739 resultados para Transmedia journalism


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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Comunicação - FAAC

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This paper searches for traces of the primary discourse in the news genre, from Mikhail Bakhtin's concept of discourse genre, but conceptualizes it, in accordance to its general traces, in the secondary discourse field. In order to achieve that, general characteristics of the news genre in the field of journalism are enumerated.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

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Since the decade of 1990's, a debate has grown about the so called creative industries. The creatives industries are build for sectors where the creativity emerges as a main input for the products elaboration which are valued by intellectual property statutes. The present monograph intends to describe Journalism as a creative activity, expose how intellectual property works in this area and analyze the function of news aggregators, like Google News, both in author rights matter terms, as about on the recent news mediator and distributor role on digital platforms

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Zusammenfassung: In dieser Studie wurde untersucht, wie Nachrichten, die vom Nachrichtenportal Deutsche Welle in portugiesischer Sprache veröffentlicht werden, produziert werden und inwieweit sie Brasilien und Deutschland bezüglich kulturellen, politischen und wirtschaftlichen Aspekten repräsentieren. Der staatliche deutsche Auslandsrundfunk zeichnet sich durch seine internationale Reichweite aus und schafft Dialoge zwischen Deutschland und anderen Nationen. Angesichts der Schnittstelle zwischen Journalismus und Internet, haben wir uns auf den Sender Deutsche Welle, und dort vor allem auf die brasilianische Nachrichtenredaktion fokussiert. Dadurch war es möglich, den Kontext, in dem der analysierte journalistische Inhalt produziert wird, genau zu verstehen. Die Nachrichten wurden über einen Zeitraum von einer Woche im Portal gesammelt und anschließend einer quantitativen und qualitativen Inhaltsanalyse unterzogen (BARDIN, 2009). Die Ergebnisse zeigen, wie die Inhalte beide Länder repräsentieren und gleichzeitig die Redaktionsstrategie des Senders bestätigt wird. In Anbetracht des Effekts, den die Nachrichten und die übermittelte Repräsentation der beiden Länder in den Beiträgen auf die Meinungsbildung der Zielgruppe haben könnten, trägt diese Studie zum wissenschaftlichen Verständnis im journalistischen Bereich bei und regt zu weitere Studien über die Deutsche Welle an

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In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

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This paper focuses on the discussion of journalistic genres, more specifically on the comic journalism, in other words, when using humor as a tool to transmit information. Supported by the definitions proposed by José Marques de Melo (2003), based on the theories of journalism presented by Nelson Traquina (2005) and Felipe Pena (2005) and relying on the teachings of Jorge Halperín (2008) and Rafael Yanes (2004) about interview techniques, this research aimed to analyze the humor as a legitimate resource and collaborator in journalism performance. For this, we analyzed, in detail, six different frames of interviews of program The Noite with Danilo Gentili, which is broadcasted from Monday to Friday by the Brazilian Television System, SBT. In this analysis, we considered the contente of interviews, the technique and the resources used by the presenter and his team, the journalistic relevance of topics and guests and the reach of the general public to information

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This paper aims to discuss the Internet as a space conducive to the development of in-depth reports. The traditional media, often tied to economic and political issues, do not address issues related to collective and social satisfactorily. The emergence of alternative media is important and necessary for the development of investigative journalism, not tied to particular interests. The collective funding or crowdfunding is a financial alternative for the development of journalistic content and the Agência Pública de Reportagem e Jornalismo Investigativo figures as a medium that uses this feature, among others. The analysis of reports produced by the agent allows you to identify aspects of analytical and investigative construction this vast medium that is the Internet