Organizações complexas e sociedade da informação: o sofrimento como metáfora organizacional

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Um estudo da recente transformação na estrutura social do Brasil: nova classe média?

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Processo judicial previdenciário: a necessária mudança de paradigma para a efetividade da política de previdencia social no Brasil

Pós-graduação em Direito - FCHS

As organizações e a ISO 26000: revisão dos conceitos, dos motivadores e das barreiras de implementação

ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

A distorção do conceito de economia no jornal Folha de São Paulo

The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

Evolução da dívida pública mobiliária interna e o gasto social da União nos anos de 2003 a 2010

This study presents the trajectory of domestic federal public debt from Brazil in the years 2003 to 2010. Scales the amount spent on financial burden to pay the debt in relation to what was spent on items related to social development, health, education and welfare. The study concludes that Brazil despite an increase in social spending, with effective results, expenditures for the cost of domestic federal debt were much higher than social spending. The numbers were expressive in the maintenance of debt and very tiny in relation to social spending

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

As torcidas de futebol como organizações diversificadas: um estudo de caso sobre a torcida organizada Gaviões da Fiel

Although they are two distinct fields of social practices, football and carnival are components of national identity. According the academic research tradition, these two phenomenons are studied separately. However, by characteristics of the city of Sao Paulo, these two social practices are performed by the same social actors: the fans of teams in the city, and join organizations of supporters - the cheerleaders - created from these same institutions, schools samba and now also compete in the Carnival of Sao Paulo, as is the case of Torcida Organizada Gaviões da Fiel, used as an object of study for this work. The approach of these cultural events helped define the question that guided the research: the associations of football fans, when observed by an administrative perspective, can be characterized as diverse organizations? From this question, one tries to describe the way a fan club is organized through the division of tasks that takes, as well as explain the type of organizational structure appropriate to accomplish the two goals it is intended for: cheer for the favorite team and be a part of the carnival parade

Pré-sal e o novo marco regulatório: um estudo sobre o fundo social

This work intends to discuss about the current happenings in oil sector, and how the recent discovery of huge oil reserves on the layer known as Pre-Sal can positively transform in the socioeconomic context, the country. The impact of this huge quantity of natural resources it depends on the legislative policies adopted for the exploration and production (E & P) in the Pre-Salt layer, and the way in which laws are imposed for distribution of such resources. Therefore, it is made a shortly background of the laws from oil exploration, production and distribution, since the monopoly of Petrobras, to nowadays. To this end, an analysis is performed about the Oil Law, and about the possible legislative changes with the new Regulatory Framework. This monograph attempts to prove, based on historical data, socioeconomic facts, and international experiences, using either comparative statistical, that with the discovery in the Pre-Salt area, the best way to optimize the use of these resources, mainly the reduction of social inequality and economic contrasts, a legacy from colonization, would directly those recipes to a National Development Fund, the Social Fund, established by law for the new Regulatory Framework

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Desenvolvimento regional: a economia dos municípios das regiões administrativas central e de Campinas

O principal objetivo desta monografia é estudar a economia e seu respectivo grau de crescimento e desenvolvimento de quarenta e dois municípios localizados nas Regiões Administrativas de Campinas e Central do Estado de São Paulo. Tal análise nos remete ao século XIX com a montagem do complexo cafeeiro, além de promover a ocupação do território paulista e prover o capital para a indústria nascente, criou toda a infraestrutura (ferrovias, comunicação, bancos) que resultou na elevada concentração industrial no Estado de São Paulo até a década de 70. O segundo capítulo consiste na descrição das duas regiões administrativas (Campinas e Central), em que serão analisadas as principais variáveis econômicas como população, Produto Interno Bruto (PIB), emprego, produção agrícola e industrial, etc. A terceira etapa deste trabalho consiste na caracterização econômico-social de cada um dos quarenta e dois municípios subdivididos em suas respectivas regiões de governo. Na última seção é feita a análise do mercado de trabalho formal no período entre os anos de 2007 e 2009 observando os efeitos da crise sobre os municípios

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

Nordeste, um estudo da estrutura econômico-social da região

Este trabalho tem como objetivo demonstrar como o Nordeste se configura como fator dinâmico no processo de desenvolvimento do sistema capitalista brasileiro.Será analisado o significado do retrocesso econômico que a região sofreu, e como isso levou o Nordeste a se tornar um fornecedor de mão-de-obra e de capital para a região centro-sul, pólo dinâmico da economia. Implica também em ver o processo de industrialização do Brasil visando à produção e a acumulação e não o consumo interno, assim o Nordeste não representa um potencial a ser trabalhado. Necessita-se então caracterizar o tipo de dinâmica existente ente a estrutura agrária nordestina e o processo de desenvolvimento industrial brasileiro, que levou o nordeste a participar ativamente desse processo