800 resultados para 150505 Marketing Research Methodology


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What is known today as “Oral History” is a research methodology which, in Brazil, has been widely used in the field of cultural studies by sociologists, anthropologists, and historians. Oral History was first introduced in Brazil with studies in social psychology and then spread to many other academic spheres, with the field of mathematics education being one of the most recent to adopt this method as one of its theoretical-methodological references. Topics such “What Oral History is” and “How Oral History can be implemented in mathematics education” are the foci of this paper.

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One of the oldest segments in operations management, whose models are always subject to development efforts, for academics and productive organizations, is the management of production and work organization. Proposals for strategic management principles that seek to bring production to streamline processes reduce costs and add value, identifying problems with material flow and information while reducing the response time. This is realized through the pursuit of the best actions to achieve goals and targets established in a successful Planning and Production Control. This article aims to identify and implement actions that increase the speed of supply of goods produced in a enterprise cutlery; positively influencing the perception of customers. Such attitudes benefit all actors involved in the network, a fact which is expressed in the production chain. To lay the foundations of research and validate the data obtained, it was a study drawing on action research methodology. The goods produced are sold, mainly to wholesalers. Was proved seven aspects to improve and enhance the competitiveness of the organization, among them the complete design of the network, integrating upstream and downstream actors.

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The questions arise about the teaching and practice of the methodology of communication research. The aim is to reflect on the possibility of building research projects and develop research and scientific production in the area of social communication at the graduate level, articulating the epistemological interfaces, methodical, theoretical and methodological techniques for design of empirical research in communication, developed by Lopes (2010), adapting it to the Spiral model of knowledge creation, developed by Takeuchi and Nonaka (2008), to support the learning of the methodological procedures that involve scientific research in communication.

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The present study aims to verify motivation of goals orientation using the scale TEOSQ (TEOSQ) developed by Duda (1992), translated, adapted and validated by Hirota and De Marco (2006), presenting as an experimental research methodology proposed (MARCONI and LAKATOS, 2006), with 37 practitioners basketball aged 11 to 17 (mean age 14.02 +1.42 years) of the City of Sao Caetano South – São Paulo, Brazil. Used for statistical software SPSS, version 15.0 in order to get the Cronbach's Alpha and the mean, standard deviation and median of each orientation – goal of Task and ego goal. Observed with the results that the scale has good values related to the statistic of Alpha showing Task 0.69 to 0.67 Ego. The mean age between 11 and 13 years old related to the orientation task was 4.60(+0.62) and ego orientation to 3.11(+0.84), for ages 14 to 15 years the average task was 4.23(+0.78) and 2.74(+1.02) for the ego and the age of 16 and 17 years the average orientation task was 4.78(+0.1) and ego of 2.66(+0.47). The total result of the group concerning the task was 4.36(+0.75) and ego of 2.83(+0.97). We conclude that the validation process was in line with expectations, showing consistent values of Alpha, which demonstrate that the students while learning basketball are more sure of their actions, but optimistic, persistent in their goals and adopt a position of responsibility the rest of the team

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The starting point of this paper is a brief report of a specific research about a Brazilian institution called Grupo Escolar. Its main intention, however, lies in the discussion on some methodological procedures and some distinct scientific practices in Human Sciences. Authors make some remarks on the possibilities of alternative research protocols, its boundaries and potentialities, specially focusing the study of school archives and the use of Oral History approach. The discussion about Oral History brings to the scene two others important themes – childhood and elderliness.

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The Research on Environmental Education Meetings (EPEAs, in Portuguese) include in their schedule the Groups on Research Discussion (GDPs, in Portuguese). These are sessions to discuss and deepen themes considered significant to the research on environmental education but that must also be seen as a moment to gather the participation of researchers who present works related to the GDPs’ themes. The GDP on Methodological Questions happened during the VII EPEA in 2013 and conducted effusive discussions which resulted in the building of some indicators to be used in the research of our field in order to ensure more and more social commitment and scientific competence in the field's maturation process. This article presents part of these discussions with emphasis on those indicators.

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This article analyzes how the Brazilian feminist movements utilize online social networks to expand their sphere of action and mobilization in society through understanding how is the activity of the collective Marcha das Vadias of Rio de Janeiro on your Facebook page and as this group is mobilized in the online environment to organize its annual march, here, specifically the 4th Marcha das Vadias of Rio de Janeiro. Through exploratory, descriptive and analytical qualitative research methodology and analysis of social networks on the Internet, it is concluded that the network generated by the topic "4th Marcha das Vadias of Rio de Janeiro" was central dynamic between a public clear feminist, but weak and little to comprehensive dialogue with society in general positions.

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Given the objective of the Educational Observatory Program of putting in conjunction the efforts of graduation and basic school in order to improve the quality of the latter, are sought possibilities offered by such an arrangement for teacher education. The assumed action research methodology is designed as a collective rethinking about the social practice in which participants were immersed. It is identified strong correlation among the school/graduation interaction and the nature of the underlying teacher education design. The constitution of research questions accomplished inside the school and the centrality of Small Research Groups in a broad network of interactions were determinants.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Educação - FFC

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In my participation at the project of extension Possibilities and events from childhood experiences and pictures cut out for a job with teachers , accomplished with teachers and coordinators of nursery school, which aims to discuss the training of teachers through the field of affections, I developed a reflection on traditional teacher training methods which tend to assign an identity to the professor. From this reflection it is necessary a theoretical deepening about the constant attempt to assign a specific and absolute identity to the professor, the need in the human being to produce sense and, bypassing the concept of intimacy, as these things are intertwined. In this work, with the bibliographical research methodology, present as objective: to present the possible definitions and explanations of the concepts ' production of meaning ', ' identity ' and ' intimacy '; relate these concepts and analyze the possible to train teachers according to a model, saying that this would be the ideal identity of professor

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Pós-graduação em História - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Estudos Linguísticos - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)