Hur ett företag kan uppmärksammas genom en grafisk profil och en gerillamarknadsföring

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and surveys. We also kept a regular and open contact with the café owners throughout the project.In a similar procedure a broad knowledge about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while six marketers handed out flyers and spread information about the café. The guerrilla marketing resulted in that the café's customers grew by nearly twice as many on the day of the guerrilla. Surveys made before and after the guerrilla showed that the awareness of the café grew.

- Ni får gärna hoppa på golvet om ni vill hoppa : En studie om pedagogers bemötande av barns egna initativ i förskola och förskoleklass

The purpose of this survey was to discern possible similarities and difference between how teachers in preschool and pre-class respond to children’s own initiative out of a power perspective. The results of this study is collect by observations that we have done in free and planned activity in both preschool and pre-class as well as a few interviews with some of the teachers. The results have shown that teacher’s responses to children’s own initiatives in preschool and pre-class to most part is similar, despite the difference in their commission. The biggest differences are that teachers in preschool prioritize children’s care before allowing the children to pursue their own initiatives, which haven’t emerged from the observations in the pre-class. Another difference is that the teachers in pre-class are more flexible during the planned activities and utilize the children’s own initiatives.

Glädje i vårdandets värld

Föreliggande vårdvetenskapliga studie har som syfte att avtäcka och synliggöra glädjesom idé i vårdandets värld. Glädje sammanbinds med vårdandet genom kärleken somden tongivande kraften hos glädje. Vårdandets sak har genom historien alltid varit attlindra lidande och att tjäna liv och hälsa i en anda av kärlek och barmhärtighet. Dennastudie om glädje i vårdandet har en övergripande idéhistorisk inriktning och resultatetsammanställs i form av ett idémönster. Tolkningen sker genom en hermeneutisk ansatsmed fokus på förståelse av själva vårdandet. För att djupare förstå glädje, dessursprungsidé, väsen och uttrycksformer granskas begreppet ’glädje’ och de näraliggandebegreppen ’glad’ och ’ljus’ i etymologiska ordböcker samt i svenska, engelska ochlatinska ordböcker. Som stöd för tolkningen används klassiska texter innehållandefilosofers tankar om glädje. Glädje som idé glimtar fram i form av ett sjufaldigtmönster. Detta mönster innehåller särdrag hos glädje och det hjärtas natur somrespektive särdrag förverkligas i. I andlig mening utgör hjärtat livets medelpunkt ochkänslornas hemvist. Mönstret bildar bakgrund och blir vägledande vid den hermeneutiska läsningen omglädje, så som den framträder i berättelser om vårdande under åren 1900–1933. Dehistoriska källorna utgörs av facktidskriften Svensk sjukskötersketidning, böcker medberättelser om vårdande, arkivmaterial samt läroböcker om vårdarbete. Resultatetmynnar ut i ett idémönster, där idéer om det som gör glädje verksamt som vårdandeframträder. Dessa är det sanna hjärtats rena glädje – kärlek, glädje är ett kärleksbevis.Det brinnande hjärtats djupa glädje – livsglädje, glädje inspirerar och genererar kraft.Det bärande hjärtats glansfulla glädje – generositet, glädje är en gåva till den andra medlöfte om hjälp. Det inbjudande hjärtats glittrande glädje – gemenskap, glädje inbjudertill gemenskap. Det upprymda hjärtats uppsluppna glädje – integration, glädje gör attmänniskan kan glömma sitt lidande och närma sig den hon önskar vara. Detstämningsfulla hjärtats högtidliga glädje – bevärdigande, glädje skapar en anda ochatmosfär där människan upplever sig hedrad. Det fridfulla hjärtats stora glädje –räddning, en glädje visar sig när människan har erhållit det som kan begäras av gott ochundsluppet ont och är förnöjd med sin levnads lott. Förhoppningen är att dennagrundforskning ska öppna för ett nytt seende som kan leda till att glädjeuppmärksammas i vårdandets värld och artikuleras där.

Distriktssköterskans erfarenheter av hälsosamtal avseende levnadsvanor gällande övervikt och fetma : En Fenomenografisk enkätstudie

Syfte: Syftet med studien är att beskriva distriktssköterskans erfarenhet av hälsosamtal avseende levnadsvanor med patienter som lever med övervikt eller fetma. Metod: En empirisk studie med kvalitativ ansats utfördes via enkätfrågor som var beskrivande med öppna svarsalternativ. I studien deltog fem distriktssköterskor som arbetade på vårdcentral i Dalarna eller på Gotland. Genom fenomenografisk design analyserades data. Resultat: Resultatet läggs fram genom två beskrivningskategorier; Evidensbaserade metoder som innehöll uppfattningsgrupperna; Utredning och behandling samt Bejaka patientens resurser. Beskrivningskategorin Omgivnings faktorer, hade uppfattningsgrupperna; Frekvensen av hälsosamtal samt Pedagogiskt förhållningssätt. Användning av evidensbaserade verktyg såsom midjemått och midja/höftkvot var låg bland distriktssköterskorna, men body mass index (BMI) samt motiverande samtal (MI) användes flitigt. Patienter söker ofta för andra besvär (högt blodtryck, ledbesvär) som kan återkopplas till kroppsvikten. Distriktssköterskorna erfarenhet var att det är svårt att komma tillrätta med viktproblem där motivation till viktnedgång var stark i början hos patienten men att den avtar. Dessa svårigheter kan bero på depression, skuld och skam hos patienterna. Slutsats: För att patienter med övervikt och fetma ska få den ultimata behandlingen krävs mer tid och resurser från hälso- och sjukvården då det kan vara en lång process att gå ner i vikt. Motivationen har en avgörande roll samt användning av evidensbaserade verktyg.

Quantificação de risco operacional

Risco operacional precisa ser mensurado pois afeta o valor e a sobrevivência das empresas. Ocupa o foco de pesquisadores, profissionais do sistema financeiro, reguladores e supervisores bancários, no esforço de controlar esse risco. Pesquisamos quatro formas de utilizar a abordagem de distribuição de perdas para a quantificação do risco operacional. Utilizamos um conjunto de dois anos de perdas operacionais de um banco brasileiro de grande porte para fazermos a aplicação e o teste dessa abordagem em quatro variantes. A variante que utiliza exclusivamente distribuições empíricas foi a mais adequada para medir o risco operacional e calcular o capital econômico a partir dos dados disponíveis. Na variante que quantifica o risco operacional ajustando distribuições teóricas às perdas, mostramos que as curvas de Johnson são especialmente flexíveis e de pronta implementação. Também, ajustamos as curvas de Johnson à distribuição de perdas operacionais e à distribuição amostral dos valores de capital econômico. Conhecer a distribuição do capital permite que tenhamos ideia da precisão com que estimamos o capital econômico e abre o caminho para futuros estudos teóricos da distribuição do Var operacional. Encontramos a distribuição dos valores de capital econômico ao invés de calcularmos um valor único de capital. Comparamos dois métodos, utilizados para estabelecer distribuições de valores de capital. Ao conduzirmos a pesquisa, notamos ser possível justificarmos pontos de verificação da auditoria interna sobre a base de dados, a modelagem e a gestão de risco operacional. Com a pesquisa produzimos sugestões para a supervisão e regulação dos bancos.

Aplicação de classificadores Bayesianos e regressão logística na análise de desempenho dos alunos de graduação

Este trabalho minera as informações coletadas no processo de vestibular entre 2009 e 2012 para o curso de graduação de administração de empresas da FGV-EAESP, para estimar classificadores capazes de calcular a probabilidade de um novo aluno ter bom desempenho. O processo de KDD (Knowledge Discovery in Database) desenvolvido por Fayyad et al. (1996a) é a base da metodologia adotada e os classificadores serão estimados utilizando duas ferramentas matemáticas. A primeira é a regressão logística, muito usada por instituições financeiras para avaliar se um cliente será capaz de honrar com seus pagamentos e a segunda é a rede Bayesiana, proveniente do campo de inteligência artificial. Este estudo mostre que os dois modelos possuem o mesmo poder discriminatório, gerando resultados semelhantes. Além disso, as informações que influenciam a probabilidade de o aluno ter bom desempenho são a sua idade no ano de ingresso, a quantidade de vezes que ele prestou vestibular da FGV/EAESP antes de ser aprovado, a região do Brasil de onde é proveniente e as notas das provas de matemática fase 01 e fase 02, inglês, ciências humanas e redação. Aparentemente o grau de formação dos pais e o grau de decisão do aluno em estudar na FGV/EAESP não influenciam nessa probabilidade.

Mapping Macrophyte Species in the Amazon Floodplain Wetlands Using Fully Polarimetric ALOS/PALSAR Data

The purpose of this paper was to evaluate attributes derived from fully polarimetric PALSAR data to discriminate and map macrophyte species in the Amazon floodplain wetlands. Fieldwork was carried out almost simultaneously to the radar acquisition, and macrophyte biomass and morphological variables were measured in the field. Attributes were calculated from the covariance matrix [C] derived from the single-look complex data. Image attributes and macrophyte variables were compared and analyzed to investigate the sensitivity of the attributes for discriminating among species. Based on these analyses, a rule-based classification was applied to map macrophyte species. Other classification approaches were tested and compared to the rule-based method: a classification based on the Freeman-Durden and Cloude-Pottier decomposition models, a hybrid classification (Wishart classifier with the input classes based on the H/a plane), and a statistical-based classification (supervised classification using Wishart distance measures). The findings show that attributes derived from fully polarimetric L-band data have good potential for discriminating herbaceous plant species based on morphology and that estimation of plant biomass and productivity could be improved by using these polarimetric attributes.

Combination of Tevatron Searches for the Standard Model Higgs Boson in the W+W- Decay Mode

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Combined Tevatron upper limit on gg -> H -> W+W- and constraints on the Higgs boson mass in fourth-generation fermion models

We combine results from searches by the CDF and D0 collaborations for a standard model Higgs boson (H) in the process gg -> H -> W+W- in p (p) over bar collisions at the Fermilab Tevatron Collider at root s = 1.96 TeV. With 4.8 fb(-1) of integrated luminosity analyzed at CDF and 5.4 fb(-1) at D0, the 95% confidence level upper limit on sigma(gg -> H) x B(H -> W+W-) is 1.75 pb at m(H) = 120 GeV, 0.38 pb at m(H) = 165 GeV, and 0.83 pb at m(H) = 200 GeV. Assuming the presence of a fourth sequential generation of fermions with large masses, we exclude at the 95% confidence level a standard-model-like Higgs boson with a mass between 131 and 204 GeV.

Investigations on the full polarimetric PALSAR data to discriminate macrophytes species in the Amazon floodplain wetland

The purpose of this work is to evaluate the capacity of full polarimetric L band data to discriminate macrophyte species in Amazon wetland. Fieldwork was carried out almost simultaneously to the acquisition of the full polarimetric PALSAR data. Coherent and incoherent attributes were extracted from the image, and macrophyte morphological variables were measured on the ground. The image attributes and the macrophyte variables were compared in order to evaluate their application for discriminating macrophytes species. The findings suggest that polarimetric information could be adopted to discriminate plant species based on morphology, and that estimation of plant biomass and productivity could be improved by using the polarimetric information. © 2010 IEEE.

Combination of CDF and D0 measurements of the W boson helicity in top quark decays

We report the combination of recent measurements of the helicity of the W boson from top quark decay by the CDF and D0 collaborations, based on data samples corresponding to integrated luminosities of 2.7-5.4fb -1 of pp̄ collisions collected during Run II of the Fermilab Tevatron collider. Combining measurements that simultaneously determine the fractions of W bosons with longitudinal (f 0) and right-handed (f +) helicities, we find f 0=0.722±0.081[±0.062(stat)±0.052(syst)] and f +=-0.033±0.046[±0.034(stat)±0.031(syst)]. Combining measurements where one of the helicity fractions is fixed to the value expected in the standard model, we find f 0=0.682±0. 057[±0.035(stat)±0.046(syst)] for fixed f + and f +=-0.015±0.035[±0.018(stat)±0.030(syst)] for fixed f 0. The results are consistent with standard model expectations. © 2012 American Physical Society.

Combination of the top-quark mass measurements from the Tevatron collider

The top quark is the heaviest known elementary particle, with a mass about 40 times larger than the mass of its isospin partner, the bottom quark. It decays almost 100% of the time to a W boson and a bottom quark. Using top-antitop pairs at the Tevatron proton-antiproton collider, the CDF and D0 Collaborations have measured the top quark's mass in different final states for integrated luminosities of up to 5.8fb -1. This paper reports on a combination of these measurements that results in a more precise value of the mass than any individual decay channel can provide. It describes the treatment of the systematic uncertainties and their correlations. The mass value determined is 173.18±0.56(stat)±0.75(syst)GeV or 173.18±0.94GeV, which has a precision of ±0.54%, making this the most precise determination of the top-quark mass. © 2012 American Physical Society.

A multisensor, multitemporal approach for monitoring herbaceous vegetation growth in the Amazon floodplain

The Amazon River floodplain is an important source of atmospheric CO2 and CH4. Aquatic herbaceous vegetation (macrophytes) have been shown to contribute significantly to floodplain net primary productivity (NPP) and methane emission in the region. Their fast growth rates under both flooded and dry conditions make herbaceous vegetation the most variable element in the Amazon floodplain NPP budget, and the most susceptible to environmental changes. The present study combines multitemporal Radarsat-1 and MODIS images to monitor spatial and temporal changes in herbaceous vegetation cover in the Amazon floodplain. Radarsat-1 images were acquired from Dec/2003 to Oct/2005, and MODIS daily surface reflectance products were acquired for the two cloud-free dates closest to each Radarsat-1 acquisition. An object-based, hierarchical algorithm was developed using the temporal SAR information to discriminate Permanent Open Water (OW), Floodplain (FP) and Upland (UL) classes at Level 1, and then subdivide the FP class into Woody Vegetation (WV) and Possible Macrophytes (PM) at Level 2. At Level 3, optical and SAR information were combined to discriminate actual herbaceous cover at each date. The resulting maps had accuracies ranging from 80% to 90% for Level 1 and 2 classifications, and from 60% to 70% for Level 3 classifications, with kappa values ranging between 0.7 and 0.9 for Levels 1 and 2 and between 0.5 and 0.6 for Level 3. All study sites had noticeable variations in the extent of herbaceous cover throughout the hydrological year, with maximum areas up to four times larger than minimum areas. The proposed classification method was able to capture the spatial pattern of macrophyte growth and development in the studied area, and the multitemporal information was essential for both separating vegetation cover types and assessing monthly variation in herbaceous cover extent.