Fish seed production and marketing in some selected areas of Bangladesh

The main objective of the study was to assess the production and marketing system of fish seed and examining the demand for and supply of fry and fingerlings in some selected areas viz. Mymensingh, Netrokona and Tangail in Bangladesh. The present study selected the related stakeholders like 20 Fish Seed Multiplication Farms (FSMF) owners, 80 nursery operators, 20 fry traders and 90 fish farmers who are the beneficiaries and directly involved with the fish seed production and supply chain, and marketing system of fish seed. In case of nursing and rearing fingerlings, only those stakeholders (nurserers and fish farmers) attached with NGOs were selected and the NGOs were GRAMUS, SARA and ORD from Mymensingh and SATU from Tangail district. Data were collected for the period 2004-2005 and most analyses were done by using tables and flow chart to determine production and marketing system of fish seed.

Sustainable livelihood approach of prawn production and marketing systems in Mymensingh, Bangladesh

An investigation was carried out in Phulpur upazila, Mymensingh to examine the current production practices of freshwater giant prawn, Macrobrachium rosenbergii and its marketing systems with sustainable livelihood approach. The livelihoods of a considerable number of rural poor are associated with prawn production in Phulpur upazila. Based on a sample of 50 farmers, about 94% farmers were found to culture prawn with fish in their ponds. Only 4% and 2% farmers were found to culture prawn-fish-dike crops and only prawn respectively. Prawn marketing is almost exclusively a preserve of the private sector where the livelihoods of a large number of people are associated with its distribution and marketing systems. The market chain from producers to consumers passes through a number of intermediaries. About 40% of the produced prawns are exported and the rest 60% are sold to local markets. The price of prawn depends on quality, size and weight. The average farm-gate price of prawn varied from Tk. 110 to 160/kg, whereas it's [sic] market price varied from Tk. 150 to 350/kg. Most of the farmers and traders have improved their socio-economic conditions through prawn farming and marketing activities. However, concerns arise about the long-term sustainability of prawn farming and marketing systems due to lack of technical knowledge of prawn farming, poor road and transport facilities, higher transport cost, poor supply of ice, lack of cash and credit facilities. It is therefore essential to provide institutional and organizational support and credit facilities for sustainable prawn production and marketing systems.

Socio-economic and marketing aspects of Laila and Bottom Long Line fisheries in the Kalpitiya peninsula of Sri Lanka

Surrounding Net Fishery (laila) and Bottom Long Line Fishery which operate in the coastal waters of Kalpitiya Peninsula, compete for the same fish resources, resulting in a fishery dispute between the respective fishermen. Both fisheries target demersal as well as mid pelagic fishes, such as travellys (parava), mullets (galmalu) and barracudas (ulava). As the dispute had an adverse impact on the social harmony in the fishing community of the area, a socio-economic survey was conducted to study the underlying factors and to suggest policy measures to resolve the issue. The laila fishermen were resident fishermen in the Kalpitiya Peninsula while bottom long line fishermen were migratory fishermen from Negombo and Chilaw areas in the west coast of Sri Lanka. The Kalpitiya peninsula is located in the North West coast, some 50 km away from the west coast. Although the educational level and literacy rate of the laila community was below that of the bottom long line community, the laila community was economically better off. The net economic returns from laila fishery were superior to that from bottom long line fishery. The boat owner's and crew's share per operation of laila fishery were Rs.3,736 and Rs.947 respectively. The same figures for bottom long line fishery were Rs.588 and Rs.327 respectively. The resource rent from laila fishery was Rs.5,860, however, and much higher than that for bottom long line fishery (Rs.275), showing that the laila fishery exploits the targeted fish resource at a much higher rate compared to bottom long line fishery. This situation badly affects the equitable distribution of resources between the two fishing communities and results in unequal economic gains. Based on the findings of this study, certain input/output controls are proposed to address this problem, among which is the need to increase license fee for laila fishery units to offset the higher exploitation rate of fish resources.

The marketing, processing and distribution implications of trawling on Lake Victoria

Work which has been carried out by exploratory and stock assessment scientists indicates that some 200,000 metric tons of freshwater fish could be harvested annually from Lake Victoria. Haplochromis forms approximately 83 per cent of the total stocks

Final report of the baseline data reconstruction for the Quality Assurance for Fish Marketing Project

A baseline survey for the project which had been conducted in 2009 had gaps that could not allow assessment of project performance in the outcome and impact indicators to be made. This study was, therefore, commissioned to reconstruct the baseline data, aligned to the impact and outcome indicators on the project logframe and results framework, against which project achievements could be assessed. The purpose and scope of the study was to reconstruct the baseline data and analysis describing the situation prior to QAFM Project inception, taking 2008 as the baseline year, which was aligned to the project logframe outcome and impact indicators; to collect data on current status to compare project outcome (and where possible impact) in improved fish handling sites in comparison with the baseline as well as with comparable non-improved fish landing sites as control group. The study was conducted through secondary data search from sources at NaFIRRI, DFR and ICEIDA. Field data collection was carried out using a sample survey covering 312 respondents including boat and gear owners, crew members, processors and traders at eight project and two control landing sites. Key Informant Interviews were conducted with DFOs and BMU leaders in the study districts and landing sites respectively.

The process of making the business case for technology: A sales and marketing perspective for technologists

Technological investment is a key driver of innovation and the evaluation of technology potential is becoming increasingly important in this context. There is a range of approaches and tools for developing an understanding of the value of technology. However the process of communicating this potential to possible customers is not well documented in terms of theory and practice and falls outside the skill set of many technologists. This paper seeks to integrate the concepts of marketing and consultative selling into making business cases for new technologies. It describes an exploratory study which results in an outline process activity model for technologists wishing to build an effective business case for securing investment internally or when selling a technology externally. Following a review of literature, we suggest that there is potential to learn from market research and consultative sales techniques, and propose a five step process. The work has been industrially validated and forms a novel foundation for further development. © 2012 Elsevier Inc.

Product?market positioning and prospector strategy : An analysis of strategic patterns from the resource?based perspective

Morgan, R.; Strong, C.; and McGuinness, T. (2003). Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing. 37(10), pp.1409-1439 RAE2008

‘All the places we were not supposed to go’: a case study of formative class and gender habitus in adventure climbing

This paper explores the origins of meaning in adventurous activities. Specifically, the paper reports on a study of 10 adventure climbers in the Scottish mountaineering community. The study explores how formative experiences have influenced engagement in adventure climbing. Work has been done on the phenomenology of adventure and how individuals interpret and find meaning in the activity—this paper goes a step further and asks where do these dispositions come from? Using Bourdieu’s ideas of field, habitus and forms of capital to frame these experiences in the wider social environment, early experiences are identified that, for the subjects of this study, provide a framework for their later adoption of the ‘adventure habitus’. Among these influences are mainstream education, adventure education in particular, as well as broader formative experiences relating to factors such as gender and class. In addition, the study suggests that accounts differ between males and females in terms of their attitudes and dispositions towards adventure. This may relate to their respective experiences as well as expanding opportunities for both males and females. However, while the ‘adventure field’ provides a context where women can develop transformative identities, these are nearly always subject to male validation.