Failure of fixed orthodontic retainers: A systematic review

OBJECTIVE To evaluate the risk of failure of fixed orthodontic retention protocols. DATA Screening for inclusion eligibility, quality assessment of studies and data extraction was performed independently by two authors. SOURCES The electronic databases MEDLINE, EMBASE and CENTRAL were searched with no restrictions on publication date or language using detailed strategies. The main outcome assessed was bond failure. STUDY SELECTION Twenty-seven studies satisfied the inclusion criteria. Randomised controlled trials and prospective studies were evaluated according to the Cochrane risk of bias tool. Retrospective studies were graded employing the predetermined criteria of Bondemark. RESULTS Nine randomised controlled trials, four of which were of low quality, were identified. Six studies had a prospective design and all were of low quality. Twelve studies were retrospective. The quality of trial reporting was poor in general. Four studies assessing glass-fibre retainers, three RCTs and one prospective, reported bond failures from 11 to 71%, whereas twenty studies evaluating multistranded retainers – nine RCTs, two prospective and nine retrospective – reported failures ranging from 12 to 50%. One comparison was performed, multistranded wires vs. polyehtylene woven ribbon (RR: 1.74; 95% CI: 0.45, 6.73; p=0.42). CONCLUSION The quality of the available evidence is low. No conclusive evidence was found in order to guide orthodontists in the selection of the best protocol. CLINICAL SIGNIFICANCE Although fixed orthodontic retainers have been used for years in clinical practice, the selection of the best treatment protocol still remains a subjective issue. The available studies, and their synthesis, cannot provide reliable evidence in this field.

Is human herpesvirus 8 infection more common in men than in women? Systematic review and meta-analysis.

All forms of Kaposi sarcoma (KS) are more common in men than in women. It is unknown if this is due to a higher prevalence of human herpesvirus 8 (HHV-8), the underlying cause of KS, in men compared to women. We did a systematic review and meta-analysis to examine the association between HHV-8 seropositivity and gender in the general population. Studies in selected populations like for example, blood donors, hospital patients, and men who have sex with men were excluded. We searched Medline and Embase from January 1994 to February 2015. We included observational studies that recruited participants from the general population and reported HHV-8 seroprevalence for men and women or boys and girls. We used random-effects meta-analysis to pool odds ratios (OR) of the association between HHV-8 and gender. We used meta-regression to identify effect modifiers, including age, geographical region and type of HHV-8 antibody test. We included 22 studies, with 36,175 participants. Men from sub-Saharan Africa (SSA) (OR 1.21, 95% confidence interval [CI] 1.09-1.34), but not men from elsewhere (OR 0.94, 95% CI 0.83-1.06), were more likely to be HHV-8 seropositive than women (p value for interaction=0.010). There was no difference in HHV-8 seroprevalence between boys and girls from SSA (OR 0.90, 95% CI 0.72-1.13). The type of HHV-8 assay did not affect the overall results. A higher HHV-8 seroprevalence in men than women in SSA may partially explain why men have higher KS risk in this region. This article is protected by copyright. All rights reserved.

Production Streamlining through Design, Implementation, and Analysis of Lean Manufacturing Methods

Through the correct implementation of lean manufacturing methods, a company can greatly improve their business. Over a period of three months at TTM Technologies, I utilized my knowledge to fix existing problems ans streamline production. In addition, other trouble areas in their production process were discovered and proper lean methods were used to address them. TTM Technologies saw many changed in the right direction over this time period.

A Student Manual for Venture Consulting

This manual is written to provide students taking the venture consulting class a better understanding of how to consult a small or medium sized business. It covers topics such as how to find a client, how to determine the business problem, how to collect data from customers as well as managers and employees, and how to come up with solution recommendations. By reading the manual, students will gain a better understanding of the consulting industry and will have a guide to help them through the project.

France, Italy, and Spain: Culturally Similar Nations, Yet Drastically Different In Their Roles as European Union Nations

Since France, Italy and Spain are neighboring Western European countries, whose languages and cultures have descended from Latin, it is inevitable that these countries share similarities on many levels. France, Italy and Spain share similar lifestyles, religious values and cultural heritages. Throughout history France, Italy and Spain have experienced many of the same historical events because of their geographical proximity. Now that all three countries are members of the European Union they have become further united by occupying a common area without border controls, and sharing a common market, laws, and currency. While France, Italy and Spain share many commonalities, their opinions and relationships within the European Union are diverse. Although each nation struggles to balance its national identity with its European identity and to maintain its sovereignty while at the same time giving some of it up to the EU, each nation has its own ideas about how much its identity should change and how much sovereignty it should give up to the EU government. Each nation also has unique opinions about what it means to part of the European Union and what the requirements for becoming a member nation should be. Each nation has different goals it hopes to accomplish for its own country and for the European Union. The differing ideas amongst France, Italy and Spain are a result of the variance that exists amongst their political and economic relationships and institutions, which have been molded by the historical experiences of each nation. The focus of this paper will be examining why France, Spain and Italy share many cultural similarities, yet differ so greatly in their roles as members of the European Union. After a brief background on the European Union, I will discuss the cultural similarities France, Italy and Spain share. I will then mention several economic and political differences between the three countries and use supporting evidence to explain why and in what context these differences have arisen

Financial performance drivers and strategic control: The case of cancer treatment centers

Strategic control is defined as the use of qualitative and quantitative tools for the evaluation of strategic organizational performance. Most research in strategic planning has focused on strategy formulation and implementation, but little work has been done on strategic performance evaluation particularly in the area of cancer research. The objective of this study was to identify strategic control approaches and financial performance metrics used by major cancer centers in the country as an initial step in expanding the theory and practice behind strategic organizational performance. Focusing on hospitals which share similar mandate and resource constraints was expected to improve measurement precision. The results indicate that most cancer centers use a wide selection of evaluation tools, but sophisticated analytical approaches were less common. In addition, there was evidence that high-performing centers tend to invest a larger degree of resources in the area of strategic performance analysis than centers showing lower financial results. The conclusions point to the need for incorporating higher degree of analytical power in order to improve the tracking of strategic performance. This study is one of the first to concentrate in the area of strategic control.^

Get ur 60: A social marketing campaign to promote and facilitate physical activity among Central Texas middle school students

If allowed to continue unabated, the obesity epidemic may lead to the first decline in life expectancy in the developed world (Olshansky et al., 2005). Similar to the relationship between smoking habits in youth and adulthood, obesogenic dietary and physical activity habits in childhood may persist into adulthood (Kelder et al., 2002). Teaching children how to establish healthy eating habits and activity levels, as well as providing them the necessary resources to internalize and maintain these behaviors, may be the key to curbing this epidemic.^ A school-based obesity prevention approach is advantageous for many reasons including exposure to large captive audiences, reduced costs of sustainability and long-term maintenance, and generalizability of models and results across multiple populations. The effectiveness of school-based programs has been researched over the past 20 years, with promising results.^ Social marketing is a program-planning process that “facilitates the acceptance, rejection, modification, abandonment, or maintenance of particular behaviors” (Grier & Bryant, 2005). Social marketing has been shown to be effective in a variety of public health applications including improving diet, increasing physical activity, and preventing substance abuse. It is hypothesized that social marketing could further enhance the effectiveness of the Coordinated Approach To Child Health (CATCH) Central Texas Middle School Project, a school-based obesity prevention program.^ The development, implementation, and initial evaluation of the get ur 60 campaign, to promote the Center for Disease Control and Prevention (CDC) recommended sixty minutes of daily activity, is described in this paper. Various components of the get ur 60 campaign were assessed to evaluate the effectiveness of the campaign during the first semester of implementation. At the end of the spring semester focus groups were held to collect student reactions to the first semester of the get ur 60 campaign.^ The initial results from the first semester of get ur 60 have demonstrated that the campaign as designed was feasible to implement, accepted at all intervention schools, and resulted in a measure of success. ^

Future pandemic influenza control (FPIC) related strategic management plan based on the 2009 H1N1 pandemic influenza review of health policy decisions, their practice and implications

This cross-sectional study is based on the qualitative and quantitative research design to review health policy decisions, their practice and implications during 2009 H1N1 influenza pandemic in the United States and globally. The “Future Pandemic Influenza Control (FPIC) related Strategic Management Plan” was developed based on the incorporation of the “National Strategy for Pandemic Influenza (2005)” for the United States from the U.S. Homeland Security Council and “The Canadian Pandemic Influenza Plan for the Health Sector (2006)” from the Canadian Pandemic Influenza Committee for use by the public health agencies in the United States as well as globally. The “global influenza experts’ survey” was primarily designed and administered via email through the “Survey Monkey” system to the 2009 H1N1 influenza pandemic experts as the study respondents. The effectiveness of this plan was confirmed and the approach of the study questionnaire was validated to be convenient and the excellent quality of the questions provided an efficient opportunity to the study respondents to evaluate the effectiveness of predefined strategies/interventions for future pandemic influenza control.^ The quantitative analysis of the responses to the Likert-scale based questions in the survey about predefined strategies/interventions, addressing five strategic issues to control future pandemic influenza. The effectiveness of strategies defined as pertinent interventions in this plan was evaluated by targeting five strategic issues regarding pandemic influenza control. For the first strategic issue pertaining influenza prevention and pre pandemic planning; the confirmed effectiveness (agreement) for strategy (1a) 87.5%, strategy (1b) 91.7% and strategy (1c) 83.3%. The assessment of the priority level for strategies to address the strategic issue no. (1); (1b (High Priority) > 1a (Medium Priority) > 1c (Low Priority) based on the available resources of the developing and developed countries. For the second Strategic Issue encompassing the preparedness and communication regarding pandemic influenza control; the confirmed effectiveness (agreement) for the strategy (2a) 95.6%, strategy (2b) 82.6%, strategy (2c) 91.3% and Strategy (2d) 87.0%. The assessment of the priority level for these strategies to address the strategic issue no. (2); (2a (highest priority) > 2c (high priority) >2d (medium priority) > 2b (low priority). For the third strategic issue encompassing the surveillance and detection of pandemic influenza; the confirmed effectiveness (agreement) for the strategy (3a) 90.9% and strategy (3b) 77.3%. The assessment of the priority level for theses strategies to address the strategic Issue No. (3) (3a (high priority) > 3b (medium/low priority). For the fourth strategic issue pertaining the response and containment of pandemic influenza; the confirmed effectiveness (agreement) for the strategy (4a) 63.6%, strategy (4b) 81.8%, strategy (4c) 86.3%, and strategy (4d) 86.4%. The assessment of the priority level for these strategies to address the strategic issue no. (4); (4d (highest priority) > 4c (high priority) > 4b (medium priority) > 4a (low priority). The fifth strategic issue about recovery from influenza and post pandemic planning; the confirmed effectiveness (agreement) for the strategy (5a) 68.2%, strategy (5b) 36.3% and strategy (5c) 40.9%. The assessment of the priority level for strategies to address the strategic issue no. (5); (5a (high priority) > 5c (medium priority) > 5b (low priority).^ The qualitative analysis of responses to the open-ended questions in the study questionnaire was performed by means of thematic content analysis. The following recurrent or common “themes” were determined for the future implementation of various predefined strategies to address five strategic issues from the “FPIC related Strategic Management Plan” to control future influenza pandemics. (1) Pre Pandemic Influenza Prevention, (2) Seasonal Influenza Control, (3) Cost Effectiveness of Non Pharmaceutical Interventions (NPI), (4) Raising Global Public Awareness, (5) Global Influenza Vaccination Campaigns, (6)Priority for High Risk Population, (7) Prompt Accessibility and Distribution of Influenza Vaccines and Antiviral Drugs, (8) The Vital Role of Private Sector, (9) School Based Influenza Containment, (10) Efficient Global Risk Communication, (11) Global Research Collaboration, (12) The Critical Role of Global Public Health Organizations, (13) Global Syndromic Surveillance and Surge Capacity and (14) Post Pandemic Recovery and Lessons Learned. The future implementation of these strategies with confirmed effectiveness to primarily “reduce the overall response time’ in the process of ‘early detection’, ‘strategies (interventions) formulation’ and their ‘implementation’ to eventually ensure the following health outcomes: (a) reduced influenza transmission, (b) prompt and effective influenza treatment and control, (c) reduced influenza related morbidity and mortality.^

Standardization of data collection for the Lifetime Surveillance of Astronaut Health (LSAH)

Problems due to the lack of data standardization and data management have lead to work inefficiencies for the staff working with the vision data for the Lifetime Surveillance of Astronaut Health. Data has been collected over 50 years in a variety of manners and then entered into a software. The lack of communication between the electronic health record (EHR) form designer, epidemiologists, and optometrists has led to some level to confusion on the capability of the EHR system and how its forms can be designed to fit all the needs of the relevant parties. EHR form customizations or form redesigns were found to be critical for using NASA's EHR system in the most beneficial way for its patients, optometrists, and epidemiologists. In order to implement a protocol, data being collected was examined to find the differences in data collection methods. Changes were implemented through the establishment of a process improvement team (PIT). Based on the findings of the PIT, suggestions have been made to improve the current EHR system. If the suggestions are implemented correctly, this will not only improve efficiency of the staff at NASA and its contractors, but set guidelines for changes in other forms such as the vision exam forms. Because NASA is at the forefront of such research and health surveillance the impact of this management change could have a drastic improvement on the collection of and adaptability of the EHR. Accurate data collection from this 50+ year study is ongoing and is going to help current and future generations understand the implications of space flight on human health. It is imperative that the vast amount of information is documented correctly.^

Location choice of multinational enterprises in China : comparison between Japan and Taiwan

This paper examines and compares the location choice of Japanese and Taiwanese MNEs in China. Furthermore, we investigate the relationship between location choice and firm characteristics, specifically firms' productivity. Due to Taiwan's linguistic and cultural advantages in China, it is expected that the location choice mechanics are different between Japanese and Taiwanese MNEs. As a result, our main findings are that, while the less productive Japanese firms prefer a location in an area with a larger agglomeration of Japanese affiliates or in an area closer to Japan, the more productive Taiwanese firms prefer a location in an area with a larger agglomeration of Taiwanese affiliates or in an area closer to Taiwan.

Outward FDI from developing countries : a case of Chinese firms in South Africa

Outward foreign direct investment (FDI) from developing countries is increasing. In the research on FDI, it has been considered that only competitive and productive firms can invest in foreign countries. However, since the differences in competitiveness and productivity between multinational enterprises (MNEs) from developed and developing countries have not been explicitly investigated, we cannot say whether MNEs from developing countries can or cannot survive in competition with MNEs from developed countries as well as against competitive and productive indigenous firms in host countries. To examine the activities of MNEs from developing countries, this study investigates Chinese firms in South Africa. It reveals that in order to compensate for the weak brand recognition of Chinese products and to expand sales, Chinese firms have mainly been making products that are sold under the brand names of indigenous South African firms. Chinese firms have expanded their business in South Africa relying on the business resources of indigenous firms in the host country. This indicates that business with indigenous firms is significant for MNEs from developing countries in boosting competitiveness.

Desarrollo de capacidades para el liderazgo en proyectos de desarrollo rural. Aplicación a comunidades Aymaras

Los proyectos de desarrollo en el medio rural han cambiado en las últimas décadas, desde un enfoque tecnocrático y descendente, que resultó insuficiente, a otro que otorga un papel principal a las personas locales. En este contexto, los nuevos modelos de planificación y gestión de los proyectos de desarrollo a menudo incluyen entre sus objetivos el desarrollo de las capacidades locales y el liderazgo, dedicándose a ellos anualmente billones de dólares. Ambos conceptos son considerados elementos indispensables para aumentar la sostenibilidad de las acciones desde un enfoque endógeno, lo que genera un gran interés tanto desde el ámbito científico como en los debates y objetivos de los organismos internacionales. Sin embargo no existe un consenso sobre el marco conceptual del desarrollo de capacidades ni sobre las metodologías adecuadas para evaluarlo. Por otra parte, en el caso del desarrollo de liderazgo, la mayoría de los estudios e investigaciones se han centrado en entornos empresariales, siendo escasos los trabajos centrados en el ámbito rural. En dicho contexto, la complejidad se incrementa debido a que a menudo la autoridad y poder de los líderes no están dados por puestos formales, sino por relaciones sociales y vínculos de confianza. Esta investigación presenta una primera fase conceptual, que aborda el marco teórico, analizando y clarificando los conceptos de desarrollo de capacidades, competencias y liderazgo en el contexto de los proyectos de desarrollo rural. Así mismo, en esta fase se clasifican los principales instrumentos para evaluar el desarrollo de capacidades, para así definir las variables que conforman el constructo de capacidades. Además se determina la multidimensionalidad del concepto de capacidades y por ello la conveniencia de abordarlo a nivel individual y colectivo. También se analizan los distintos estilos de liderazgo para llegar a una definición propia de desarrollo de capacidades y de liderazgo adaptadas al medio rural. El marco teórico anterior permite sentar, en una segunda fase de la investigación, las bases científicas del modelo que se propone: el modelo DCL de Desarrollo de Capacidades para el Liderazgo en los proyectos de desarrollo rural. Este modelo incorpora elementos del marco conceptual Working With People (Cazorla et al., 2013), fruto de 25 años de experiencia en el ámbito de la planificación de proyectos de desarrollo rural desde el grupo de investigación GESPLAN de la Universidad Politécnica de Madrid. El modelo DCL integra metodologías cuantitativas y cualitativas y una doble escala de análisis para promover y evaluar el desarrollo de capacidades en la población local desde tres componentes: técnico-empresarial, relacional y contextual. Además el modelo DCL incorpora un proceso metodológico para poder integrar el seguimiento y la evaluación de las capacidades a lo largo del ciclo del proyecto. Finalmente, en una fase de aplicación, se acomete la validación del modelo DCL a través del caso de estudio de un proyecto de desarrollo con una organización de mujeres artesanas de comunidades aymaras de Puno (Perú). Este proyecto, que incorpora el marco conceptual WWP, integra 5 años de experiencia con comunidades aymaras desde el grupo de investigación GESPLAN. La aplicación muestra cómo el modelo DCL permite evaluar el desarrollo de capacidades para el liderazgo. Así mismo, la incorporación de los aprendizajes tras las evaluaciones de desarrollo de capacidades permite reorientar las acciones del proyecto para mejorar su planificación y gestión y producir un verdadero empoderamiento y liderazgo de la organización local. Lo anterior se traduce en un aumento de la sostenibilidad del proyecto y de la resiliencia social de la organización. ABSTRACT Development projects in rural areas have changed in recent decades, from a technocratic and top-down approach, which proved insufficient, to another that gives a major role to local people. In this context, the new models of planning and management of development projects often include among their objectives the development of local capacities and leadership and engage billions of dollars annually. Both concepts are considered essential for enhancing the sustainability of the actions from an endogenous approach, generating great interest both from the scientific field and in the debates and objectives of international organizations. However there is no consensus on the conceptual framework of capacity development and on appropriate methodologies to evaluate it. Moreover, in the case of leadership development, most of the studies and research have focused on business environments, with few studies focusing on rural areas. In this context, the complexity is increased because often the authority and power of the leaders are not given for formal positions, but by social relationships and bonds of trust. This research presents an initial conceptual phase, which addresses the theoretical framework, analyzing and clarifying the concepts of capacity development, competencies and leadership in the context of rural development projects. Also, at this stage the main instruments to assess capacity development are classified so as to define the variables that shape the capacity construct. Besides the multidimensionality of the concept of capacity is determined and therefore the convenience of addressing it at an individual and colective level. Different leadership styles are also analyzed to propose a definition of capacity development and leadership adapted to the rural environment. The above theoretical framework allows to set, in a second research phase, the scientific basis of the proposed model: the model DCL of Capacity Development for Leadership in rural development projects. This model incorporates elements of the conceptual framework Working With People (Cazorla et al., 2013), the result of 25 years of experience in the field of project planning for rural development from the research group GESPLAN of the Technical University of Madrid. The DCL model integrates quantitative and qualitative methodologies and a double scale of analysis to promote and evaluate capacity development in the local population from three components: technical-entrepreneurial, relational and contextual. Besides the DCL model incorporates a methodological process to integrate monitoring and evaluation of capacities throughout the project cycle. Finally, in an application phase, DCL model validation is undertaken through the case study of a development project with an organization of women artisans of Aymara communities in Puno (Peru). This project, that incorporates the WWP conceptual framework, integrates 5 years of experience with Aymara communities from GESPLAN research group. The application shows how the DCL model allows to assess the development of capacities for leadership. Also, the incorporation of lessons learned after monitoring and evaluation of capacity development allows to redirect actions to improve project planning and management and produce a true empowerment and leadership of the local organization. This translates into increased project sustainability and social resilience of the organization.

Modelo multidimensional de los factores que afectan la interacción entre marketing y ventas en el lanzamiento de nuevos productos en Latino América

Esta tesis se centra en la identificación y análisis de los factores que pueden favorecer o actuar como barreras del éxito de la implementación de la innovación y las relaciones entre sí, desde el enfoque de la interface marketing-ventas. El trabajo empírico se enmarca en el vacío de investigación existente en el campo del proceso de lanzamiento de nuevos productos en los mercados donde operan subsidiarias de empresas multinacionales de consumo masivo (FMCG). Las empresas FMCG son altamente dependientes de la innovación como proceso clave determinante del crecimiento competitivo de mediano y largo plazo. En un contexto de acortamiento del ciclo de vida de los productos, como resultado del desarrollo tecnológico y científico que impactan en el comportamiento de los consumidores, las empresas invierten un mayor nivel de recursos en el desarrollo de nuevos productos, reingeniería y programas de innovación (Mundra, Gulati y Gupta, 2013). Sin embargo, a pesar del aumento en la inversión, las tasas de éxito de la innovación reportadas son inferiores al 25% (Evanschitzky, Eisend, Calantone y Jiang, 2012). Aumentar las tasas de éxito de los proyectos de innovación es reconocida en la literatura como un elemento clave para la supervivencia y competitividad de las empresas, para ser superiores a su competencia y desarrollar nuevos modelos de negocios. A pesar de la existencia de estudios que intentan comprender el proceso de lanzamiento de nuevos productos, no se ha identificado un claro prototipo de gestión de la innovación (Gupta et al, 2007). Profundizando en los factores de éxito, los autores Keupp, Palmié y Gassman (2012) reconocen que la innovación exitosa no depende solamente de la estrategia de selección de los proyectos de innovación, sino también la forma en que los mismos son implementados (Klein and Sorra, 1996; Repenning, 2002; Keupp, Palmié y Gassmann, 2012). Al analizar la implementación de los proyectos de lanzamiento de nuevos productos al mercado, en empresas FMCG, dicho proceso es responsabilidad principalmente de las funciones de marketing y ventas a través de la comunicación con los consumidores y los clientes respectivamente (Ernst, Hoyer y Rubsaamen, 2010). Es decir que el éxito en la implementación de la innovación requiere la gestión efectiva de la relación inter-funcional entre marketing y ventas (Ernst, Hoyer y Rubsaamen, 2010; Hughes, Le Bon y Malshe, 2012). A pesar de la importancia de la integración entre marketing y ventas en la conceptualización e implementación de la innovación, este tema no ha sido estudiado en profundidad (Hughes, Le Bon y Malshe, 2012; Keupp, Palmié y Gassmann, 2012). En las empresas multinacionales, está demostrado que el desempeño de las subsidiarias determinan el éxito competitivo de la empresa a nivel global. El desafío de dichas subsidiarias es conjugar el desarrollo global de innovación y comunicación con las características locales de comportamiento del consumidor y el mercado. Por lo tanto, esta investigación empírica responde a la pregunta académica y de gestión acerca de cómo mejorar las tasas de éxito de lanzamiento de nuevos productos al mercado en subsidiarias de empresas de consumo masivo, desde la perspectiva de la relación entre marketing y ventas. En particular analiza cómo afectan la formalización de los procesos y los mecanismos de comunicación a la confianza interpersonal y a la efectividad de la interface marketing-ventas y dichos factores a su vez sobre la planificación integrada de la implementación de la innovación. La determinación de los factores o ítems que conforman cada uno de los constructos del proceso de ejecución de la innovación, se llevó a cabo a partir de una revisión exhaustiva del estado del arte de la literatura sobre las interfaces funcionales y el proceso de innovación. Posteriormente, los ítems seleccionados (más de 50 en total) fueron validados por referentes de marketing y ventas de Argentina y Uruguay a través de entrevistas en profundidad. A partir de los factores identificados se construyeron dos modelos teóricos: • (1) relativo a la influencia de las dimensiones de confianza interpersonal sobre la efectividad de las uniones inter-funcionales y como los mecanismos organizacionales, tales como la frecuencia y la calidad de la comunicación entre las áreas, afectan la confianza y la relación entre ellas; • (2) relativo a la dimensión planificación integrada de la implementación de la innovación, ya que durante el lanzamiento de nuevos productos al mercado, marketing y ventas utilizan procesos formales que facilitan la comunicación frecuente y efectiva, desarrollando confianza inter-personal que no solamente afecta la efectividad de su relación sino también el desarrollo de planes integrados entre ambas áreas. El estudio fue llevado a cabo en una empresa multinacional de consumo masivo que integra la lista Global 500 (Fortune, 2015), presente en todo el mundo con más de 25 marcas participantes en más de 15 categorías, implementando 150 proyectos de innovación en el último año. El grupo de subsidiarias en estudio fue reconocido a nivel mundial por su desempeño en crecimiento competitivo y su alta contribución al crecimiento total. El modelo analizado en esta tesis fue expandido al resto de América Latina, tratándose entonces de un caso ejemplar que representa una práctica de excelencia en la implementación de la innovación en subsidiarias de una empresa multinacional. La recolección de los datos fue llevado a cabo a través de un cuestionario estructurado y confidencial, enviado a la base de datos de todo el universo de directores y gerentes de marketing y ventas. El nivel de respuesta fue muy elevado (70%), logrando 152 casos válidos. El análisis de datos comprendió el análisis descriptivo de los mismos, estimación de fiabilidad y análisis factorial exploratorio a través del software SPSS v.20. El análisis factorial confirmatorio y el análisis de senderos para examinar las relaciones entre los factores se estudiaron mediante el software R (Package 2.15.1., R Core Team, 2012) (Fox, 2006). Finalmente se llevaron a cabo entrevistas en profundidad a gerentes de marketing y ventas de cada uno de los seis países con el fin de profundizar en los constructos y sus relaciones. Los resultados de los modelos demuestran que la frecuencia de comunicación impacta positivamente en la calidad de la misma, que a su vez afecta directamente la relación entre marketing y ventas. Adicionalmente, la calidad de la comunicación impacta sobre la confianza cognitiva, que a su vez se relaciona no solamente con la confianza afectiva sino también con la relación entre ambas áreas. Esto significa que para mejorar la implementación de la innovación, los gerentes deberían orientarse a reforzar la relación entre marketing y ventas facilitando la construcción de confianza interpersonal primero cognitiva y luego afectiva, incrementando la frecuencia de la comunicación que alimenta la calidad de la comunicación entre ambas áreas. A través del segundo modelo se demuestra que durante el lanzamiento de nuevos productos al mercado, marketing y ventas necesitan emplear procesos formales que faciliten la comunicación frecuente y efectiva. De esta forma se contrarresta el efecto negativo de la formalización sobre la planificación integrada entre ambas áreas. Adicionalmente, los gerentes de ambos departamentos deberían promover la construcción de confianza interpersonal, no solamente para mejorar la efectividad de la relación, sino también para desarrollar planes integrados de implementación de nuevos productos. Finalmente, se valida que la frecuencia de la comunicación, la confianza afectiva y la relación marketing-ventas, se relacionan positivamente con la planificación integrada en la implementación de la innovación. El estudio contribuye a la comprensión de los factores que las empresas pueden emplear para mejorar la relación inter-funcional entre marketing y ventas y la implementación de la innovación en empresas de consumo masivo. El aporte de esta investigación puede ser valorado de dos maneras, los aportes a la gestión y a la academia. Desde el punto de vista empresarial, provee a los líderes al frente de empresas de consumo masivo, del conocimiento sobre los factores que afectan la implementación de la innovación y en definitiva el éxito del negocio a mediano y largo plazo. Desde el punto de vista académico aporta al conocimiento del proceso de implementación de la innovación y en la efectividad de la interface marketing y ventas en un caso de buenas prácticas en el mercado de consumo masivo. A su vez incorpora por primera vez un estudio empírico en geografías emergentes capaces de recuperar el camino de crecimiento posterior a una profunda crisis económica a través de la exitosa implementación de la innovación en sus mercados. ABSTRACT This thesis is focused on the identification, analysis and relationship study of factors which may benefit or hinder the successful deployment of innovation, from a marketing-sales interface perspective. Considering the non-existent investigation dedicated to the study of new products launches into markets in which Fast Moving Consumer Goods (FMCG) companies’ subsidiaries operate, it is that this investigation has been carried out. FMCG companies rely on innovation as their key process for a competitive growth on a medium and long term basis. Nowadays, the life-cycle of products is getting shorter as a result of new technological and scientific development, having impact on consumer behavior, and therefore companies are forced to dedicating more resources to the development of new products, reengineering and innovation programs (Mundra, Gulati and Gupta, 2013). However, in spite of the investment increase, the innovation success rates have been reported to be lower than 25% (Evanschitzky, Eisend, Calantone y Jiang, 2012). Increasing success rates on innovation processes has been considered as a key element on the survival and competitiveness of companies, outperforming competitors and developing new business models. Despite new studies which try to comprehend the process of new products launch, a prototype of innovation management has not yet been identified (Gupta et al, 2007). Emphasizing on success factors, authors Keupp, Palmié and Gassman (2012) recognize that successful innovation does not solely depend on innovation processes’ selection strategy, but it is also based on the way in which these are implemented (Klein and Sorra, 1996; Repenning, 2002; Keupp, Palmié y Gassmann, 2012). While analyzing the implementation of projects for new products releases on massive consumption companies, the two departments in charge of taking this forward are marketing and sales, by focusing on communication strategies with consumers and clients respectively (Ernst, Hoyer y Rubsaamen, 2010). This means that having success on innovation implementation requires an effective management of inter-functional relationship among marketing and sales (Ernst, Hoyer y Rubsaamen, 2010; Hughes, Le Bon y Malshe, 2012). In spite of the importance on the integration between marketing and sales on the conceptualization and implementation of innovation, this subject has not been studied in depth (Hughes, Le Bon y Malshe, 2012; Keupp, Palmié y Gassmann, 2012). In multinational companies, previous research has confirmed that the performance of their subsidiaries determine the competitive success of the company on a global scale. The challenge of said subsidiaries is to conjugate the global innovation development and communication with the local consumer and market behavior. Therefore, this empirical study aims to respond to the academic and management question of how to improve the success rates of new product launches into MNE subsidiary’ markets, from a marketing-sales relationship perspective. Particularly, this investigation analyses how the formalization of products and communication mechanisms affect interpersonal trust and marketing-sales interface effectiveness and also on how these factors affect the overall planning of the implementation of innovation. The determination of which factors build the hypothesis of the innovation execution process was taken forward through an extensive research on the extant literature on functional interfaces and innovation processes. More than 50 items were selected which were in turn validated by marketing and sales referents on Uruguay and Argentina through in depth interviews. Based on the identified factors, two theoretical models were proposed: (1) Relative to the influence that interpersonal trust dimensions have on inter functional linkages effectiveness and how organizational mechanisms such as frequency and quality of communication between departments affect trust and their relationship. (2) Relative to the integrated planning and innovation implementation dimensions. Marketing and sales department use formal process thus allowing inter-personal trust, which affects positively their relationship and also enables the development of integrated planning between them. The study was performed within a massive consumption company which is part of the “Global 500” (Fortune, 2015), with subsidiaries all over the world and more than 25 participant brands in 15 categories, having implemented over 150 innovation projects in the year under study. The analyzed subsidiary group has been awarded worldwide for their performance in competitive growth and their high contribution to the total growth. The model being analyzed in this thesis was implemented throughout Latin America, representing a remarkable case of innovation implementation excellence for subsidiaries of multinational companies. Data recollection was carried out through a structured and confidential questionnaire, sent to the universe of marketing-sales directors and managers’ database available with a high level of responsiveness of 70%, resulting in 152 valid cases. Data exploration involved a descriptive analysis, followed by a reliability estimation and an exploratory factorial analysis carried out through SPSS v.20. Confirmatory factorial analysis and path analysis (to examine relations between the different study factors) were studied using “R” software (Package 2.15.1., R Core Team, 2012) (Fox, 2006). Finally, in depth interviews were carried out to several marketing and sales managers in each of the six countries so as to further confirm the hypothesis and their relations. The models results prove that communication frequency has a positive impact on the quality of the same, which in turn has direct effects on the marketing-sales relations. Additionally, communication quality has an impact on the cognitive trust, which also relates not only to affective trust, but also to the relation between both areas. This means that in order to improve the implementation of innovation, managers should strive to enforce marketing-sales relations, facilitating the interpersonal trust construction (firstly cognitive, followed by affective trust), increasing the communication frequency, and therefore nurturing the communication quality among both areas. Through the second model, the results confirm the importance of creating effective relationships between sales and marketing to facilitate planning integrated new product implementations. While formalized new product development processes provide opportunities for sales and marketing to communicate, this does not directly influence the planning of integrated new product implementations. By using these formal opportunities to communicate to create information quality, it is possible to improve sales and marketing’s ability to integrate information during the planning process. Further, communication quality creates inter-personal trust in the other party’s competences (cognitive-based trust), leading to affect-based trust. Affect-based inter-personal trust, not only to improve the overall effectiveness of the sales and marketing relationship, but also helps in planning integrated new product implementations. This study contributes to the understanding of factors which enterprises can use to improve the inter-functional relations between marketing and sales, and the implementation of innovation in FMCG companies. The contribution of this investigation can be measured in two ways: enrichment of management and contribution to the academic area. From a business perspective, it provides massive consumption businesses leaders with knowledge on which factors affect innovation implementation, which results on mid and long-term success for the company. From an academic point of view, it provides knowledge on a prototype of successful innovation implementation management based on the marketing-sales interface effectiveness through a case study in the FMCG consumption market. Last but not least, it incorporates for the first time an empiric study on emerging geographies capable of recovery post a deep economic crisis through successful innovation implementation on their markets.

Orden y naturaleza en la escuela al aire libre : el colegio para la Institución Teresiana en Alicante de Rafael de la Hoz y Gerardo Olivares

"No son necesarios imponentes edificios para dar una buena educación a los niños, mucho menos en zonas de clima suave. En el pasado Filósofos y Santos acostumbraban a sentarse con sus discípulos a la sombra de un árbol, transmitiéndoles su sabiduría sin necesidad de edificaciones de hormigón armado. Pero eran grandes hombres y grandes espíritus que sabían aprovechar el universo entero como material didáctico junto a los simples recursos de su inteligencia y su fantasía". Esta tesis nace con la intención de profundizar en la investigación de los mecanismos arquitectónicos que hicieron posible en un determinado tipo de escuelas la relación entre arquitectura y naturaleza, ya se entienda ésta como paisaje natural o como paisaje artificial creado ex novo. Si desde los tiempos de Lao Tse no había sido superada su definición de Arquitectura: “Arquitectura no son cuatro paredes y un tejado, arquitectura es el ordenamiento de los espacios y el espíritu que se genera dentro”; en realidad dicha definición adolecía de una gran carencia, pues nada decía del “espacio que queda fuera”. Así lo puso de manifiesto D. Rafael de La Hoz Arderius en su discurso de ingreso a la Real Academia de San Fernando5. Hubo que esperar al inicio del siglo XX para que la Arquitectura occidental se centrara de lleno en desmaterializar el límite entre el espacio construido y el “sitio” en el que se inserta, convirtiendo éste en “lugar” habitado. El “dentro” y el “fuera” dejan de entenderse como dos realidades antagónicas para dejar paso a un espacio continuo articulado a través de fructíferas situaciones intermedias. Sin embargo, poco se ha estudiado sobre una tipología arquitectónica : la escuela al aire libre, que fue crucial en la génesis tanto de los espacios educativos, como en la conformación del espacio Moderno así entendido. Éste es por tanto el objeto de la presente Tesis, desde una doble vertiente: por un lado desde la investigación de la evolución de esta tipología en general, y más detenidamente de un caso concreto, el colegio de las Teresianas en Alicante de Rafael de La Hoz Arderius y Gerardo Olivares James. La evolución de la escuela al aire libre se aborda a través de una selección de casos de estudio que ilustran que la regeneración social que pretendía acometerse no podía limitarse sólo a los aspectos higiénicos que centraron su primera etapa, sino que era necesario también reforzar el espíritu comunitario del niño como futuro ciudadano. Por otro lado el Colegio de las Teresianas en Alicante (1964) de Rafael de La Hoz Arderius y Gerardo Olivares James se ha elegido como caso de estudio específico. Este proyecto, siendo uno de los más desconocidos de sus autores, supone la culminación de sus investigaciones en torno a la escuela al aire libre8. Rafael de La Hoz, en línea con los postulados humanistas del Realismo Biológico de Richard Neutra, advertía de la imposibilidad de abordar la ordenación del espacio si desconocemos el proceso perceptivo del ser humano, destinatario de la Arquitectura. Esta dificultad es aún mayor si cabe cuando el destinatario no es el ser humano adulto sino el niño, dada su distinta percepción del binomio “espacio-tiempo”. En este sentido el colegio de las Teresianas en Alicante es además un ejemplo cercano, el único de los incluidos en la presente Tesis del que verdaderamente se ha podido tener un conocimiento profundo tanto por el resultado de su análisis a partir de una investigación de carácter científico, como por la experiencia personal del mismo vivida desde niña, al ser antigua alumna del centro. Tanto en este ejemplo concreto como en el resto de casos analizados la metodología para lograr la educación integral del individuo, reproduciendo el mito de la caverna de Platón revisado a través del Emilio roussoniano, se fundamenta en el contacto directo con el exterior, promoviendo un nuevo modo de vida equilibrado y en armonía con la naturaleza, con uno mismo y con los demás. Desde un primer estadio en el que el espacio exterior sustituye literalmente al aula como lugar para la enseñanza, se evoluciona hacia una tipología más compleja en la que los mecanismos de proyecto habrán de fomentar la continuidad entre interior y exterior en los espacios de aprendizaje, así como reproducir en el interior del aula las ventajas del ambiente exterior evitando algunos de sus inconvenientes. Todo ello con diferentes matices según la edad del alumno y la climatología del lugar. A partir del análisis de los casos de estudio generales y del ejemplo concreto de las Teresianas, se pretende sintetizar cuales fueron los mecanismos de proyecto y los principales temas de reflexión que caracterizaron este tipo de escuelas. ABSTRACT "Imposing buildings are not necessary for children to receive a good education, even less in mild climate areas. In the past, Philosophers and Saints used to sit with their disciples in the shade of a tree, passing on their wisdom without the need of reinforced concrete buildings. But they were great men and great minds who could take advantage of the entire universe as a source of teaching material, together with their intelligence and fantasy." This thesis was undertaken with the purpose of carrying out an in depth analysis of the architectural strategies targeting certain types of schools which have a close relationship between architecture and nature. It is said that since the time of Lao Tzu his definition of architecture had not been surpassed: “architecture is not just four walls and a roof, architecture is the arrangement of the spaces and the spirit that is generated within”. But this definition suffered from a serious lack as the “space left outside” is not mentioned. This was exposed by Rafael de La Hoz Arderius in his speech of entry into the Royal Academy of San Fernando10. It was not until the early twentieth century that Western architecture would squarely focus on dematerializing the boundary between the built environment and the “site” in which it is inserted, turning it into an inhabited “place”. The “inside” and the “outside” are no longer understood as two op-posed realities, instead they make way for a continuous space articulated through fruitful in-between situations. However, little has been studied about an architectural typology: the open air school, which was a turning point in the genesis of both educational, as well as modern space. This is therefore the object of this thesis, having two perspectives. On the one hand the development of this type of school is broadly investigated; on the other hand a specific case is introduced: the school of the Teresian association of Alicante, by Rafael de La Hoz and Gerardo Olivares. The development of the open air school is approached through a selection of case studies. These illustrate that the expected social regeneration could not be limited exclusively by the hygienic aspects targeting its first stage, but it was also necessary to strengthen the community spirit of the child as a future citizen. As previously mentioned the Teresian school of Alicante (1964-1966), has been chosen as a specific case study. Despite being quite a bit less renowned than other projects by the same authors, it represents the culmination of their researches about the open air school. In line with the humanist postulates of Richard Neutra’s Biological Realism, Rafael de La Hoz warned about the inability to deal with the arrangement of space if we are unaware of the perceptive process of the human being, addressee of the architecture. This difficulty becomes greater when the addressee is not the adult human but the child, given his different perception of the binomial “space-time” relationship. In this respect the Teresian school of Alicante is in addition a closely related case study, being the only one of the mentioned cases in this thesis allowing to acquire a deep knowledge, both from the results of its analysis coming from a research of scientific nature, as well as the personal experience lived since I was a child, given that I am a former pupil. Both in this case study and in the other analyzed cases, the methodology implemented to achieve the integral education of the individual is based on the direct contact with the exterior, promoting a balanced and in harmony with nature new way of life, including oneself and the others. Thereby it replicates the Plato’s cavern myth and its roussonian review: Emilio. From the first stage in which the exterior literally substitutes the classroom as the educational space, it is evolved towards a more complex typology in which the project strategies have to promote the continuity between inside and outside learning spaces, as well as to reproduce inside the classroom the advantages of the exterior environment avoiding some of its disadvantages; thereto considering the differing matrixes involving the pupil age and the local climatology. From the analysis of the general case studies and the Teresian school, the main project strategies and elements characterizing the open air school have been synthesized.

A CONSTRUÇÃO DA CARREIRA E O PAPEL DAS INSTITUIÇÕES DE ENSINO SUPERIOR PRIVADA: UM ESTUDO DE CASO

Este projeto se insere na área de Gestão de Carreiras e trata de questões referentes aos critérios utilizados para a construção de carreira dos alunos iniciantes do ensino superior. No momento da tomada de decisão, os jovens baseiam-se em seus desejos e aspirações, bem como são pressionados pela força cultura e social. Observam somente valores tais como status, remuneração e prestígio? O questionamento é permeado pela concepção de que o indivíduo é produto e também produtor da cultura. A relevância desta pesquisa se fundamenta na busca por compreender os critérios utilizados para a construção do caminho profissional dos jovens universitários, e qual a participação das instituições de ensino superior no processo. A pesquisa bibliográfica utilizada para a construção da plataforma teórica, permite aprofundar os conhecimentos sobre o tema, e serve como base para o estudo de caso que envolve alunos iniciantes do curso de administração de empresas e também uma profissional da área de Gestão de Carreira de uma instituição de ensino superior privada de São Paulo.(AU)