O padrão de desenvolvimento dos agronegócios no Brasil e a atualidade histórica da reforma agrária

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso da Lei Rouanet como ferramenta produtiva em um plano de comunicação

The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

A internacionalização do setor siderúrgico via fusões e aquisições: um estudo sobre a competitividade do setor no Brasil

A siderurgia é um importante elo na cadeia siderúrgica, unindo tanto setores que estão atrás dela, mineração e carvão, como os que seguem a sua frente, setores da construção civil, máquinas e ferramentas, automobilístico e até mesmo setores de maior intensidade tecnológica como o da aeronáutica. Esta monografia tem por objetivo estudar a internacionalização que o setor siderúrgico brasileiro sofreu durante a última década analisando tanto os fluxos de fusões e aquisições de empresas brasileiras as quais compram ativos no exterior como também de indústrias siderúrgicas estrangeiras que adquirem ativos produtivos no Brasil. Deseja-se estabelecer se as Fusões e Aquisições foram capazes de trazer maior competitividade para as empresas nacionais e avaliar o impacto que a indústria brasileira sofre com a entrada de siderúrgicas estrangeiras. Para tanto, foram feitas análises qualitativas buscando analisar quais as estratégias de internacionalização das empresas e relacionar as fusões e aquisições feitas de acordo com as estratégias traçadas. Em termos quantitativos tentou-se verificar por meio do market-share mensurado em termos mundiais de venda se as operações realizadas pelas empresas foram capazes de elevá-las a patamares competitivos superiores

Análise da distribuição dos subtipos de Linepithema micans (Formicidae: Dolichoderinae) na região sul do Brasil através da ferramenta molecular barcode

Formigas do gênero Linepithema se encontram distribuídas amplamente por todo o globo, algumas delas, como Linepithema humile são muito conhecidas por sua ação invasora, comprometendo fauna e flora dos ambientes que invadem. Devido a notoriedade dessa espécie, há uma tendência em identificar erroneamente como L. humile as espécies próximas. Assim ocorreu com outras espécies da região Sul do Brasil com características próximas a ela. L. micans é a principal espécie que se associa com a pérola-da-terra Eurhizococcus brasiliensis (Hemíptera: Margarodidae), importante praga na vinicultura gaúcha. Análises preliminares revelaram a existência de três subtipos de L. micans. No presente estudo foram analisadas diferentes populações de L. micans das vinícolas do Estado do Rio Grande do Sul com a utilização de dois genes mitocondriais, utilizados para DNA Barcode de animais, com o propósito de estabelecer a distribuição dos diferentes mitótipos de L. micans. O resultado obtido revelou a existência de 14 haplótipos, sendo 12 novos e a análise da rede de haplótipos sugere a existência de dois possíveis grupos ancestrais

Freqüência do parvovírus suíno em fetos mumificados, abortados e natimortos detectado através da reação em cadeia pela polimerase (PCR)

Porcine parvovirus (PPV) is associated with reproductive failure and it has been found worldwide, including Brazil. Many diagnostic procedures are used for its detection, for example, immunofluorescence, HA, HI and PCR and this is an important technique because it is very specific and sensitive. In this work, the presence of PPV in fetuses from swine farms with reproductive problems was detected by PCR. All of 170 samples from aborted fetuses, mummies or stillborns were sampled by PCR with primers designed to VP2 region of PPV and c-myc (endogenous control). Only 142 samples (83,53%) were positive for c-myc and among them six samples (4,22%) were positive for PPV which were tested in HA. In this test, erythrocytes suspension 1% was used and three samples (50%) agglutinated but they presented low titer (4). For this work, porcine parvovirus was detected in the samples analyzed by PCR and HA. It is important to emphasize the use of endogenous control when material with elevated degree of autolysis is examined

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

O advento de novas matrizes energéticas no Brasil: experiências da implantação do PNPB em Mirante do Paranapanema e a produção de biodiesel em Mauá, Estado de São Paulo

Faced with the global discussion about the development of new alternative energy sources, this work tries to contribute to the understanding of the introduction of biodiesel in the energy market, identifying the barriers in the social logic, economic and productive in different spaces, rural and urban. Based on the guidelines of the National Biodiesel Production and Use Program (PNPB), it intended to accompany the implementation of public policies in relation to family farmers settled in the Pontal, located in the western region of São Paulo. In parallel, we will analyze the organizational structure and logistics of the production of biodiesel in the city, although it does not dependent on agricultural production and it is not a target of public policies, it takes advantage of the demand created by PNPB when it comes to increasing the amount of biodiesel blended with mineral origin diesel. The activity examined in the urban space is the collection of used frying oil held by Ecosanta Biofuels, a company located in the town of Maua, São Paulo metropolitan region. The monograph aims to broaden our understanding despite the urban-rural issue regarding the obstacles and opportunities in expanding renewable energy

Metodologia Microbiológica Convencional e Reação em Cadeia pela Polimerase (PCR) na detecção de Salmonella spp em carcaças de frango

Salmonella is the etiological agent responsible for one of the most important Food Borne Disease (FBD), Salmonellosis, which generates significant economic consequences in several countries, including Brazil. Poultry meat is one of the most important disseminators of the pathogen. Accordingly, several countries have developed programs trying to reduce the prevalence of Salmonella in poultry meat. Such programs are based on the research of the pathogen in the carcasses, establishing a maximum limit of positive samples at each set of analysis. The Salmonella scans are usually made using the conventional microbiological methods, which tend to be expensive and time consuming. In recent years were developed rapid methods such as polymerase chain reaction (PCR), which can greatly shorten the results time, showing greater sensitivity and specificity than conventional methodology

Modernização da agricultura e reestruturação produtiva da atividade leiteira

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A experiência do trabalho do serviço social junto aos carcereiros da cadeia feminina de Franca - SP

Pós-graduação em Serviço Social - FCHS

Turismo rural: uma viagem de inclusão produtiva

Pós-graduação em Serviço Social - FCHS

Historiografia da inserção do Brasil no regime internacional de acumulação nas eras FHC e Lula: do regional ao multilateral

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Dopplerfluxometria e avaliação morfométrica do fígado, baço, rins e grandes vasos abdominais de onças pardas (Puma concolor) da região Campo Grande, Mato Grosso do Sul, Brasil

Pós-graduação em Biotecnologia Animal - FMVZ

Estratégias Produtivas e Tecnológicas das empresas da Indústria Farmacêutica do Brasil e da Índia: um exame a partir de indicadores aplicados aos fluxos de comércio exterior

This work aims to evaluate the different trajectories in terms of production structure, technological capabilities and performance in international trade of pharmaceutical industries in Brazil and India. For this, we build international trade indicators, based on data provided by the COMTRADE, the UN database for trade. Through the indicators, it is observed that the countries have different results in the catch-up process of the pharmaceutical industry. India has built a productive structure strongly based on generic drugs, with which it is able to greatly meet domestic demand and export to many countries worldwide. Brazil remains in a position of dependence of foreign production, with a high level of imports and exports to the region of Latin America

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.