766 resultados para Advertising in tourism
Resumo:
This research investigates pro-poor tourism (PPT), which has only been considered in a third world context, in a first world country, determining whether PPT principles are being used to alleviate poverty in a developed location, Glasgow Govan, in Scotland. The research develops and applies a new PPT principles tool to regeneration projects in the area and reveals a significant level of PPT application there. The findings suggest that PPT can be an over-complication of a common sense development approach that any responsible government should promote. The results also question the validity of community based tourism initiatives.
Resumo:
This study proposes a conceptual framework that explores the correlations between economic dependence (ED), local government management of tourism (GMT), perceived tourism benefits and costs, and support for sustainable tourism development (STD). A quantitative research design was adopted. Data collection was carried out by personal survey applied to 300 residents of the small historic town of Lamego, located within the Douro Valley World Heritage Site. Structural equation modelling methods were employed to analyse the proposed model. Results suggest that GMT has a significant effect on the perceived impacts of tourism, both in the positive and in the negative. The effect of GMT in fostering residents’ support to STD was also empirically supported. Additionally, it was also determined that positive perceptions of the impacts of tourism directly influence support to STD. Nevertheless, ED does not have a significant effect either on perceivedbenefits, nor on perceived costs or on residents’ support to STD. Likewise, perceptions of the negative impacts do not predict residents’ support to STD.
Economic impacts of oil spills in island tourism destinations. An application to the Canary Islands.
Resumo:
The study investigates the inbound and outbound health tourism in the United Kingdom (UK) to determine if the UK can be considered as a net exporter of health services. Although there is an increasing number of studies analysing the phenomenon of health tourism, little empirical data are available. This paper contributes to reducing this gap by providing reliable data on health tourism flows for the British case. Using microdata drawn from the International Passenger Survey (IPS) for the period 2000-2014, we estimate the flows, number of nights and expenditure of tourists looking for medical treatment who complete international visits of less than 12 months’ duration to and from the UK. In addition, we analyse the main destinations of UK residents (outbound health tourists), and country of origin of overseas residents (inbound health tourists). The results show the upward trend of inbound and outbound patients (163 and 364% during the period 2000-2014, respectively), the strong seasonality in outbound patients (lower during the summer), and the significant increase in the levels of expenditure of overseas residents since 2005. Poland, France, India and Hungry are the chosen countries by UK residents to be treated, whereas Irish Republic, Spain, United Arab Emirates and Greece are the main countries providing inbound health patients. Public policy considerations are given.
Resumo:
Dissertação de Mestrado, Economia do Turismo e Desenvolvimento Regional, Faculdade de Economia, Universidade do Algarve, 2016
Resumo:
Das Ziel der vorliegenden Bachelorarbeit ist es zu überprüfen in wie weit Werbung und Videospiele miteinander vereinbar sind und ob Wahrnehmung und Akzeptanz im Zusammenhang stehen (in Bezug auf In-Game-Advertising). Zunächst erfolgt eine Recherche der theoretischen Grundlagen über In-Game-Advertising. Hierbei werden als erstes Begriffe und Rahmenbedingungen definiert und erklärt. Weiter wird die Geschichte der Videospielindustrie erläutert. Anschließend wird das aktuelle Nutzungsverhalten von Videospielen behandelt und die Zielgruppe analysiert. Danach erfolgt eine Analyse des Marktes. Dabei werden Daten verwendet, welche sich auf die Vergangenheit und Gegenwart beziehen. Eine kurze Prognose ist auch enthalten. Das Potenzial in der Videospielbranche wird kurz geklärt. Die Begrifflichkeiten Wahrnehmung und Akzeptanz werden im Anschluss erläutert. Bevor am Ende die Kernhypothese überprüft werden kann, wird In-Game-Advertising anhand von zwei Videospielen beschrieben. Diese bilden die Grundlage für die empirische Analyse. Der letzte Teil beschäftigt sich mit dieser empirischen Analyse. Anhand der Antworten eines Onlinefragebogens werden die Hypothesen, welche sich unter anderen aus der Recherche ergeben haben, erörtert. Dabei stellte sich heraus, dass Wahrnehmung und Akzeptanz im Zusammenhang stehen, aber nicht so stark wie angenommen. In-Game-Advertising hat eine Zukunft, wenn bestimmte Rahmenbedingungen im Vorfeld der Implementierung beachtet und eingehalten werden. Am Ende der Arbeit erfolgt ein Fazit, in dem die Arbeit kurz zusammengefasst wird, mit einer kurzen Prognose in Sachen In-Game-Advertising.
Resumo:
O potencial conflito entre o paradigma de conservação da natureza e o desenvolvimento de atividades de turismo em áreas protegidas exige uma gestão rigorosa. Em alguns casos, o controlo da visitação é uma estratégia para a preservação dos recursos naturais assim como outras ferramentas de gestão tais como a capacidade de carga turística e/ou zonamento, com a definição de áreas de acesso restrito a visitas. A fim de promover a harmonização entre essas duas forças opostas (preservação vs. visitação) algumas áreas protegidas têm mudado o turismo de natureza para o ecoturismo. Isto implica que as atividades turísticas deverão ser focadas numa viagem responsável a áreas naturais, e, ao mesmo tempo, na promoção da conservação do meio ambiente, na interpretação e na educação. No nosso estudo analisamos o potencial do Ecoturismo na Reserva Natural das Berlengas, uma área protegida em Portugal. Foram analisados o perfil, as motivações e o comportamento ambiental dos turistas que visitam as Berlengas. Um questionário bilingue foi elaborado e os dados foram recolhidos a partir de 304 turistas que visitaram as Berlengas, durante os meses de julho e agosto de 2014, o s quais concordaram em colaborar neste estudo. A análise dos nossos resultados permitiu-nos inferir que, de facto, o turista visita a ilha da Berlenga devido ao ambiente natural e à vida selvagem, a visita também está relacionada com as atividades de natureza, tais como, visitar as cavernas de barco, observação da vida selvagem, caminhadas e praia. No entanto, pelo facto dos turistas estarem motivados a visitarem a ilha para se envolverem na natureza não significa que eles tenham consciência pró-ambiental. Encontramos 53,2%/ medio-ecológicos e apenas 37,9% dos turistas pró-ecológico; 8,9% são mesmo anti-ecológicos. Os nossos resultados sugerem que a natureza e a vida selvagem são motivações que não parecem ser suficientes para as pessoas apoiarem verdadeiramente a conservação da natureza e desenvolver comportamentos pró-ambientais. Mas, também verificámos que os turistas com um maior nível de instrução têm uma maior consciência ecológica. Assim, os turistas com maior nível de instrução tendem a ter menos impacto sobre o destino turístico. De acordo com nossos resultados, são apresentadas várias recomendações para a implementação do ecoturismo nas Berlengas.
Resumo:
This paper examines the factors motivating students to enrol in the Tourism Management program at Champlain College, St-Lambert and why a large number of students abandon the program before obtaining their DEC. There is a great deal of literature on student attrition, however there is little consensus on why students withdraw from college programs and the results cannot be easily generalized to this particular set of students at this time. Understanding the factors that influenced the students to choose Tourism Management at Champlain, St-Lambert and why they then leave before completing the six semesters will help with student success and with the marketing of the program.||Résumé : Ce travail s'intéresse aux facteurs qui motivent les étudiants à s'inscrire au programme de tourisme offert au Collège Champlain de St-Lambert. Il cherche à établir les raisons qui font en sorte qu'un si grand nombre d'étudiants abandonnent le programme avant d'obtenir leur DEC. Plusieurs recherches ont été effectuées sur l'abandon scolaire, mais il n'y a pas de consensus quant aux raisons pour lesquelles les étudiants se retirent du programme collégial. Actuellement, il est difficile d'établir des liens entre les résultats de ces recherches et ce groupe d'étudiants. La compréhension des facteurs qui influencent les étudiants à choisir le tourisme au Collège Champlain et les raisons qui font en sorte qu'ils quittent avant d'avoir complété leur formation, nous permettront d'améliorer le taux de rétention des étudiants dans ce programme. De plus, cela favorisera le marketing du programme.
Resumo:
This study identifies the senior European tourists determinants that explained their decisions to go on holidays. The empirical study was conducted among European tourists by applying a logit model. The model intends to explain the determinants related to the decision to go on holidays since the probability of a senior European tourist taking holidays in a country depends on a mix of motives as previous travel experience and demographic characteristics. Policy and theoretical implications are derived for contributing to the discussion between demographic variables and tourism demand choice patterns.
Resumo:
This study identifies the senior European tourists determinants that explained their decisions to go on holidays. The empirical study was conducted among European tourists by applying a logit model. The model intends to explain the determinants related to the decision to go on holidays since the probability of a senior European tourist taking holidays in a country depends on a mix of motives as previous travel experience and demographic characteristics. Policy and theoretical implications are derived for contributing to the discussion between demographic variables and tourism demand choice patterns.
Resumo:
At the turn of the century in Melbourne, a notice typed on the verso of a postcard stated that the South Yarra Baptist Young Men's class was meeting on the following Sunday at 2.45 p.m. The card, published in the United Kingdom, was numbered 51828 in the Valentine series of Papuan postcards.1 The image, a photograph of Hanuabada village taken in the early 1880s, and the text, written early in 1900, are contradictory and constitute separate realms of evidence that invite a renegotiation of meaning, analysis, and interpretation of the relationships between images, tourism, colonial rule, and ethnographic knowing. The visual evidence suggests the postcard may have played an ethnographic, educative role in the public understanding of Papua, which had just become an Australian Territory and was not yet well known. It is also suggestive of educative roles related to mission endeavours, subimperialist ambitions and the new tourist traffic through the ports of Port Moresby, Samarai, and Rabaul.