O longo caminho: guerreiro ramos e a sociologia da administração antes de a nova ciência das organizações

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

A região do Médio Tietê e os primeiros acordes paulistas: o Cururu

Pós-graduação em Geografia - IGCE

O rapto de Europa: uma comparação entre Ovídio e Ticiano

In Metamorphoses, the Roman poet Ovid tells the tale of the transformation of Jupiter into a bull to seduce the Phoenician princess Europa. During Renaissance, as is well known, Western civilization fostered an intense renewal of its values under the clear influence of Greco-Roman culture. Ovid, whose fame had not ceased throughout the Middle Ages, became then even better known, and especially his poem Metamorphoses turned into a remarkable source of inspiration not only to literature but also to fine arts and their new humanistic conception. Thus, the episode of the abduction of Europa received a dramatic pictorial expression in the broad brush strokes of the Venetian master Titian Vecellio, who interpreted several classical myths in his canvases at the height of his creative maturity. There are many and obvious relationships in the verses of the ancient Latin poet and the picture of the Italian Renaissancist. In Metamorphoses, the mythical account is described in so many details and set in such an expressive poetic that Titian could take Ovid´s narrative as a model for painting “The Rape of Europa”, doing a true exercise in intersemiotic translation by interpreting verbal signs through pictorial signs.

A pedagogia histórico-crítica e a formação da individualidade para sí

Is there a place inside Marxism for the debate on individuality? Does the historical-critical pedagogy need a theory of individual’s education? The article answers affirmatively to both questions and analyses the pillars of a Marxist theory of human individuals’ education. The start point is the relation between the processes of objectification and appropriation that were originated by the work activity. The relation between objectification and appropriation is analysed from a dialectical materialistic historical perspective. This perspective implies the understanding of the contradiction generates by class struggle that gives to the sociocultural development both the meanings of humanization and alienation. In this sense, individual’s education is understood as part of historical self-building process of humankind. The direction of this movement is from humanity in itself to humanity for itself that means a process that promotes the development of free and universal individuality.

Muito além dos muros

The art of dealing with the similar goes beyond simply contact a service provider to the recipient of the service , after the mouth is only part of the individual. The design PET - Saúde provides the academic experience of exploring the world beyond the walls of the college, which is simply phenomenal. This is the best way to form the dental professional with a humanist , critical and reflective view . Providing students the opportunity to encounter the reality of payphones and develop the general skills of the dentist , as communication with other professionals , experiencing multiprofessionality and transdisciplinarity , important in health promotion . During visits to municipalities were executed activities of health care with prevention and rehabilitation . Even against a background of lack of resources , lack of certain materials , common clinical presentation not prevented the carrying out of procedures and care . This experience is essential because it helps in decision making and establishment of costeffectiveness in their professional careers , based not only on scientific evidence , but also the needs of a given population . Therefore , the experience of participating in the PET allows the complete formation of the academic , also marked the Humanities and Social Sciences . Therefore, going beyond the walls of the college provides a comprehensive and humane view of the patient , which is no longer restricted to just one sick " part " , because it may have its context understood and integrated into the vision of each petiano .

Reflexões sobre o conceito de atendimento humanizado em Odontologia

Humanization at dental care is highly important due to uneven relation between scientific / technical advances in dentistry and thequality of human contact. The dental treatment goes beyond the field of scientific knowledge. Therefore, the dental treatment requiresbalance among technical skill, scientific training, and humanist vision of health promotion. Contemporarily, humanization is understoodas tripod based on user's rights, dental practice and organization of a humanized model. Curriculum integration of ethical, humanistic,scientific and technical contents is an important and current challenge on teaching / learning process for professionals at Dentistry. Thispaper aims to, guided by the literature review, to present some considerations on human care in dentistry, with emphasis on theimportance of professional /patient relationship for promoting oral health. It is suggested that dentists reflect on the urgent need ontheoretical basis of humanization and patient-professional relationship for health care.Descriptors: Humanization of Assistance; Dental Staff

Interpretando reflexões de futuros professores de Física sobre sua prática profissional durante a formação inicial: a busca pela construção da autonomia docente

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Sociedad de la Información: uso de la Web 2.0 por comunicadores politicos brasileros

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A crítica da Psicologia e a tarefa da crítica na Psicologia

This article discusses the need to deepen Psychology criticism as a science, unveiling its ideological commitment to the demands posed by the capitalism development and, at the same time, develop the critical thinking in Psychology. Taking the dialectical historical materialism as a basis, the main elements which should be contemplated by the critical thinking are presented: the dialectical reflection; the knowledge criticism; the denounce of degradation, alienation and human heteronomy in the conditions posed by capitalism and the possibility of being used as an instrument in the social transformation process. The incorporation of these elements can guide the constitution process of psychological knowledge which will be able to provide more satisfactory answers to questions concerning the dialectical relationship between individuals and society and the possibilities of human emancipation in nowadays society.

Por uma práxis da comunicação na formação de um comunicador comunicólogo

What is the place of theory in the field of communication? From this epistemological inquiry, this paper examines the tensions and connections between theory and practice in the discipline of Communication. It discusses the segmentation of Undergraduate courses of Communication in Journalism, Public Relations, Advertising, and Radio and the emphasis on technical and vocational training that occurs in the communicator’s education. It discusses some components of the new curriculum guidelines of the course of Journalism and articulates this segmentation with the Postgraduate area. The paper also discusses the deduction and induction movements in the construction of the area’s knowledge and advocates a dialectical examination of the relationship between science and experience, theory and practice, leading to a praxis of communication.

A dialética singular-particular-universal: implicações do método materialista dialético para a psicologia

Considering that Cultural-Historical theory has been gaining importance within Brazilian Psychology in the last decades, this essay aims at contributing to understanding its ontological and epistemological foundations, introducing the concepts of singularity, particularity and universality of the dialectics that exists between them. The analysis looks to explore the implications to Psychology, both as a science and as a professional practice, of the lukacsian indication about the need to apprehend the connections between singularity, particularity and universality as a condition for understanding the essence of phenomena. In that sense, this analysis brings light to the individual/society dynamics unity affirmed by historical-dialectical materialism, which contributes to overcoming of the dichotomies usually established between the poles of this relationship.

Sob o domínio da metáfora: transposição de imagens poéticas (em) entre Edgar Allan Poe e René Magritte

Pós-graduação em Letras - IBILCE

O desafio da qualificação para o trabalho na perspectiva do Proeja no IFMT: política, fato e possibilidades

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Micropolítica do trabalho dos profissionais de saúde na UBS: visão sobre necessidades de saúde das famílias

Este estudo teve como objetivo compreender as potencialidades e limitações do processo de trabalho da enfermagem de uma Unidade Básica de Saúde para o reconhecimento das necessidades de saúde da população. A vertente metodológica utilizada foi a pesquisa social, na perspectiva qualitativa, tendo como base de análise dos discursos a hermêutica-dialética, e como alicerce a Teoria da Interpretação Práxica da Enfermagem em Saúde Coletiva. Os dados foram coletados por meio da entrevista semiestruturada e os processos de trabalho das equipes foram analisados através do Fluxograma Analisador do Modelo de Atenção de um Serviço de Saúde. Concluiu-se que há limitações no cotidiano do processo de trabalho da equipe de enfermagem à medida em que o reconhecimento e enfrentamento das necessidades de saúde perpassavam pela identificação de agravos instalados, deixando em segundo plano os determinantes sociais das más condições de vida associadas ao processo saúde-doença.