O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Espaços Públicos e Renovação Urbana: intervenção Projetual em São José do Rio Preto/SP

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Estudo da gestão de aterros sanitários através de consórcios públicos e públicos-privados

The growing population, purchasing power and changing the profile of Brazilian consumers are the facts to justify the increase in waste production in the country. According to the National Research Sanitation made by IBGE in 2000, Brazil produced 241,614 tons of waste per day, equivalent to approximately 90 million tons per year. This growth leads researchers to consider a better way to dump this material in order to mitigate the damage to population health and the environment. For this, one of the possible actions is the search for alternative disposal technological development, a possible solution being the construction of landfills. But many cities, especially those from regions of poor or agricultural base, do not always have sufficient resources and open spaces for the construction of a landfill as required by law. Fits like a context in which it operates as an alternative technology for inter-municipal consortia landfill and public-private partnerships in order to contribute to the sustainable development of cities. The law that regulates public consortia is the Federal Law 11.107 of April 2005, as the law that regulates and makes possible the Public-Private Partnership is the Federal Law 11.079 of 2004. Consortia are entities that bring together several municipalities, with or without the State and the Union to carry out joint actions that if were borne singly, not would achieve the same results or would lose a greater volume of resources, and would demand more time. The public-private partnership consist of one or more municipalities and a private company, selected by public tender, which becomes responsible for implementation, maintenance and operation of the landfill. This practice can performed on the model of concession, in which public administration is direct or indirect user, with or without installation and ... (Complete abstract click eletronic access below)

Os indesejáveis: agentes públicos e a gestão da mobilidade de trecheiros e pessoas em situação de rua

Pós-graduação em Psicologia - FCLAS

Lei de responsabilidade educacional: direito fundamental à educação, regime jurídico administrativo e responsabilização dos agentes públicos

Pós-graduação em Educação - FCT

Análise do ambiente de trabalho do enfermeiro de hospitais públicos

Pós-graduação em Enfermagem - FMB

Perfil do adoecimento dos trabalhadores de câmpus universitário do interior paulista: análise dos dados de absenteísmo por motivo de doença

Pós-graduação em Saúde Coletiva - FMB

Os espaços públicos de lazer da cidade de Teresina (PI)

Pós-graduação em Geografia - IGCE

A vivência de mulheres em cargos em cargos executivos em grandes empresas: uma análise interseccional das desigualdades de gênero e de Raça

Pós-graduação em Ciências Sociais - FCLAR

Conforto térmico em espaços públicos de passagem: estudos em cidades do Estado de São Paulo

This paper presents the results of a study on the thermal comfort in open urban spaces, undertaken in pedestrian streets located in the three towns, Campinas, Baurú, and Presidente Prudente, in the state of Sao Paulo. The study was developed as part of a more extensive project on thermal comfort in different kinds of open public spaces in Brazil. The methodology involved monitoring the microclimatic variables (air and globe temperature, humidity, air velocity and global solar radiation), and structured interviews, in order to assess the actual thermal comfort through the Actual Sensation Vote (ASV) and the personal users’ variables. The Physiological Equivalent Temperature (PET) was also calculated. The results show different limits for neutral temperature in each city: 20-29ºC for Campinas, 21-30 ºC for Bauru and 14-24 ºC for Presidente Prudente). However, 59.5% of the total sample (308 out of 519 individuals) indicated comfort limits ranging from 18 to 26 ºC, which is consistent with the limits proposed by Monteiro and Alucci for the city of Sao Paulo. These results can contribute to evaluate the thermal quality of other public spaces in the same towns.

Públicos e meios de comunicação: a formação necessária para a interatividade

Technological innovations associated with the media made changes in the production, transmission and reception of mediatic messages. Among them, we highlight the convergence of media, and the consequent multimediality and the emergence of new possibilities of interactivity, allowing the audience to become increasingly active. But for that to happen properly, it is necessary to promote actions aimed to critical and creative use of media. Thus, this paper aims to refl ect on the need for literacy initiatives for the formation of publics, aiming what is considered a productive interactivity.

Design universal e acessibilidade: análise ergonomica de equipamentos de ginástica em espaços públicos

In recent years the availability of equipment for exercise in public places increased demand on the principles of universal design, ergonomics and accessibility, since they are intended for use by many different users. This paper presents an analysis of ergonomic equipment and discusses the main problems observed, as well as projective presents parameters for the development of new products.

Ilhas de Croatã: a territorialidade de ações artísticas e espaços públicos

Influenced by the counterculture movement Provos (1965), the poetic narrative Islands of Croatan presents a brief analysis of its two artistic actions: in the experimental implementation of a white bicycle as collective, public and free transportation, inserted in the campus of UNESP/Bauru; and in TRANSITOSensorium action, deterritorializing an imaginary city from QRcodes throughout the city of Bauru, where the user finds a hybridity between visual, sound and written languages. The research relates the idea of territory through a relationship between space and power, listing the concepts of Psychogeography - the study of affective actions in collective space and Temporary Autonomous Zones. This is an experimental study, with the insertion of new technologies.

Vivências anímicas e percepção subjetiva de qualidade de vida: perspectiva de servidores públicos nos âmbitos da saúde e da educação

This study was qualitative in nature and aimed to investigate the possible interference of spiritual experiences with the subjective perception of quality of life. The perspectives of civil servants in education and health services were compared. The study was developed through bibliographic and exploratory research, and the instrument used for data collection for the exploratory research was the WHOQOL-bref, which was applied in two stages: before and after experiences with spiritual activities. The purposive sample used in this study was composed of civil servants working in health and education administrative sectors of the Brazilian Unified Health System and a State University, respectively, with the intention of broadening the understanding about the perception of quality of life in civil servants from different sectors. The exploratory research of the study was carried out in three stages. The first was a two-phase data collection, before and after experiences with spiritual activities offered to civil servants who worked in the health care field, as well as the analysis of the results of this step. The second stage was the collection of data before and after experiences with spiritual activities offered to civil servants who worked in the administrative sector of education in a public university, besides the analysis of the results of this step. The third stage consisted of a comparison of the results obtained in the preceding two steps. The data resulting from the use of the research instrument for both samples were analyzed via Thematic Content Analysis. A questionnaire containing 26 questions based on four main themes was used. The first two questions were related to perceived quality of life and health satisfaction and they were not part of the specific domains. The other 24 questions were divided between the four themes: physical domain, psychological domain, domain of social relations, and environmental domain. The results...