Estratégia de operações no varejo: um estudo sobre perfilar mercado, produto e operações no setor de supermercados

The objective of this Thesis is to investigate the strategic alignment between market end operations in the retail supermarket sector applying the concept product profiling by Hill (1993). To the developing was utilized a methodology of the cases study had were a evolvement if the action research into on of the RedeMais supermarkets. Through the interview, discussion and direct action became possible collect information necessary to direction this work, absorbing and understanding the methodology and thought form, action and management. This work contribute to development the create of the model adapted of the manufactory to service, the product matrix of the Hill, in which serve a tool to uncover the origins of misalignment that occur over time and to illustrate the phenomenon to executives gone support to decision

CREATION: técnica de criatividade para geração de ideias de novos produtos

Creativity is a skill found in all individuals and one of the strategies used to intensify it is through the application of creativity techniques. In order to propose a new technique for generating new crafts product ideas, this dissertation, which is part of a research project of the Federal University of Rio Grande do Norte, through action research, intervened in three state communities artisans - Lajes Pintada, Massaranduba and Vera Cruz - to develop the artisans creative potential. Based on the techniques studied in the literature, we selected three techniques for interventions, composing two dynamics - one to improve features and functionalities of existing products, with the technique of SCAMPER; and the other to generate ideas for creating new products, with techniques Listing and Random Words / Figures. These latter techniques were not satisfactory in its objective by presenting constraints, not covered in the description, for the participant group. Thus, it was necessary to propose a new technique for the same purpose, the technique CREATION Clarify technique, Realized creativity, Explain, Apply for word, Think fast, Interpret, Organize ideas, Now evaluate, composed of twelve steps. To use the new technique requires that it be used by a dynamic that takes into account three phases: Planning, Application and Analysis. In the new technique application were generated around 30 ideas, regarded as new, in six sessions, from test pilot to interventions in artisans communities

Elaboração e aplicação de uma sequência de atividades para o ensino da trigonometria numa abordagem histórica

The present work aims to report the construction of a workbook for teaching trigonometry focusing the possible mix between the historical approach to the teaching of mathematics and the professional master´s degree. For this, considerations about the history of mathematics as a teaching methodology, the education of the math teacher who will teach trigonometry and also about the course of elaboration and experimentation of the activities in the workbook were made (using the methodological strategy of action research). Finally, the workbook for the teaching of trigonometry in a historical approach is presented as an example of the above mentioned mix between the history of mathematics, mathematical school content and the professional master´s degree

Linguagem matemática: uma proposta de ensino e avaliação da compreensão leitora dos objetos da matemática

This paper discusses aspects related to the mathematical language and its understanding, in particular, by students of final years of elementary school. Accordingly, we aimed to develop a proposal for teaching, substantiated by mathematical modeling activities and reading, which takes advantage of the student of elementary school a better understanding of mathematical language for the content of proportion. We also aim to build / propose parameters for the assessment of reading proficiency of the language of the student in analyzing and modeling process, its ability to develop/improve/enhance this proficiency. For this purpose, we develop a qualitative research, with procedures for an action research whose analysis of the data is configured as Content Analysis. We refer to epistemological and didactic, in the studies: Piaget (1975, 1990), Vygotsky (1991, 2001), Bakhtin (2006), Freire (1974, 1994), Bicudo and Garnica (2006), Smole and Diniz (2001), Barbosa (2001), Burak (1992), Biembengut (2004), Bassanezi (2002), Carrasco (2006), Becker (2010), Zuin and Reyes (2010), among others. We understand that to acquire new knowledge one must learn to read and reading to learn it, this process is essential for the development of reading proficiency of a person. Modeling, in turn, is a process which enables contact with different forms of reading providing elements favorable to the development here mentioned. The evaluation parameters we use to analyze the level of reading proficiency of mathematical language proved to be effective and therefore a valuable tool that allows the teacher an efficient evaluation and whose results can guide you better in the planning and execution of their practice

Ações educativas com portadores de diabetes Mellitus através da educação popular em saúde

Popular Health Education in its emancipatory dimension refers to individuals and groups to exchange knowledge and experiences, allowing them to associate health to the outcomes of their living conditions. Under this view, health workers and health users are subjects of the educative process. Thus, this study aims to identify the key clinical and socio sanitary attributes and promote educational activities with patients with Diabetes Mellitus (DM) in a Family Health Care Unit of the Western Sanitary District, in the city of Natal / RN. It is an action research which uses the references of the Theory of Liberating Education, which is based on a problem-solving pedagogy and that values dialogue in the process of understanding oneself and the world. Thirty-six diabetics, who are residents of the area covered by the health care unit, and thirty health workers participated in the survey. Each group had an average of twelve participants, and the meetings took place at the Unit´s hall, using conversation wheels, group dynamics, life narratives, experiences telling, movie exhibition and discussions, music, knowledge telling, desires, limitations, beliefs and values socially constructed. Data collection took place during the second half of two thousand and thirteen through Free Word Association Technique (FWAT), recordings of conversation wheels, participative observation, group dynamics, testimonies, questionnaires, life narratives and photographs. The empirical material was organized and subjected to three analyzes: thematic content (Bardin), textual statistics analysis by software IRAMUTEQ (Ratinaud), and photographic analysis (Edmund Feldman). The data analyses originated words, expressions, categories, themes and creative situations showing that popular health education is in process of construction, but still very incipient in primary care. The National Policy on Popular Health Education shows us the necessary ways for the transformation of health practices and the build of a more shared and solidary society. The meetings could be place to reverse that normative logic that has been happening over the years in primary care, but that by itself is not enough. It is possible to conclude that the use of active practices, increasing of listening and training on Popular Health Education will enable changes in the scenario where users and health workers deal with diabetes mellitus. Thus we see the popular health education is being timidly incorporated to the educational process of the subjects involved in this study, and far away from the principles of participation, organization of political work, increase opportunities for dialogue, respect, solidarity and tolerance among different actors involved in addressing the health problems that are fundamental to the improvement in building healthy practices of primary care

A saúde ambiental e os resíduos de serviços de saúde nos três níveis de complexidade do Sistema Único de Saúde - SUS

The environmental management in the health establishments is a reality still little explored in the health sector in Brazil, especially concerning its wastes. The management of wastes of health services is established in the valid legislation through the National Council of Environment and Sanitary Vigilance Agency (358/2005 and 304/2004 respectively). The present work is about a descriptive work about the environmental health in the health services. The used criterion was to diagnose the environmental management in twelve establishments of health inserted in the three levels of complexity of the Unique Health System (Sistema Ùnico de Saúde SUS). Among the sub criteria used the waste management is the one of bigger concern. The one referring to the water quality is considered good. The analysis of data reveals that 66% of the establishments got a poor environmental ranking, 17% critical and 17% appropriate, showing that the health establishments in the three levels of complexity of the SUS need urgent structural, environmental and educational interventions

Festa na escola e a autopoiese do lazer

This study shows the problem of school party and its relations with the perspective of leisure autopoiesis in the lives of students living in student housing. It has aimed to describe and interpret the most meaningful leisure experiences in daily life of a student housing and the ludopoietic processes for the humanescent self-education. From the theoretical assumptions supporting the development of this research have highlighted: Education by Freire (1996); Embodiment by Pierrakos (1990); Leisure by Dumazedier (1999); Party by Duvignaud (1983), Playful by Schiller (2002), Working by Freinet (1998), Autopoiesis by Maturana and Varela (2001), belonging to each day by Certeau (1994). A qualitative study adopts the principles of existential action research, in an ethnofenomenological perspective. As a methodology, we use the metaphor of sowing covering the planting, flowering, harvest and new planting. The scenario was to sow the Escola Agrícola de Jundiaí - RN. Twenty-five students residing in the school participated in research from 2007 to 2008, which involved more actively in the development of an extension project for the implementation of recreational and leisure experiences in that institution. The main instruments used for the construction of data collection were: participant observation, questionnaire, interview, game sand and photographs. The process of data analysis with the ethnofenomenological principles emphasized the following points: experientiality, indexicality, reflexivity, self-organizability, adoptability, archetypal and humanescenciality. New meanings of ludopoietic flowering of seed "party school" were revealed, and you can see the emergence of autopoietic leisure as a big green tree, able to sprout in soil properly fertilized to produce wonderful fruit of joie de vivre

Educação ambiental para crianças no ambiente urbano: uma proposta de pesquisa-ação

Este estudo de Educação Ambiental envolveu crianças de 6 a 11 anos de idade de um bairro de classe popular - Cohab I - na cidade de Botucatu. O objetivo principal do projeto foi contribuir para desenvolver nas crianças atitudes de cuidado com o meio onde vivem, proporcionando oportunidades de aquisição de conhecimentos, valores, atitudes e interesse ativo para protegê- lo e melhorá-lo. Trata-se de um estudo desenvolvido com os referenciais da metodologia da pesquisa-ação participativa, que considera fundamental a participação dos sujeitos envolvidos tanto no processo de produção de conhecimentos quanto na tomada de decisões. Através de conversas, atividades e brincadeiras variadas, as crianças construíram conhecimentos sobre o bairro, percebendo como podem e devem exercer ali um importante papel social de melhoria da qualidade de vida no ambiente em que vivem. As crianças foram incentivadas a participar e levar essa preocupação aos adultos.

A construção coletiva interdisciplinar em educação ambiental no ensino médio: a microbacia hidrográfica do Ribeirão dos Peixes como tema gerador

O Ribeirão dos Peixes é o principal corpo de água do município de Dois Córregos (SP), e as conseqüências das atividades antrópicas no local exigem urgentes providências para a recuperação do sistema. Considerando que as bacias hidrográficas representam uma temática bastante adequada para um programa de Educação Ambiental e, ainda, as dificuldades/necessidades apresentadas, pelos professores, para o desenvolvimento de práticas que estimulem a conscientização dos alunos com respeito às questões ambientais, o presente estudo visou à formação interdisciplinar de educadores que atuavam no terceiro ano do ensino médio de uma escola estadual, no sentido de possibilitar que trabalhassem posteriormente com seus alunos a dimensão ambiental da microbacia hidrográfica do Ribeirão dos Peixes. Uma investigação inicial sobre as práticas pedagógicas dos professores em relação à abordagem do tema e à Educação Ambiental forneceu subsídios para que este trabalho fosse conduzido, por meio da Pesquisa-ação-participativa e complementada pelo Ensino por pesquisa.

Desenvolvimento de uma proposta de educação sexual para adolescentes

O objetivo geral do presente estudo foi descrever a experiência de construção e aplicação de uma proposta pedagógica no campo da educação sexual, fundamentada em algumas premissas contidas na concepção de Paulo Freire, visando atender adolescentes de uma comunidade carente do interior paulista. A partir dos questionamentos iniciais levantados pelos jovens foram realizados quatro encontros focando questões sobre sexualidade, anatomia e fisiologia humana, métodos anticoncepcionais e DST/Aids. Com a realização desse trabalho, os jovens tiveram oportunidade de participar de um processo educativo que possibilitou, pelo resgate de suas próprias experiências e crenças, a reflexão sobre sua autonomia na vivência de uma sexualidade saudável, respeitando a si próprio e ao outro.

Encontrando-se em casa: uma proposta de atendimento domiciliar para famílias de idosos dependentes

OBJETIVO: Este estudo qualitativo teve por objetivo descrever como um sistema familiar reage perante a situação de dependência em um membro idoso, quais recursos utiliza para manter sua estabilidade e a assistência de enfermagem disponibilizada neste contexto. MÉTODOS: Utilizou-se como referencial teórico a abordagem dos sistemas familiares e como método a pesquisa-ação. Os dados foram colhidos de novembro de 2004 a janeiro de 2005, utilizando-se o genograma, o ecomapa e o levantamento de problemas. RESULTADOS: Principais demandas familiares: luto antecipado, sobrecarga do papel de cuidador, falta de conhecimento sobre a doença e desajustamento familiar perante a crise. Principais intervenções: incentivar a narrativa da enfermidade, oferecer sugestões e informações, elogiar as forças familiares e assegurar pronto atendimento. CONCLUSÕES: Com o atendimento à família sob o enfoque sistêmico foi possível propor as intervenções de ajuda para a melhoria da qualidade de vida familiar, de maneira que ela também vislumbrasse suas próprias soluções para o enfrentamento das adversidades.

Implementação de um sistema Collaborative Planning, Forecasting, and Replenishment em uma grande rede de fast food por meio de um prestador de serviços logísticos

A gestão colaborativa é, atualmente, um elemento-chave no contexto da gestão da cadeia de suprimentos. Neste artigo, o tema é abordado mediante a análise de um caso real, em que uma grande rede mundial de fast-food e seu prestador de serviço logístico (PSL) trabalharam conjuntamente no Brasil em um projeto-piloto para a implementação de um collaborative planning, forecasting, and replenishment (CPFR). O trabalho faz uso de uma metodologia de pesquisa-ação e apresenta as principais variáveis que influenciaram o projeto, abordando os processos necessários para a implementação e os pontos que favorecem o CPFR. Com base no caso estudado, o trabalho apresenta um conjunto de propostas sobre o papel dos agentes da cadeia em projetos dessa natureza. A gestão da cadeia de suprimentos por intermédio da coordenação direta de um PSL também permite demonstrar as possibilidades e dificuldades desse sistema, contribuindo com a visão colaborativa na cadeia de suprimentos a partir da relação entre seus agentes.

A Aplicabilidade da Pesquisa-ação na Educação Musical

Action-research is a model of scientific investigation which is not widely used in musical teaching, even considering its relevant application in the social sciences. David Tripp (2005) classifies it as a type of action-investigation which is used to define any process that follows a cycle where the practice is improved by the systematic oscillation from acting in the field of practice to investigating into it. With the approval by the Brazilian National Congress of Law 17,769, on August 18, 2008, and with the supplementary legislation, we understand that its use in the musical education would be beneficial. This justification has motivated the writing of this article, which approached the characteristics, functions and usefulness of the action-research. The consulted authors were, among others, D. Tripp, M. Thiollent, Maria A. Franco, G. Morceau, and Maria G. de Miranda. Two examples of Master's dissertations which adopted this type of research were mentioned.

Leitura do fotojornalismo na escola: uma experiência com alunos da escola básica

Pós-graduação em Educação - FFC

Que dança é essa?: uma proposta para a educação infantil

Pós-graduação em Artes - IA