880 resultados para planarly stratified and cylindrically layered media
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Does carotid intima-media thickness (cIMT), a surrogate marker of cardiovascular events, have predictive incremental value over established risk factors for stable coronary artery disease (CAD)? Prospective study of 300 patients, with suspected stable CAD, admitted for an elective coronary angiography and carotid ultrasound. The CAD patients had a higher cIMT, which showed a modest predictive accuracy for CAD (area under the receiver-operating characteristic curve 0.638, 95% confidence interval 0.576-0.701, P < .001). The cIMT was an independent predictor of CAD, together with age, gender, and diabetes. C-statistic for CAD prediction by traditional risk factors was not significantly different from a model that included cIMT, carotid plaque presence, or both. However, in women, it was significantly increased by the addition of cIMT or carotid plaque presence. Although cIMT cannot be used as a sole indicator of CAD, it should be considered in the panel of investigations that is requested, particularly in women who are candidates for coronary angiography.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
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The EM3E Master is an Education Programme supported by the European Commission, the European Membrane Society (EMS), the European Membrane House (EMH), and a large international network of industrial companies, research centers and universities
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Based on a comparative analysis of celebrity magazines in Portugal and Brazil, this article analyses the representation of children of celebrities. Those magazines privilege an extreme personalisation of the stories and a strong valuation of the photographic image, representing children as a source of happiness and affection within the family. Nonetheless, drawing on celebrity studies and on children’s rights and their implications for journalism, we concluded that this positive representation frequently collides with the children’s rights to privacy, to be protected from public embarrassment and to be heard in the issues that affect them.
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This research intends to examine if there were significant differences on the brand engagement and on the electronic word of mouth (e-WOM)1 referral intention through Facebook between Generation X and Generation Y (also called millennials). Also, this study intends to examine if there are differences in the motivations that drive these generations to interact with brands through Facebook. Results indicated that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation and opportunity seeking. Finally, currently employed individuals were found to contribute with more content than students. This study fills the gap in the literature by addressing how marketing professionals should market their brand and interact and engage with their customers, based on customers’ generational cohort.
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The aim of this research is to evaluate if a premium beauty brand, in this case, Lancôme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or “it” girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segment’s purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancôme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.
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As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization.
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(Excerto) The European Journal of Communication seeks to present the best in current research in the broad field of media and communication research. Irregularly, we seek to take stock by inviting a small group of leading scholars to present their work at a symposium on a common theme, which then forms the basis for a Special Issue of the Journal. In 2014, the European Science Foundation (ESF) published one of their ‘Forward Looks’ entitled Media in Europe: New Questions for Research and Policy. We subsequently invited several of the Forward Look’s authors to meet and discuss their work with us at a symposium hosted by the European University Cyprus, and the discussion and revised papers that resulted are published here.
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Nowadays, the public discourses about gender equality are commonly accepted in Western society. In fact, we live in an era of “equality illusion” (Banyard, 2010) because the mainstream discourses incorporate gender in the agenda, conveying the message that feminist struggles are unnecessary today. At the same time, postfeminism (McRobbie, 2004) gains importance and demonstrates the intricacies of a neoliberal, highly individualist culture that subtly imprisons the freedoms that it is supposed to grant (Gill & Scharff, 2011). However, back in 1978, Gaye Tuchman used the expression “symbolic annihilation” to refer to how the media represented women. The author refers to a “symbolic annihilation” because sometimes it is so hidden and subtle that it becomes difficult to perceive – and to be fought. Much has improved since then; yet a lot remains the same. Over the past decades there have been marked changes in gender relations, in feminist activism, in the (media) communication industry and in society in general (Byerly, 2013; Carter, Steiner & McLaughlin, 2015; Gallagher, 2014; Gallego, 2013; Krijnen, Álvares & Van Bauwel, 2011; Krijnen & Van Bauwel, 2015; Lobo, Silveirinha, Subtil, & Torres, 2015; Ross, 2009; Silveirinha, 2001; Van Zoonen, 1994, 2010). Now, in a globalised and media saturated world, the gendered picture is, consequently, different. The contemporary grammar is marked by diverse and complex tensions (van Zoonen, 2010).
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The analysis of journalistic discourse and its social embeddedness has known significant advances in the last two decades, especially due to the emergence and development of Critical Discourse Analysis. However, three important aspects remain under-researched: the time plane in discourse analysis, the discursive strategies of social actors, and the extra- and supra-textual effects of mediated discourse. Firstly, understanding the biography of public matters requires a longitudinal examination of mediated texts and their social contexts but most forms of analysis of journalistic discourse do not account for the time sequence of texts and its implications. Secondly, as the media representation of social issues is, to a large extent, a function of the discursive construction of events, problems and positions by social actors, the discursive strategies that they employ in a variety of arenas and channels ‘‘before’’ and ‘‘after’’ journalistic texts need to be examined. Thirdly, the fact that many of the modes of operation of discourse are extra- or supra-textual calls for a consideration of various social processes ‘‘outside’’ the text. This paper aims to produce a theoretical and methodological contribution to the integration of these issues in discourse analysis by proposing a framework that combines a textual dimension with a contextual one
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La investigación busca responder cómo experimentan, se representan y caracterizan grupos juveniles en situación de vulnerabilidad social de la ciudad de Córdoba, la autoridad en la escuela media considerada en tres actores institucionales claves: docentes, preceptores y directores. Se propone indagar acerca de la autoridad desde dos dimensiones: las representaciones juveniles de la autoridad pedagógica (ligada al desempeño de los profesores) y la autoridad en términos de límites que reconocen en los directivos y preceptores vinculándola con el espacio institucional de la escuela. Objetivos Explorar las relaciones con la autoridad escolar vivenciadas en su tránsito por la escuela secundaria por jóvenes en condiciones de vulnerabilidad social de la ciudad de Córdoba. Indagar como vivencian los jóvenes las leyes y normativas escolares atendiendo a la cercanía o distancia con las prácticas que ellos ponen en juego en el seno de sus grupos de referencia. Identificar desde las voces de adolescentes de sectores populares los problemas de convivencia escolar más frecuentes, apuntando a reconocer qué posiciones advierten ante tales situaciones en los adultos que se desempeñan en diferentes roles en la escuela. Explorar en las interacciones y conflictos que se plantean en sus relaciones con docentes, directivos y preceptores. Conocer las valoraciones que los jóvenes efectúan sobre las estrategias de autoridad puestas en juego por profesores (vinculándolas con el desempeño cotidiano en sus asignaturas), preceptores y directivos. Materiales y métodos: Se seguirán dos etapas: a) Realización de grupos focales con adolescentes de 15-17 en situación de vulnerabilidad social que asisten a la escuela media. Se prevé la utilización de muestras intencionales. b) Aplicación de un cuestionario estandarizado a jóvenes de escuelas secundarias en situación de vulnerabilidad. Las preguntas del cuestionario serán elaboradas en forma de escalas de tipo Likert construidas a partir de la información obtenida en la primera etapa Resultados: La investigación producirá conocimientos acerca de: - formas de legitimación de la autoridad escolar por parte de jóvenes socialmente vulnerables - características de la autoridad escolar en docentes, preceptores y directores - modelos institucionales de autoridad escolar Importancia: La significatividad de los resultados se vincula con el marco de las discusiones que se vienen desarrollando en torno a las transformaciones de la educación secundaria, dentro de las cuales la recreación del vínculo docente-alumno y la redefinición de los marcos de autoridad institucionales resultan sustantivos de cara a la mejora. Pertinencia: El trabajo ayudará a identificar núcleos críticos ligados con la gestión de convivencia y de la autoridad escolar, lo que servirá para identificar aspectos de los formatos institucionales que deberían ser revisados y aquellos que podrían ser objeto de afianzamiento y multiplicación.
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Electrokinetic transport, electrochromatography, electroosmotic flow, electrophoresis, concentration polarization, fixed beds, monoliths, dynamic NMR microscopy, quantitative confocal laser scanning microscopy, mathematical modelling, numerical analysis
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Magdeburg, Univ., Fak. für Mathematik, Diss., 2009