analysis of written texts in the language of Brazilian Portuguese as a methodology for the automatic creation of extractive summaries. The automation of abstracts, while linked to the area of natural language processing (PLN) is studying ways the computer can autonomously construct summaries of texts. For this we use as presupposed the idea that switch to the computer the way a language is structured, in our case the Brazilian Portuguese, it will help in the discovery of the most relevant sentences, and consequently build extractive summaries with higher informativeness. In this study, we propose the definition of a summarization method that automatically perform the syntagmatic analysis of texts and through them, to build an automatic summary. The phrases that make up the syntactic structures are then used to analyze the sentences of the text, so the count of these elements determines whether or not a sentence will compose the summary to be generated

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Educational Data Mining is an application domain in artificial intelligence area that has been extensively explored nowadays. Technological advances and in particular, the increasing use of virtual learning environments have allowed the generation of considerable amounts of data to be investigated. Among the activities to be treated in this context exists the prediction of school performance of the students, which can be accomplished through the use of machine learning techniques. Such techniques may be used for student’s classification in predefined labels. One of the strategies to apply these techniques consists in their combination to design multi-classifier systems, which efficiency can be proven by results achieved in other studies conducted in several areas, such as medicine, commerce and biometrics. The data used in the experiments were obtained from the interactions between students in one of the most used virtual learning environments called Moodle. In this context, this paper presents the results of several experiments that include the use of specific multi-classifier systems systems, called ensembles, aiming to reach better results in school performance prediction that is, searching for highest accuracy percentage in the student’s classification. Therefore, this paper presents a significant exploration of educational data and it shows analyzes of relevant results about these experiments.

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This dissertation aims to analyze and understand the process and practices of political marketing strategies applied to social media facebook and twitter Cássio Cunha Lima - PSDB candidate for governor of Paraíba, in the 2014 elections The work is divided into three parts . The first two chapters, both of theoretical nature, underlie the discussion about the use of the Internet as a campaign space and political marketing campaign as well as the different communication strategies and electoral marketing already presented in the literature. Following, is dedicated to a topic for the presentation of the methodology and subsequently makes the discussion of empirical data analysis. Finally, we present the conclusions. The analysis takes as its starting point the models Figueiredo et al. (1998) and Albuquerque (1999) to observe the traditional strategies and suggests the inclusion of typically recorded on the Internet strategies. The methodology used for the analysis was the qualitative and quantitative content from variables that we list different campaign strategies. In order to achieve the purpose of this research, we conducted a case study as an analytical object online campaign Cássio Cunha Lima. The case study took place from the construction of a candidate's biographical and political profile, presented and discussed in the text. This research also made use of virtual ethnography. Therefore, were monitored social media facebook and twitter that political, with the help of image capture program - Greenshot by creating pre-defined categories of analysis, for example, calendar, prestige and support, negative campaign , engagement, among others. The period chosen for monitoring the candidate's official profiles was from 24 August to 28 October 2014, because it holds the pre, during and post-election where there was greater candidate drive level and his team marketing in social media selected for analysis. The results indicate that mobilization strategy (online and offline), merged with the promotion schedule, it is predominant in the social media Cassio. They also indicate that they do not show the failure of the campaign of the candidate in 2014.

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In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.

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The rise of China has been providing various effects on developed and developing countries, particularly its Asian neighbors which compete in third markets, such as the U.S., Europe and Japan this sense, the present study aimed to analyze the pattern of Chinese trade with two different groups of countries: the Asian neighbors (Asian Tigers and Dragons) and developed countries (United States, Europe and Japan) during the 2000s. To this end, this paper adopts the methodology of second breakdown of trade technological intensity proposed by Lall (2000). Furthermore, to analyze the intensity of trade between these economies as well as potential threats over their Chinese business partners close, we calculated the following indicators of trade: Trade Intensity Index (TII), Trade Orientation Index (TOI) , Intra-Industry Trade Index (ICII), Index Of Revealed Comparative Advantage (RCA), and, finally, the Contribution To The Balance Index (ICS). The main result achieved is the existence of China\'s trade patterns differ for each group of countries, according to the type of expertise of each partner.

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O objetivo deste trabalho é analisar a relaçao entre a ONG Movimento Cultural Social e a Prefeitura do Município do Rio de Janeiro. Para tanto, analisaremos os contratos entre a ONG e o governo municipal. Concluímos que tal relaçao se adequa ao projeto neoliberal de sociedade

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O objetivo deste trabalho é analisar a relaçao entre a ONG Movimento Cultural Social e a Prefeitura do Município do Rio de Janeiro. Para tanto, analisaremos os contratos entre a ONG e o governo municipal. Concluímos que tal relaçao se adequa ao projeto neoliberal de sociedade

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