Farm Programmes of Electronic Media: A Comparative Study of Audience Perception in Kerala

Farm communication and extension programs are vital part of the farm development attempts. Electronic media plays a major role in farm extension activities. Kerala, the consumer state, which was a complete agricultural state in pre-independence period, is the sprouting land of agricultural extension and publication activities in print media. Later AIR (All India Radio) farm programs and farm broadcasting of Doordarshan enriched the role of electronic media in farm extension activities. The media saturated southern state of India received this new electronic media farm communication revolution whole heartedly. However, after 1990, Kerala witnessed a flood of private T V channels and currently there are 24 channels in this regional language, named Malayalam. All major news and entertainment channels are broadcasting farm programs. Farm programs of AIR and Doordarshan, broadcasted in Malayalam language, have been well accepted to the farmers‘ in Kerala. However, post-independence period, witnessed the formation of Kerala state in Indian Union and the first ballot-elected communist Government started its administration. After the land reform bills, the state witnessed a gradual decrease in agricultural production. Even if it is not reflected much in the attitude and practices of farm community and farm broadcast of traditional electronic broadcasting, a change is observable after the post-liberalization era of India. Private Television channels, which were focused on entertainment value of programs, started broadcasting farm programs and the parameters of program production went through certain changes. In this situation, there is ample relevance for a study about the farm programs of electronic media in terms of a comparative study of audience perception. The study is limited in the state of Kerala as it is the most media saturated state in India. The study analyzes the rate, nature and scope of adoption of farming methods transmitted through electronic media (T.V. and Radio) in Malayalam language.All kinds of Farm programs including comprehensive program serials, success stories, seasonal cropping methods, experts opinion, been analyzed on the basis of the following objectives.  To find whether propagating new farm methods through farm programs in electronic media or the availability of adequate infrastructure and economic factors make a farmer to adopt a new farming method.  To find which electronic media has more influence on farmers to adopt agricultural programs.  To find which form of electronic media gets better feedback from farmers  To find out whether the programs of T.V. or Radio is more acceptable to farmers than the print media.  To find whether farmers gets the message through their preferred medium for the message. The researcher recorded opinions from a panel of agricultural officers, farm Information officers, agro extension researchers and experts. According to their opinions and guidelines, a pilot study is designed and conducted in Kanjikuzhy Panchayath, in Alappuzha district, Kerala. The Panchayath is selected by considering its ideal nature of being the sample for a social Science research. Besides, the nature of farming in the Panchayath, which devoid of the cultivation of cash crops also supported its sample value. As per the observations from the pilot study, researcher confirmed the Triangulation method as the methodology of research. The questionnaire survey, being the primary part contained 42 Questions with 6 independent and 32 dependent variables. The survey is conducted among 400 respondents in Idukki, Alappuzha and Pathanamthitta districts considering geographical differences and distribution of different types of crops. The response from a total of 360 respondents, 120 from each district, finally selected for tabulation and data analysis.The data analysis, based on percentage analysis, along with the results from focus group discussion among a selected group of 20 farmers, together produced the results as follows. Farmers, who are the audience of farm programs, have a very serious approach towards the medium. They are maintaining a critical point of view towards the content of the programs. Farmers are reasonably aware about the financial side of the programs and the monitory aspirations of both private and Government owned Television channels. Even though, the farmers are not aware on the technical terminology and jargons, they have ideas about success stories, program serials and they are even informed about channels are not maintaining an audience research section like AIR. Though the farmers accept Doordarshan as the credential source of farm information and methods, they are inclined to the entertainment value of programs too. They prefer to have more entertainment value for the programs of Doordarshan. Surprisingly, they have very solid suggestions on even about the shots which add entertainment value to the farm broadcasting methods of Doordarshan. Farmers are very much aware about the fact that media is just an instrument for inspiration and persuasion. They strongly believe that the source of information and new methods is agricultural research and an effective change happens only when there are adequate infrastructure and marketing facilities, along with the proper support from Government agricultural guideline and support systems like Krishi Bhavans. They strongly believe that media alone cannot create any magic in increasing agricultural production. Farmers are pointing out the lack of response to the feedback and queries of farmers on farming methods, as an evidence for the difference in levels of commitment of Government and private owned Television channels.Farmers are still perceiving AIR farm programs are far more committed to farmers and farming than any other electronic medium. However, they are seriously lacking Radio receivers with medium wave reception facility. Farmers perceive that the farming methods on new crops are more adoptable than the farming methods of traditional crops in both private and Government owned Television channels. There are multiple factors behind this observation from farmers. Farmers changed in terms of viewing habits and they prefer success stories, which are totally irrelevant and they even think that such stories encourage people to go for farming and they opined that such stories are good sources of inspiration. However, they are all very much sure about the importance and particular about the presence of entertainment factor even in farm programs. Farmers expect direct interaction of any expert of the new farming method to implement the method in their agriculture practices. Though introduction of a new idea in the T.V. is acceptable, farmers need the direct instruction of expert on field to start implementing the new farming practices Farmers still have an affinity towards print media reports and agricultural pages and they have complaints to print media on the removal of agricultural information pages from news papers. They prefer the reports in print media as it facilitates them to collect and refer articles when they need it. Farmers are having an eye of doubt about the credibility of farm programs by private T.V. channels. Even if they prefer private Television channels for listening and adopting new farming methods and other farm information, they scrutinize programs to know whether they are sponsored programs by agrochemical or agro-fertilizer manufacturer.

Establishment of Shrimp Cell Lines: Perception and Orientation

Development of continuous shrimp cell lines for effective investigation on shrimp viruses remains elusive with an arduous history of over 25 years. Despite presenting challenges to researchers in developing a cell line, the billion dollar aquaculture industry is under viral threat. Advances in molecular biology and various gene transfer technologies for immortalization of cells have resulted in the development of hundreds of cell lines from insects and mammals, but yet not a single cell line has been developed from shrimp and other marine invertebrates. Though improved growth and longevity of shrimp cells in vitro could be achieved by using modified growth media this did not make any leap to spontaneous transformation; probably due to the fact that shrimp cells inhibited neoplastic transformations. Oncogenic induction and immortalization are considered as the possible ways, and an exclusive medium for shrimp cell culture and an appropriate mode of transformation are crucial. In this review status of shrimp cell line development and its future orientation are discussed

Standard of Living and Community Perception in the Community Based Ecotourism (CBET) Sites of Kerala: An Inter Zone Analysis

This study is an attempt to situate the quality of life and standard of living of local communities in ecotourism destinations inter alia their perception on forest conservation and the satisfaction level of the local community. 650 EDC/VSS members from Kerala demarcated into three zones constitute the data source. Four variables have been considered for evaluating the quality of life of the stakeholders of ecotourism sites, which is then funneled to the income-education spectrum for hypothesizing into the SLI framework. Zone-wise analysis of the community members working in tourism sector shows that the community members have benefited totally from tourism development in the region as they have got both employments as well as secured livelihood options. Most of the quality of life-indicators of the community in the eco-tourist centres show a promising position. The community perception does not show any negative impact on environment as well as on their local culture.

‘Ethical’, but Gender-Biased?

The migration of healthcare professionals from developing to developed countries, often aided by recruitment agencies, is a phenomenon of great international concern, as reflected in the construction of numerous ethical recruitment codes, which aim to govern the process. In an attempt to provide an overview of the situation, dealing specifically with the migration of nurses, as well as a critical and gender sensitive analysis of the codes, this paper follows three broad steps: first, it reviews the literature dedicated to the migration of nurses from developing to developed countries, adding a gendered account to more conventional push-pull explanations; second, it delineates the positive and negative effects that nurse migration has at the stakeholders levels of the individual, institutional, national and international level, paying particular attention to the role of gender; and third, it reviews and compares numerous codes for the ethical recruitment of nurses, highlighting the gendered rationale and consequences they may have. In showing that nurse migration is a gendered phenomenon, the paper questions whether the codes, written in gender neutral language, will come to bear unintended consequences that will effectively work to uphold gender stereotypes and inequalities.

A study on resident landscape perception through landscape image

Aiming at consensus building in environmental management with democratic procedure, a communication tool for mutual understanding is profoundly needed. The main purpose of this research is the establishment of a practical methodology to understand vernacular meanings of the environment in terms of resident landscape perception as a precondition for environmental discussion.

Landschaftsperspektiven der Nutzer

Die vorliegende Arbeit macht Vorschläge zur Einbindung der Öffentlichkeit in Planungsbestrebungen vor Ort, wobei vor allem Methoden empirischer Sozialforschung und deren Anwendbarkeit in landschaftsplanerischen Vorhaben näher betrachtet werden. Hiermit finden insbesondere Wertezuweisungen durch die Bürger stärkere Berücksichtigung. Es wird angenommen, dass, um eine zukunftsweisende Landschaftsplanung zu etablieren, Planer und Fachleute lernen müssen, wie die lokale Bevölkerung ihre Umwelt wahrnimmt und empfindet und welche Ideen sie für die zukünftige Entwicklung der Landschaft haben. Als empirische Grundlage werden Fallstudien aus Bad Soden am Taunus, Hamburg-Wilhelmsburg und Kassel-Rothenditmold präsentiert und verglichen. Rothenditmold und Wilhelmsburg zeichnen sich durch hohe Einwohneranteile mit Migrationshintergrund aus, weisen relativ hohe Arbeitslosenquoten auf und sind als soziale Brennpunkte bekannt – zumindest für Außenstehende. Beide Stadtteile versuchen ihr Image aufzuwerten. In Wilhelmsburg wird dieses Vorhaben in die großräumigen Veränderungen eingebunden, die von verschiedenen Hamburger Großprojekten ausstrahlen. In Rothenditmold ist vor allem Eigeninitiative durch den Stadtteil selbst gefragt. In Bad Soden gibt es ebenfalls viele Menschen mit ausländischen Wurzeln. Sie gehören allerdings mehrheitlich der gesellschaftlichen Mittel- und Oberschicht an. Bad Soden verfügt über ein insgesamt positives Image, das aller kulturellen Veränderungen zum Trotz beibehalten werden soll. Entsprechende Initiativen gehen hier ebenfalls von der Gemeinde selbst aus. An allen Standorten hat es drastische Landschaftsveränderungen und speziell deren Erscheinung gegeben. Bad Soden und Wilhelmsburg haben dabei Teile ihres vormals ländlichen Charakters zu bewahren, während in Rothenditmold vor allem Zeugnisse aus der Zeit der Industrialisierung erhalten sind und den Ort prägen. Die Landschaften haben jeweils ihre einzigartigen Erscheinungen. Zumindest Teile der Landschaften ermöglichen eine Identifikation, sind attraktiv und liefern gute Erholungsmöglichkeiten. Um diese Qualitäten zu bewahren, müssen sie entsprechend gepflegt und weiter entwickelt werden. Dazu sind die Interessen und Wünsche der Bewohner zu ermitteln und in Planungen einzuarbeiten. Die Arbeit strebt einen Beitrag zur Lebensraumentwicklung für und mit Menschen an, die mittels ausgewählter Methoden der empirischen Sozialforschung eingebunden werden. Dabei wird gezeigt, dass die vorgestellten und erprobten Methoden sinnvoll in Projekte der Landschaftsplanung eingebunden werden können. Mit ihnen können ergänzende Erkenntnisse zum jeweiligen Landschaftsraum gewonnen werden, da sie helfen, die kollektive Wahrnehmung der Landschaft durch die Bevölkerung zu erfassen, um sie anschließend in Planungsentwürfe einbinden zu können. Mit der Untersuchung wird in den drei vorgestellten Fallstudien exemplarisch erfasst, welche Elemente der Landschaft für die Bewohner von besonderer Bedeutung sind. Darüber hinaus lernen Planer, welche Methoden zur Ermittlung emotionaler Landschaftswerte verfügbar sind und auf welcher Ebene der Landschaftsplanung sowie bei welchen Zielgruppen sie eingesetzt werden können. Durch die Verknüpfung landschaftsplanerischer Erfassungsmethoden mit Methoden der empirischen Sozialwissenschaft (Fragebogen, Interviews, „Spaziergangsinterviews“, gemeinsame Erarbeitung von Projekten bis zur Umsetzung) sowie der Möglichkeit zur Rückkoppelung landschaftsplaneri-scher Entwürfe mit der Bevölkerung wird eine Optimierung dieser Entwürfe sowohl im Sinne der Planer als auch im Sinne der Bürger erreicht. Zusätzlich wird die Wahrnehmung teilnehmender Bevölkerung für ihre Umwelt geschärft, da sie aufgefordert wird, sich mit ihrer Lebensumgebung bewusst auseinander zu setzen. Die Ergebnisse dieser Untersuchung sind Beitrag und Beleg zu der Annahme, dass ergänzende Methoden in der Landschaftsplanung zur stärkeren Interessenberücksichtigung der von Planung betroffenen Menschen benötigt werden. Zudem zeigen die Studien auf, wie man dem planungsethischen Anspruch, die Öffentlichkeit einzubeziehen, näher kommt. Resultat sind eine bessere Bewertung und Akzeptanz der Planungen und das nicht nur aus landschaftsplanerisch-fachlicher Sicht. Landschaftsplaner sollten ein Interesse daran haben, dass ihre Entwürfe ernst genommen und akzeptiert werden. Das schaffen sie, wenn sie der Bevölkerung nicht etwas aufplanen, sondern ihnen entsprechende Einflussmöglichkeiten bieten und Landschaft mit ihnen gemeinsam entwickeln.

Perception of quality in certified organic pineapples by farmers in Kayunga district, Central Uganda: Implications for food security

In East Africa, Uganda is one of the major producers of organic pineapples for export. These pineapples are mainly produced in central Uganda and have to meet stringent quality standards before they can be allowed on international markets. These quality standards may put considerable strain on farmers and may not be wholly representative of their quality interpretation. The aim of this paper is therefore, to determine the Ugandan organic pineapple farmers’ quality perception, the activities they carry out in order to attain that quality and challenges (production, postharvest & marketing) faced on the same. Qualitative semi-structured interviews were carried out among 28 organic pineapple farmers in Kayunga district, central Uganda. Findings suggest that quality of organic pineapples is mainly perceived in terms of product attributes particularly appearance followed by food security provision. Certification plays a minor role in what farmers describe as organic quality. High production input costs (labour and coffee husks) coupled with a stagnant premium are some of the major challenges faced by farmers in attaining organic quality. The paper argues that currently there are concealed negative food security effects embroiled in these pineapple schemes. It is recommended that the National Organic Agricultural Movement of Uganda (NOGAMU) works with all relevant stakeholders to have the farmer premium price raised and an official organic policy enacted.

A Note on Object Class Representation and Categorical Perception

We present a novel scheme ("Categorical Basis Functions", CBF) for object class representation in the brain and contrast it to the "Chorus of Prototypes" scheme recently proposed by Edelman. The power and flexibility of CBF is demonstrated in two examples. CBF is then applied to investigate the phenomenon of Categorical Perception, in particular the finding by Bulthoff et al. (1998) of categorization of faces by gender without corresponding Categorical Perception. Here, CBF makes predictions that can be tested in a psychophysical experiment. Finally, experiments are suggested to further test CBF.

Reciprocal Interactions Between Motion and Form Perception

The processes underlying the perceptual analysis of visual form are believed to have minimal interaction with those subserving the perception of visual motion (Livingstone and Hubel, 1987; Victor and Conte, 1990). Recent reports of functionally and anatomically segregated parallel streams in the primate visual cortex seem to support this hypothesis (Ungerlieder and Mishkin, 1982; VanEssen and Maunsell, 1983; Shipp and Zeki, 1985; Zeki and Shipp, 1988; De Yoe et al., 1994). Here we present perceptual evidence that is at odds with this view and instead suggests strong symmetric interactions between the form and motion processes. In one direction, we show that the introduction of specific static figural elements, say 'F', in a simple motion sequence biases an observer to perceive a particular motion field, say 'M'. In the reverse direction, the imposition of the same motion field 'M' on the original sequence leads the observer to perceive illusory static figural elements 'F'. A specific implication of these findings concerns the possible existence of (what we call) motion end-stopped units in the primate visual system. Such units might constitute part of a mechanism for signalling subjective occluding contours based on motion-field discontinuities.

Exploring Object Perception with Random Image Structure Evolution

We have developed a technique called RISE (Random Image Structure Evolution), by which one may systematically sample continuous paths in a high-dimensional image space. A basic RISE sequence depicts the evolution of an object's image from a random field, along with the reverse sequence which depicts the transformation of this image back into randomness. The processing steps are designed to ensure that important low-level image attributes such as the frequency spectrum and luminance are held constant throughout a RISE sequence. Experiments based on the RISE paradigm can be used to address some key open issues in object perception. These include determining the neural substrates underlying object perception, the role of prior knowledge and expectation in object perception, and the developmental changes in object perception skills from infancy to adulthood.

Role of Low-level Mechanisms in Brightness Perception

Brightness judgments are a key part of the primate brain's visual analysis of the environment. There is general consensus that the perceived brightness of an image region is based not only on its actual luminance, but also on the photometric structure of its neighborhood. However, it is unclear precisely how a region's context influences its perceived brightness. Recent research has suggested that brightness estimation may be based on a sophisticated analysis of scene layout in terms of transparency, illumination and shadows. This work has called into question the role of low-level mechanisms, such as lateral inhibition, as explanations for brightness phenomena. Here we describe experiments with displays for which low-level and high-level analyses make qualitatively different predictions, and with which we can quantitatively assess the trade-offs between low-level and high-level factors. We find that brightness percepts in these displays are governed by low-level stimulus properties, even when these percepts are inconsistent with higher-level interpretations of scene layout. These results point to the important role of low-level mechanisms in determining brightness percepts.

Global Depth Perception from Familiar Scene Structure

In the absence of cues for absolute depth measurements as binocular disparity, motion, or defocus, the absolute distance between the observer and a scene cannot be measured. The interpretation of shading, edges and junctions may provide a 3D model of the scene but it will not inform about the actual "size" of the space. One possible source of information for absolute depth estimation is the image size of known objects. However, this is computationally complex due to the difficulty of the object recognition process. Here we propose a source of information for absolute depth estimation that does not rely on specific objects: we introduce a procedure for absolute depth estimation based on the recognition of the whole scene. The shape of the space of the scene and the structures present in the scene are strongly related to the scale of observation. We demonstrate that, by recognizing the properties of the structures present in the image, we can infer the scale of the scene, and therefore its absolute mean depth. We illustrate the interest in computing the mean depth of the scene with application to scene recognition and object detection.

The Perception of Subjective Surfaces

It is proposed that subjective contours are an artifact of the perception of natural three-dimensional surfaces. A recent theory of surface interpolation implies that "subjective surfaces" are constructed in the visual system by interpolation between three-dimensional values arising from interpretation of a variety of surface cues. We show that subjective surfaces can take any form, including singly and doubly curved surfaces, as well as the commonly discussed fronto-parallel planes. In addition, it is necessary in the context of computational vision to make explicit the discontinuities, both in depth and in surface orientation, in the surfaces constructed by interpolation. It is proposed that subjective surfaces and subjective contours are demonstrated. The role played by figure completion and enhanced brightness contrast in the determination of subjective surfaces is discussed. All considerations of surface perception apply equally to subjective surfaces.

WMR navigation using local potential field corridors and narrow local occupancy grid perception

Path planning and control strategies applied to autonomous mobile robots should fulfil safety rules as well as achieve final goals. Trajectory planning applications should be fast and flexible to allow real time implementations as well as environment interactions. The methodology presented uses the on robot information as the meaningful data necessary to plan a narrow passage by using a corridor based on attraction potential fields that approaches the mobile robot to the final desired configuration. It employs local and dense occupancy grid perception to avoid collisions. The key goals of this research project are computational simplicity as well as the possibility of integrating this method with other methods reported by the research community. Another important aspect of this work consist in testing the proposed method by using a mobile robot with a perception system composed of a monocular camera and odometers placed on the two wheels of the differential driven motion system. Hence, visual data are used as a local horizon of perception in which trajectories without collisions are computed by satisfying final goal approaches and safety criteria